Game Development: Starting with Recreating the Anime Game Style

Chapter 286 "Store Visit" Blogger

The next half hour.

As Chu Chen played, he recounted the "details" he noticed. These weren't major issues, but they directly impacted the player experience.

If you don't pay attention to these details, you might end up with something that looks fine, but players just feel like the controls "don't feel right."

"Alright, that's all." Chu Chen waved his hand. "The demo is good. Change the points I mentioned earlier, and I'll have the PR department contact you to edit a promotional video."

When Chu Chen said okay, that's all.

Fishball felt completely relaxed.

The feeling was even more exciting than when he heard his professor say "your paper has passed" a few years ago. Immediately afterward, he heard Chu Chen mention publicity and promotion.

Fishball's eyes lit up instantly, and he quickly stepped forward.

"Mr. Chen, could I ask a few more questions about the publicity and distribution?"

Chu Chen was still playing the demo at this moment.

For him, the two most interesting things in the world are watching other people play their games and seeing their feedback, which gives Chu Chen a great sense of accomplishment.

Secondly, there's the game of playing games that never happened in my previous life. These games are very novel, and the thought that these changes were caused by him, the "butterfly," gives me a strange sense of excitement.

So when Yuwan asked that question, Chu Chen didn't loosen his grip on the handle and replied immediately.

"Speak directly if you have anything to say."

"Hey, look, our demo is pretty much complete. How about... we do a live stream demo before release?"

"If you were to broadcast it, the effect would definitely be phenomenal!"

As he said this, Yuwan rubbed his hands together excitedly, completely unaware of the "strange" expressions on the faces of the onlookers.

Without him.

At this moment, the fish balls looked really... well, you know.

However, it is not incomprehensible.

As mentioned earlier, Chu Chen also plays games regularly.

The TV and lounge area in his office were essentially built for him to play games.

Originally, his idea was to play games and find inspiration during his lunch break, but Li Yifeng from the Xingchen Tap operations department discovered this.

They shamelessly used the slogan of "making the most of everything" to set up a lighting system and a live streaming system in Chu Chen's office.

They set up a live-streaming studio using his office as the backdrop.

They said that since the boss was going to play anyway, they might as well open a live stream.

Chu Chen thought about it and felt that it made sense. Anyway, when he wanted to play the game, he would just let the staff know and then they would come over to start a live stream, and he would play normally.

Therefore, Chu Chen's live streams often start with Lingjian.

When players enter the live stream, Chu Chen is likely already playing, and his live stream is probably the one with the most streams.

In addition to its own platform, Starry Sky also has Bilibili, YouTube, Niconico, and titok, which has gradually become popular this year.

His live streams are very spontaneous.

Even so, Chu Chen's live stream always attracts a lot of viewers.

The broadcast had barely started when the barrage of comments began flying everywhere, followed by reports from various gaming media outlets.

In addition, a bunch of video clips of Chu Chen playing games were already circulating online even before Chu Chen's live stream ended.

What's even more absurd is that it wasn't just domestic bloggers who criticized Chu Chen; they also did so from Japan, South Korea, and the United States.
Although they don't chase after and bite, their live streams from one day will basically appear on YouTube and Nico Nico Douga with subtitles the next day.

At first, many people, both inside and outside the industry, couldn't understand why a game company boss could have such a big fuss just by streaming himself playing games.
Even though Chu Chen records videos regularly, the spin-off variety show "Don't Do It" gets high viewership for each episode.

But this is a live stream!?
And the live streams are irregular. How can they attract so much attention? Have they really become a "celebrity producer"?

I can't figure it out, I can't figure it out at all.

"What's so hard to understand? It's the same principle as chefs' restaurant review videos going viral, isn't it?"

finally.

The person who revealed the secret to Chu Chen's popularity on live stream was a content creator who makes a talk show about games. This content creator made a talk show episode specifically about Chu Chen's live stream.

In the video, he provided an in-depth analysis of why Chu Chen's live stream was so popular.

Chu Chen's biggest advantage is not his face, nor his popularity, nor even how fun he is at playing games.

It's because he's a "professional."

Not only is he a professional, but he is also the boss of StarCraft and the producer of a series of globally popular works such as "Final Front" and "Survival Guide".

This is very scary.

Other game streamers, when they play a fun game, at most shout "Holy crap, awesome!" a few times, and at most, it's just some subjective feeling.

But Chu Chen is different.

Chu Chen has an occupational hazard! Perhaps it's because he's spent so much time with Hai Mao, Yu Wan, and other "new domestic developers" that when he plays games, he'll explain why the game is fun from the developer's perspective, like a skilled butcher dissecting an ox.

"Look at this area, everyone. The BOSS's attack wind-up is very obvious, but its projectile trajectory is cleverly designed, taking advantage of the player's blind spot."

"The developers did the right thing here, giving players time to react while also creating enough challenge."

When he comes across a good game, he can praise it to the point, making it clear to players, and even making some of his peers take notes.

Similarly, when he encounters a bad game, he can criticize it logically and convincingly, letting you know exactly why the game is "bad".

"This UI logic is a bit counterintuitive, and the learning curve for players is too high."

"Huh?? Forced death here???? No, bro, why add a death scene here?! The beginning was so exciting, and then suddenly a boss comes along and wipes out the protagonist? Isn't this like watching a romance movie and a ghost suddenly pops up in the middle?"

Am I playing a horror game?!

After hearing this, the players suddenly realized, "Oh—so that's how it is! No wonder it felt so awkward to play!"

What's even more interesting is that throughout the entire gaming industry...

Chu Chen essentially exploited a "bug".

There are very few people more authoritative than him, and they are mostly big shots who are focused on their projects and don't know how to do live streaming, let alone achieve any live streaming effect.

Those streamers who know how to create engaging live-streaming effects are far less professional than Chu Chen.

Just like the Bilibili UP master who analyzed, Chu Chen's live broadcast is like a "chef's restaurant review". Not only can you tell if a dish is good or bad, but you can also tell you whether the cooking time is too long or the salt is too short. You can even analyze what brand of soy sauce the kitchen used.

It's professional, yet it has just the right amount of entertainment; it's no wonder it's so popular.

More importantly, games that have received "guidance" from Chu Chen often experience a strange fluctuation in data, especially those on StarTap.

Those praised saw a significant increase in sales and online viewership, while those criticized received tips the very next day, with people repeating Chu Chen's words from his live stream on the opposing party's official account.
Some manufacturers and assemblers simply ignore what they've heard.

Yes, some people are quick-witted and actually listen to advice, "slide their knees to apologize," work overtime to change some parts, and then the game's reputation actually reverses.

This unique viewing experience is the fundamental reason why Chu Chen's irregularly scheduled live stream is so popular.

　Thank you so much to ゛归兮怜雨墨〃 for the generous donation!
　　~~~
　　I was supposed to add an extra chapter, but this part of the setup is finished, and I'm stuck at the point where I'm about to enter the next big plot. There are still some things I haven't figured out yet.

　　I can only write more today and add more tomorrow.

　　Finally, thank you again!

　　
　
(End of this chapter)