Game Development: Starting with Recreating the Anime Game Style

Chapter 537 The World of Magnesium?

In short, Chaldea observed a new singularity during the Chinese New Year, and players need to lead their Servants to infiltrate it.

The PV itself didn't reveal much of the plot, but players didn't care at all; these few skins were already enough to attract attention.

Besides FGO, StarCraft has naturally not forgotten the currently most popular PUBG Mobile. However, as mentioned before, StarCraft's plan for PUBG Mobile is to make it a mobile game for everyone.

Therefore, the Starry Night Spring Festival event is a replica of the events in the PC game "PlayerUnknown's Battlegrounds".

In other words, players can collect skin items in the game and eventually take them out of the game to synthesize skins for free.

Besides StarCraft, other companies, especially those in the StarCraft alliance and related companies, also made preparations early on, such as miHoYo's "Honkai Impact 3" and NetEase's "Onmyoji".

This includes Manjiu Network, which players jokingly call "the strongest little brother of the stars".

After its launch, Azur Lane quickly carved out a niche in the anime and manga market with its unique gameplay and appealing character designs.

This year's Spring Festival, their new Spring Festival series of skins brought a satisfied sigh to almost all LSP players.

Because StarCraft led the manufacturers to participate in the Spring Festival promotion, other manufacturers followed suit, resulting in an unprecedented peak in activity across the entire Chinese gaming industry this Spring Festival.

It's a case of one act ending and another beginning; a traditional festival has been transformed into a consumer festival.

While the gaming industry is buzzing with activity, financial media and portal websites outside the industry are also keeping a close eye on the situation.

The end of the year is the time for companies and industries to conduct annual reviews.

StarCraft Games is undoubtedly the name that cannot be ignored in any of this year's review articles, whether it's Chu Chen casually mentioning "overseas revenue of 136 billion RMB" at the Qiongzhou Game Industry Annual Meeting.

Whether it's the StarCraft remake project, the popularity of Starry Night, or the rise of PUBG Mobile to the top, StarCraft's collaboration with Ubisoft is a key factor.

There is so much to report.

To be honest, most Chinese players these days are getting a bit tired of it.

There's a strange feeling that it's still "stars".

On the other hand, even these players who complain about why it's always StarCraft that still click on the news when they see StarCraft making headlines again.

Ultimately, when a team keeps winning...

Fans wish there was a game every day.

~~~
While the Chinese gaming industry was busily preparing for the Chinese New Year.

Across the Pacific Ocean, in Bellevue, Washington, a continuous winter rain is falling.

The low-hanging gray clouds made the floor-to-ceiling windows of Valve headquarters appear somewhat gloomy.

The atmosphere in the meeting room was even more oppressive than the weather outside.

At one end of the long conference table, the huge screen did not display moving candlestick charts or dazzling game CGs, but only data reports and news screenshots from across the ocean.

These news items and data, just like media reports, almost every single one contains the word "stars".

"Therefore, our growth rate in the Asia-Pacific region in the first quarter of this year, at this moment, is -5%."

"If I remember correctly, this is the first time we've experienced negative growth."

"It's not just users; our online user data during prime time in the East 8 time zone has remained flat or even slightly decreased month-on-month for three consecutive months."

The atmosphere in the meeting room remained silent. Although Jason and Mark had completed their presentations after last year's Christmas sale, and reported that Steam had also begun its reset plan.

Two months later, the reset plan is still in the internal discussion stage.

While Gabe Newell (GabeN) has agreed in principle to the plan to use a reboot as a gimmick to strengthen Steam exclusive content, it will take time for this plan to be implemented.

Originally, Steam didn't need to be in such a hurry; if it needs time, it should be.

But who would have thought that Starry Night would be so good at creating hype? After the Christmas sale came Starry Night, followed by the launch of PUBG Mobile, and then the collaboration with Ubisoft.

A few days ago, Chu Chen took a group of people on a trip to Europe.

These actions are essentially equivalent to Steam having just finished a round of boxing and thinking it was time for halftime.

As a result, Xingchen completely disregarded martial ethics and started throwing punches.

Steam, who had just sat down, was completely dumbfounded.

In particular, StarCraft, Ubisoft, and Chu Chen's trip to Europe have truly made Steam feel threatened, which is why Jason and Mark have started having frequent meetings recently.

They need to come up with a new plan, one that will satisfy Gabe Newell, to contain or suppress Starfall.

After two or three days of discussion, they gradually reached a consensus.

“We can no longer exist in China as a ‘ghost.’ We need a local partner, a pair of legs that can help us gain a foothold in that land.”

Yes, after some discussion, Jason and Mark finally concluded that the reason Steam couldn't compete with StarCraft in the Chinese market was that they hadn't truly entered the Chinese market.

Sometimes the world is just that strange. In a timeline without stars, Steam can make money without lifting a finger. So Steam's push for the so-called Chinese version is just to appease the Chinese authorities.

But now, when they also need to compete, Steam is actively seeking to enter the Chinese market.

Actually, this shift is quite normal. Just like if China didn't have Baidu, Google could easily become China's number one search engine, just like Google is in Europe.

But China has Baidu, so Google needs to think about how to beat Baidu. The first step in that is to enter China.

After Xingchen's series of successes, no one can refute this conclusion.

Of course, one of the most important reasons why Steam chose to enter the Chinese market is that the Chinese government now tacitly approves of the existence of global gaming platforms.

Both Starry Sky Games Platform and Tencent's X Platform essentially circumvent the regulations of China's official game license.

This is the fundamental reason why Steam is willing to try to enter China. They can seek a "distributor" locally, but the platform they are really promoting is still the global version of Steam.

After confirming their entry into China, new questions arose.

"So, with whom will you collaborate?"

"Tencent?"

"Do not."

"Cooperating with Tencent is terrible. We can't guarantee that we will have the upper hand, nor can we guarantee that they will be on our side."

For Steam, their primary criterion for choosing partners is not strength, because they want to maintain complete control.

"What about the Perfect World?"

(End of this chapter)