How can you become a star without money?

Chapter 18 Photography is great! Photography is something you have to learn!

"Bro! We got a sale! We got a sale!"

Wang Yao was woken up early in the morning by Zhou Cong.

"What kind of order came in?" Wang Yao asked sleepily.

"Our online store! Someone placed an order last night! And it actually sold!" Zhou Cong exclaimed excitedly, his hair a mess.

"How many groups did you warm up in advance?" Wang Yao asked, yawning.

"There should be at least a dozen groups," Zhou Cong thought for a moment.

“Even if a group has a hundred people, a conversion rate of one in a thousand is too low,” Wang Yao said after checking the orders.

It was a Girls' Generation photocard, an order for 99 yuan per box, and the shipping address was in Danzhou.

It's far enough; even if we send it by SF Express, it would probably take three days.

It seems that Girls' Generation's female fans still have strong spending power.

"Pack two boxes for her and send them out." Wang Yao finished the process and went to wash up.

"Why?" Zhou Cong asked, puzzled.

"You paid for one thing but received two things. How do you feel?" Wang Yao asked, brushing his teeth and speaking indistinctly.

"I feel like I got a bargain," Zhou Cong replied.

"Wouldn't people be more willing to share their good fortune with others if they benefited from it?" Wang Yao asked again.

“I might tell you.” Zhou Cong blinked, his eyes lighting up. “Oh, so the buyer will share it in the group after receiving it, right!”

"Yes, and generally, those who are willing to be the first to buy this kind of thing are usually not short of money. This unexpected surprise will make them feel good about the product, and they will repurchase it as soon as they have a need."

"Besides, opening 10 packs of cards at once might not be a big deal, but opening 20 packs at once, seeing the series almost complete, will definitely trigger obsessive-compulsive disorder, and there's a high probability that you'll continue to buy more," Wang Yao chuckled.

"Brother, you're a sales genius!" Zhou Cong exclaimed in shock.

"Keep learning, there's no end to learning." Wang Yao smiled.

In their past lives, e-commerce professionals have used every marketing trick imaginable to sell goods. They could practically fall for a scam every day, but each time it's different, and after falling for it, they still make consumers feel like they've gotten a great deal.

They treat consumers like they're Japanese.

"Here's what you do: change the SKU from 99 yuan a box to 'buy one get two free,' limit each ID to 10 orders, and then promote it in the group this afternoon. Say you've discovered a loophole in this store—buying one box gets you two boxes, but your ID is limited. Encourage everyone to help you take advantage of this deal."
"Select a few reliable online friends who seem agreeable, preferably group admins who will transfer money to them. If they get a limited-edition gold card, we'll mail it to you; otherwise, we'll give the regular cards to them. Let's find 20 people to start with," Wang Yao said after washing his face.

One of the Thirty-Six Strategies of E-commerce: Exploiting Online Store Bugs.

The first company to use this tactic was a tissue brand. They rigged the price of their tissues to one cent, resulting in hundreds of thousands of orders that day, and it even trended on Weibo.

Consumers thought they got a good deal, but little did they know that the brand used a cost of 200,000 yuan to dominate the sales charts of its category for a week, making a profit of over a million yuan in a week.

"Free things are the most expensive"—this saying is truly a marketing masterpiece.

"Huh? Doesn't that mean we'll waste 2000 yuan and incur logistics costs?" Zhou Cong asked, puzzled.

"Although we seem to have spent over two thousand yuan, the topic of the SIM card will spark discussion within the entire group, and at least 20 more consumers will actually open the SIM card."
This is the only way to spread information effectively, and it will also change your status in the group. It's worth the investment, but remember to use different accounts in different groups, otherwise you might run into trouble later," Wang Yao advised.

"Then why are there purchase restrictions?" Zhou Cong asked, puzzled.

"The purchase limit is to create a sense of scarcity and a desire to get a bargain. What we want is not the quantity of orders, but more people participating in the card draw," Wang Yao explained.

“Okay.” Zhou Cong thought it made sense and went to work on the copywriting.

Wu Xuanyi is a seasoned fan of Girls' Generation, but she has been a fan of the group for two years. Her favorite member is Tiffany. Although she is already a high school sophomore this year, she has no academic pressure at all and spends her days indulging in following her idols. She has joined countless groups related to Girls' Generation for this reason.

Two days ago, she happened to see some pictures posted in a QQ group. They were merchandise she had never seen before, which immediately piqued her interest. She added the person as a friend and asked where they bought them. That same evening, she placed an order at the Taobao store 【Exclusive Korean Celebrity Merchandise】 that the person had shared.

99 yuan might be a week's worth of food for an average high school student, but for a young woman from a wealthy family like her, it's nothing.

After finishing my lunch break, I took out my phone to chat in a group and found it was very lively. It took me a while to find the source of the chat history.

It turns out the Taobao store I ordered from yesterday had a bug? A fellow fan in the group is calling on everyone to help her buy it.

So there really are people who enjoy collecting this stuff just like me?

Driven by curiosity, Wu Xuanyi went straight home after school, opened her computer, and searched on Taobao. She tried the method shared in the group, placed an order, and then discovered something during checkout.

The quantity is indeed double the actual amount, but the price is still ninety-nine!

With the mindset that it would be a loss not to take advantage of a bargain, Wu Xuanyi placed another 10 orders in a burst of enthusiasm, but as expected, there was a purchase limit, and she could only buy nine orders.

It was a bit of a pity. Then I looked at the SKUs for individual packs and tried placing an order. The quantity and price remained unchanged.

It seems that only one SKU had a bug, which is a real shame.

Each box costs 99 yuan. I bought 10 boxes, but that's equivalent to getting 20 boxes in total, which means I got some nice merchandise without spending any money!
So I used my mom's and sister's accounts to place 20 more orders.

After all, such a free bargain is a once-in-a-lifetime opportunity.

Mom said surfing the internet is a waste of time, but I told her that night that you can really learn things online!

Wu Xuanyi thought to herself with delight, and casually messaged the shop's customer service on Taobao to urge them to ship the goods.

'Yi Ai Pani: Hello, when will your order be shipped?'

Wang Yao's strategy of exploiting the bug in his online store worked very well. With screenshots of real money transfers, everyone became extremely interested in Xiao Ka.

Throughout the day, aside from the 20 orders placed through fake orders and personal shopping services, the store naturally generated 13 transactions, which is equivalent to converting 13 potential customers at once. Before leaving get off work, three major clients placed a combined 29 orders. Upon closer inspection, it turned out that the shipping addresses were all the same, in Danzhou.

I checked her ID, and it's the same 'Yi Ai Pani' from this morning. I didn't expect her to be such a rich girl.

They even know how to use different phone numbers to take advantage of promotional offers.

Consumers at this level are definitely key targets for development. If you can cultivate them in your private domain, you can definitely develop them for a lifetime, the kind of consumers you can sell health products to when you're old.

“Make sure to mark this ID carefully and see which group it’s in,” Wang Yao said to Zhou Cong.

As soon as Zhou Cong got off work, he didn't even eat dinner and hurriedly dragged Wang Yao home to ship the goods.

Excluding today's marketing costs, the online store earns a net profit of 2000 yuan per day, while his monthly salary is only 3000 yuan.

"Brother, I never thought this online store could actually make money!" Zhou Cong said excitedly, bending over to pack the orders.

"What kind of money is this? You'll know what real money-making is when it really starts." Wang Yao chuckled, glancing at the discussion surrounding Kawhi Leonard in various fan groups.

It's estimated that the first batch will take at least two days to receive the goods. We'll see if there's any organic discussion then; if not, we'll add fuel to the fire.

After receiving his legal fees, Zhang San flew back to Beijing to assemble a legal team. Wang Yao told Qu Shou to rest well during this time and conserve his energy for the upcoming lawsuit.

However, Wang Yao assigned her a task: to read books such as "The Second Sex," "Feminism," and "The Road to Serfdom," and then select classic sentences from the books to occasionally post on Weibo.

Wang Yao's plan was to make this incident explode after "Happy Camp" aired, using the resulting traffic and moral blackmail against Hunan TV to get involved, thus maximizing profits.

Therefore, Wang Yao's main focus during this period was on making money, striving to accumulate enough capital before the 16th to launch the online store cash flow 2.0 plan.

Secondly, there's the collection of materials for "The School Beauty is Here." Recently, the company hasn't recruited any high-quality new talents, so Wang Yao thought about it and decided to use his authority.

Tianhuo Media is a subsidiary of Meishe Investment, and it is also responsible for attracting investment, packaging and other planning work for Meishe's Shanghai branch.

As the current vice president of Tianhuo, Wang Yao has the right to directly use models from Meishe.

However, everything must be given a clever name.

Wang Yao euphemistically called it re-recording the investment promotion video and then posting the recruitment message in the Meishe Model Group.

The first to respond to the call was Zhao Yihuan, a part-time queen who was about to graduate from university. Her family was not well-off, and she earned her tuition fees during the summer vacation. When she enrolled, she was discovered by a talent scout from Meishe and joined Meishe.

However, her career didn't go very well. Because she was quite shy during her university years and had high standards for boundaries, she couldn't get any high-paying part-time jobs and could only pick up some odd jobs that others wouldn't consider, such as etiquette reception and Taobao image printing – these were hard-earned jobs.

Because she was not picky about jobs and could endure hardship, she became the most famous part-time job queen in Shanghai within four years. No matter what type of work it was, online or offline, she never let go of any opportunity.

"Hello Mr. Wang, I am Zhao Yihuan, 162cm tall and 90kg, rating B. Looking forward to cooperating with you."

Zhao Yihuan arrived at Tianhuo Company early in the morning to report for duty and went about her routine tasks in the camera studio.

She had never worked with Wang Yao, but she had heard of his reputation. After all, he had just been promoted from intern to senior executive of a branch company. He was skilled, young, and handsome. Such a perfect man was the goal of almost everyone in the modeling industry.

Whether intentionally or unintentionally, I will still pay attention to it.

After all, having been in this industry for a long time, I've long known that hard work is insignificant. But even if I were to find someone high up, why not find someone younger?

A rating of B is slang within the company, representing the level of work a model can be offered.

It is divided into four levels: S, A, B, and C.

Category C models only accept regular photo shoots and do not accept offline work.

Category B represents those who accept normal filming and normal offline work.

Category A representatives accept normal photoshoots with a large amount of skin exposure (over 70%) and also accept offline work.

S-class representative, price negotiable.

Meishe.com has tens of thousands of models nationwide. In such a competitive environment, if you don't get an A rating, you're basically just a nobody and cannon fodder. Let alone signing with an independent company like Tianhuo, your daily work is just a guaranteed income, with no stability.

Modeling is a young person's game; money comes in quickly, but it also goes out quickly. So most girls initially think they can hold their ground, but as time goes on, faced with real-world temptations and the pressure of newcomers, most gradually lower their standards.

Wang Yao looked at the round-faced girl with peach blossom eyes in front of him, who was brimming with high energy, and waved his hand, saying, "Sister Huan, it's such an honor to be the first one here."

"Mr. Wang is now Ms. Qu's exclusive manager. So many people are vying to take your orders. I know how fierce the competition is." Zhao Yihuan always spoke with a smile, making her very approachable.

"Stop trying to comfort me. Including you, there are only a few people who signed up." Wang Yao smiled shyly.

"I won't waste your time, let's get started." Zhao Yihuan said, unzipping her tracksuit.

Generally, promotional videos for models require shooting a full-body 360° video, showing them wearing only underwear.

Some people don't wear S-class clothes.

“Our investment promotion video this time is different from the previous ones.” Wang Yao quickly stopped Zhao Yihuan from pulling her sweatpants down to her calves.

Luo Hongming and Liu Hao, with digital cameras strapped to their heads, immediately looked at Hong Wen.

A campus beauty like hers just came up and started taking her clothes off, who could resist that!
Photography is great! I should learn photography!

"Huh?" Zhao Yihuan, bent over from the fall, looked up with a puzzled expression. "Then how do we film it?"

"We'll shoot outdoors," Wang Yao said with a smile.

Zhao Yihuan smiled charmingly and reminded him.

"Huh? An outdoor shoot? Mr. Wang, I'm a B-level actor."

(End of this chapter)