Game Development: Starting with Recreating the Anime Game Style

Chapter 329 Alerting the enemy?

To put it bluntly, the relationship between manufacturers and players is like dating. You need to appear in front of players frequently to build goodwill. If it's like a long-distance relationship where you don't see each other for a year or two, who's going to date you?
After persisting in this way for a long time, Chu Chen found that his popularity was indeed rising globally, and this upward trend was constantly expanding.

This is actually somewhat similar to what Lei Jun did in the past.

On the surface, it appears that Chu Chen simply posted some messages and replied to some trending posts and videos on Weibo and Bilibili.

In reality, once Chu Chen had gained a certain level of popularity, his Weibo posts were not only reposted by Weibo users, but also by many media outlets.

This becomes an amplifier.

Over time, this became a "dedicated" channel.

Chu Chen's method was even more effective than Lei Jun's because Chu Chen's field was gaming, and gaming, as an entertainment industry, offered more relaxed and diverse topics.

In addition, every time Chu Chen's video or live stream is released, a large number of people will try to edit it.

final result.

It means that the two sides complement each other.

For example, today's event is to coincide with the theme of "temporary workers organizing activities in advance".

The live broadcast of "Floating Dreams and Long Songs" was completely unpromoted beforehand, but it was precisely under these circumstances that it was a remarkable success.

By the time Chu Chen finished his broadcast, the combined number of viewers across multiple global platforms had exceeded one million.
As all live stream feeds were cut off and the chat disappeared completely, Chu Chen's office erupted in uncontrollable cheers and applause.

This isn't a press conference with celebrities, nor is it an official annual gala.

This was just an ordinary live stream hosted by a "boss" for a game demo that hadn't even been officially released yet.

Yet this very live stream attracted nearly a million viewers.

What does this mean? It means that Chu Chen single-handedly created a promotional effect comparable to a top-tier game launch event. And the cost was probably less than one percent of theirs.

"Awesome! Mr. Chu!"

"Not counting the smaller platforms, just the combined views from Bilibili, Twitter, and YouTube alone exceeded ten million!"

"Holy crap, is this outrageous?"

"Too good!"

Looking at the group of people surrounding him who were even more excited than he was, Chu Chen's emotions also rose a bit.

However, due to his "aloof" persona, he still smiled and waved his hand down.

"Alright, stop flattering us. That's all for now. Everyone's worked hard! Time to go home!!"

He himself was quite surprised that a "last-minute" live stream of trying out a new game could attract nearly a million viewers.

This number, while not as high as the 480 million concurrent viewers that Lei Jun achieved during his peak sales of the SU7 in his previous life, is still significant in 17.

Chu Chen felt that if he brought Lei Jun out to do a live stream now, his popularity would definitely not be as high as his.
In other words, he's incredibly strong right now!

Although pondering such things is pointless, Chu Chen still quite enjoys doing these meaningless things. It's just like playing a game; don't overthink it, just do it if you find it interesting.

However, Chu Chen hadn't yet figured out whether he could be considered the strongest "internet celebrity boss" in the country.

His cell phone rang.

The caller ID showed a number that rarely makes calls.

Net meaning, Ding Lei.

Although he didn't quite understand why this person suddenly thought of calling him, Chu Chen still answered the phone.

As the call connected, a slightly magnetic, strong voice, tinged with a hint of amusement, came from the other end: "Is this Chu Chen, President Chu? This is Ding Lei." "President Ding, what a rare guest! What brings you to call me?"

"I'm just calling to congratulate you because the 'Floating Dream Song' demo is so popular."

Ding Lei's voice sounded very cheerful.

"The entire gaming industry is talking about you guys today. All the game developers in my company are completely smitten, they're so envious."

After exchanging a bunch of polite words, Chu Chen still didn't quite understand why this person had called.

He could only go along with what he was saying and say, "Mr. Ding, you flatter me. It's just a small demo. We're asking the players to help us find bugs and give us feedback."

Mutual flattery is a basic skill in adult social interactions.

Ding Lei chimed in, and after a few rounds of polite exchanges, he changed the subject and asked a question seemingly casually.

"Hey, by the way, Mr. Chen, your demo has received such a great response, have you set a date for the official launch yet?"

It wasn't until this point that Chu Chen realized what Ding Lei's phone call was for.

So it turns out they came to sound out what was going on and find out the details.

Chu Chen was right.

Because the DEMO framework of "Floating Dreams" is so complete, NetEase is completely unsure of the release date of "Floating Dreams".

If "Floating Dreams" is about to be released, for example, in 18.

Therefore, Justice Online must adjust its publicity pace and launch strategy. Whether it avoids direct confrontation or goes head-to-head, it needs accurate intelligence to support it.

After Chu Chen realized what was happening, his first thought was that it was interesting.

He never expected Ding Lei to call him on his own initiative.

It's important to know that Ding Lei isn't the type of person who would personally develop games. The fact that he made the phone call means that the Justice Online project team is reporting up the chain of command.

Finally, it came to Ding Lei.

Moreover, this report must have portrayed "Floating Dreams" as something "terrifying," otherwise Ding Lei wouldn't have been so anxious that he frantically called to inquire.

This is a problem that only happens when you're in a rush, even if you call the next day.
If you call now, aren't you obviously telling Chu Chen that Wang Yi is backing down?

Actually, from a rational point of view...

Chu Chen really didn't need to hide this issue.

After all, in Chu Chen's view, "Justice Online" and "Floating Dreams" weren't direct competitors, or rather, Chu Chen didn't believe that "Justice Online" would affect "Floating Dreams".

The problem is, he really doesn't know when "Floating Dreams" will be officially released.

While the demo has received a very positive response so far, it's not without its problems. For one thing, since the server opened, there has been a constant stream of data feedback, gameplay suggestions, and bug reports.

Among them are bugs that can directly cause the game to crash.

After all, this is a completely open and free test, with millions, even tens of millions, of players entering the game, so naturally, all sorts of bugs can be encountered.

Aside from the bugs.

The development team needs to understand players' attitudes towards this gameplay structure and combat, and whether minor adjustments are necessary.

Therefore, Ding Lei's call at this time was somewhat too hasty.

(End of this chapter)