Game Development: Starting with Recreating the Anime Game Style

Chapter 409 Exiled to Africa!

A figure burst in, shouting loudly.

"Brother Chen! Brother Chen! I heard you're back! Regarding the final promotional plan for Azur Lane before its launch, and the final report on the server stress test, I..."

The person who arrived was none other than Yuwan, the producer of "Azur Lane".

He pushed open the door with a loud bang. As soon as the National Day holiday ended, Azur Lane entered the countdown to its official launch. Yesterday, the release date poster was released, announcing the launch date as October 19.

Although there are still more than ten days until its launch, it can be considered that the countdown to the promotion has begun.

During this period, he couldn't eat or sleep well, his mind was filled with game data and details, and every time he closed his eyes, he saw the scene after the game was released.

One minute it's a sales frenzy, the next it's Bao Si (a famous concubine).

Like a flashback, all sorts of thoughts raced through my mind. Back when Jiao Xiaofei was testing "Floating Dreams and Long Songs," he said in the group chat that he couldn't sleep.

He even laughed at the other person in the group chat for lacking self-control.

Now it's really my turn...
The pressure was immense, especially with the release date of Azur Lane set and media outlets starting to report on it, though not on a large scale.

Under intense self-searching, Yuwan basically read all the reports without missing a single one.

Then, the pressure increased even more!
It's important to know that Azur Lane is not only Manjuu's first game, but also the first officially launched anime-style mobile game from the Starry Sky Games Alliance.

The media will naturally focus their efforts in this direction.

They said things like the success or failure of Azur Lane would determine the success or failure of Project Star.
Anyway, the media doesn't need to worry about whether fish balls can sleep. They just use whatever has high traffic and generates a lot of buzz.

Can be imagined.

Yuwan was under a lot of pressure at this moment. He came to Xingchen because he couldn't sleep last night and insisted on meeting with Li Yifeng, the operations manager of Xingchen Tap, to discuss the details of the promotion.

Under these circumstances, he actually saw Chu Chen's car in the garage just now.

Upon asking Li Yifeng again, he learned that Chu Chen had returned. At this moment, he finally found his pillar of support and ran up to Chu Chen's office.

then
Then, he froze.

Just as Yuwan hadn't expected this scene in the office, the two people on the sofa also hadn't expected Yuwan to push the door open and walked in, and they almost turned their heads at the same time.

Since they hadn't expected it at all, the two of them still had relaxed smiles on their faces.

In that instant, Yuwan's mind went blank, as if a hundred thousand servers had crashed at the same time.

It’s over.

the fat is in the fire.

Sorry to interrupt the boss and his wife's romance. Am I going to get sent to Africa to mine tomorrow because my left foot stepped into the company first? Speaking of which, does Xingchen have any business in Africa?
Countless thoughts flashed through his mind like a barrage of comments.

The instinct for survival overwhelmed everything in an instant.

The expression on Yuwan's face went from excitement to blankness, then to terror, and finally to an extreme, obsequious yet fearful fake smile.

He didn't dare say a word more, his body reacted most honestly by retreating, carefully, step by step, backward.

Then, he reached out and gently, slowly, closed the office door again.

"Click."

The sound of the door lock closing was exceptionally clear in the quiet office.

Outside the door, Yuwan leaned against the wall, his heart pounding. He turned to slip away, but before he could even take his first step, the office door opened.

Chu Chen remained expressionless.

"what's up?"

"Um... Brother Chen, President Song... I... I just came to report on some work." "Get to the point."

Chu Chen's words were concise and to the point.

"Ah, oh, yes!"

Fishball snapped out of his daze and quickly handed over the documents in his hand, forcing himself to get into work mode.

"This is the last promotional plan before the launch of Azur Lane, mainly to do a final round of pre-launch hype."

Chu Chen took the document but didn't look at it immediately. Instead, he glanced at Song Yueying.

"Let me take a look at the documents first. Are you going to wait for me?"

"Ah? Okay, okay!"

Song Yueying was a little dazed at this moment. She said "okay" a few times, not knowing why she was panicking. She picked up her small bag and walked out.

"Then, I'll wait for you outside."

She practically fled the office, and as she passed Chu Chen, she stumbled slightly due to her panic.

This stumble made Yuwan even more nervous than Song Yueying.

This is so embarrassing, so incredibly embarrassing!!

Soon, only Chu Chen and Yu Wan remained in the room. Chu Chen flipped through the documents in his hand and asked a question without looking up.

"What did you see when you came in?"

Fishball trembled, stood at attention, and answered in a loud voice.

"Reporting, Brother Chen! I didn't see anything! When I came in just now, all I saw was you working tirelessly for the future of Starry Sky Games, and working day and night to test the online functionality of 'Cat Cat'! Your dedication has deeply moved me!"

Chu Chen raised his head and gave him a half-smile.

Fishball felt uneasy under his gaze, and cold sweat broke out on his forehead again.

"Alright, stop joking around and get down to business."

As Chu Chen flipped through the documents, he began to speak, his tone completely switched to work mode.

Seeing this, Yuwan felt as if he had been granted a pardon and quickly went over to him.

He began to explain the plan he had prepared. If you look at the document alone, the plan is written in a fairly standard way; it can be described as a standard Starry Night Games promotion plan.

In fact, the process of publicity and marketing planning is very standardized in large companies.

For example, within Tencent, different levels of staff receive different levels of publicity and promotion.

Although Starry Sky is not a "giant", it currently has a number of channels that are among the top two in China, in addition to regular press releases.

From Star Tap to Star Game Platform, and then to Bilibili and Titok, these channels all have corresponding promotional chains.

Of course, in addition to Starry Sky's own platform, other platforms like Bilibili and Titok require additional promotional expenses, but overall, the channels are relatively stable.

Fishball's plan also mentions focusing on promotion on Bilibili and Japanese websites.

If the maximum score is 100, Yuwan would give his plan an 80. However, Chu Chen shook his head after reading this 80-point answer.

The head-shaking motion was very light, but Yuwan, standing to the side, felt his blood run cold instantly.

Fortunately, Chu Chen wasn't some kind of demon. After shaking his head, he tapped a spot on the document with his finger.

What are the core selling points of Azur Lane in its marketing and promotion?

(End of this chapter)