How can you become a star without money?

Is Chapter 20 a business?
For professional fans, idol worship is merely a tool for making money.

If you have the money, I can even get you your idol's underwear.

In his previous life, Wang Yao's work at the Korean branch mainly involved dealing with these professional fans in China, and he had encountered many bizarre requests.

I picked one I liked and added her on QQ.

Maruko Mianmian: Hello, I'm the head of Girls' Generation's official fan club. Are the Girls' Generation photocards in the "Exclusive Korean Celebrity Merchandise" section officially authorized?

The other party immediately identified themselves as an official and demanded authorization, attempting to intimidate them.

Yao: I am operating on a non-profit basis and do not infringe on any intellectual property rights.

Copyright and portrait rights, these issues, were not perfect even ten years later, let alone in 2010, let alone in such transnational disputes.

Moreover, the non-profit model can be considered a universal excuse.

It's already difficult to protect one's rights, and when it involves non-profit entities, the problems become even more complicated.

Basically, all crowdfunding in the entertainment industry is done under this name. Seine River even uses this name to raise hundreds of millions of dollars annually by selling merchandise.

It's really useful for wiping the edges.

'Maruko Mianmian: Looks like we're in the same line of work.'

An expert will know if there is one as soon as he takes action.

Yao: Are you guys on Tieba or a forum?

'Wanzi Mianmian: Tieba (Baidu forum)'

'Yao: 10% commission, via Taobao affiliate link.'

Wang Yao didn't waste any words and went straight to the point.

In 09, in order to lower the barrier to entry for promotion and make it easier for more people to join voluntarily or even at their own expense, Taobao launched the Taobao Affiliate Program. Taobao affiliates can use the merchant's commission link to automatically receive commissions in their accounts after a transaction is completed. The idea was inspired by the referral commission system of pyramid schemes.

At the same time, many intermediary platform websites similar to cashback websites emerged, making a significant contribution to Taobao's C-end growth rate, and the commission system has become the most important milestone system in the e-commerce industry.

Taobao Affiliate will be upgraded to Taobao Alliance this March.

It has opened up access for small and medium-sized individual businesses. As long as they register, they can become Taobao affiliates without even needing a deposit. They don't need to contact merchants; they can directly select products in Taobao Alliance and automatically generate commission-sharing links.

'Wanzi Mianmian: It's a bit low.'

Yao: If you're willing to cooperate on the promotion, we estimate monthly sales can stabilize at around 10.

'Wanzi Mianmian: What event?'

Yao: I'll buy hidden cards at high prices, and complete sets of mini cards at high prices. I can also sponsor a batch of mini card blind boxes as a crowdfunding benefit.

Maruko Mianmian: Let's discuss this.

'Yao: OK. '

Wang Yao waited for about half an hour before Wanzi Mianmian replied that a 10% commission was possible, but he needed to sponsor 1000 small blind boxes every month for the event, and shipping would be free.

Wang Yao calculated that the cost of a recommendation slot was equivalent to less than 1 yuan per month, but in return, it brought hundreds of thousands to millions of continuous organic exposures on the forum, making it a worthwhile investment.

After generating a commission link for Wanzi Mianmian.

Wang Yao directly asked Wanzi Mianmian to post a fan service thread on the Girls' Generation forum.

I'm offering 10,000 for a single photo and 100,000 for a complete set of Girls' Generation's hidden collection. Follow and retweet for a chance to win a free box of mini blind cards every time you reach the 100th comment.

The practice of giving away freebies by posting comments in high-rise buildings is quite common on Tieba (Baidu's online forum). It usually involves giving away merchandise to those who post comments in the top 1000, and most of these are used by influential figures to gain followers.

But what really attracted the forum members was the offer of 1 yuan for a single photocard.

Under the reward, there must be a brave man.

Initially, after being drawn in by the title, netizens began to mock and condemn it.

'fraud'

'Get out of here if you're just trying to gain followers'

'@Little Bar is here to do some work'

However, once the post was featured and pinned, the forum members' attitudes instantly changed.

'Wow, he's actually a real tycoon?!'

'Clinging tightly to his leg.'

"Pick me! Pick me! I don't know what I'll be picking, but what if it is?"

The essence of social media is pornography and gossip, and the purpose of Tieba (a Chinese online forum) is to provide entertainment.

In almost one night, not only the entire Korean entertainment forum, but also the entire celebrity forum and even the Li Yi forum came to watch and discuss this unfamiliar thing called "Xiao Ka".

The Korean entertainment industry, which was already at the bottom of the online forum's hierarchy of contempt, has once again become the target of ridicule on many forums because of its wealthy and brainless fans.

However, as a member of the K-pop fandom, I feel a strange sense of pride. We really do have rich people in the K-pop scene who spend money like water.

Let it ferment naturally.

When Wang Yao woke up, he was dumbfounded.

Unexpectedly, the efficiency of external traffic diversion in 2010 was so high.

Overnight, the site received nearly 6 visits from external sources, generated 300 orders, achieved a conversion rate of 0.5%, and generated sales of 1.6 yuan.

This third-party general traffic conversion rate is already very high; the highest conversion rate for precise traffic within a normal website is only 5%.

Because the cost of attracting traffic from outside the site is only one percent of that from within the site.

One dollar buys one traffic entry within the site, while one dollar buys 100 general traffic entries outside the site.

In other words, if you knew how to generate external traffic in 2010, the returns could be terrifying.

Wang Yao underestimated the potential of the e-commerce growth era.

And the dull spiritual and entertainment life of netizens.

"Bro, is this what they mean by a surge in orders?"

Zhou Cong didn't sleep all night, staring at the online store data until dawn.

The constant beeping of inquiries on Wangwang (a Chinese instant messaging platform) and the massive influx of traffic kept him awake all night. "There will be another peak period, then it will drop, but eventually it should stabilize at around 5000 units per day," Wang Yao calculated.

This wave of hype can last for more than half a month, and the first batch of 10 photocards will probably sell out very quickly.

"You can stay home and rest today. Don't go to the company. You don't need to reply to inquiries. Just continue shipping as usual." Wang Yao told Zhou Cong to stay home and work on the orders.

"Okay, otherwise we really won't be able to ship all these goods." Zhou Cong's eyes were bloodshot and his face was full of excitement.

"Today I'll release a hidden card from Girls' Generation, just to give everyone a taste of the sweetness," Wang Yao said after a moment's thought.

“Okay, I’m going to put up a picture of Kim Tae-yeon.” Zhou Cong nodded.

“No, put Kim Hyoyeon’s.” Wang Yao shook his head. “Put the less popular ones first, so that the more popular ones will command a higher price later.”

The reason he chose to do activities in Girls' Generation's fan club was because girl groups are at the bottom of the K-pop hierarchy, and it was only a year after the Girls' Generation black ocean incident.

The female fans of boy bands must feel humiliated to see that Girls' Generation cards can be sold for such high prices. Perhaps some wealthy fans will offer even higher rewards to collect their idols' hidden cards.

Inciting conflict is the main tactic used by fan groups for promotion.

Good marketing is a combination of strategies, like a sow wearing a bra.

One set after another.

The online store 1.0 project has been officially and successfully launched.

We need to prepare for version 2.0.

After finishing breakfast, Wang Yao didn't go to the company. Instead, he drove He Ming's BMW 5 Series to his school.

He Ming went to Beijing on a business trip yesterday and will be back in about a week. He handed the company over to Wang Yao and left the car behind.

Respecting clothing before respecting people is one of the fundamental principles governing the world.

What are basic principles? They are the things that most people instinctively follow.

Luxury cars and famous watches are the most superficial things.

But it is the most effective way to prove one's identity.

Even if the car isn't yours, just being able to drive it is enough to make people look at you with more respect.

The greatest shortcut in life is to package yourself.

Words can intimidate gentlemen, and fine clothes can suppress petty people.

No one can escape the stereotype of judging people by their appearance.

Everyone says that Ma Yun is just as eye-catching even when she wears cloth shoes, but everyone overlooks the fact that Ma Yun wears cloth shoes to give people a stereotypical impression of being simple and cultured.

Especially in the ivory tower of university, cars seem to be something from another dimension.

Shanghai Open University is an adult education university.

It's not a top-tier university, not a second-tier university, and not even a junior college. It's a school that doesn't even require college entrance exam scores; as long as you can afford the tuition and meet the basic admission requirements, you can get in.

The branch school where Wang Yao works is located in the XH district of Shanghai, 13 kilometers from the Bund and 7 kilometers from the Shanghai Theatre Academy.

Wang Yao didn't know why such an adult education university was located in such a prime location. What was even stranger was that this branch campus shared a campus with another top-tier university in Shanghai, the Shanghai Business School.

The fact that a degree obtained through correspondence courses receives the same benefits as a bachelor's degree is naturally explained.

External vehicles are prohibited from entering the university, but it seems that students can drive in.

The security guard looked at the student ID handed over in the BMW 5 Series with a strange expression, and let him in with mixed feelings.

Because the campus is shared by two schools, it was a bit crowded. It took Wang Yao a full half hour to drive less than a kilometer, and he received countless strange looks along the way.

In 2010, the world was not yet a world where people were inseparable from their mobile phones.

Most people focus their attention on the external environment rather than immersing themselves in their own world.

Faced with youthful faces, they were met with curious or disdainful glances.

It's estimated that soon, many rumors will emerge on Renren.com.

Wang Yao is not a high-profile person, but there must be a reason for his return to his hometown in wealth and honor.

The car stopped downstairs in front of the teaching building, and Wang Yao asked, leaning back in his mouth, where was the office of the homeroom teacher, Lao Zheng?

I haven't been back here for over a decade, so it's quite an achievement that I can still remember the location of the teaching building.

"Wang Yao?" Class teacher Lao Zheng was somewhat surprised to see Wang Yao.

During his three years of university, he rarely saw this campus heartthrob even in class, let alone in the office.

Because the Open University is an adult university, the teachers don't care whether students graduate or not. So, as long as students pay their tuition on time, don't cause trouble, and successfully complete their three-year internship and graduate, their task is done.

Of course, it's fine if they don't graduate and continue to repeat a year, as it won't interfere with their salary payments.

"Teacher Zheng, it's been a long time." Wang Yao looked at his still young and vigorous homeroom teacher, Teacher Zheng, with some emotion.

Wang Yao didn't have much interaction with him when they were in school in his previous life. However, after he got into trouble and the court summons was mailed to the school, Lao Zheng was one of the few strangers who was willing to lend a helping hand and help Wang Yao by asking for favors and advice.

Later, after Wang Yao became a person who had lost his credit record, it was Lao Zheng who used his connections to introduce him to some jobs, allowing him to catch the e-commerce boom and earn some money to get through the darkest period of his life.

"Well, how's your internship at the company going? Have you encountered any problems?" Old Zheng asked routinely.

"The internship is going quite smoothly, but I have encountered some problems that require your help," Wang Yao said with a smile.

"You actually need my help? That doesn't sound like a good thing," Old Zheng joked.

"Please take a look at my work first." Wang Yao didn't say much, but opened his laptop and showed the data from the online store's backend.

Old Zheng looked around, completely bewildered. He paused for a moment, then sat up straight, put on his glasses, and after examining the shop carefully for a while, asked with surprise, "Is this your shop?"

"It's only been open for four or five days." Wang Yao nodded with a smile.

"Virtual services? Daily sales can reach 20,000? You're not selling cheats or torrents, are you? That's illegal," Old Zheng said nervously.

The back-end system is receiving orders and inquiries almost every minute, which is highly unusual.

Irregular!
Is this kid running a legitimate business?
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(End of this chapter)