Game Development: Starting with Recreating the Anime Game Style

Chapter 494 The Stars Are Still Outputting Power
The assistant rushed in, holding a tablet in his hand.

"Why panic?"

Leng Zefeng frowned, a sense of foreboding rising in his heart.

"Starry Sky... Starry Sky is up to its old tricks again!"

~~~
Just as Leng Zefeng was startled...

Starry Sky Games Headquarters, Studio 3.

"Mr. Chen, smile! Very good, keep it up!"

Chu Chen is wearing a tailor-made dark gray casual suit and is taking photos.

Although Chu Chen often takes these kinds of promotional photos, this time he seemed a bit reserved in front of the camera.

"How about we change it to a game character? Like 95 or Saber, they'd definitely be more popular than my face."

Chu Chen forced a slightly stiff smile at the camera, cooperating with the photographer while grumbling to Song Yueying beside him.

His suit was well-tailored and of excellent quality, making him look quite handsome, but Chu Chen felt uncomfortable all over.

The thought that his posed photo would soon appear as a "surprise gift" in the New Year's Eve raffle made his toes go numb.

"Don't move, the light is just right."

Song Yueying rejected his proposal without hesitation.

"The slogan for this event is 'Walking with the Stars, Embarking on a Night of Stars.' You are the helmsman of the stars, which is the biggest selling point. Using your photo gives players a sense of participation and belonging, like 'walking with you.'"

As Song Yueying spoke, she took advantage of a break in filming to go over and straighten Chu Chen's clothes.

Chu Chen usually wears T-shirts and jeans, or at most a hoodie.

Like today, wearing a well-tailored suit and with her hair carefully styled, she looks tall and sharp, exuding a mature aura.

It's rare to see him dressed so formally, and even rarer to see him so restless and awkward, not knowing what to do with his hands and feet.

What is rare is precious. Not to mention others, even Song Yueying had rarely seen Chu Chen in this state, so she couldn't help but take a few extra glances.

When tidying up clothes, she would secretly touch them.

Chu Chen didn't seem to feel anything. Although it was said that she was being groped, Song Yueying was actually feeling guilty, especially since there was a photographer watching.

He turned around and took a few more side-view photos.

"Isn't this a bit too much involvement? Do people actually want my photos?"

"Of course! After we sent out the message, the number of replies on Twitter in South Korea reached over a thousand. They even want swimsuit photos."

"swimsuit!??"

Chu Chen's mind went blank. Good heavens, what are these women up to?
Are they planning to use me as a casting medium?!
"Swimsuit photos are absolutely out of the question!"

He refused decisively, his expression more serious than ever before, even more so than when discussing the game's project proposal.

"Pfft."

Seeing his alarmed expression, Song Yueying finally couldn't help but laugh.

"Why such a big reaction? It was just a fan's joke, and you took it seriously. Besides, doesn't this just show how charming our CEO Chen is?"

But at this point, it was no use for Song Yueying to say anything more. Chu Chen re-posed and urged the photographer, "Hurry up and take the pictures. I have a meeting later, and I need to go over the final plan for the New Year's Eve event as soon as possible."

All he wants now is to end this "public execution" as soon as possible.

"Alright, Mr. Chen, look this way, yes, lift your chin up a little bit... very good!"

The photographer, not understanding why, simply assumed it was because the boss was dedicated and quickly perked up.

If the classic game remake plan is a long-planned blitzkrieg, its purpose is to tear a hole in the solidified market structure with the sharpest blade and seize users.

So "Night of Stars" was the first grand military parade after the war.

The overall process of "Night of Stars" is somewhat similar to Bilibili's New Year's Festival, which is an online New Year's Eve live broadcast event for global players.

Of course, if it's just an online live stream event, the attention it receives will obviously not be very high, and it will be too ordinary. In order to increase the number of viewers and participation...

Starry Sky has also prepared many lucky draw activities this time, including both physical prize draws and virtual prizes.

Moreover, the number of prizes in these lotteries is very large. Virtual prizes, such as game skins, start at 1 million sets, and things like game posters start at 100,000 sets.

The entire live stream, excluding virtual skins, had a prize budget of 5 million RMB just for the physical event's raffle prizes. Of course, this budget was calculated based on the selling price of StarCraft game merchandise.

If we only consider the cost, it would be a little over 200 million.

Even a little over 200 million is still a considerable sum. The main reason for spending so much money on a lottery is actually to "advertise."

Secondly, just like a team-building activity that isn't fully enjoyable is the same as not having one at all.

There are two extremes when it comes to organizing events: either you don't do anything at all, or you do something big all at once.

Otherwise, if it's neither here nor there, it's as good as not doing anything at all.

Chu Chen ultimately chose to go big, and this big move was indeed effective. The official account of the Starry Sky Games platform had just posted a brand new update five minutes ago.

[Walk with the stars and embark on a starlit night! Starry Night Games' 2017-2018 New Year's Eve online carnival event, "Starry Night," is now open for pre-registration!]

[Pre-register to unlock massive rewards! Current rewards: 100 million sets of "Christmas Special" skins (choose one from Final Battlefront, FGO, Azur Lane, or the mascot skin)]

[First phase of pre-registration requirement: 100 million; unlock reward: 10 sets of "Final Battle" Type 95 prize figures!]

[Second phase unlocking requirement: 500 million pre-registrations.]

Besides the high cost of the event, the gameplay of this event was also very interesting.

On the one hand, the event adopted a "crowdfunding" model, with more people making reservations and more rewards, and on the other hand, the more people watching the live stream at the same time, the more rewards there were.

On the other hand, the game uses a "prize ticket" system for winning prizes, meaning that each player who completes the reservation will receive a numbered prize ticket.

When the draw is held, after online players confirm their participation, their tickets will be added to the prize pool, and then the system will draw a fixed number of tickets for selection.

Although a person can only win once, the more lottery tickets they have, the higher their chances of winning.

So, how do you get a prize ticket?
Hehe, players who understand StarCraft will naturally understand: pre-registration, sharing, and attracting new users are all part of the promotion.

In conjunction with the event, a large number of games on the Starry Sky Games platform, including "Final Battlefront," "FGO," and "Azur Lane," as well as older games that were previously available, are also participating. Completing fixed tasks will also earn you reward tickets.

In addition, you can also get prize tickets by purchasing merchandise from Starry Night Games.

In short, this lucky draw event is essentially a large-scale promotional campaign using "bait" to promote all of Xingchen's products.

(End of this chapter)