Game Development: Starting with Recreating the Anime Game Style

Chapter 448 Magic Show
"What's going on? Is StarCraft going to collaborate with the East?"

"Could it be that Starry Sky is really going to release a new Touhou Project?"

Since there were no cosplay events at previous exhibitions, and the Starry Night press conference was held on the first day of Players' Day, the media, like the players, were not clear about what Starry Night was up to.

Now that some clues have been discovered, it was naturally ignited instantly.

9:38.

Upon receiving the news, the on-site reporting team from Famitsu, Japan's largest gaming media outlet, rushed to the Starry Sky COS area with their cameras.

At the same time, in Huaxia, at the Youmin Editorial Department.

As the reporter at the scene returned the photos, the editor-in-chief practically shouted the order.

"Headline! Change the headline immediately! Use the title: 'TGS Live Report: 'Gensokyo' Appears at StarCraft Games Booth, Mysterious New Work May Be Touhou Project!' Use that photo of Reimu and Marisa together. Hurry! Hurry! Hurry!"

As a major exhibition, TGS features dedicated sections for various gaming media outlets.

Therefore, almost at the same time, the same scene was playing out on Bilibili, 1717, 3DM and other game media that are familiar to Chinese gamers.

9:45.

On the homepage of Yahoo! Japan's news section, the top story in the gaming category was dominated by an image of a red and white shrine maiden.

[Breaking News] At the Tokyo Game Show, a large number of Touhou Project characters appeared at the Hoshino Games booth! Is this a sign of a new game announcement?
The official Bilibili TGS live stream channel was bustling with activity.

Although the live stream was scheduled to start at 10 o'clock, there were still more than ten minutes left, so the live stream screen was still black. But this did not stop players from using the live stream as a chat room.

"Holy crap! The big one is coming?"

"I knew the rumors about Xingchen acquiring the Oriental IP were true!"

"So this is what CEO Chen's mysterious new work is? He's been holding it in for so long!"

"Is this a collaboration? Please, it has to be a new game!"

Speculation quickly took hold. Some veteran media professionals began digging up old news, unearthing scattered rumors from a few months ago about StarCraft Games having contact with ZUN, the original creator of Touhou Project.

These rumors, once considered mere hearsay, now seem like irrefutable evidence.

This applies not only domestically.

As a global exhibition, TGS also receives considerable attention in Europe and America.

Immediately, speculation arose and opinions varied.

~~~
Meanwhile, in the backstage rest area of ​​the Starry Sky Stage.

A thick curtain completely isolates the noise from the outside world.

Ishii Akira nervously rubbed his hands together, occasionally peeking through the gaps in the curtain at the long queue of people outside, who were being guided by staff to enter the Starry Night Game Stage area.

Although he had prepared himself mentally, Ishii Akira's heart still pounded wildly when he arrived at the scene.

There are so many people outside.

"It would be strange if there weren't many people at TGS."

Chu Chen patted him on the shoulder and handed him a bottle of water.

"So, have you seen the media feedback? The results are pretty good, right?"

Ishii Akira nodded. He was so flustered because he had read the media reports.

"People in the comments section said that if it weren't for the new Touhou Project today, they would have set our booth on fire..."

"Haha, so enthusiastic?"

Looking at Chu Chen's nonchalant demeanor, Ishii Akira felt like he was about to have a heart attack. This wasn't just whetting their appetites; it was putting the players on a hot seat, and him on it too. What if the final press conference didn't meet their expectations…

He simply couldn't bear to think about the consequences.

"Um, Mr. Chen, why don't we save this secret for the end of the press conference? If we do it now, won't there be no surprise later?"

Chu Chen smiled and shook his head.

"Ishii, remember, a game launch event is essentially a carefully choreographed performance."

"What the answer is is sometimes not important; what's most important is to stir the players' emotions and draw everyone's attention."

Ultimately, the press conference was just like a magician performing magic tricks.

A novice magician can only perform, but a master magician can tell you what he's going to do, yet still keep you glued to the screen the whole time, leaving you exclaiming in amazement.

As soon as Chu Chen finished speaking, a female voice with a hint of surprise and laughter came from the side.

"A magician's performance? Mr. Chu's analogy is truly brilliant."

Upon hearing this voice, Chu Chen and Ishii Akira both turned around, and their eyes lit up.

The person standing behind the two was none other than themselves.

It's Yui Aragaki and Satomi Ishihara who are about to take the stage, and they're the first trump card that Xingchen has prepared for today.

The reason it's called a "trump card" is that, firstly, both of them are currently top-tier celebrities.

Secondly, Yui Aragaki and Satomi Ishihara belong to different top agencies and have a subtle competitive relationship with each other, and have almost never collaborated on any commercial activities.

The saying "no kings meet" is a generally accepted rule in the industry.

However, these rules "failed" in Xingchen Games. On the one hand, Xingchen Games was financially powerful.
As for what "common sense" about the Japanese entertainment industry is? Sorry, I'm a foreign company, I don't understand your Japanese entertainment industry. I just sent out an invitation.

If you want to answer, then answer; if you don't, then forget it.

This creates a peculiar "prisoner's dilemma": if you don't accept, your opponent will become the sole representative of Starry Night Games.
In the end, both of them agreed.

For Xingchen, the fact that these two actresses, who are extremely popular in Japan, are both serving as spokespeople for Xingchen games is a major event that is enough to ignite entertainment news headlines.

It will definitely help increase Xingchen's brand awareness.

As for Nogizaka46, at Sony's strong request, a separate release date was prepared for them; after all, even Sony wanted to "ride the wave" of attention.

The first step in this traffic-grabbing strategy is to generate traffic first.
Of course, this is a follow-up.

In short, follow the itinerary plan.

Their schedule today is not complicated; they only need to make an appearance at the press conference and say a few polite words. The whole thing will take no more than ten minutes.

Normally, you only need to arrive a little early.

But they almost unanimously chose to arrive early, largely because of Chu Chen himself.

Chu Chen's identity is very complicated.

He frequently appears in the public eye, doing live streams and appearing on television programs, much like a "celebrity."

However, the capital and power he wields make him impossible for the true elite circles to ignore.

Especially with the increasing popularity of apps like Titok and Watch TV Together in Japan, this has become a significant factor for people in the Japanese entertainment industry.

Making a good impression on him might mean an unexpected opportunity for cooperation in the future.

Therefore, neither of them dared to be negligent.

(End of this chapter)