Game Development: Starting with Recreating the Anime Game Style

Chapter 415 My sword has never been ineffective.

"Therefore, we warmly welcome, and even look forward to, players who have played 'Final Front' to experience 'Nekspire'. I believe that once they get their hands on it, they will know the charm of 'Nekspire'."

The interview video immediately sparked a heated debate upon its release.

You need to understand that the current StarCraft Games is not the same as the StarCraft Games of two years ago. Especially in China, although "Final Frontline" cannot be called a national game, its popularity is second only to "Honor of Kings", "DNF" and "LOL".

"Holy crap! This is so shameless! They copied someone else's work and then turned around and kicked it?"

"The student surpasses the master? Bah! That's shameless!"

Even though Tencent hired an online army, the comments section below these videos was still filled with insults.

Some media outlets even expressed disdain for Tencent's "traffic-grabbing" tactic, believing that Tencent lacked the "magnanimity" of the world's leading game company.

Regardless of the criticism, Tencent's promotional campaign did achieve immediate results.

The promotional data for "Night Spirit" has been soaring. The only problem is that Tencent's reputation, which was already not very good, is now even more overwhelmingly negative.

~~~
Mill workshop.

"Brother Qi, are we really going to do this?"

"The fans of Starry Sky Games are too powerful. Our official Weibo account is completely unreadable. No matter how many more trolls we hire to control the comments, we still can't suppress it."

The person known as "Brother Qi" is Qi Zhihong, the producer of "Night Spirit".

He was staring at his own interview video on the screen, which he claimed was "surpassing his teacher." The video's comments section was filled with dense text calling him "shameless," "plagiarist," and "clown," almost obscuring his face.

Even though he had prepared himself mentally, Qi Zhihong's lips still twitched involuntarily.

"What are you afraid of?"

"The harsher the criticism, the more accurate our attack. If no one criticizes us, then it means our tens of millions of yuan in publicity expenses have gone down the drain."

Although he was severely criticized, Qi Zhihong was not going to back down so easily. After all, he was a seasoned veteran, and he could spout off all sorts of unorthodox and unorthodox ideas at will.

"More than a decade ago, World of Warcraft burst onto the scene and dominated the MMORPG world. Since then, how many games have been released? If you look through the news from back then, eight out of ten of them had promotional slogans like 'Warcraft killer' or 'the next World of Warcraft'."

"Are all those manufacturers stupid? Don't they know they'll be laughed at for overestimating themselves by making such a claim?"

"It's not that they're stupid, it's that they're too smart."

"No matter the era or the present, the communication costs between manufacturers and players are very high. You simply cannot convey effective information to players in a short period of time."

"World of Warcraft is a benchmark, you know? If you say you're a 'Warcraft killer,' players will immediately understand, oh, you're a fantasy-themed MMORPG with dungeons and battlegrounds, where you level up by fighting monsters."

"You didn't even need to waste your breath explaining the basic settings; you were immediately on their shortlist. Whether you can actually 'kill' the monster is another matter. You didn't even get a chance to give them a second glance, so what future do you have to talk about?"

"There's nothing shameful about piggybacking on others' popularity; what's shameful is piggybacking on it but not having the ability to capitalize on it."

The more Qi Zhihong talked, the more emotional he became, and eventually he even started to believe it himself.

As he himself said, since he dared to announce it, he wasn't afraid of being criticized by players of "Final Front".

After all, despite the criticism, the traffic is real.

Countless casual players who were originally uninterested in "Night Spirit" became curious about the game because of this online feud. Tencent gained real attention by sacrificing some reputation.

This deal is extremely worthwhile.

The only problem, which Qi Zhihong didn't mention, is that none of those games that claimed to be Warcraft killers actually killed Warcraft. So, strictly speaking, this analogy isn't very auspicious.
~~~
At the same time, the mill studio was being heavily criticized by netizens and seemed somewhat depressed.

The atmosphere in the Azur Lane studio was also very oppressive.

"These content creators were saying yesterday that our Azur Lane was the most anticipated game of October, and today they're all sucking up to Tencent."

"It's not surprising that people do things for money."

Of all the people in Azur Lane, the one under the most pressure is undoubtedly Fishball.

It must be said that his emotions fluctuate greatly.

I just got back from Chu Chen's place yesterday, and after planning the core of the pre-launch promotion for "Azur Lane", I finally got a good night's sleep. But when I woke up the next day, the sky had fallen!

Tencent's series of moves came too suddenly and were completely unreasonable. First, it launched a day earlier than Azur Lane, and then it launched a massive marketing campaign.

Finally, they shamelessly tried to ride on the coattails of "Final Battlefront".

Faced with Tencent's series of moves, few game companies around the world could withstand it.

After all, you want to compete with Tencent in terms of traffic? Who do you think you are?

Fortunately, Man Jiu wasn't without support. Almost the next morning, after giving instructions, he...

Fishball shouted something in the office.

"Damn Tencent, my sword has never been less effective!"

He grabbed his car keys, stepped on the gas, and drove straight to Starry Night Games Studio.

When Yuwan pushed open the door to Chu Chen's office, he was ready with a bellyful of grievances and an urgent request for instructions, but the scene in front of him made him swallow his words.

In Chu Chen's office, there were more than a dozen key members from various studios of Starry Sky Games. Some were sitting on the sofa, while others had moved a stool to sit in the back.

In front of the rest area, Chu Chen was pointing at the television with a pointer that appeared out of nowhere.

This scene is not unfamiliar to Yuwan.

Generally speaking, if Chu Chen feels that a common problem has emerged when a game demo is released, he will take the time to gather a group of people together.

Explain each issue clearly in one go.

After that, we need to record this and use it as internal information.

Essentially, you can understand this as Chu Chen giving a "public lecture," or you could put it another way, Chu Chen is "brainwashing" this group of people.

However, the bosses and executives of other big companies talk about strategies, visions, and values.

Chu Chen discussed more technical issues such as game design and marketing.

The reason for this format is that, in many cases, the problems in game development are actually just a few, and sometimes it gets annoying for Chu Chen to explain them repeatedly.

Therefore, given the opportunity, Chu Chen prefers to share with more people at once.

As for how much you can understand, that depends on yourself.

If Chu Chen really can't understand, he can replace the person. In this way, Chu Chen's own pressure will be greatly reduced. Of course, the pressure on the "students" "studying" in the audience will be greater.

(End of this chapter)