How can you become a star without money?

Chapter 159 A Steadfast Mind Can Overcome Ten Thousand Barriers [10,000-word Update, Please Subscribe]

Mulan Street and Taobao Girl are two emerging platforms that have garnered attention across the industry.

So when Taobao's new promotion was launched, it spread like wildfire.

What does Wang Yao mean by this?
Should we give up Taobao Girls?

But what is the purpose of creating Taobao Boss?

Soon, some clever people saw through Wang Yao's intentions.

Focus on the small and neglect the big; knowing there's no chance of winning on the front lines, why not turn around and cultivate potential customers directly?

Hmm, this path seems to have virtually no solution.

Because Wang Yao is now known as the "e-commerce prodigy," the "number one e-commerce expert," and the "grassroots genius," unless Jack Ma personally teaches him, Wang Yao is basically invincible in this field.

Wow, I didn't know fame could be used like this?
As expected of a young person, with a net worth of over a billion, he still personally gets involved; he really has no restraint whatsoever.

Wealthy people in China are very protective of their reputation and consider themselves superior to others.

Wang Yao's move inspired many people.

Chen Ou, the owner of Tuanmei.com, which had just been established for a month, looked at Wang Yao's face on the Mulan Street promotional platform, then looked in the mirror, and suddenly felt that he could also follow this path. He asked someone to see if they could get tickets to the event, and he planned to learn from him personally.

Alibaba headquarters in Lin'an.

After a busy day, Ma Yun went to Cai Chongxin to inquire about the effectiveness of the new service.

He doesn't care about the Taobao models because he has absolute confidence.

"On the day of its launch, sales reached nearly 20 million yuan. Although the gross profit margin was a bit low, it was still an unexpected gain," Cai Chongxin said with a smile.

"It seems that there are still many experts among ordinary people. See? As long as we think about the needs from the consumer's perspective, we can always find new growth opportunities. If we can directly serve millions of merchants in the future, it will be at least tens of billions of yuan in revenue growth."

"If you have the chance, Wang Yao, please arrange a meeting with him. I enjoy communicating with young people who have ideas," Ma Yun said with a big laugh.

His words seemed to indicate that Wang Yao's defeat was inevitable.

"We probably won't see him for now, because this young master has come up with a new trick." Cai Chongxin shook his head and pointed to the cover story of Mulan Street on the screen.

Ma Yun paused for a moment when he saw the words "Tao Boss". He now seriously suspected that this kid was here to cause trouble. It was too shameless of him to try and gain attention like this.

After glancing at the contents, the smile on his face gradually faded, and he even became somewhat serious.

"He is indeed a master." After a long silence, Ma Yun said in a deep voice.

You see things differently depending on who you look at the issue from.

In his eyes, Wang Yao, who developed Taobao Girl, was just a small leopard bluffing. But after he brought out Taobao Boss, Wang Yao had become a gloomy and ferocious tiger.

“Unless you destroy him as a person, this game will be very difficult to solve,” Cai Chongxin sighed.

“If I step in, this game will be over,” Ma Yun chuckled.

"Then you've fallen into his trap. You want to go down in his ring and fight him? What's his status? What's your status? If you really go down in his ring, then he'll be the number one e-commerce person." Cai Chongxin sneered.

This is a conspiracy.

“Actually, my main job is as a teacher, but I never expected that someone would get this title before me in the e-commerce field that I created. It’s interesting.” Ma Yun’s tone was somewhat subtle.

“Although we were a step behind, we can still select some excellent mentors from among the outstanding businesses. After all, Wang Yao just had an early advantage,” Cai Chongxin suggested another approach to solving the problem.

Wang Yao's status as a "prodigy" was fabricated.

They, Ali, can easily create countless more.

“But he’s not number one after all, and I don’t think it’s as simple as just a title. What does he talk about offline? What is he promoting? We have no idea yet.” Ma Yun shook her head, but a strange light flickered in her eyes.

He seemed somewhat excited.

"Mulan Street and JD.com are signing a cross-shareholding agreement," Cai Chongxin revealed another piece of information.

“He never considered submitting to Ali,” Ma Yun said thoughtfully.

"The penguins haven't commented yet, but since they're going against us, they'll definitely come to our aid," Cai Chongxin said seriously.

"What were our goals for this year?" Ma Yun frowned.

“Growth, online payments.” Cai Chongxin paused for a moment.

“We seem to be too strict with young people.” Ma Yun stroked her chin. “Isn’t everything he’s done for the good of Taobao?”

“But there’s also the suspicion that it’s undermining Taobao’s foundation.” Cai Chongxin shook his head.

"Roots? If they've really been dug out, then what's the point of our existence?" Ma Yun chuckled. "Stop all plans targeting Wang Yao. I want to see what other surprises this expert has in store."

"What if we raise a tiger that turns out to be a menace?" Cai Chongxin asked gravely.

He wasn't afraid of Wang Yao becoming too powerful; he was afraid that Wang Yao would become a weapon in someone else's hands.

“Then we’ll meet force with force, what are you afraid of?” Ma Yun raised an eyebrow at Cai Chongxin.

"Mr. Ma is quite tolerant," Cai Chongxin said with a smile.

“I’m afraid that wasting too much energy on these side stories will affect our main storyline. After all, who knows if this kid is really after us?” Ma Yun said thoughtfully. “You say he acts like me, but if it were me, I would have a different purpose.”

"Huh? Using us as a cover?" Cai Chongxin was taken aback.

"Was Wu Song fighting the tiger to eliminate evil and bring peace, or was it just to pass by?" Ma Yun countered.

"What does that mean?" Cai Chongxin was confused by the cryptic question.

"I mean, is Tianhuo a media company or an e-commerce company?" Ma Yun asked in a deep voice.

"Borrowing a route to attack Guo?!" Cai Chongxin exclaimed softly.

"This kid is too audacious! He's really going to openly and forcefully go against Alibaba?" Xu Xin stared at the various information on the screen, her face somewhat grim.

The battle over Taobao models isn't over yet, and now a Taobao boss has emerged, even more blatantly digging into the roots of Taobao.

She now regrets agreeing to let JD.com and Mulan Street hold shares in each other.

“Wang Yao has given Alibaba a great gift. I heard that the Taobao Girl service has been incredibly successful since its launch. We can also integrate one.” Liu Qiangdong twirled a pen in his hand, but his mind was elsewhere.

I like Mulan Street's interface more and more, especially the product and model photos, which look high-end. Maybe JD.com can unify this style in the future.

"Alibaba will definitely go all out to deal with him this time, and we might lose money if we hold shares in each other." Xu Xin's face was grim.

She felt that Wang Yao's provocation of Alibaba would inevitably lead to severe sanctions. If Alibaba were to cut off Mulan Street's commission interface, the platform would be rendered useless and not worth supporting.

She truly hadn't expected that Wang Yao would choose the "fight" option between the two choices of "sell or not sell".

“It won’t lose money. The Mulan Street model alone is worth that much money. Besides, with the Taobao Boss project supporting it, it won’t collapse anytime soon. Don’t forget, Shanghai Commercial Investment has invested in it,” Liu Qiangdong said with a smile.

"Who knows if it's just a smokescreen? Anything can change before the funding arrives." Xu Xin shook her head. "As an investor, even if a project like this is very profitable, I wouldn't invest if the founder's personality is unstable. Young people are too emotional."

“The market needs some fresh voices. It can’t always be a bunch of old guys playing by themselves, otherwise what’s the point of me starting a business? Mr. Xu, don’t be in such a hurry. Let’s see where we can raise money.” Liu Qiangdong said with a smile.

May 5.1st is International Labor Day.

The fact that workers, through struggle and with their tenacious and indomitable fighting spirit, have won their legitimate rights is a historic advancement in human civilization.

Three days off.

But the boss doesn't give holidays because the boss doesn't work.

Wang Yao woke up early in the morning to Zhang Meng's restless sleeping posture. He got up and went to the company's gym to exercise, where he met Zhang Tianai, who was also up early.

"Good morning, Mr. Wang." Zhang Tianai's features appeared softer without makeup, and she looked a little dazed. "Up so early?" Wang Yao asked.

"The show is about to air, and I'm so nervous I can't sleep at all," Zhang Tianai said with a sheepish smile.

"Fairy Robe" will premiere tonight at 9 pm sharp. As her true screen debut, she is naturally both nervous and excited.

"There are still almost 14 hours left. Anyway, the show has already been filmed, so there's no need for you to worry. Since you've decided to become a public figure, the last thing you should care about is the impact of words, otherwise it's easy to lose your composure."

The Diamond Sutra contains a cultivation method called "remaining unmoved." It teaches you not to be afraid, not to be bothered, not to act alone, not to complain, not to be anxious, not to be entangled, not to interfere, and not to expect anything. Just remember this mantra: everything that happens will benefit you.” Wang Yao said softly with a smile.

Zhang Tianai stared at Wang Yao's profile as he ran, sweat trickling down his sharply defined jawline. He unconsciously swallowed, then quickly pulled out his phone. "Mr. Wang, please say it again, I'll write it down."

"How can a college student have such a bad memory?" Wang Yao chuckled.

"I heard that people's memory starts to decline when they get to college, and the peak of memory is during the college entrance examination. Besides, I'm not a recent graduate." Zhang Tianai said with a mournful face.

She's actually a year older than Wang Yao.

"I'll send it to you later, just in case you remember it wrong again," Wang Yao said with a smile.

"Mr. Wang's cardiopulmonary function is really good. He's not even out of breath at this pace," Zhang Tianai remarked.

"My stamina is okay, but my strength is a bit lacking. Your abs are pretty good. You can train my back and abs sometime." Wang Yao lifted his shirt and patted his stomach.

He's been indulging in all sorts of food these past few months, and despite doing a lot of cardio, his body fat percentage has still gone up. He's also noticed that it's a bit difficult for him to lift Zhang Meng up, given her weight, so he's planning to work on building up his strength.

“Great! Mr. Wang has great talent, a perfect V-shaped torso, so you’ll have a great muscle-building effect. But you need to pay attention to your diet. Shall I make a plan for you?” Zhang Tian’ai’s eyes lit up, and he couldn’t contain his excitement.

This was a rare opportunity to spend time alone with Wang Yao.

“Sure, we can film some sports footage and make a sports expert guide.” Wang Yao nodded and smiled.

Zhang Tianai's lips twitched, feeling somewhat embarrassed and annoyed that his head was full of messy thoughts. Even when he was exercising, President Wang didn't forget his work. If even a big boss like him was so hardworking, he should work even harder!
Zhang Tianai plans to go back and further develop the character of the athletic woman.

Today is also the official opening day of the World Expo Park, and the entire city of Shanghai is filled with a grand atmosphere. As the two local representative companies, Tianhuo and Xinghuo, Wang Yao personally led a team of hundreds of volunteers to help out.

From the morning onwards, the trending topics about the World Expo were dominated by major platforms. At an event of this scale, it was almost impossible for any other news to go viral.

The entire afternoon's trending topics were all about the opening, and it wasn't until after 6 PM that various media outlets started using their own methods to report on it.

As a social media website, Mulan Street changed its headline cover to Expo-related content and even dispatched two teams to live stream the event in the form of "photo live stream", attracting the attention of hundreds of thousands of users.

Meanwhile, the trending topic "Most Beautiful Little Cabbage" that Wang Yao had prepared beforehand also followed suit.

Kim Ji-won was the first to be affected, not only gaining the title of "Most Beautiful Korean Cabbage" on Chinese social media, but also sparking heated discussions on Korean platforms such as Twitter and Facebook, gaining millions of followers in just one afternoon. Her appearance is not only an object of Eastern aesthetics, but also has an audience in the West.

Because Nazha had to attend extra classes during the day to prepare for the college entrance examination, she only participated in the show in the evening. Within two hours, she topped the trending searches, bringing a huge wave of popularity to the premiere of "Fairy Robe" that night.

At 21:15 PM, "Fairy Robe" premiered. Half an hour later, despite the strong performance of "Non-Disturbance" which had an average viewership rating of over 2%, it still managed to achieve a premiere rating of 0.8%, and the ratings continued to grow steadily.

The unique filming style and editing mode of Goryeo are almost a game-changer in China today. The richness of the program's visuals alone is enough to give all viewers a refreshing feeling.

After the ban on Korean entertainment, major domestic TV stations purchased and remade Korean variety shows and hired Korean production teams, which directly led to the overthrow of all local Chinese post-production models. Even a top-rated program like "Huanben" was ridiculed for being "simple". Later, Hunan TV specially introduced a Korean production team to train talents, which led to the later popularity of "Xiangwang".

Korean-style editing is indeed far superior to the crudely produced domestic editing in terms of subtlety and visual expression, directly influencing the editing style of all subsequent variety shows and even film and television programs.

Viewers accustomed to the same old canned laughter and awkward special effects in variety shows can immediately spot the subtle differences in "Fairy Robe" at a glance, especially since the entire show features beauties of all styles.

Male viewers were initially overwhelmed by the dazzling white outfits and the changing scenes, while female viewers were greeted by custom-designed clothing and makeup for the models – a dream come true.

Meanwhile, their colleagues were suddenly plunged into darkness.

?

You're using this kind of TV drama-level production for a variety show? Are you trying to nitpick?

After the 45-minute program ended, the TV station reported the final ratings: 1.2%!

Although it didn't break the record of 1.6% for the premiere of "If You Are the One," it was still definitely worth shaking up the industry, because it's a niche fashion variety show!
Meanwhile, competing with shows like "If You Are the One" and the long-running "I Love Lyrics" are both popular topics and well-established variety shows. To achieve such high ratings among these two programs is definitely a dark horse this year.

Shanghai TV's reaction was even more excited than the program team's, because this was the first time they had achieved a viewership of over 1% in this time slot, which is equivalent to at least 1400 million people watching Shanghai TV, greatly increasing advertising revenue for this time slot.

Because the variety show was obtained through connections, the TV station did not purchase it. Instead, they opted for a 55/20 split for two test episodes. If the show performed well, it would continue airing; if not, it would be taken off the air.

But they never expected it to have such high ratings, almost making it the top program of the year. The person in charge was extremely regretful that they hadn't purchased it directly at the time.

My intestines turned green with regret.

The advertising CPM is about 10 yuan, and a 30-second ad costs around 10 yuan. Each period can run about 10 to 15 ads, and the revenue from a single period of advertising can exceed one million yuan.

If the next episode's viewership rating exceeds 2%, then the advertising revenue for a single episode could reach 200 million, second only to the 300 million or more per episode of "If You Are the One".

Moreover, "Fairy Robe" is a fashion variety show, which caters to a niche audience, so advertisers will generally pay a premium for advertising.

The show has 24 episodes (12 weeks). If the ratings remain stable at 2%, then the advertising revenue alone can reach 1200 million (after the revenue sharing). Moreover, the show has a competition mechanism, so the final episode's ratings will definitely be even higher, and may even reach tens of millions per episode.

The TV station's revenue alone has recouped the program's investment. With subsequent revenue from second/third-round copyrights, online copyrights, and advertising, the final profit could very well exceed 100 million.

The total revenue of "If You Are the One" for 24 episodes is estimated at 2.5 million yuan, but the average viewership rating is as high as 2.5%. "Fairy Tale" can achieve a stable 2% rating, which is about the same.

Moreover, the most valuable naming rights were taken by 'Fairy Fan', which alone is worth 4000 million.

This doesn't even include other additional revenue, such as the traffic referral activities on Mulan Street. In the first phase, 30 new registered users were added within 3 hours, and the popularity of the "Fairy Robe" column voting area exceeded one million per hour, with tens of thousands of people participating in the voting, and it is still growing.

In terms of indirect celebrity popularity gains.

Zhang Meng's promotional remarks in the first episode, "Should women sit with their legs apart?", garnered significant attention on Weibo, even amidst the trending topics related to the World Expo, reaching number 6 on the trending list.

Zhang Meng's role in the variety show is that of a "domineering older sister". In the show, Huang Shengyi, as a representative of ladies, reminded Zhang Meng to sit elegantly and not to spread her legs. Zhang Meng then explained the harm of crossing one's legs to the spine and said that women's physiological structure is more suitable for sitting with their legs spread apart than men. The conflict between the "traditional customs" and the sitting posture sparked a lot of discussion.

Zhang Meng gained recognition from many female netizens, while Huang Shengyi received support from many male and conservative female netizens, and the two sides argued endlessly in the comments section.

This has indirectly led to a debate about the opposing styles of dressing: the ladylike and the mature.

The two factions have become formal rivals, and the discussion will continue to intensify through various topics.

The show was trending on its own platform, Myspace, with its almost entirely female cast, which was enough to excite the platform's users.

Hundreds of clips from the "Fairy Robe" series have been uploaded to YouTube, attracting the attention of female netizens in East Asia, because the slogan of Yunshang, which is represented by Zhang Meng's team, is "clothing specially designed for East Asian women".

The search volume for the brands Fairy Fan and Yunshang increased a hundredfold that night, driving the sales of Taobao boutique stores to exceed one million yuan.

The Taobao stores of other brands featured in the show also boosted sales. Led by Mofashijia, all the models in the first episode used mung bean masks as a pre-makeup preparation, which was said to prevent powder from caking and make makeup easier to apply. It became a best-selling product in the category and became popular again. Its sales even surpassed those of Wang Yao's two clothing brands.

After tonight, an outlier emerged in the variety show world, two dark horses appeared in the fast fashion and e-commerce world, and...

The price of tickets for Wang Yaotao's business has been scalped up to 5 yuan each.

Too many people are having trouble sleeping not only because of the World Expo, but also because of Wang Yao.

The show was a great success, and Wang Yao took all the staff to the Peninsula Hotel for a celebration banquet. After the banquet, Zhang Meng and the others were still not satisfied, so they went to the suite rented by the company for a small party.

Amidst an atmosphere of celebration for the success of the World Expo and "Fairy Robe".

Wang Yao also received a phone call from a foreign country.

"Mr. Wang, the person has been apprehended and transferred to my uncle for further processing."

"You've worked hard. Be careful on your way back." Wang Yao hung up the phone after hearing this and stood on the balcony gazing at the river view in the night.

A slight buzz and the night breeze, mixed with the laughter of the women inside, stirred a wave of excitement within him.

He gripped the railing tightly, reminding himself.

A calm mind can overcome countless difficulties.

(End of this chapter)