I am a demonic cultivator, not a capitalist with a conscience.

Chapter 312 Spending money is so tiring (36)

As an administrator at Chenguang Co., Ltd., Xu Youran felt that she was very unprofessional.

Jiang Qiao volunteered to do the daily cleaning, while Yan Ye handled tasks like clocking in and performance statistics. She didn't understand anything about dreams, so her abilities were limited.

She is still dealing with the issues of regional and trade locks. She needs to constantly study the documents of the various star lords and the administrative orders of Changsheng Prefecture, and then find some logical loopholes to purchase goods for the company.

The regional lock severely restricts Tianyuan, while the trade lock adds further restrictions imposed by the Xu Group.

Except in a few special circumstances, she could hardly find anywhere to spend money, which made the job increasingly difficult.

After calculating, she realized that she could only use her temple keeper authority to spend two thousand magic points every day to purchase some high-end fruits from Sangmu City and deliver them here.

Then, the ghost cultivators from Yan Ye acted as deliverymen to feed the students and staff, improving everyone's circulatory system and enhancing their physical fitness.

The temple keeper of Sangmu City was very happy and thanked Xu Youran for not forgetting his roots and for remembering his poor friends even after going to another city.

The fruit had been sitting unsold for a long time; thanks to Xu Youran for helping to deal with it.

The students and staff of Tianyuan were also very happy. They could eat fruits for free, which they had never dared to eat before. The ponytail lady in the morning light was so kind!
But only Xu Youran knew that the money was inexhaustible.

There's just too much money to spend!

Two thousand magical powers were nothing to President Chen. When he went to approve it, President Chen was too lazy to even look at the details. He also said that she was not spending money fast enough, and that she should spend tens of thousands a day to be considered a true pillar of his family.

Xu Youran also wants to improve!

But she really didn't know how to spend the money!

Therefore, upon learning that Chen Yu was preparing to release the dream, Xu Youran finally saw a glimmer of hope and felt that she could finally do something.

In the past few days, she has also been cramming on the common knowledge about dream release, and knows that the marketing cost of dream release is basically 60% of the research and development cost.

If the purpose of this dream is publicity, and the goal is to influence the Star Lord through this dream, then the publicity cost could be three to four times the research and development cost.

The art direction cost was the biggest expense for "The Haunted Hospital," while the research and development costs were borne by President Chen and Jiang Qiao. The total cost was approximately 2.4 million.

According to normal calculations, the cost of publicity and distribution should be 1.5 million.

Moving her fingers, Xu Youran began to mobilize her Dao foundation and adjust her state, preparing to do her best to publicize this dream to the point that everyone knew about it, so that President Chen would look at her with new eyes!

First, we contacted media reporters, and then we found live streamers to promote the event.

Miao Qingyu and others from Hehuan University have a good relationship with Chenguang, so let's go find them to do a live broadcast to warm up the atmosphere, and at the same time, do a live broadcast lottery, using hunger propaganda to generate buzz first.

Afterwards, prepare event plans, conduct social media raffles, and invite more temple keepers to endorse the event, saying, "The Haunted Hospital is a good dream, everyone should go and play it!"

At last……

Just as Xu Youran was envisioning how to spend the money, Chen Yu had already selected anonymity and then posted it directly.

Then there is no more.

There was no launch ceremony, no celebrity endorsements, and they even chose to remain anonymous; it was as uneventful as taking a nap.

Xu Youran looked at Chen Yu blankly, and finally couldn't help but ask, "Mr. Chen, this...this isn't right, is it?"

"What's wrong?" Chen Yu asked, puzzled. "Is the release time wrong?"

Upon hearing this, Yan Ye performed a divination, then asked doubtfully, "There's no problem. At 10 AM, auspicious purple clouds will appear in the east, bringing great fortune. It's auspicious to share dreams, but not to refuse overtime. Mr. Chen, it's fate! Please don't refuse me!"

"You get off work and get out of here!"

"Oh."

Seeing that the question was about to be glossed over, Xu Youran quickly said, "That's not it! Don't dream releases always have some pre-release hype?" Chen Yu suddenly realized, "You reminded me. Here's 1,000 mana. Go to the Dream Weaver platform and buy some more from Shi Ling. From now on, all dream releases will start with buying 1,000 mana."

"Mr. Chen, isn't this too little? Shouldn't we add a zero?"

Chen Yu looked at Xu Youran and asked, puzzled, "Why add a zero?"

"That's how you get results! These days, isn't the recommended budget for advertising and promotion 60% to 30% of the budget?"

"I don't accept other people's advice."

"Let's hear about this!"

"That's really not necessary, this is enough. Let's follow this standard."

Seeing that Chen Yu had made up his mind, Xu Youran had no choice but to contact the Dream Weaver platform using the contact information Chen Yu had given her, and then buy a thousand units of mana.

I originally thought I could use 10,000 magic power to show off my strength, but I didn't expect to only be able to spend 1,000 magic power, which is less than the money I usually spend on fruit.

Looking at the dream's release page, Xu Youran felt that everything she had learned before was useless, and she felt only confusion.

Noticing that Xu Youran was lost in thought, Jiang Qiao, while eating the mangoes Xu Youran had ordered, said, "Xu Youran, just listen to President Chen on this issue. President Chen is definitely right."

"I know, but this is so counterintuitive! Just buying a small quantity is not a valid approach; it doesn't follow any objective laws."

"Can objective laws allow a dream world to sell three million copies?" Jiang Qiao asked, pointing to "Tian Yuan Inspector," which had just surpassed three million copies in sales.

Yan Ye also came over and said proudly, "Two thousand of them were contributed by me."

Facts speak louder than words, and Xu Youran couldn't refute this result, but she still couldn't help but say, "But what if it's just a coincidence?"

"What do you mean by 'The Record of Mountains and Seas'? It has sold millions of copies, including the dream scenes and external manifestations, and it is still a best-selling product for the OEM manufacturer."

"Being highlighted by peers?"

What about "The Dreamer: Final Chapter"?

"The Star Lord's approval?"

""out of control"?"

"The anchor's promotion."

After finishing the mango, Jiang Qiao took out a wet wipe to dry her hands and said, "Once or twice could be considered a coincidence, but multiple times shows that President Chen has a unique vision. So, don't question President Chen's decision; President Chen is definitely right."

"What if it's wrong?"

"That's probably your own problem, after all, President Chen must be right! Actually, I've always felt that the current promotion of Dreamland is a bit distorted. The majority of the profits are going to the channels and the media, while the R&D team puts in the most effort but actually receives the least. That's not fair."

Xu Youran ate a bayberry and asked, puzzled, "Isn't this always been the case?"

"What has always existed may not be correct. Perhaps Mr. Chen just wanted to test whether spontaneous promotion by players could achieve the desired effect, so he carried out a simple traffic-driving activity. In any case, all we need to do is assist Mr. Chen."

Encouraged by Jiang Qiao's words, Xu Youran felt full of fighting spirit and was inspired to continue to bleed, sweat, and shed tears for the company.

However, when she returned to her seat, she found that her problem was still unresolved.

"I wanted Mr. Chen to spend more money on advertising, so why was I persuaded to come back? If I don't spend money, is there any point in having this position?"

With a helpless sigh, Xu Youran opened the document given to her by the head temple keeper and continued to look up how to spend the money.

Spending money is so tiring.

(End of this chapter)