Game Development: Starting with Recreating the Anime Game Style

Chapter 399 Aura
"I'm not a god, how could I possibly predict the future?"

"The reason I'm willing to spend so much money to make this show is actually very simple."

Chu Chen still had the intention of cultivating Yan Chuan.

If Starry Sky Japan wants to expand, Li Suhao represents the will of the headquarters, while Shiokawa and Ishii Akira are the focal points of Starry Sky's influence in Japan. Given the opportunity, Chu Chen wouldn't hold back.

"First, the FGO project needs publicity and promotion, and the company can afford to spend that money. Second, we must spend that money."

"Must be spent?"

Upon hearing these three words, Shiokawa was stunned; he couldn't quite grasp the logic behind it.

What company would feel that money is something that must be spent? Aren't they all trying to find ways to cut costs?
"Yes, it must be spent."

For Chu Chen, although he didn't have a money-losing system, the reason why the theory of a money-losing system seemed to make some sense, or rather, the reason why things like those in Tomato Rich Man could actually happen in real life, was because...

That's because money is only truly useful when it's spent.

If you don't spend it, it's just a number.

For the owners of ordinary companies, making money may be their core objective, but for Chu Chen, at least for now, making money is no longer his core goal.

His goal is to become a global gaming tycoon; money is merely a tool to achieve this.

“If these profits are not quickly converted into market share and IP influence, then they are just a string of numbers lying in a bank account, constantly diluted by inflation, and are meaningless.”

Of course, in addition to these.

There were some things that Chu Chen didn't mention.

For example, FGO's high revenue in Japan is a good thing, but not entirely a good thing.

As multinational corporations, establishing regional capital pools (meaning that profits from one region are often used for further local profits) is a common practice among multinational corporations today.

There are many reasons for doing this.

One of the details is to balance profitability and influence.

This is especially true for "mass-market industries".

Just like this time, the reason why the Japan Game Industry Association, this "little devil," tried to take a bite out of us is essentially because StarCraft Japan has made too much money.

However, its "influence" in Japan has not fully caught up.

Although Chu Chen mitigated this impact through his collaboration with Sony, Xingchen still had its own responsibilities to fulfill.

These things didn't actually have a big impact on Shiokawa, the game producer, so Chu Chen didn't go into too much detail when he talked about it.

Chu Chen's speech focused more on the "techniques".

"It's like a battle. When my arsenal is full of shells, why should I be stingy with a few rounds of barrage? The only value of firing the ammunition and turning it into results is that."

But even so.

After hearing Chu Chen's reply, Yan Chuan still felt that he had gained some new insights.

This is the feeling that anyone who has spent time with Chu Chen would have.

Chu Chen often doesn't have the traditional, meticulous, step-by-step "producer mindset," but rather leans more towards "strategic thinking."

It's one thing for such people to have no money.

However, Starry Sky currently has enough cash flow to support any form of trial and error.

At this point, what is often called "risk" is no longer risk, but rather "opportunity cost." It's not the money itself that's scary, but the wasted money.
As Chu Chen walked in, the Nogizaka46 girls who had arrived earlier clearly felt a slight commotion suddenly rise in the outer circle of the venue.

It's not particularly eye-catching, but it's quite noticeable.

At first, only a few staff members closest to the entrance stopped what they were doing, bowed, and then quickly, like a wave of people at a concert.

Without anyone giving orders, starting from one point and spreading outwards, almost everyone stopped what they were doing and, without prior arrangement, bowed in one direction.

It was obvious that the person being bowed to was also uncomfortable, and kept waving his hand, seemingly indicating that such a gesture was unnecessary during work.

However, the more he did this, the more people bowed to him.

If someone unfamiliar with Japanese culture saw this scene, they might even wonder if it was a movie and whether such a situation would actually occur in real life.
The answer is yes.
There are many reasons why this culture of lower-ranking officials bowing to higher-ranking officials has developed, but a major reason is the "abuse of power."

There are indeed some "psychopaths" who, after "becoming big shots," will seize on the fact that some small people didn't bow to them and then make things difficult for them.

After there are many of these "abnormal" things...

When some ordinary people become important, they treat this "etiquette" as a privilege, and over several years or even decades, this has evolved into a unique "bowing culture."

Soon, the Nogizaka46 girls noticed the strange thing in the distance. Sayuri Matsumura subconsciously tugged at the sleeve of Nanase Nishino next to her, lowered her voice, and said incredulously.

"Wow...look, what's that?"

Following her gaze, one could see that the bustling crowd in the distance had been cleaved open by an invisible giant blade, and a clear passage had appeared out of thin air among the hundreds of staff members.

A young man was walking unhurriedly from the "separated" passageway.

Today, Chu Chen didn't wear a suit because he was going to discuss business in the afternoon; he was still dressed casually, which is quite interesting.

Chu Chen had originally planned to wear a suit, but both Yan Chuan and Li Suhao advised him against it, except when he was meeting Sony.

"With your status, wearing a suit when meeting ordinary business partners would actually put you at a disadvantage in negotiations. Just be yourself."

"My identity?"

"Yes, the more casual you are now, the less confident the other party will be. They will try to figure out your thoughts and worry that they might not be able to entertain you properly."

Li Suhao's words, translated, mean that Japanese companies are "cheapskates," and that Chu Chen, by not wearing formal attire, and by being the one truly discussing business with Xingchen, actually gains more initiative.

Although that's nonsense.

But in essence, it is indeed a psychological struggle.

Or rather, when Chu Chen is negotiating now, he is no longer being himself, but rather the "Chu Chen" that the other party imagines—a young man with immense power in China, unbound by traditional Japanese rules—an "imagined Chu Chen."

In such a situation, any attempt to "respect" the other party will be interpreted as "feeling guilty".

Unless dealing with a company of Sony's caliber, Chu Chen must maintain a certain level of prestige with Starry Sky Japan.

This principle was taught to Chu Chen by Shiokawa, Ishii Akira, and other "Japanese".

That's why they say three people can be a teacher.

Anyway, if it weren't for them, Chu Chen would never have imagined that there were so many twists and turns involved.

In short, Chu Chen was dressed rather casually today. Behind him followed Yan Chuan, who was dressed in a suit and tie, as well as several other entourage members who looked like executives.

They came from a distance and exuded a powerful aura.

(End of this chapter)