Game Development: Starting with Recreating the Anime Game Style

Chapter 500 I watched him build a tall building, I watched him entertain guests.

Of course, Lei Jun did not share this information with the senior management.

Being a boss is also very important in establishing a positive image. When making decisions about the same matter, having more information makes the decision easier.

"Besides, didn't you guys keep saying that you haven't decided on the next co-branded phone yet and wanted to build a relationship with Starry Sky? This opportunity is right in front of you, but you're not taking advantage of it."

The Xiaomi 6 co-branded edition released in April this year was an absolute blockbuster product for Xiaomi.

Later, for the sake of profit.

Xiaomi has actually become much less interested in co-branding collaborations, but coincidentally, after the collaborations, apart from the Xiaomi 6, there hasn't been a single blockbuster model this year.

Even the highly anticipated MIX2 failed to become a huge hit.

While it can't be said that the lack of collaborations was the sole reason for this, it did leave people somewhat uncertain. More importantly, the two phones from VIVO and Huawei that later collaborated with Xingchen also became huge hits.
That's quite mysterious.

In the business world, metaphysics is also a science. Although it's not even 18 yet, the people in the mobile phone department are already thinking about collaborating with Xingchen again in the new year.

Moreover, we're planning a big one, really bringing in people from Starry Sky for a deeper collaboration.

Ultimately, Xiaomi announced an additional event the day before the countdown, adding another prize to the Night of Stars event.

~~~
Some people are optimistic about the stars, while others are pessimistic.

For example, Tencent at this time.

The atmosphere in Leng Zefeng's office was much more relaxed and pleasant.

Although Tencent was caught off guard by the redesigned version of Starry Night during the previous Christmas sale, it responded positively in the latter half of December.

Just one week before the start of "Night of Stars," Tencent announced its annual plan for the coming year in a high-profile manner.

Promotional videos for two officially licensed battle royale mobile games, "PUBG Mobile" and "PUBG: Army Attack," have been released everywhere. At the same time, it was announced that new projects for the classic IP series "Red Alert" and "Heroes of Might and Magic" have been launched.

Although within the player community.

These so-called "new works and new things" have been heavily criticized, but in terms of media promotion, Tencent has dominated the headlines of almost all game media outlets.

Coincidentally, on the other side of the ocean, Valve's Steam platform also released a vague job posting on the same day the Christmas discount season ended.

Although no specific details were mentioned, phrases like "brand new project" and "next-generation experience" are enough to spark players' imaginations.

Although these news items were quickly overshadowed by Starry Night, Leng Zefeng remained completely unperturbed.

He felt that Xingchen had completely lost control of the event this time.

It's important to understand that many things may be acceptable within a small circle, but once they are amplified, the problems become very obvious.

The simplest logic is: can Starry Night please everyone with a single party? Can it please those who know nothing about games and are only there for the prize draw?
"But Director, with this kind of momentum, what if they actually succeed..."

"There's no 'what if'"

Leng Zefeng interrupted him.

"Even if, I mean even if, Chu Chen had incredible luck and the event went smoothly, so what?"

"These 200 million people who were created out of thin air are just a temporary surge in popularity that will soon be extinguished."

Leng Zefeng's calmness wasn't entirely due to his pessimism about Xingchen. Another reason was that, from the top executive, Mr. Ma, to the board of directors, Tencent wasn't actually interested in traffic generated by spending money.

"In the past few years, Alibaba spent billions of yuan every year on the Spring Festival Gala, and people all over the country worked hard to collect the five blessings. What was the result? Did it hinder Pinduoduo's rise? No, it did. It still managed to penetrate lower-tier markets and expand rapidly."

For Tencent, a company that routinely manages hundreds of millions of daily active users.

This kind of short-term hype is completely meaningless. Didn't you see that the board of directors didn't even require Leng Zefeng to prepare a corresponding report this time?

"Traffic is important, of course, but what's the difference between traffic that can't be retained and a locust swarm? It makes a ruckus all night, but the wind blows it away and it's all gone the next day, leaving only a mess and countless bad reviews for Xingchen."

"'I stayed up for two hours straight and didn't get anything. This event is garbage!' Believe me, tomorrow comments like this will be everywhere."

Leng Zefeng's judgment was very clear, so he was quite calm at this moment.

Although Xingchen has prepared many gifts, when the number of onlookers reaches hundreds of millions, the odds of winning these gifts will be so low that most people will not be able to win.

The higher the popularity today, the greater the resentment will be later.

Moreover, there is no solution to this problem.

Why did Alibaba drastically reduce the difficulty of collecting the five blessings in the first year? Wasn't it because the difficulty was too high and it was criticized?

There's nothing new under the sun.

Leng Zefeng didn't believe that Xingchen could solve this problem, so he could already imagine what tomorrow would bring.

"Alright, go and have the PR department prepare the press release."

"Okay, which direction should we go?"

"There's no direction to this kind of thing. Just look at what the players are complaining about. If you follow along with their complaints, you'll forget about it. Claims like 'fraudulent winning rates,' 'running away without winning,' 'wasting time,' and 'the event planners are out of their minds' can all be used as subheadings."

"Remember, we should not express our own opinions; we should just be carriers of netizens' emotions."

Leng Zefeng's tone was very calm. This kind of public opinion guidance that targets the other party's "pain points" is not actually a water army attack. It is simply letting the media fan the flames, and the risk is almost zero.

"By the way, could you also let the Hardcore Alliance know that they've been getting a lot of flak from Starfall this year? Let them do the dirty work."

“We don’t need to do anything. All we need to do is pass over a few bundles of the driest firewood when the fire is at its worst.”

With StarCraft partnering with several mobile phone manufacturers this year, the Hardcore Alliance has been completely crushed. Currently, you can download StarCraft's official games not only from Xiaomi, VIVO, and Huawei's app stores, but also from the StarCraft Tap app.

The Hardcore Alliance, while still able to make money through its channels, has completely lost its dominance compared to last year and the year before.

One can imagine the resentment in his heart.

If they can't defeat the stars on ordinary days, they might as well give up and retreat.

At this point, a little provocation could provide some assistance.

The subordinate accepted the order and quickly left, the office door closing gently behind him, shutting out the outside noise.

Leng Zefeng turned back around and looked at the activity page of the Starry Night APP on his phone, which was displaying the number of reservations for "Night of Stars" in real time.

It's time to teach this excessively young opponent a lesson.

Who knows, this time, he might actually witness a good show firsthand.

I watched him build a tall building, I watched him host lavish banquets...

Leng Zefeng's lips twitched upwards silently.

As for the last sentence, he didn't even want to think about it, because it was already a foregone conclusion.

The thought of Chu Chen being overwhelmed with negative reviews tomorrow suddenly made Leng Zefeng feel his nerves, which had been tense for half a month, completely relax at this moment.

Every pore on my body felt comfortable.

(End of this chapter)