Game Development: Starting with Recreating the Anime Game Style

Chapter 364 PUA?

As a game developer targeting the global market.

Spending money is an art.

Just like how overseas game developers can make money in China, it's not that it's wrong, but you also have to respect the market. If you respect the market, the market will respect you.

Chu Chen was quite clear about this.

Therefore, Star Japan can be said to "respect" the market quite a bit.

The local promotional budget is absolutely top-notch, and there are also program sponsorships, not only for Starry Sky's own programs, but also for some Japanese TV programs.

Regarding suppliers around Xingchen, Xingchen accepts all offers from Japanese domestic companies.

Although these Japanese domestic companies often cannot outsell Chinese suppliers after listing their products on Xingchen peripheral platforms, they can basically only survive in the Japanese market by virtue of their shipping cost advantage.

Even in terms of investment, Starry Sky has its own "Starry Sky Project" in Japan, which emphasizes "harmony brings wealth."

However, Chu Chen naturally didn't want to waste the influence that came with the money he had spent.

After all, in Japan, to expand the market, "amiable" isn't enough; you also need "domineering" qualities.

The more market share Star Alliance occupies, the smoother things will go. Conversely, if Star Alliance's market share decreases, it will cause a lot of trouble.

"What I hope the world sees is not a lonely Star Game, but a vibrant Star Game alliance composed of countless outstanding creators."

"We want players all over the world to know clearly that when it comes to games, they should play Star Alliance games!"

What Chu Chen said wasn't just something he talked about at the meeting.

Privately, he also frequently speaks one-on-one with various game producers, and when he does so, he often adds a touch of manipulative tactics like "Today you are proud of the stars, tomorrow the stars will be proud of you."
If an average person said something like that, people would probably burst out laughing immediately.

But Chu Chen's words carried a magical power, much like how people describe a good actor's performance as having a strong sense of conviction. Chu Chen spoke with a strong sense of conviction.

Many people recalled afterwards that they felt Chu Chen was inviting them to participate in something that was destined to change the world.

Chu Chen's identity, his sincerity, and the policies of Starry Sky Games combined to create a powerful and effective strategy.

Many producers were privately impressed by Chu Chen's "kindness in recognizing his talent" and his personal charm.

In public, he was again swept up by this grand ideal.

Gradually, they will genuinely agree with Chu Chen's ideals and no longer think of it as a "joke." Instead, they will choose to work with Xingchen to create an era that belongs to them.

The core reason Chu Chen did this was to expand the reputation of "Starry Sky products are always of high quality" from a single company to a brand and an alliance.

As for why?

It's actually quite simple, because Chu Chen knows very well that in the future, the way to win over players is not through a life-or-death struggle, but by setting the rules and becoming a channel.

Despite Tencent's impressive track record, when Black Myth was released, even with promises of zero revenue sharing with developers, support for domestic productions, and discounts, its sales in China were still crushed by Steam.

Thinking about it carefully, it's actually quite embarrassing.

Therefore, even though Chu Chen is in 2017 now, the path he wants to take is something that others might only think about doing ten years later.

Starry Sky is not a competitor of game developers, but a partner. This image helps Starry Sky in its platform development.

This will also help to form a new force in Chinese games "led" by the stars. For example, right now.

When Chu Chen said he would take the Star Alliance to the Tokyo exhibition, everyone's heart skipped a beat, followed by the excitement of a "homeroom teacher" announcing a spring outing.

Why are so many game developers so keen to attend all sorts of exhibitions?
On the one hand, this must be due to considerations of game promotion.

On the other hand, game developers are human too. For them, trade shows are a huge stage, and participating in trade shows is part of their public image.

The bigger the stage, the more exciting the thrill of "showing off in front of others" becomes.

Even though Chu Chen had only just begun speaking and hadn't yet given any specific details, the audience had already started chatting amongst themselves.

"When I get to Japan, I'll definitely go and raid Akihabara!"

"Good for you! If you're going to go, you should go and broaden your horizons. I heard Hideo Kojima goes there every year. Who knows, you might get an autograph?"

"You'd be better off thinking about how to make our game so good that he'd come and try it out!"

"Hahaha, that makes sense!"

A buzz of discussion rippled through the audience. Chu Chen waited until the group calmed down a bit before continuing with the details.

Unlike ordinary leaders who like to give long speeches in meetings.

Chu Chen's meetings were very information-dense. In about half an hour, he covered most of what needed to be said, and as for more details, that was the job of his subordinates.

Having said this.

Chu Chen waved his hand.

"Alright, that's the first thing for today. After we finish recording this month's torture plan, everyone can go home."

The moment the words were spoken, the atmosphere in the conference room, which had just become lively because of the trip to Tokyo, froze instantly.

"Huh? Recording today?"

"Didn't they just air the first episode last week? And they're recording the second episode today?!"

If going to Tokyo for an exhibition is like a homeroom teacher announcing a spring outing, then the phrase "torture planner" is like the dean of students walking into the classroom with a stack of test papers and announcing that the monthly exam is being moved up.

This program was personally produced by Chu Chen.

Upon its release last month, it became an instant sensation among players, receiving rave reviews.

Within the Star Alliance, however, the producers have a love-hate relationship with it.

What's appealing is that this show, hosted by Chu Chen himself, has a huge viewership. After the last episode aired, reservations for many of the games skyrocketed.

After all, one of the purposes of the program "Torture the Planner" is to promote the new game and the "gray-scale testing" function of the Starry Sky Games platform.

The so-called "grayscale test"

This means that all Star Alliance games, after reaching a certain stage of development, will undergo open gray-scale testing on the Star Alliance game platform.

Openness means that these tests are played on a first-come, first-served basis. No qualifications are required; anyone can click to play as long as there are still test slots available.

"Gray scale" refers to this type of game, which doesn't undergo large-scale advertising, and players are required to sign non-disclosure agreements while playing. (Although leaks do occur, they are generally not very high-profile, and StarCraft's legal department handles them.)
(End of this chapter)