Game Development: Starting with Recreating the Anime Game Style

Chapter 506 Don't forget, there's also him.

In the command center, as the countdown reached zero and the party officially ended, all the employees of Xingchen could no longer contain their excitement.

He jumped up from his seat.

The feeling was somewhat like that of a farmer who had been busy for more than a month finally enjoying the joy of "harvest".

If this scene were accompanied by the narration of a documentary like "A Bite of China," it would be perfect.

That would be even better.

The starry night came to an end, and it was already the early hours of January 1st.

It's time to rest, but the internet frenzy has only just begun.

Finally, the Starry Sky operations department released a data freeze-frame poster, and everyone gasped in astonishment: the cumulative number of views worldwide exceeded 200 million.

Peak concurrent users: 1.3 million.

This number goes far beyond the scope of the "gaming industry".

While Taobao's Double 11 Gala easily surpassed 100 million RMB in revenue this year, in terms of user reach, the Starry Night Gala truly achieved "global coverage."

Even though most users were from China, according to the images from StarCraft's own press conference, players from 78 countries and regions around the world watched this grand event.

Regardless of whether some of these countries are actually visited by overseas Chinese, the map showing the coverage is undeniably impressive.

This multinational participation also provides media outlets with a wealth of content to publish, including game-related content, lottery-related content, overseas media commentary, and feedback from overseas players.

Besides.

The Xingchen e-commerce platform, which Yue Xiuyuan is in charge of, has also started to see a surge in orders.

In addition to handling a massive number of gift orders, they also have to process a large number of discount orders.

For example, regarding the orders for Type 95 prize figures, in addition to the 100,000 free orders, there are nearly 500,000 orders at a 30% discount that need to be processed.

It's worth noting that StarCraft only issued 1 million of these 30% off coupons, even though they were distributed experimentally to the core of the final battlefront.

But this conversion rate is already quite alarming.

If it weren't for production capacity constraints that prevented widespread distribution, the quantity might have been even higher.

Besides prize figures, other discounted orders for Starry Night merchandise, even those without coupons but simply for the event, also saw a rapid increase during this crazy gala.

Goods in many areas were sold out immediately.

Especially in Europe and America, the stock in Xingchen's European and American warehouses was already low. With so many people buying, plus discounts and the emotional frenzy, the spot goods were almost completely sold out.

"Crazy, all crazy..."

"Sales are about to break 20 billion RMB."

Actually, tonight's theme wasn't a "shopping festival," but the sheer number of people who flocked to the event was overwhelming, and the lucky draw was being held on StarTap.

At its peak, TapTap had nearly 70 million concurrent users.

In addition to the relatively high-quality videos and promotional activities, even though I didn't win any prizes, I did win coupons. Wouldn't it be a waste not to use them?
With this mindset in mind, the prices of Starry Night merchandise are indeed reasonable.

It's actually quite normal for sales to take off. If the merchandise for Starry Night wasn't priced so low, the sales from the event would probably have been even higher.

Moreover, even after the party ends, the players' shopping enthusiasm hasn't subsided yet.

Before the coupons expire, Yue Xiuyuan's Starry Sky peripheral team has to keep spinning like a tightly wound spring.

Compared to Yue Xiuyuan.

Li Yifeng's Star Platform operations department had a much easier time.

The event was successfully launched. For the platform's operations department, whether it was issuing game CD-KEYs or players purchasing games, it was all virtual data.

After all that effort, their revenue was no less than Yue Xiuyuan's, and they made things much easier.

It's no surprise that so many people are obsessed with finance and the virtual industry. For Li Yifeng, all he needs to do now is keep releasing press releases.

However, even now, the media is even more excited than Xingchen herself, with all sorts of eye-catching headlines flooding the internet within minutes of the event ending.

[The Spring Festival Gala of the gaming industry: An industry reshuffle witnessed by 1.3 million people!]

Overnight, Chu Chen redefined the "game party"!

[After one bombshell, another! PUBG Mobile launches tomorrow, Tencent's online gaming platform is keeping everyone up all night!]

~~~
And at this moment of revelry.

Inside Tencent Games' conference room, the atmosphere was completely out of place with the hustle and bustle outside.

"Mr. Leng, shall we still send out the prepared copy?"

Leng Zefeng sighed.

"never mind."

After saying that, perhaps feeling that it might be a blow to morale, Leng Zefeng coughed lightly.

"Starry Sky's momentum this time is indeed huge, and the data is very impressive."

"However, in my opinion, this is more like a large-scale brand show, a fireworks display. How much of this publicity coverage will ultimately translate into effective user growth remains to be seen, and we don't need to panic."

His words were very professional and well-organized.

By acknowledging the opponent's success while also pointing out the potential for undue prestige, he managed to save face.

The executives who had been working late into the night relaxed a little. If nothing unexpected happened, they would finally be free after being locked up for "one night".

Everyone waited for Leng Zefeng to say something like, "We'll talk about the rest tomorrow," and then they dispersed.

But in this atmosphere, a voice suddenly came from some corner of the office.

"What about PlayerUnknown's Battlegrounds (PUBG)?"

Upon hearing this, everyone who was already packing their things was stunned.

Even Leng Zefeng himself was suddenly stunned for a moment, "That's right..."

What about PlayerUnknown's Battlegrounds (PUBG)?

He was so engrossed in the content of Starry Night that he almost forgot about the powerful attack that Xingchen unleashed two hours ago.

He instinctively turned around and looked at the huge screen in the conference room.

On the screen, the live stream of "Starry Night" had ended, and the replay had begun. Needless to say, it just so happened that the PV was playing, with black background and white text.

[Officially launched on all platforms on January 1st]

For Tencent, this Starry Night gala wasn't really a big deal. Indeed, Leng Zefeng had to admit that seeing Starry Night successfully host such an "international event" was quite an achievement.

It's certainly something to be envious of, since Tencent doesn't really have that capability right now.

But if you ask what huge impact this banquet had on Tencent? Actually, no. The biggest impact of the entire banquet was actually the launch of the mobile game "PUBG".

According to Tencent's internal calculations.

Given the current popularity of PUBG despite its paid subscription model, if it were to become free, it could very well become the next national game.

That's why Tencent internally had two games competing against each other.

But now, their game hasn't even been released yet, while Starry Sky's official PUBG mobile game has already been released, which is the most fatal blow to Tencent.

Thinking of this, Leng Zefeng's previous relaxed and carefree attitude completely disappeared.

In the conference room, the exhausted executives remained silent, leaving only a deathly stillness and the ticking of the clock on the wall.

(End of this chapter)