Game Development: Starting with Recreating the Anime Game Style

Chapter 333 The Hero with a Burden
Jiao Xiaofei, who did not get any positive feedback from Chu Chen, was not discouraged at all and soon began to wander around inside the star.

He first went to the Final Frontline Studio where Song Yueying worked.

"Sister Yueying!!! Do you know? Floating Dream Song!! The next day's retention rate is 80!"

Although logically speaking...

Song Yueying is younger than Jiao Xiaofei, but that doesn't stop him from calling her "sister".

Jiao Xiaofei finally received positive feedback from Song Yueying.

"Really!? That's so tall!!"

"That's right, even President Chen said it was awesome!"

After leaving Song Yueying's workstation, Jiao Xiaofei, who had received positive feedback, quickly became a mobile broadcasting station for Starry Sky Games. For the entire afternoon, he acted like an NPC.

He would grab anyone and repeat that line that he'd practically worn out from talking about it.

It is said that even the branch staff were not spared.

Jiao Xiaofei, who didn't speak any Japanese, managed to grab someone who did and act as a translator. He called Shiokawa and didn't hang up until the other person kept saying "Sugoi-ichi" (a Japanese idiom for Japanese speakers).
At the beginning.

Everyone chuckled along with him, sharing in his joy.

But as time went on, when Jiao Xiaofei passed by you for the nth time and recited "eighty percent" in an aria-like tone, everyone's expression changed from surprise to helplessness.

In the end, all that remained was a plea: "Please, just sit down and do some work."

In the end, Jiao Xiaofei only stopped the riot after being given a "yellow card warning" by Chu Chen.

However, Jiao Xiaofei, who had returned to his workstation, was not idle.

If a psychologist were sitting here, they would be able to see that Jiao Xiaofei at this moment is a typical case of emotional regulation imbalance.

In psychology, under normal circumstances, depending on their different emotional regulation abilities, humans can quickly return to their baseline state after the stimulus subsides.

However, Jiao Xiaofei's current state is clearly that the test data far exceeded expectations. In addition, he was "suppressed" by Chu Chen before the test was launched, and now that the public beta has started, he is in a much better position.

The signal of data explosion is that the brain releases excessive dopamine, to the point that one's own body cannot control itself to calm down.

However, in this situation, it is actually very difficult for the person to react.

So, as soon as he sat down, Jiao Xiaofei called over the art director. In his view, such a great historical moment could not be conveyed by words alone.

This must be recorded! It must be widely publicized! Everyone must bask in this glory!
Half an hour later, a poster full of the style of a township enterprise celebration banquet in the 1990s was born in his hands: a bright red background, paired with glittering gold artistic lettering, and surrounded by a constantly rotating halo of 50-cent special effects.

In the center of the poster, a line of large, eye-catching text reads:

[Warmest congratulations! The number of players in the technical demo test of "Floating Dreams" has exceeded 1500 million! Congratulations on the game's miraculous second-day retention rate exceeding 80%!!]

Jiao Xiaofei was extremely satisfied with his stroke of genius.

Not only did they post printed posters in Studio A2 under the guise of "motivating themselves," but they also posted several in Studio A3, claiming it was to "motivate the other party."
In addition to posting posters offline.

He also encouraged Li Yifeng, the head of the Xingchen platform, to release celebratory posters across the entire platform.

After finishing all this, Jiao Xiaofei leaned back in his chair with satisfaction, crossed his legs, and refreshed the comments in the player community, a look of fatherly satisfaction on his face.

Just as he was feeling smug, a figure appeared silently behind him.

"Did you go crazy?"

Chu Chen's voice was flat, revealing no emotion. Jiao Xiaofei jumped up from his chair in shock.

"President Chen!"

"Ah."

Chu Chen nodded and glanced at the poster pasted behind Jiao Xiaofei's workstation.

"This poster has a good marketing campaign."

"That is!"

Jiao Xiaofei smiled more often.

The moment the poster for "Floating Dreams" was posted on Weibo, it instantly became a hot topic and even trended on Weibo. And this time, Xingchen really didn't buy any trending topics.

The player rushed up there on their own.

This is incredible! This is amazing marketing! On the first day of the open beta, the number of players will definitely exceed 20 million!?

"All right."

Chu Chen didn't continue the topic; he glanced at the clock on the wall.

"Now that the celebration is over, it's time to get back to work. We need to collect and organize the public beta data, and work on the improvement plan. I remember this morning I said I'd give you the first draft before I left work."

Jiao Xiaofei's face turned pale instantly.

Development plan proposal?

He's been so busy being a rocket and a mobile radio station all day that he hasn't even created a new document, let alone a project proposal!

The excitement in my mind finally came to an abrupt halt at this moment.

"that."

Chu Chen raised his hand to interrupt him, his tone remaining calm.

"It's okay, it's already past closing time, I won't rush you."

Jiao Xiaofei had just breathed a sigh of relief.

"Tomorrow morning at nine o'clock, come to my office to report as soon as you arrive at work."

"ah!??"

"has a problem?"

"no problem!!!"

~~~
After "teaching Jiao Xiaofei a lesson," Chu Chen did not leave the company, but instead moved to the Star Platform operations department where Li Yifeng worked.

For Jiao Xiaofei

The "war" was over at this point, but for the Star Platform...

The war has only just begun.

The atmosphere in the Star Platform Operations Department was completely different from that in Jiao Xiaofei's A2 Studio. When Chu Chen walked in, Li Yifeng was staring at the largest screen in the middle, his brows furrowed.

"How's the situation?" Chu Chen's voice wasn't loud, but it silenced the entire department for a moment. Everyone instinctively stood up to greet him, then Chu Chen waved his hand before quickly burying himself back in his work.

Li Yifeng adjusted his glasses and pointed to a precipitous curve on the screen.

"Mr. Chen, look here. As soon as the server for the 'Floating Dream Song' demo was shut down, the number of online users on the platform plummeted."

He paused, then pointed to another curve that rose almost vertically.

"But soon, these players came back."

Chu Chen nodded. This result was within his expectations. The players were like those attending a grand banquet. The banquet ended just as all the dishes were served, and they were half full and still wanted more.

Players who were still thinking about how delicious the dish they had just eaten would naturally gather at the entrance of the restaurant and refuse to leave.

How is the level of player discussion?

"This is no longer a discussion, it's practically cyber withdrawal syndrome."

Li Yifeng's expression was also a little subtle. He switched screens and showed Chu Chen screenshots from various social media and gaming forums.

Almost immediately after the beta test of "Floating Dreams" ended, online discussions about the game shifted from "Is it fun?" to "I want to play it again!"

The celebratory picture posted by Jiao Xiaofei.

The people in the bottom row were all asking for the server to stay open for a few more days, with all sorts of excuses, such as not having finished their tasks or not having leveled up their wives to the maximum level.

There are also a lot of jokes about "dying if you can't play games".

"Damn, I instinctively clicked the desktop icon, and then I realized the game was already shut down!!"

"I've only been playing for three hours!! I feel like ants are crawling all over me!"

"Does anyone else, like me, close their eyes and all they can hear in their head is the clanging and banging of metal plates?"

"Now when I play other games, I still subconsciously want to press Q to switch techniques and then get taken down by the BOSS in one go."

This feeling, when summed up, quickly became a trending term on Weibo.

#Dreamlike Long Song Withdrawal Syndrome#
This immense, undirected enthusiasm, if not properly channeled, will slowly dissipate over time, and may even turn into resentment due to the long wait.

So it was a month ago.

Chu Chen had a detailed conversation with Li Yifeng.

In the initial version, Li Yifeng only prepared a few official topics, such as Best Jianghu Photography, Screenshot Contest, Strongest Combo, and Sharing, etc.
After reading this plan.

Chu Chen's first reaction was to shake his head.

Li Yifeng has made a lot of efforts to capitalize on the traffic generated by "Floating Dreams".

"Not enough." Chu Chen shook his head.

"This is just passively accepting what we want. What I want is to actively guide it, to build a canal to direct this torrent to where we want it to go."

The traffic flow of "Floating Dreams" is still very important for the event. Even for Starry Sky, it is not easy to create a sensational event.

Many game companies may only have one hit game in their entire career, or they may never have one.

Therefore, maximizing the use of traffic is a skill that requires considerable expertise.

Li Yifeng had been racking his brains over this for countless nights, and when he heard that Chu Chen had an idea, his expression turned serious.

"what do you mean?"

"If Floating Dream Song becomes a huge hit, but is suddenly shut down, what do you think would be the most painful thing for players at that time?"

Chu Chen countered with a question.

“Of course you can’t play the game,” Li Yifeng replied immediately.

"Then let them re-establish contact."

"Establish contact?"

Chu Chen nodded, stood up, walked to a huge whiteboard in the center of the operations department, and picked up a pen.

"After the test of 'Floating Dreams and Long Songs' ends, we will proceed in three steps."

"The first step is to establish a 'personal profile of the underworld'."

Chu Chen wrote these words on the whiteboard.

"All players who participated in the demo will have a profile automatically generated on the platform. It records the name of the character they created, the length of their game, the first boss they defeated, and even how many times they were defeated by Li Bangui."

"Understood, this is the test report, for players to continue reviewing."

Chu Chen nodded.

"That's right. After this step is completed, the second step is to attract traffic and start traffic attraction tasks."

"For example, we could create a 'Tracing the Footsteps of Heroes' event, where players can unlock quests by purchasing any game with martial arts elements."

Chu Chen's traffic-generating task was actually very simple, just like many commonly used "promotional tasks" in later generations, such as browsing the event page for a certain number of seconds, purchasing any game, and so on.

"But why would players want to do this referral task?"

Li Yifeng is not a newcomer.

He spotted the key point almost immediately.

To get players to go where they want to go, you first need to have something to attract them. The most classic example is the common practice in Chinese games where downloading different apps allows players to redeem game gift packs.

This is a typical traffic generation method.

For this method to be effective, it essentially depends on the value of the gift package.

However, what Chu Chen mentioned clearly didn't include any "gift packs," and it was released after the DEMO test of "Floating Dreams" ended. What motivation would players have to complete the task?

What Li Yifeng could think of, Chu Chen could certainly think of as well.

"After the 'Floating Dream Song' demo, we will launch a spin-off mini-game."

"Spin-off mini-games?"

Chu Chen nodded.

"This game is called 'Floating Dreams: Heroes of the Burden'."

(End of this chapter)