Game Development: Starting with Recreating the Anime Game Style

Chapter 310 Cultural Export?

This can be seen not only from the number of views on both sides' videos, but also from the number of clicks on related news articles.

It also depends on the feedback from overseas players.

For example, on Pixiv, known for its great images, and on Twitter in Japan.

Within just one day, a large number of Ling Shuang fan art pieces were produced.

"【Floating Dreams and Long Songs】Little Junior Sister Fan Art (Pixiv ID: XXX), so cute!!"

"【Quick Paint】Touch a Frosty Fairy!"

Moreover, the term "Ling Shuang" even made it to the bottom of the trending topics on Japanese Twitter, sparking heated discussions.

The source of this heated discussion is not actually the popularity of "Floating Dreams" itself. After all, if we're talking about PVs, the PVs jointly released by several stars are also quite impressive.

But those PVs received almost no attention in Japan.

Only "Floating Dreams and Long Songs"

The reason is both complex and simple: the popularity of games like *Fate/Grand Order* and *Final Battle Front* has led some Japanese bloggers to become accustomed to profiting from *Fate/Grand Order*'s traffic.

For anime and manga artists, it's perfectly normal to draw whatever is popular.

Although the PV for "Floating Dreams" didn't get many views in Japan, a large number of Japanese bloggers, accustomed to following trends, still started "stirring things up" and "jumping on the bandwagon" as usual.

However, they probably didn't expect that the response would be quite good after they posted it.

Japanese players also showed a high level of acceptance.

People who like anime and games are probably among the least aware of cultural "barriers" in the world.

Ancient Chinese themes frequently appear in Japanese manga and games.

Among them are also works that are relatively "faithful" to the source material, such as "The Girl Who Loved Medicine," which is quite popular in Japan.

For most players...

Games are usually categorized as either "fun" or "not fun." While there may be groups who don't want to play a game because of its setting, mainstream players still prefer to explore new experiences.

The characters in "Floating Dreams" are definitely a new force in the Japanese anime and manga market.

These shocks, coupled with the positive reputation Xingchen had built, sparked some discussion, which was then carried back to China by "porters."

Although watching a group of Japanese people discussing classic martial arts novels made me a little uncomfortable.

However, many players have also expressed their opinions.

"This is cultural export! It's much more effective than those Confucius Institutes!"

~~~
And just when things were getting lively on the internet.

Suzhou and Hangzhou, a hotel's buffet restaurant.

The morning sunlight streamed through the huge floor-to-ceiling windows as Song Yueying, carrying a plate, sat down opposite Chu Chen.

The girl was wearing a smart white suit skirt today, her long hair was tied into a neat ponytail, and she looked very energetic.

This contrasted sharply with Chu Chen, who was standing next to him holding a loaf of toast in one hand, rubbing his temple with the other, and still showing signs of a hangover.

"woke up?"

Song Yueying pushed a glass of warm water in front of Chu Chen.

"Ah."

Chu Chen gave a muffled reply, took a big gulp of water, and felt his confused mind clear up a bit.

His thoughts were somewhat scattered, mainly entangled in a very serious philosophical question. This question was neither about how to deal with Tencent's new offensive, nor about whether to increase the promotion of "Floating Dreams" which was somewhat popular in Japan.

But
How exactly did he get back to his room last night?
His last memory was of being in the car, seemingly falling asleep on Song Yueying's shoulder. After that, he couldn't remember anything else, only some blurry images and fragmented memories.

Most importantly, when he woke up in the morning, he was wearing the pajamas that were in his suitcase, not the clothes he wore during the day.

He wanted to ask Song Yueying directly, but... he didn't know how.

Moreover, judging from the girl's condition, she seemed to be fine. In addition, Song Yueying didn't seem to have any intention of bringing it up. Chu Chen hummed and groaned a few times.

In the end, she decided to ask the driver first before making a decision. Song Yueying didn't have as many inner monologues as him. After all, nothing much really happened last night. She and the driver simply helped Chu Chen back to the hotel and changed his clothes.

So after the girl sat down, the first thing she said was about work.

Did you see Tencent's promotional news this morning?

Chu Chen nodded.

"We make promises, and they engage in price wars; it's normal business logic."

Song Yueying frowned.

"It's normal, but it still poses a threat to our platform's operations, right? Their marketing is very direct, offering a 50% discount. Should we follow suit?"

I've actually mentioned this before.

Song Yueying is a girl with a strong "career-oriented" mentality.

After seeing Tencent's response this morning, she also felt a little uncertain.

"Of course we'll follow, but not now."

Chu Chen cut off a small piece of fried egg and slowly put it into his mouth. The sluggishness brought on by the hangover was quickly replaced by a sharp clarity when talking about work.

Song Yueying's furrowed brows did not relax, clearly indicating that she was not satisfied with the answer.

"Tencent's 8% off promotion has already been rolled out, so we won't follow suit now; we'll wait until August."

Chu Chen naturally understood the principle that "if you are slow at one step, you will be slow at every step." He not only anticipated Tencent's counterattack, but he was also happy to see it happen.

The reason is simple: StarCraft Games currently has three main "battlegrounds." One is the anime-style game battleground, which relies on the influence of games like "Final Battlefront" and "Fate/Grand Order."

In the realm of anime-style games, Starry Sky has a remarkably strong marketing and promotional ability.

Secondly, the mini-games on StarTap have also had some impact on StarGames among casual gamers.

Finally, thanks to PlayerUnknown's Battlegrounds, he also became a familiar face among core single-player gamers.

However, its influence becomes very limited when it extends further outwards.

Chu Chen could, of course, wait. As time went on, just like in his previous life, the number of single-player gamers in China would increase, and the market would grow larger and larger.

But... now that Tencent is willing to spend money to gain market share, Chu Chen naturally won't stop them.

Whether it's Nioh or The Witcher 3.

Those core gamers in China who wanted to buy these games have already done so, and those who didn't have probably already completed pirated versions.

If Tencent wants to boost sales, it needs to delve deeper into understanding its users.

Whether it's trying to convert existing online game users or attracting new users from outside, the users acquired through this "real money" are all of the highest quality.

And we'll have to wait until August.

Chu Chen could also engage in a price war with Tencent to further increase the buzz surrounding this topic.

As we all know, if one company engages in a price war, it won't attract much attention. But when two companies go head-to-head, generating buzz is incredibly easy, as long as the user base increases and the market expands.

Ultimately, it all comes down to who can acquire more users.

While Chu Chen may lack other skills, he is quite confident in this area.

　Well, perhaps because there wasn't enough groundwork laid beforehand, many readers have been saying that they lack a sense of immersion in this recent part of the story.

　　So I subconsciously expanded on the topic a bit, but I found that this expansion made it feel a bit rambling.

　　Therefore, we might consider laying more groundwork in the early stages so that things can be more enjoyable when it comes to the action.

　　Avoid situations where you have to lay the groundwork while enjoying yourself.

　　In addition, a reader said that there are no successful cases of this kind of game, which I don't know how to explain.

　　The Scroll of Taiwu actually sold quite well. If The Scroll of Taiwu doesn't do well, we can only hope that The Flames of War will be a huge hit. Haha, after all, this game was largely inspired by the PV of The Flames of War. For those who haven't seen it, you can check it out, it's quite interesting.

　　Finally, thank you all for reading! Thank you!

　　
　
(End of this chapter)