Game Development: Starting with Recreating the Anime Game Style

Chapter 477 Is it really necessary?
Song Yueying's cheeks, already flushed from just stepping out of the bath, now showed even more embarrassment at her mother's teasing. She lowered her voice and spoke repeatedly into the phone.
"Mom, what are you saying?" "We're just roommates." "Okay, okay."

Then he quickly hung up the phone.

She turned her head and saw Chu Chen leaning against the sofa, his shoulders shrugging, his face wearing an expression that looked like he wanted to laugh but was desperately trying to hold it in, making him look particularly irritating.

"Is it funny?"

"It's not funny." Chu Chen shook his head with a serious expression, but he couldn't suppress the smile on his face.

"I just think what the aunt said makes sense. What kind of bad person can be on the news?"

Song Yueying was amused by his serious yet nonsensical manner. She reached out and pinched his arm, but the pinch was light, more like a cat scratching an itch.

The two quickly started playfully fighting, and if things continued this way, they would soon be "going to bed."

However, at that moment, Chu Chen's mother also called.

As soon as the call was answered, before Chu Chen could even speak, his mother's voice came through the phone.

"Son! Your aunt just called me and said she saw you on the evening news! Oh my, really? Do you look like someone?"

"Mom, it's me."

"It really is you! Oh my goodness! Your dad and I thought we were seeing things! How could you not tell us you were on the news? If you had told us sooner, we could have invited some relatives over to celebrate..."

"What are we celebrating?"

Although I was somewhat speechless, listening to my parents' nagging was also quite moving.

The CCTV Evening News, which has served as the window for the country to communicate with the world for decades, is quite special. Even if the viewership ratings are not high, once something is featured on the CCTV Evening News, it's something to brag about for a while.

Moreover, the news broadcast has a wide reach, allowing a large number of people who know nothing about games, or even what games are, to roughly understand your achievements.

This will undoubtedly be very beneficial for Starry Future in its dealings with the government.

In addition, this report undoubtedly serves as another endorsement for the Starry Sky Games platform.
~~~
The repercussions of the CCTV Evening News program extend far beyond this.

The next morning, many domestic players started making jokes. Since Chu Chen thanked the Starry Night Games players for their support in the interview, many people even made a meme.

[I, a StarCraft player, have been featured on CCTV's evening news.]

At first, everyone just thought it was fun and joined in the commotion, but as the discussion escalated, a deeper emotion began to spread among the players.

This feeling is hard to explain in just a few words.

But if we have to explain it, it is actually the prototype of brand cohesion.

Consumption itself is a choice, and every choice represents a bet of trust.

When consumers choose a product, they subconsciously form a kind of bond with that brand.

The better the product and the more praise it receives, the more consumers will feel that their decision was correct and that their vision was unique. This positive feedback will greatly strengthen their sense of brand identification.

This is why many people, after buying a certain brand of mobile phone or car, will spare no effort to recommend it to those around them, and even argue endlessly with those who hold different opinions online.

Ultimately, everyone wants to prove themselves right.

Apple in its early years, and Huawei later on, both benefited from the advantages of this brand cohesion. Once users develop a "you're indispensable" loyalty, it's no longer a simple buyer-seller relationship, but a shared set of values.

Starry Night Games has never intentionally guided this emotion before, but this emotion has always existed, and many people have already identified with the Starry Night brand.

However, when the news broadcast came out, this cohesion based on player choices was displayed like a volcanic eruption.

For example, after the evening news was broadcast, someone asked a question on Zhihu.

[Rational discussion: Why do the players of StarCraft seem more excited than the StarCraft game itself, given that StarCraft was featured on the national news?]

Those who start with the premise of rational discussion generally don't actually intend to engage in rational discussion.

The same applies to this question. The main post is very simple; the questioner simply expressed their confusion.

He said he saw many StarCraft players sharing their joy after watching the news broadcast on QQ groups, and the video of the news broadcast on StarCraft even reached the top three in terms of views on Bilibili.

So he really wanted to ask, is it really necessary? If so, why?
Because the title is "provoking".

As a result, many classic Zhihu answers quickly appeared in the comments section, such as...

[I'm currently in the US, just got off the plane. I don't know much about your gaming industry, but isn't it a bit much to treat a commercial company like a national hero? Ultimately, isn't it all about making money?]

[I have a vested interest in this; I work for a major company. All I can say is that Xingchen's marketing is excellent. They've completely fooled a bunch of naive young people, almost turning them into a fandom. It's just a company; is it really necessary to be so emotionally invested?]

[I agree with the comment above. I play games for fun. If a game is fun, I'll play it; if it's not, I'll complain. Why all this brand endorsement and value output? Isn't that exhausting?]

However, these answers, which would be highly praised in other comment sections, are ignored here.

The most upvoted answer in the comments section was a long post.

I'm thirty-six this year, and I've been playing games for twenty-eight years, starting from when I got my first Subor learning machine at the age of eight. I think I'm qualified to answer this question.

[The questioner asked, why are the players of StarCraft more excited than those of StarCraft itself?]

It's actually very simple: we've been waiting for too long.

[Among those of you here, how many of you grew up in that era of "electronic heroin"? How many of you had to hide your purchases of game magazines as children, afraid of being discovered by your parents? How many of you were once told by relatives and neighbors that you were good-for-nothing, wasting your time on frivolous pursuits?]

We are the generation that grew up playing games like *The Legend of Sword and Fairy* and *Xuan-Yuan Sword*, and we shed tears for the last vestiges of glory of domestically produced single-player games. We also watched helplessly as a flood of foreign blockbusters arrived, while our own games struggled in the mire, either poorly made or just reskinned versions for pay-to-win.

We cursed while helplessly accepting our fate. We cursed their incompetence, but we were helpless because we had no other choice.

Do you understand this feeling? It's like watching the national football team; you might curse them a thousand times in your mind, but when they actually score, you still jump up from the sofa and shout "Awesome!"

We're not just idolizing a company; we're supporting a company that truly understands games.

What did Xingchen do? Actually, Xingchen didn't do anything. He simply showed us that it's not only pay-to-win games that make money; good games can be profitable too! The reason no one in China did this before was simply because they couldn't.

This excitement isn't for a company, it's for ourselves, for all of us who love games. We've finally got a chance to be recognized and respected.

So, do you think it's really that serious?

I'm telling you, as for...

(End of this chapter)