Game Development: Starting with Recreating the Anime Game Style

Chapter 439 Metabolism
For Chu Chen, the Lin Xi incident was not even a ripple.

This is simply a normal process of metabolism in the company's development.

Starry Games is in a period of rapid development, and there are countless more important things that require his decision every day. This copywriting incident exposed many problems, but they are still within the scope of management.

Therefore, after handling the matter, in addition to making Chu Chen pay more attention to the implementation of the real-name system for copywriting and linking copywriting KPI assessment with player feedback, he also made sure that this matter was taken more seriously.

I didn't feel much about it.

Although "quantified" metrics may lead to increased costs, for example, in the past all copywriters shared the same salary regardless of their quality, so costs were naturally low.

Now that it's "quantified," the cost will increase.

However, for Starry Sky at present, with control of the distribution channels, Chu Chen is not like those development teams that hand over 90% of their revenue to agents.

With fewer vampires around, Chu Chen felt more confident, so he considered the increased costs to be completely acceptable.

~~~
That afternoon.

Chu Chen had already stopped paying attention to the copywriting rectification; he was more interested in the game than anything else.

He was already sitting on the sofa and had picked up the controller.

On the coffee table next to the sofa was a laptop, and on the screen were several tense and somewhat excited faces.

Leading the group was a middle-aged man wearing black-rimmed glasses who had a somewhat tech-geek vibe. He was none other than Akira Ishii, the soul of Touhou Gensokyo.

Another interesting thing about this online demo event is that, although it was supposed to be an internal meeting, there were several cameras set up next to it, and even a softbox.

The reason why these things appear in the workplace.

This is because the documentary about StarCraft, filmed by TV Tokyo, has generated considerable buzz on Bilibili and in Japan.

This is actually a chain reaction.

Didn't they say that the Starry Night event caused a "frenzy" in Japan?

TV Tokyo also seized the opportunity to release the documentary "Star Game: The Road to World Number One," which had been filmed and was scheduled to air next month, ahead of schedule.

Once this was done, things got really interesting.

This perfectly illustrates the amplification effect of online traffic; with the added boost of "watching TV together," this documentary achieved an astonishing 4% viewership.
Although it doesn't look tall.

But this is a documentary.

The documentary also garnered high viewership on Bilibili and the internet, reaching the top three on Bilibili within just two days of its release.

It's quite surprising that a documentary can garner so much attention, both in Japan and China.

To be honest, the reason this documentary is so captivating has little to do with the production quality of TV Tokyo.

Although TV Tokyo did receive money for this shoot, and even the sky over China was finally clear blue, the process was smooth. It was just following Chu Chen and interviewing him in his spare time. To put it bluntly, it could be called...

How the stars move.

This subject matter is very common for documentaries.

But that's not why the documentary became so popular.

The reason it suddenly became popular is partly due to the current popularity of Starry Sky, just like when "Black Myth" was a bestseller, an interview about "Black Myth" could get millions of views.

Secondly, the documentary featured a lot of "unpublished research and development data."

For example, after the video was released, some experts posted on the forum.

【Shocking discovery! Pause! Everyone pause at 23 minutes and 17 seconds! I think I saw a new character from "Floating Dreams"!】 The post only contained a single, enlarged and sharpened screenshot.

The scene depicts a segment from the art team of "Floating Dreams and Long Songs," and in an inconspicuous corner, on an artist's computer screen, stands a previously unreleased concept art for a character skin.

Two months have passed since the release of "Floating Dreams and Long Songs". The release of new information naturally aroused the enthusiasm of "Floating Dreams and Long Songs" players.

Moreover, the character's artwork is quite beautiful. The female character's name is "Yunzhi," and both the name and the artwork are very attractive.

This discovery was like opening Pandora's box.

Countless players flocked to the documentary, starting a "frame-by-frame treasure hunt" mode. They paused, zoomed in, and took screenshots, leaving no corner untouched as to any possible hidden secret.

Soon, the second bombshell was unearthed.

"Brothers, 28 minutes and 05 seconds! 'Final Front'! They're doing 3D character modeling!!"

The screenshot shows a computer running 3D modeling software, and the model is one of the mascots from "Final Frontline". This caused an uproar in the entire "Final Frontline" player community.

"What's going on? Is Final Frontier getting a 3D remake?"

"My God, how much is Xingchen hiding? He's making a fortune in silence!"

Posts from "insiders" sprang up like mushrooms after rain, with various screenshots and analyses spreading across major social media platforms.

However, among all the "treasures" that have been unearthed, the most eye-catching is Chu Chen himself.

It's unclear who started it, but a video compilation titled "Chu Chen's High-Energy Looks Compilation" appeared on Bilibili. The video edited together clips of Chu Chen from the documentary and added soothing music.

They immediately started creating a "domineering CEO" sequel.

Some people even edited together Chu Chen's remarks from the video.

Numerous "documentary" clips and derivative works began to appear, ultimately resulting in the documentary itself receiving only average views, while the clips saw a rapid increase in views and dissemination speed.

After the documentary became a hit, Xingchen's own production team held a self-reflection meeting.

It turns out that gamers not only enjoy watching live streams, but also the behind-the-scenes development process of games!

Then, Xingchen's own film crew began to "mend the fence after the sheep were lost," and soon added cameras to Chu Chen's itinerary within a reasonable range.

This is all for the sake of what happens when the game becomes popular.

You can also make your own documentary.

Chu Chen actually supports this kind of thing. To put it bluntly, these things are essentially a struggle for industry discourse power.

If someone's ideas are to become mainstream, the first step is to get people to hear them. You have to keep repeating them so that others know what you want to do.

Therefore, Chu Chen didn't feel anything about these cameras.

On the contrary, Ishii Akira, who was connected remotely, was a little scared when he saw this scene.

"Don't be nervous. These cameras are just recording daily life. Just pretend they don't exist."

I said a couple of things offhand.

Chu Chen picked up the controller and entered the game without saying a word.

Since it's a demo, there's no complicated opening cutscene; the scene cuts directly to a simple wooden hut.

The morning sunlight streamed through the shoji paper windows, casting dappled shadows on the tatami mats. A tiny, pixelated figure sat up from the bedding, yawned, and a pixelated "Zzz" bubble appeared above its head.

(End of this chapter)