Game Development: Starting with Recreating the Anime Game Style

Chapter 585 Big Scene

Chen Mo didn't say anything, but just took a big gulp of coffee.

His gaze swept past the crowd ahead and toward the venue entrance, where a long line of media personnel had formed, more exaggerated than at any previous press conference.

"I feel like I'll have to stand up and watch today."

Kong Yao smacked his lips, looking at the endless line of people.

"It can't be that bad, the venue is quite big."

Neither of them were first-timers at E3, so they were very familiar with the process.

The E3 pre-show press conference is held in an indoor venue that can accommodate approximately 2000 people. The front row media area has always been a priority area for E3 press conferences.

After all, E3 was originally designed to serve manufacturers and media.

So there are plenty of seats in the media section, the locations are good, and there's even a dedicated tea break area.

Even at events hosted by Microsoft and Sony, there's always about a third of the media seats empty, allowing people to sit sparsely and spread out their laptops, cameras, and various other equipment—more than enough space.

However, when the two showed their credentials, passed through security, and entered the press conference venue, the scene before them took them by surprise.

"Holy crap, so many people?"

The huge interior space was bustling with noise.

The front row area designated for the media was already mostly occupied.

It looks normal, but the problem is, there's still half an hour until the show starts.

Even in the aisles, there were quite a few people carrying cameras. Such media carrying cameras may be common in other places, but they are definitely not common in E3.

Because most gaming media outlets don't use such large files, since E3 pre-show press conferences are usually live-streamed, and if they really need video content, they can just grab it from the official website.

Therefore, those who bring these machines are all offline media outlets.

The majority of these are, of course, domestic media.

The logos of Xinhua News Agency and CCTV.com were exceptionally eye-catching in the crowd. Even local TV stations in Suzhou and Hangzhou sent film crews, ready with their cameras and microphones.

This is nothing like a game launch event.

"The national team has come along too, the pressure is immense..."

Kong Yao found a front-row seat against the wall, stuffed the rest of his sandwich into his mouth, and then picked up his phone to start taking pictures of the media section, which is important for online media.

The current media seating area also provides excellent material.

Chen Mo did the same, holding up his phone to take pictures everywhere, pointing ahead as he did so.

"Old Kong, look over there." He pointed in a direction with his chin. "Aren't those people from NHK and KBS?"

Following the direction he pointed, Kong Yao saw several reporters adjusting their equipment. Indeed, the name tags on their chests and the station logos on their cameras clearly identified them.

National television stations from Japan and South Korea.

"Holy crap, it really is! There are even reporters from Asahi TV over there. The stars are huge!"

"Now that the press conference is over, we probably won't be able to catch anyone from Xingchen for an interview." Besides the manufacturers' press conferences, another important part of the E3 pre-show press conference for the media is the interviews that can be conducted after the conference ends.

The more media outlets that come, the more troublesome it will be to conduct interviews. Let alone conducting individual interviews, with this kind of situation, it would be good if we could even get a few photos of Chu Chen.

Even before they arrived, the two of them had considered that, given Xingchen's current influence in Japan, Japanese media would definitely come to join in the fun.

Unexpectedly, not only gaming media like Famitsu came, but even a national-level television station.
Although these TV stations have been present at E3 in previous years, such as at the Sony press conference just now, there were quite a few Japanese TV stations there.

Normally, when several countries' television stations simultaneously broadcast updates, it's usually on the first day of E3, when these media outlets interview passersby at the exhibition.
"It's alright, we can always find someone else. There are a lot of people from Xingchen this time." Chen Mo was quite optimistic.

That makes sense. After all, the Star Alliance came together this time. If we can't interview Chu Chen, it's good to interview the others.

However, Kong Yao still felt that something was missing. He clicked his tongue and scanned the room again, discovering many familiar faces as well as many more outrageous ones.

"Holy crap, Lao Kong, look over there..."

"What? Did you spot another major media outlet?"

Chen Mo didn't speak, but simply raised his hand and pointed in that direction.

Kong Yao followed his finger and looked over. At first, he didn't react, but then he exclaimed in a low voice, "Holy crap, BBC???"

Kong Yao rubbed his eyes hard and watched it again. It really was like watching the BBC.
The two looked at each other and saw the same shock and bewilderment in each other's eyes.

"What are they here for?" Kong Yao's mind was a little confused. "To report on how Chu Chen is corrupting Western teenagers with video games? Or are they here to film a documentary called 'Chinese Capital Invading America'?"

This sounds like a joke, but thinking about it carefully, this guy might really have ulterior motives for showing up here.
In other words, the arrival of television stations from Asian countries like NHK and KBS can be understood as a result of geographical proximity and cultural influence, leading them to come and join the fun.

But when media outlets like the BBC come along, the nature of the situation changes.

Their focus is likely not only on the game itself, but also on what it represents: the rise of China's cultural industry and the resulting economic and cultural influence.

The news articles these media outlets will write may have little to do with the game.

The grand narratives of "cultural export" and "digital Silk Road" that I had heard in China before suddenly became clearer at this moment.

The saying goes, "You think a mountain is easy to climb because you haven't actually climbed it."

Sometimes, you only feel the resistance when you get to where you are.

"Is such a big deal necessary for a press conference?"

Chen Mo muttered to himself. At this moment, he suddenly understood why everyone in the Star Team said they were under a lot of pressure when they first arrived in the United States.

Goodness, this scene is definitely a bit stressful.

This was indeed a game launch event, but it was also a launch event for Chinese game developers.

And behind this seemingly logical scene, Chinese manufacturers are holding their own independent pre-show press conferences at E3 for the first time.

This is also the first time globally, outside of Europe and America, and outside of Japan and South Korea, that a third gaming industry cluster has appeared at E3.
It is often said that cultural products have no borders.

People who create cultural products have national boundaries.

For gamers worldwide, this was a feast, but for many others, it was more than just a commercial launch event. If it went wrong, it wasn't just StarCraft that lost face.

(End of this chapter)