Game Development: Starting with Recreating the Anime Game Style

Chapter 543 Cabinet
The two walked one after the other through the laughing and joking crowd toward the open-air bar not far away. Before they got close, Cheng Chenyu and his colleague hissed and slowed down.

"My goodness, it's like a celebrity meet-and-greet here, Sister Ying."

Before Song Yueying could even look for Chu Chen after arriving at the scene, people nearby had already gathered around her.

"Sister Ying, the art department really helped a lot with the promotional posters for 'Floating Dreams' last year!"

"We're all from the same company, no need to be so polite."

"Sister Ying, those limited edition keycaps with the Holy Grail War theme sold really well. When will our art department make a set of the Final Front version?"

"You need to go through the proper procedures and find He Xiaofei for this."

Actually, many things don't need to be discussed now, but Song Yueying is indeed very popular in the company. For Xingchen's higher-ups, Song Yueying is their "middleman" between Chu Chen and them.

For most ordinary employees, Song Yueying is beautiful and easy-going. Even if they don't usually interact, it's normal for her to come up and chat for a bit.

Song Yueying's popularity caused Cheng Chenyu to move slightly to the side.

The main issue was that what he wanted to say wasn't suitable to be discussed in front of too many people. As he leaned back, he noticed that someone next to him also leaned back a little.

Their eyes met.

"Hello, I'm Takumi Nagano."

The man, named Nagano Taku, was around forty years old. He was dressed in a well-fitting casual suit, which stood out from the beach shorts and oversized T-shirts around him.

However, this person's eyes were somewhat similar to Cheng Chenyu's, and he was clearly a little nervous as well.

Indeed, this is true. Like Cheng Chenyu, Nagano Takuyu is also a member of the "ambition party".

However, his direction of advancement is somewhat different from Cheng Chenyu's. His goal is another, larger and more complex area within the company's empire: the operational system.

Despite its rapid development over the past two years and its dazzling success in the gaming industry, Xingchen's platform operation and distribution system seems rather unremarkable.

But in reality, the Starry Sky platform's operation and distribution system is the sector that Chu Chen values ​​most in the entire company.

This section has a total of "three driving forces" and "three wheels".

The "three pillars" refer to Star Tap, Star Wallpaper, and Star Game Platform, which have a massive user base.

The three wheels refer to the three auxiliary departments of Star Animation, Star Variety Shows, and Star Events Operation, which are responsible for attracting traffic, creating content, and generating buzz for the core product.

In the past, each of these sectors had its own studio, and under Chu Chen's personal coordination, they cooperated with each other to promote the Star Channel.

However, as the company grew exponentially, its business spread across the globe.

Chu Chen clearly felt that he was overwhelmed.

The biggest reason for this is that as the Starry Sky channel continues to strengthen, studios that rely on Starry Sky-themed merchandise are also expanding rapidly.

For example, Star Animation had by then split into Star Japan, Star China, and the newly established Star China 3D Animation Studio.
The same applies to the variety show sector. After Ma Yuanyao took over Xinghai Liuying Studio, which is the variety show production department of Xingchen Huaxia, Xingchen's program sector has also been developing rapidly.

With ample financial support from their parent companies, the variety show divisions of Starry Japan and Starry China are fiercely competitive.

Earlier this year, Hoshino Japan even proposed a regular game show featuring their three brand ambassadors: Yui Aragaki, Satomi Ishihara, and Nogizaka46. They didn't discuss the feasibility of the proposal, nor did they mention the budget or how to coordinate schedules.

The fact that this plan was even proposed, a feasibility report was written, and it was ultimately submitted to Chu Chen shows just how hard Xingchen Japan's variety show department was trying to avoid being outdone by Ma Yuanyao.
With so many studios, there are many ideas, and everyone has new ideas. Asking Chu Chen to take care of everything and evaluate the feasibility of each project is clearly beyond his management limits.

In addition to coordinating the work within the operations team, coordination is also needed between the operations department, the game development department, and other related departments.

In the past, Chu Chen was the absolute core, the brain, the central nervous system of the stars.

All the information is gathered in his hands, and then he makes the decisions and distributes them to various departments for execution.

This model was extremely efficient in the early stages of the company, ensuring absolute execution.

Chu Chen also used the studio reporting system, and through high-intensity work and Song Yueying's sharing of the workload, he managed to maintain the system.

However, as the stars continue to expand, if all the information continues to flood Chu Chen as before, even if he had forty-eight hours a day, it wouldn't be enough.

Even more fatally, as the stars grew larger, information barriers and internal resource consumption began to emerge between various departments.

For example, if the Japanese animation department wants to create a promotional PV for a game character, the game studio in China may already have a ready-made 3D model. However, due to poor communication, the Japanese side is unaware of this and has to recreate the model, wasting time and money.

For example, if Ma Yuanyao wanted to invite a Japanese game producer to a program, she had to go through Chu Chen to coordinate the schedule. By the time they did, it was too late.

Thus, the Star Channel Executive Committee was established.

This organization does not directly generate content, but it controls the allocation of resources and strategic coordination among all non-game content departments.

It's like a super secretariat, or rather, the cabinet of ancient emperors.

Chu Chen still holds the decision-making power, but the daily "memorials" will first be screened, sorted, and given preliminary "draft" opinions by this committee.

The committee will appoint regional heads for China, Japan, and Europe and the United States to oversee all channel businesses, including animation, variety shows, and platform operations, within their respective regions.

Although the identity of the person in charge of this "cabinet" has not been officially announced, it has been basically confirmed that it is Song Yueying, who is currently surrounded by people and smiling sweetly.

This appointment came as almost no surprise to those in well-informed executive circles.

In terms of official position, Song Yueying is a veteran of the company, having risen from art director to project director, and now effectively become the "chief steward."

Personally, Song Yueying is the only person in the entire company who can find Chu Chen anytime, anywhere, and influence his decisions in the most direct and effective way.

With her in charge, this newly established committee can truly function, instead of becoming just a figurehead.

Of course, with the establishment of the "cabinet", Song Yueying also needed people under her, and what Nagano Takuyu wanted was the position of person in charge of the Japanese region.

He was originally a senior employee at Sony Music Entertainment. When Tap was expanding into Japan, he was recruited by Li Suhao to work at Tap, where he was responsible for localized marketing and content operations.

However, Nagano Takuyu faces the same problem as Cheng Chenyu.

That means you want to get the position, and so do others. In theory, there are many candidates who can get the position, so he not only has to show his abilities in front of Song Yueying, but also make an impression on the boss.

(End of this chapter)