Game Development: Starting with Recreating the Anime Game Style

Chapter 573 E3
"Ubisoft's problem is that they exaggerated a 70-point game into a 120-point one, and when they finally submitted the finished product, it might not even be a 70-point game, so naturally they were criticized."

"And what about us?" He looked at Feng Yi, then glanced at the lead artist Yang Qi. "Right now, we have to treat this 120-point blueprint as our pledge! Our current technical level may only be enough to produce something that's 70-point, but we still have time. The game will be released in two years."

Do you think that top-tier graphics card performance will be the same as it is today in two years? Will our Star Engine remain stagnant in two years?

This question surprised everyone.

Yes, two years. For rapidly evolving hardware and software technologies, two years is enough for dramatic changes to occur.

"We're making a game not to accommodate 2018 hardware, but to compete with 2020, or even 21 and 22 hardware!"

Chu Chen's gaze swept across everyone's faces, carrying an undeniable penetrating power.

"This PV is not a lie, but our goal, everything we will strive for in the next two years. It will force us to optimize the engine, force us to research new technologies, and force us to turn the craziest ideas in our minds into reality. We are not deceiving the players, we are pushing ourselves."

"What I want is to deliver this goal, this promise, right in the faces of gamers and peers around the world at E3. And then spend the next two years making it a reality."

Feng Yi let out a long breath, as if that breath had carried away the last trace of doubt in his heart. He looked at Chu Chen, his eyes having changed from initial confusion to complete admiration.

He finally understood why Xingchen had come this far.

Because their bosses only ever see the scenery beyond the horizon.

"I understand, Mr. Chen." Feng Yi's voice was a little hoarse, but unusually firm. "We'll do it your way! If we're going to do it, we'll be the best!"

"Yes! Let's do it!"

"Damn, just thinking about it gets me excited!"

Chu Chen nodded in satisfaction; this was exactly the effect he wanted.

Among the group, only Guan Lei watched all this silently from the side, his heart filled with mixed emotions.

Mr. Chen, this persuasive... no, this mobilization ability, it's a waste of your talent not to be involved in pyramid schemes.

~~~
2018年5月10日，举例E3展会还有5天的洛杉矶。

The California sun was as generous as ever, illuminating the huge posters hanging on the exterior walls of the South and West Halls of the Los Angeles Convention Center (LACC) with vivid colors and detailed images.

The air was filled with the aroma of hot dogs and a restless energy called "anticipation".

Because this is the E3 exhibition.

Although E3 has not been well-regarded by gamers in recent years due to its wavering positioning and poor experience, its high participation costs and the greed of the organizers have led more and more manufacturers to choose not to participate.

For large companies like Sony and Microsoft, the annual budget for E3 exhibition, including personnel, marketing, and the exhibition itself, is close to several million US dollars, or even close to ten million US dollars, which is tens of millions of RMB.

Since 2016, EA has withdrawn from E3 and opted to hold its own "EA Play" event during E3. In the meantime, many small and medium-sized manufacturers have also given up on E3.

By 2019, Sony had also abandoned E3, and since then, E3 has been declining in popularity. During the mask movement, it was directly replaced by the "Summer Game Festival" founded by TGA host Geoff Keighley.

However, in 2018, E3 was still E3.
It's the world's largest and most influential electronic entertainment expo. Although there's still a day before the official opening, the atmosphere at the Los Angeles Convention Center, where the expo is held, is already quite impressive, with huge game promotional posters hanging on the glass curtain walls of the skyscrapers.

Some reporters have already begun gathering material.

However, this hustle and bustle of E3 had nothing to do with a hotel on the outskirts of the city that had been completely booked.

At the Pacific Vision Hotel, the fountain in the lobby is still gushing, but those coming and going are no longer leisurely tourists, but rather Eastern faces wearing "Star Alliance" name tags.

This is the Star Alliance's "Los Angeles Forward Base".

With less than 24 hours left before E3 officially began, the hotel's largest conference hall was a scene reminiscent of a typical 996 work culture at an internet company.

"Let's double-check the order of the films. First is the Star Core bilogy, then a quick cut of the Star Project, and third is 'The Wandering Earth'..."

"Wait a minute! There's a problem with the audio track of the Shenwu Fantasy video. Let me fix it!"

"Could the promotional material for the new version of Honkai Impact 3rd be moved up a bit?"

"Good grief? You're moving forward again? You're already in a pretty good position."

"Who messed with my computer? I just adjusted the rendering parameters!"

"Old Guan, can you please stop hovering around me? It's making me dizzy!"

"I'm not anxious."

This time, the scale of the celestial expedition is indeed unprecedented.

The venue rental alone cost nearly 20 million. If it weren't for the fact that E3 has become increasingly expensive in recent years, causing many manufacturers to withdraw from the exhibition, there probably wouldn't have been enough space available for Xingchen to have a booth.
Besides Starry Sky Games headquarters, and a bunch of other anime-related companies under the Starry Sky Project, such as Manjiu and miHoYo, there are also a large number of domestic companies like Game Science, Aurogon, Softstar, Longyi Studio (the studio behind Bloodstained: Bloodstained), FHYX (the studio behind The Legend of Sword and Fairy), TipsWork (the studio behind Pascal's Wager), and many others.

Even indie games like "ICEY," "Home Away From Home," "Soul Knight," and "Runestone Guardians," which were released on the Starry Sky platform in 17, as well as a series of indie development projects such as "The Scroll of Taiwu," "Chinese Parents," and "Candleman," have joined the fray.

Even if each of the dozens of companies only sends a few people, that still amounts to hundreds of people.

In the end, 410 people went to the United States with Xingchen. The reason for this number is that Xingchen chartered the plane, and this was the exact number of seats.

Because of the large number of people, Chu Chen simply booked an entire hotel for the team's accommodation and final preparations.

Of course, this money wasn't wasted. Chartering planes and hotels, besides providing convenience and comfort, also served as a great marketing gimmick.

Chu Chen's style of doing things has always been like this: if he's going to do something, he'll do it to the extreme. Since he's coming to E3, he can't be like a small workshop huddled in a corner; he has to make a grand entrance that no one can ignore.

Chartering planes and hotels, a "gaming expedition" of over 400 people—this kind of extravagance is rare in E3 history.

This isn't an exhibition; this is a challenge.

(End of this chapter)