How can you become a star without money?

Chapter 107 Enthusiastic People
Chengtian Entertainment's PR team waited all night, but received no response from Kanpianer.com.

They spent a lot of money on this marketing campaign.

It's not just other platforms that are launching massive attacks against Kanpianer.com.

Even the forum on the movie-watching website has bought all sorts of smear articles and press releases. Now the entire forum is filled with complaints about how badly the movie tickets we bought were not worth it, and many people are even demanding a refund for the price difference.

Moreover, whether it was because the other party's backend couldn't keep up with deleting posts or for some other reason, the forum didn't control the comments, allowing these controversial posts to develop freely.

The main base has been captured and there's still no response.

Does this mean they've given up outright?

Wu Kebo was also very puzzled when he heard the report from his subordinate.

"Didn't you say that Wang Yao is very good at manipulating public opinion? How come he stopped reacting as soon as I made a move?" Wu Kebo turned to look at Yang Zi.

Yangzi probably didn't have a good year; he's lost weight.

Since being swindled out of 300 million yuan by He Ming, losing both money and face, the other shareholders of Juli Entertainment have also had reservations about his decisions.

In addition, after Qu Shou's failed attempt to take sides, he reflected on his actions for a period of time. He watched as Wang Yao, who had been an unknown figure, rose rapidly through the ranks after climbing onto Hu Mei's high branch, as if he had been given a cheat code. He was so angry that he gritted his teeth.

He carefully studied Wang Yao's series of operations and felt that there was nothing particularly impressive about it. It was just good luck that he caught up with the hot trend of Qu Shou and later had the support of Hu Mei, which led to the rapid development of Kanpian.com.

The more they studied him, the more envious they became, even though all of this should have been his achievement!
So during the Spring Festival, he thought about it and realized that he just needed an opportunity to prove himself. Just then, Wu Kebo took the initiative to come to him and inquire about the Kanpianer.com website.

After all, besides Ren Quan and others, there seemed to be Juli Entertainment behind Kanpianer.com. He wanted to find out more before taking any action.

The two knew each other before, but Yang Zi always considered himself a member of a "wealthy family" and thought Wu Kebo was just a nouveau riche, so he didn't want to get too involved with him.

However, when setting up Juli Entertainment, they did indeed refer to Wu Kebo's approach.

However, the two companies have different development models and originally didn't have much of a connection, but Wu Kebo took the initiative to come to them this time.

Yang Zi shared all the information he knew with Wu Kebo. Kanpian.com had no connection with Juli and was entirely Hu Mei's private investment.

The two then hit it off and decided to join forces to attack Tianhuo.com and Kanpian.com.

One wanted to prove to Hu Mei and others that he also had marketing capabilities, while the other wanted to take over Kanpianer.com and directly monopolize the entire online ticketing industry.

Wu Kebo's Japanese investors were eyeing the upstream equipment market of the entire Huaxia Cinema Line, and the Li family was also interested in this area, which led to the backdoor listing of Chengtian Entertainment last year.

They originally thought that this opportunity would have to wait until the cinema chain system was fully established, but unexpectedly, the rise of Kanpianer.com showed them a shortcut to monopolizing the market ahead of time.

Hearing Wu Kebo's question, Yang Zi was also puzzled. "There shouldn't be no reaction at all. Could it be that he's not in the country and didn't receive the message?"

"Are you sure this website is really being run by Wang Yao?" Wu Kebo asked doubtfully.

“Of course, I’ve analyzed it several times. The marketing events that Kanpianer.com used to attract traffic are all the same as Qu Shou’s methods back then.” Yang Zi looked somewhat dissatisfied, feeling that the other party was questioning his expertise.

"Forget about them. Today, the sales of the [Annual Pass] exceeded 600 million. Although we lost money to gain publicity, we really didn't expect such a good response. I recently discovered a fun place that we can go and relax." Wu Kebo said nonchalantly, pondering the entertainment options for later.

Yang Zi ignored him and kept refreshing the posts on the Kanpianer.com forum, trying to find Wang Yao's counterattack.

Based on his understanding of Wang Yao, he knew that the counterattack was likely lurking in some dark corner, waiting to be detonated at the crucial moment. He had already seen through the tactic of first suppressing and then elevating the opponent!
"Wait a minute, this post is a bit strange," Yangzi suddenly said.

"What's wrong?" Wu Kebo frowned and leaned over to browse the post that Yang Zi had opened.

This post was made at noon today. The topic is "Is it easy to find a job with a monthly salary of 4000?" The post is about a recent college graduate who interviewed for a job with five social insurances and one housing fund and a monthly salary of 4000. He felt that the salary was a bit low and wanted to ask others for their opinions.

In addition to being a movie information website, Kanpianer.com is also a social networking site, so this kind of social post is very common.

"4000 yuan? That's not even enough for two cigars." Wu Kebo subconsciously commented, "What's wrong with this post?"

"A post discussing salaries has received over a thousand replies in just one afternoon?" Yang Zi frowned.

"This is normal. Ordinary people love to talk about these mundane, real-life things. Besides, look at the poster. He's a recent graduate with a college diploma. How could he find a job with five social insurances and one housing fund? That's obviously bragging. Look at how many people are complaining that he doesn't know how lucky he is."
The average salary in China is only three or four thousand yuan. For example, the ticket sellers in our cinema only earn a little over two thousand yuan a month. They work nearly ten hours a day and don't even have the five social insurances and one housing fund. The reason his post went viral is because many people are envious and sensitive. Wu Kebo, after all, has a marketing background and can immediately grasp the key point that made the post go viral.

"What a coincidence, the job the poster mentioned is also a ticket seller at a movie theater." Yang Zi suddenly laughed out loud.

"Huh? What cinema would pay social insurance and housing fund for its ticket sellers? Are you out of your mind?" Wu Kebo was taken aback.

He wouldn't have paid social security contributions for his employees if it weren't for the mandatory social security system in Hong Kong.

"Why would you be a ticket seller?" Yangzi asked Wu Kebo.

"You're not trying to say this post is a counterattack from Kanpianer.com, are you?" Wu Kebo frowned. "What does this prove? What impact will it have on me?"

“I just find it strange. That kid is really weird. He always manages to avoid the important issues and use something that seems unrelated to the main problem to make things worse.” Yang Zi also frowned.

"Why are you so suspicious? Aren't you overthinking things?" Wu Kebo looked Yang Zi up and down, thinking that he might be a little obsessed.

“Impossible. Trust my intuition. There’s definitely something wrong with this post,” Yang Zi said firmly.

“Then let’s draw our own conclusion,” Wu Kebo retorted. “The purpose of this post is to spark a discussion about wages and social security benefits. Even if it ends up trending, the public will just be joining in the criticism and watching the show.”
Assuming the person who broke the news in this post is an employee of Kanpianer.com, such a good salary and benefits would at most arouse the envy of netizens, but what practical help could it bring to Kanpianer.com?
On the contrary, it will increase their labor costs. What could have been done for 2000 yuan will now cost at least 5000 yuan because of this post, almost three times the original price. What help is there besides making employees cheaper?

Wu Kebo's analysis is incredibly precise; he breaks it down almost perfectly.

Yang Zi also began to doubt himself for a moment.

Am I really overthinking it?

"No, that's not right." Yang Zi suddenly slammed his hand on the table. "He's just doing this to harm others without benefiting himself!"

"Huh?" Wu Kebo was taken aback.

"It's precisely because your cinema chain doesn't provide its employees with the five social insurances and one housing fund that he's targeting this area! He wants to drive up the salaries of cinema ticket sellers and increase your labor costs!" Yang Zi exclaimed excitedly, as if he were having an orgasm.

"You've never hired anyone before? If you don't want to do it, plenty of others will. I can always find ticket sellers for 2000 yuan. Besides, isn't he retaliating against me? At the very least, he's dragging the entire cinema industry down with him."

"To put it bluntly, this is causing trouble for all companies that hire people. Even if it's harmful to others and not beneficial to himself, he doesn't have to be this crazy, does he?" Wu Kebo frowned and sneered.

He didn't think the other side would act so viciously and insanely.

"Perhaps he wants to use labor costs to force all cinemas to lower their costs? In that case, shouldn't you increase your subsidies?" Yang Zi asked rhetorically.

"Doesn't he also need to increase?" Wu Kebo asked, puzzled.

"What if he doesn't give you the subsidy?" Yang Zi smiled mysteriously. "After all, it doesn't matter if his website doesn't make a profit; he can just stop developing it. But what about you? You still need to keep attracting users, right?"

"Could there really be such a cunning person?" Wu Kebo was stunned, but his mind began to subconsciously calculate the costs and benefits.

Chengtian Cinema currently operates 33 cinemas, with revenue of around 10 billion yuan last year, but net profit of less than 8000 million yuan, resulting in a net profit margin of 8%.

其中运营成本中，片方分成45%、人员工资15%、租金设备等固定成本15%、营销成本15%、其他杂项2%。

With 33 cinemas, the annual salary is 1.5 million yuan, averaging about 35 yuan per cinema per month in fixed costs.

正常一家中型影院的员工配置需要2名经理、6名放映员、6名售票员、2名卖品员、卫生+检票员10名、后台+客服+技术员4名，差不多需要30名员工，其中最少5个部门管理岗就要占到工资的60%，剩下40%工资由25名执行岗分，差不多每人工资在5600左右。

Since most of the cinemas are located in Hong Kong and Singapore, where the average salary starts at 7000, this labor cost is already after Wu Kebo has squeezed them.

It is precisely because of the high labor costs and strict regulations in Hong Kong and Singapore, which necessitate the contribution of housing provident funds, that Wu Ke-bo is expanding into the mainland. A ticket seller who earns 6000 in Hong Kong can be hired for 2000 in the mainland, with extended working hours of over eight hours and even additional cleaning duties. This is the real benefit of Wu Ke-bo's future expansion of the cinema chain; every saving on labor costs and social security contributions increases the company's profits.

And it's not just him doing this; almost all cinemas in mainland China operate this way. Don't ask, just say they're temporary workers.

However, if Kanpianer.com really does cut corners on labor costs, Wu Kebo, though outwardly calm, is still a little worried.

It's not that I'm afraid of not being able to recruit people, but I'm afraid that after recruiting people, they might make a fuss about paying social security or other benefits because of these news reports, or that the website might do something underhanded behind my back. These are all potential risks.

"No need to guess anymore, I feel the mystery is about to be solved." Yang Zi interrupted Wu Kebo's train of thought again, "It's already trending on social media."

Could someone really be that cunning?

If you can't win in a fair and square business battle, why resort to these underhanded and harmful tactics to disgust people?
Wu Kebo suddenly felt a chill run down his spine.

What level is a monthly salary of 4000 RMB for a fresh graduate with five social insurances and one housing fund?

This trending topic first went viral on Weibo (the official Weibo account of NetEase), and was then quickly reposted by NetEase's portal, eventually spreading to the old Sina Weibo trending topics.

Under this trending topic, netizens expressed envy, jealousy, and resentment upon seeing that a recent college graduate could find a job with five social insurances and one housing fund and a monthly salary of 4000 yuan.

Shouldn't most fresh graduates go into sales, with no base salary and only an 800 yuan meal allowance?

How come you, a college graduate, get 4000 yuan a month, plus five social insurances and one housing fund?!

It's fake! It must be fake!

Hahaha, it's all fake news!

In China, where the average salary is 3000 yuan, this is definitely considered excellent.

Many netizens even anxiously asked questions under the trending topics.

What are the "five social insurances and one housing fund"?

Although the marketing account industry is not yet mature, every time a trending topic appears, a large number of accounts will follow up by sharing or posting to ride the wave of popularity. Most of these accounts are actually real people.

Soon another post by a netizen sharing popular science information became a trending topic.

Based on a standard of 23 working days per month, a monthly salary of 4000 yuan requires a daily wage of 175 yuan. If you are in a sales position with a base salary of around 1500 yuan and a 5% commission, you would need to sell at least 2000 yuan worth of goods or services every day.

If you're working part-time as a supermarket cashier or at KFC, the hourly wage is 10 yuan. If you want to earn 4,000 yuan a month, working 8 hours a day, you need to work for 50 days, or work 18 hours a day.

A working person earning 4,000 yuan a month can only save a little over 1000 yuan at most after deducting expenses such as rent, utilities, food, and transportation. If you are a girl, you may not have enough money to buy too many skin care products, cosmetics, or clothes to dress yourself up, and it is also difficult to have time to enjoy life.

If you were a boy, you wouldn't even dare to date. You could save up for a year and barely afford the computer you wanted, and you still might not have time to play it.

Even with this frugal and thrifty lifestyle, a monthly salary of four thousand is still an unattainable income for most people.
So, in the end, all I want to ask is, where exactly is this job? I want to apply! I graduated from a top-tier university, and I'm willing to accept a salary of 3500 as long as they provide social insurance and housing fund contributions!

This post uses an enumeration method to vividly demonstrate the level of a monthly salary of four thousand to all netizens who have not yet started working and are unaware of their salary.

At the same time, it resonated with netizens who had already entered society and were feeling lost and struggling.

Why do we only need to work 23 days a month?

'You can earn four thousand in 50 days a month.'

These kinds of comments also reveal a sense of absurdity and helpless self-deprecation.

Then came the popular science about the five social insurances and one housing fund, which was also reposted by some mainstream media.

For a time, the entire internet was discussing the issue of wages.

Finally, some netizens discovered that the topic originated from Kanpianer.com, and the poster revealed that he worked as a ticket seller for Kanpianer.com.

Suddenly, netizens who were unaware of the situation developed a stereotype about the job of movie theater ticket sellers.

It turns out that cinema salaries are so high that almost that very night, recruitment hotlines at cinemas across the country were inundated with calls.

He asked for a monthly salary of 4,000 yuan and a job with five social insurances and one housing fund, and was then called crazy by the HR.

I can't see on the job postings that ticket sellers earn 1500-2500 RMB, have one day off per week, and no meal allowance!
So, under this post on the movie website, netizens who had failed their interviews began to debunk the rumor: it's fake, it really is fake, I knew there couldn't be such a good job!
This post is just clickbait to attract attention! It should be reported!

But soon after, the official account of Kanpianer.com posted a message and pinned it to the top, announcing the company's recruitment benefits.

Ticket sellers not only earn a monthly salary of 4,000 yuan with five social insurances and one housing fund, but also receive additional benefits such as a semi-annual bonus and quarterly commission. They even have a 7-hour workday with weekends off, flexible work schedules, and overtime pay. They also receive a taxi subsidy if they finish get off work after 11 pm.

Faced with one unfamiliar word after another, netizens fell silent.

This movie-watching website is really interesting; the company itself invents its own benefits.

It can't be real; this must be a company in heaven, not on earth.

The term "miracle company" appeared on the internet for the first time.

Just as the entire internet was abuzz with discussions about monthly salaries, the entire cinema industry was in complete chaos.

Most staff members, who struggle to get even one day off per month and juggle multiple roles such as ticket seller, ticket inspector, and cleaner, earning less than 3000 yuan a month, felt extremely wronged.

I originally thought that even if I didn't get a raise, I could at least get the five social insurances and one housing fund, but then the company told me that it was up to me whether I wanted to work there or not, and that the benefits at Kanpianer.com were good, so I should apply for the job myself.

Just then, many enthusiastic people suddenly appeared in the circle, offering suggestions and even forming a rights protection group.

"It's okay if we don't get a raise, we still need to work hard. In public places like movie theaters, fire safety is paramount. If there's any hazard, it can take half a month to rectify, and in serious cases, the fine can range from 5000 to 5 yuan."

In an instant, many disgruntled employees began to take action in secret.

The next day, many members who had just bought the "Annual Pass" and wanted to watch movies at designated cinemas expressed their dissatisfaction.

'What happened? The movie theater was under renovation? I had to spend an extra 20 yuan on a taxi to another one.'

"? I thought I was the only one having this bad luck, but it turns out there are other unfortunate people out there too. Location: XX."

"This is outrageous! I'm in XX, and two cinemas I went to were closed. What kind of cinemas do they work with all the time?"

"Ha, the Wanda Plaza here was closed all morning and won't open until the afternoon."

When major partner cinemas called to express their dissatisfaction, Wu Kebo finally realized why Yangzi was so suspicious.

Even though he repeatedly explained that it must be the website that was playing tricks, the partners all disagreed and demanded that the ticket subsidies be increased.

The two sides parted on bad terms.

"Damn it, this is unfair competition! I'm going to complain to my superiors!" Wu Kebo said angrily.

How can someone be so cunning?
"Mr. Wu, Director Wang is looking for you. He says it's important." The secretary spoke cautiously only after the boss had finished venting his anger.

“Fatty Wang? What does he want with me?” Wu Kebo was taken aback. Recalling what Yangzi had said about Wang Jing’s relationship with Kanpianer.com, he felt a chill.

　Thank you to the following: 要睡了哦, guo1, 刘家大师傅, 雁湖寒蝉, 东兑木, 九十九点, 虚幻真实, jaychen1981, w致良知mw, 路人王sh.

　　书友161123174336729、书友2025119020723269、书友20190104171755985、书友20170503175430405、书友20230120776199的月票支持~万分感谢
　　
　
(End of this chapter)