Game Development: Starting with Recreating the Anime Game Style

Chapter 344 Making Dumplings for a Dish of Vinegar
An excellent example of using digital technology to vividly tell the story of China.

The "games + cultural tourism" model may give rise to a trillion-dollar blue ocean market.

With media coverage and the government's need to establish positive role models, the China Game and Cultural Tourism Industry Summit was eventually held.

As the "vinegar" in this "making dumplings for a plate of vinegar"

It would be inappropriate for Chu Chen not to come.

~~~
While the host on stage was talking eloquently, Chu Chen was in a daze below, his mind still on the new version plans for "Final Battlefront" and the anniversary version of the "FGO" remake.

Because I'm about to go on stage.

So Chu Chen was already standing on the left side of the stage.

Just then, a middle-aged man who had just returned from the restroom—whether he was an investor or a game developer, it was unclear—may have seen Chu Chen standing nearby.

So I went along with it and exchanged a few words with them.

"Young man, are you in the gaming industry too?"

Chu Chen paused for a moment, then nodded politely.

"Starry Sky Games has really been doing well these past few years. A game company has actually managed to stir up the tourism market in Suzhou and Hangzhou and even organize a special event. Tsk tsk tsk, I wonder how strong their connections are."

The middle-aged man smacked his lips, pointed at the stage, and his face was full of undisguised envy.

Chu Chen didn't know how to respond, so he remained silent.

Fortunately, the middle-aged man probably just wanted to vent, and regardless of whether Chu Chen replied or not, he continued muttering to himself.

"You know StarTap, right? They're so powerful. One of our games had too many bad reviews and they actually removed it from our rankings. This month, our company's new game applied three times, but they still didn't get approved!"

"The reason given is that the game is highly similar to a game we submitted previously!"

"What kind of lame reason is that? To put it bluntly, they just think our temple is too small and look down on our meager revenue."

He got more and more excited as he talked, and even started sharing his experience.

"Young man, you look young, so you must be new to this industry, right? This industry is very complex. Just knowing how to make games isn't enough; you have to know how to build relationships, understand? Look at the boss of StarCraft, he's so young, but he must be a veteran in this business."

He was talking very enthusiastically.

Chu Chen was even more at a loss for words.

In the past year, with the strong rise of Star Tap.

The old practice of using hard-swapping alliances and paid user acquisition to promote low-quality reskinned games is no longer viable for many game developers this year.

Firstly, the market share of the Hardcore Alliance itself is shrinking, and StarTap is currently the number one missing channel for Android games in China.

For ordinary game developers, the absence of StarTap is good news because the commission rate for games has decreased. However, for companies that make reskinned games or games that rely on paid user acquisition, this is not good news.

Because TapTap directly rejects these kinds of games; they won't even let them be listed.

For a period of time initially, Xingchen was accepting of these games, after all, it's a platform, if you want them, come on over. However, once these games were released...

What followed was a frantic search for third-party services to artificially inflate positive reviews, download numbers, and chart rankings.

So Chu Chen took direct action: if you don't play by the rules, then you might as well not play at all.

Therefore, Xingchen does have a lot of "bad reviews" in the industry. However, Chu Chen did not expect that he would actually meet one in person, and this person did not even know him. At first glance, it seemed a bit far-fetched, after all, he was the main character of this meeting.

But then I thought about it again and it made sense. If this person knew me, he wouldn't have failed to get approved for the Starry Sky Games platform.

"President Chu, President Chu! It's almost your turn! The host is already reading your introduction!"

Just as Chu Chen was wondering whether he should introduce himself, a young woman in work clothes rushed over.

Her unintentional remark solved Chu Chen's problem.

The middle-aged man's words came to an abrupt end.

President Chu?
Which CEO Chu?
The man opened his mouth, as if he had choked on something.

Chu Chen didn't care. He straightened his suit and strode towards the stage where the lights were shining.

~~~
The brief incident did not affect Chu Chen's thoughts.

Once on stage, he quickly put on a standard business smile.

"Distinguished leaders, honored guests, good afternoon."

Thanks to the training he received in Suzhou and Hangzhou, Chu Chen didn't have to "report his work" many times, but he was very experienced.

Furthermore, the reason Chu Chen was invited to this meeting was essentially to have him "spread his knowledge." The people sitting below were representatives from tourism bureaus and game companies from various regions.

This kind of report naturally aims to elevate its status and value.
Fortunately, Chu Chen was quite confident about the value of his products.

"As the ninth art, the biggest feature of games is that they integrate the essence of eight major art forms, namely painting, music, sculpture, architecture, literature, dance, drama and film, and give them a brand new dimension - interactivity."

"Players are no longer passive spectators, but active participants."

"Therefore, when we talk about the integration of culture and tourism, we are not talking about simple commercial collaborations, or putting up standees of game characters at the entrance of scenic spots, or selling related merchandise."

"What we're talking about is how to extend the culture, emotions, and worldview that games carry into the real world, so that players can find that sense of belonging and emotion that belongs to the virtual world even offline."

"Players who like 'Neko Neko' go to that ancient alley not to pet a few real cats, but to experience the atmosphere of being surrounded by warmth and healing."

"Games are becoming a cultural symbol and emotional anchor for a new generation of young people. It's a brand-new social language and a new cultural vehicle. What we're doing is simply providing a bridge for this culture to move from online to offline."

Having discussed these macroeconomic values, let's present a bunch of data.

"In September this year, Xingchen Games expects to bring more than 9 tourists to Qichuan Town, and by the end of the year, the number of tourists is expected to exceed one million."

"The town has added 327 new registered businesses, of which more than 60% are young people who have returned to their hometowns to start businesses. By the end of this year, it is expected to boost local tourism consumption and attract more than 500 million yuan in investment."

Although Chu Chen spoke with a blank expression, these figures were all provided by Wang Jianmin.

However, when these numbers hit the conference hall, they immediately caused countless people to gasp in shock.

Consumption, employment, and the return of young people
Every word can be the core of a political achievement report.

Even disregarding political achievements, 10 monthly visitors may not seem like an exaggerated number for some popular tourist attractions, but for a newly built attraction, it's practically a myth.

Several leaders from other cultural and tourism bureaus sitting in the front row naturally looked over at Wang Jianmin, who was in the first row.

Wang Jianmin, sitting in the first row, remained expressionless, but his slightly puffed-out chest and wide grin that almost reached his ears completely betrayed him.

Cool! So cool!
(End of this chapter)