Game Development: Starting with Recreating the Anime Game Style

Chapter 446 What is a Star Producer?

The leader was a young man wearing a white casual shirt.

Following closely behind him were several middle-aged men in suits, and further back were the heads and staff of several participating studios from the Starry Night Games Alliance.

"Fuck!"

Li Rui instinctively yelled "Holy shit!"

"No, Chu Chen, you old scoundrel! I mean President Chen!!"

"Nonsense, I'm not blind."

Zhao Yang recognized him too.

As fans of Starry Sky Games, the two of them naturally watched a lot of Chu Chen's videos and live streams.

A game developer's reputation is basically directly linked to the game's influence.

In China, this kind of connection has been evident for a long time, for example, Yao Xian from the Legend of Sword and Fairy series, Cai Motou from Xuan-Yuan Sword, and Gong Changjun from Gujian.
They can be considered the first generation of "star producers".

However, despite their "high seniority," their influence was not very significant, and the group they covered was basically the early single-player game community in China.

In the previous life, Cai Haoyu, Dawei, Haimao, Yuwan, Songlun, and even Yuzhong were actually more well-known than their predecessors.

Especially miHoYo's three founders, due to the huge success of Genshin Impact, miHoYo's founders were basically "mythologized" during their peak period from 20 to 21.

By 25 years later, Feng Yi, the creator of "Black Myth," had become a representative of Chinese single-player games.

However, as mentioned earlier, whether it's Yao Xian or Feng Yi, their fame is essentially directly linked to the game.

But Chu Chen is different.

From the very beginning, Chu Chen didn't seem like a "normal" game producer.

He doesn't even seem like a "star game producer".

In China, even if you don't play games, there's a very high probability that you'll know Chu Chen, just like even if you don't buy any Xiaomi products, you might still know Lei Jun.

Chu Chen appears on screen far too often.

From sharing game development experiences in the early days, to organizing various press conferences and creating buzz, to occasionally going live to chat with players, and then to various media interviews.

The creator of Starry Sky Games, the pioneer of interactive wallpapers, the uncrowned king of Android game channels, the leader of China's PC game platform, a distinguished guest of the Suzhou and Hangzhou Tourism Bureau, the mysterious shareholder behind Titok, the aesthetic director of the Xiaomi co-branded phone, the savior of FGO, and the producer of Final Battlefront.
If you're collecting titles, this name can be stacked even higher.

For example, Chu Chen has recently been sharing photos of the digital products he uses on Weibo from time to time.

Occasionally, I also review mobile phones, even if the purpose of the review is to see which phones can run StarCraft games smoothly.

but no matter.

Chu Chen is a person who cannot be simply measured by the standards of a game producer.

His personal influence and popularity among players are much greater than imagined. Therefore, as soon as Chu Chen appeared, the two of them picked up their phones and started frantically tapping on the crowd in the distance.

"Is that shirt he's wearing a special edition from the Final Front? Tsk tsk tsk, as expected of him."

"You bet! Hey, do you think I'd get beaten up if I shouted 'Long live black stockings!' in front of President Chen later?"

"If you dare to say it, I'll acknowledge you as my father."

There was a reason why the two of them saw Chu Chen suddenly bring this up.

As mentioned earlier, Chu Chen's fame is based on his "appearance rate," but strictly speaking, it's not just about appearance rate, but also the spread of "memes."

This wasn't actually because Chu Chen did it on purpose or anything. It's just that as you appear on camera more often and your fame increases, these things naturally happen.

For example, the most famous one from his previous life was Lei Jun's "Are you OK?".

As a "famous figure", Chu Chen naturally has his own "memes", such as the topic the two are talking about now, which is a very famous meme.

This story begins at the Suzhou-Hangzhou Game Expo a few months ago.

Although at that time, the media's main focus was on the platform competition between Starry Sky and Tencent, there was actually a little incident at the Suzhou-Hangzhou exhibition.

That was a "face-to-face meeting with the game developers" segment organized by the Starry Sky Games booth.

This is an activity that Xingchen often organizes.

As the boss and Xingchen's most famous producer, Chu Chen naturally went to the scene in person.

In this segment, the host asked some questions.

The initial questions were quite serious, such as "What are Mr. Chen's plans for future updates of 'Final Frontline'?" and "What is the general direction of Starry Night Games' next project?"

Chu Chen answered all the questions flawlessly until the last one. The host, who was cosplaying as the maid in the Final Frontline skin, asked this question.

"So, Mr. Chen, one last question: are you a fan of black stockings or white stockings?"

The question was met with a moment of silence, followed by a huge burst of laughter and jeers.

This question was clearly asked to liven up the atmosphere.

However, for Chu Chen, this kind of question was actually quite "sensitive".

So he didn't answer directly, but thought about it for a moment. In that brief moment of thought, his gaze, subconsciously and very briefly, swept down and landed on the white over-the-knee socks worn by the female host.

It was just a subconscious action that lasted less than half a second, and Chu Chen didn't even notice it himself. He quickly picked up the microphone.

"I think that whether it's black or white, they are just colors."

"For a character, what really matters is whether the design matches her personality, whether it can complement her temperament, and whether it serves the world view background she is in."

"Good design serves the character, not just satisfies a certain fetish. So for me, there is no such thing as a black stockings party or a white stockings party, only a 'suitable' party."

This answer was perfect, demonstrating the producer's professionalism while cleverly avoiding personal bias, instantly drawing applause.

Chu Chen didn't take the question to heart after answering it.

But the internet has a memory, and a distorted one at that.

Less than half an hour after the event ended, a screenshot began to circulate wildly on major gaming forums and social media.

The screenshot captures the moment when Chu Chen's gaze shifted downwards and looked at the host's legs.

This moment, which can only be seen by truly "watching the frame," was captured, and the photo was even edited to have two huge red words added on it: "White Stockings!"

The accompanying dialogue is as follows.

"They say they like it, but their eyes tell a different story."

Because Chu Chen's expression was too funny.

Chu Chen's original answer was completely ignored, and everyone was gossiping, "So CEO Chen is a white stockings supporter after all."

Up to this point, it's still just ordinary players making memes.

(End of this chapter)