Game Development: Starting with Recreating the Anime Game Style

Chapter 71: Do it big
for others.

This strategy is not feasible because you cannot guarantee that the mini-game you develop will be a hit, but for Chu Chen, the probability of this strategy being feasible is very high.

After all, he can learn by trial and error.

In his mind, there were a whole bunch of games with short development cycles, low development difficulty, but easy to become popular.

If Chu Chen really wants to do it.

After acquiring TaTap, they could simply use the original staff from TaTap to coordinate and establish a new game studio to develop casual games.

If we disregard profitability, games like "Jump Jump" could be entirely integrated into TapTap, allowing players to revive after death by sharing a TapTap link.

TaTap may also release a casual game every now and then in the future.

If any of these mini-games becomes a hit, TaTap's traffic will naturally increase, and with increased traffic, game developers will naturally flock to the platform.

At that time, the entire chain will be set up.

Now, the only thing Chu Chen needs to consider is how the Hardcore Alliance can launch a strong counterattack in the early stages of Star Tap.

Chu Chen never underestimated the Hard Alliance.

You should know that in their previous lives, they used a combo attack on TaTap, which can be said to have directly smashed TaTap into the ground.

Even if Chu Chen abandons the overseas traffic acquisition route, the Hardcore Alliance will definitely retaliate, and the retaliatory force will likely be quite strong, because Chu Chen's Star Tap plan is really going to steal traffic from them.

In its previous form, Tatap was essentially a collection of niche communities because Xingdong Games itself did not have any strong "first-party" games.

In short, players who download Tatap don't usually download games from app stores.

Players who download games from app stores don't use Tatap.

However, once StarTap adopts the "hit mini-game" approach, coupled with the influence of StarGames itself, given time, it will be able to succeed.

Ultimately, it will very likely... definitely affect the Hardcore Alliance itself.

With so many casual games, if just one becomes a hit, then StarTap will reach a large number of ordinary players. And for StarTap, as long as the software is installed on the user's phone...

Next, Chu Chen will use one game after another to capture users' attention.
In this situation.

Chu Chen's only concern was the immediate "stress" reaction when Star Tap had just become a hit and no game companies had yet joined.

To create an "either/or" situation or other similar practices.

In other words, if you want to be on the Hardcore Alliance's channels, you can't be on StarTap.
This tactic was useless in my previous life when I tried to form an alliance. One reason is that the "choose one of two" strategy can only be used in the early stages. After all, what you need to do is not to make things bigger, but to kill your competitors.

However, in the early stages, the Hardcore Alliance believed that it could crush Tap with overseas software, so it didn't use the riskier "either/or" approach.

By the time he wanted to use it, there were already a large number of manufacturers on TapTap.

This is possible on this timeline.

The newly launched Star Tap has no game developers yet. Can Chu Chen persuade other game developers to choose Star Tap when given a choice between two options?

Maybe yes, maybe no.
Just like the so-called 3Q War between 360 and Tencent, if it weren't for the intervention of relevant ministries, 360 would definitely have been the one to perish in the end.
Although the Hardcore Alliance's channels have an exaggerated tax rate, people do download them once they're listed on those channels.

Even if StarTap becomes popular, it's only the mini-games that are popular. Who can guarantee that users will download other games?
Moreover, the Hardcore Alliance can directly display a "risk warning." After downloading, will players necessarily click to download after seeing the "risk warning"?

If Chu Chen can't prove these points to other manufacturers, then StarTap will have a hard time winning in the two-way selection, unless the official intervention comes into play.
Moreover, the official authorities may not necessarily get involved, because as long as the Hardcore Alliance doesn't bring up the issue of choosing one of the two options, it's difficult for the authorities to get involved.

Didn't Meituan often do this in its previous life?
"Ugh, my head hurts."

Just as Chu Chen was rubbing his temples, Wang Jianmin on stage happened to be talking about a particularly exciting part, which drew enthusiastic applause from the audience.

Chu Chen put down his phone and joined in the applause.

After all, when a high-ranking leader is speaking on stage, it's hard to remember who applauded and hard to see who didn't.

To be honest, Wang Jianmin's speech was rather uninformative, consisting mostly of official platitudes. However, he did mention Xingchen Games during the speech. "Xingchen Games, a star company in our industrial park, is a good example..."

As soon as he said that, Chu Chen instantly felt the gazes from those around him.

At that very moment, he felt a thought suddenly flash through his mind.

"Leverage the momentum!"

Yes, if it were just Stardust alone fighting against the Hard Union Alliance, it naturally wouldn't be able to withstand it.

But what if we add Tencent? Or NetEase?

wrong
It's still unsolved. You have to understand why the Hardcore Alliance is so "dominant."

The reason is that, to some extent, at this point in time, large companies like Tencent and NetEase are on the same side as the Hardcore Alliance.

They can all use their influence to pressure the alliance into giving them extremely low revenue share, while still enjoying the traffic brought by mobile app stores.

Therefore, Chu Chen still needs to find something to drape the tiger skin over his body.
What do you think of star wallpapers?
If we separate Starry Wallpaper into a separate product, is there a chance we can get investment from Tencent?
It is probabilistic.

Chu Chen knew very well that Tencent had been eyeing Xingchen for quite some time now, even if it was just a sub-project.

As long as "Starry Night Wallpaper" demonstrates its traffic advantage, Chu Chen believes that Tencent will definitely take the initiative to contact him.

At that time, by giving up a portion of the shares, they can put on a brave front.

Chu Chen wasn't worried about this, since Star Wallpapers never had any profit plans from the beginning. If it were spun off into a separate subsidiary, Tencent's investment could "alleviate" Star Wallpapers' operating costs.

Two years later, when Tencent discovers that "Starry Wallpaper" really has no profit plan, is not making a single penny, and is even losing money on operating costs, it will be time to get off the train.

At worst, Chu Chen can just buy back the wallpaper company's shares from Tencent.
Chu Chen suffered no losses inside or outside the company, but the tiger skin he was wearing had a significant effect.

Not only can Tencent's data traffic be used to flood wallpaper software, but Tencent's influence can also be used to create the impression that Tencent has already partnered with Starry Sky.

Despite everyone criticizing Tencent, it's still useful in situations like this.

When the time is right, we will directly use the traffic from "Final Front" to launch the chain, ignite Star Tap with "casual games", and drive traffic through QQ and WeChat channels.

Quickly find game developers to join Xingchen Tap. Ideally, use Tencent's traffic to intimidate NetEase first and bring them onto Xingchen Tap. Then, turn around and ask, "NetEase's games are all here, Mr. Tencent, why haven't you launched yours yet?"

At that time, Tencent will be on the left, NetEase will be on the right, and StarTap will be in the middle.

As long as the pace is fast and more game developers join the platform without fully understanding the situation, StarTap will be secure.

Having made it a fait accompli, he took his birth certificate to his future father-in-law's house to propose marriage.
At that time, the only solution the Hardcore Alliance will likely be to restrict the installation of third-party applications, but this is not a major problem for Startap.

Of course, let's take a step back and say...

Even if Tencent and NetEase don't enter the market, Chu Chen still wants to take the path of Android platform software.

At worst, we can just rely on exclusive games to weather the storm.
As long as there are enough users, even if the other party has to choose between two options, the first-party games still have some influence. Isn't that how Nintendo operates?

Therefore, the first step is to make wallpaper apps popular.

Say a thousand words and ten thousand words.

Regardless of whether it's a black cat or a white cat, you need to have a cat in your hand first.

After thinking for a long time, Chu Chen sent a message in the live wallpaper work group.

"We need to revise our promotional plan. We'll take one level 129 skin from the June dynamic skins and give it away for free with downloads. We'll use that as the basis for a new promotional strategy."

"We're going to pull off a big one this time."

(End of this chapter)