Game Development: Starting with Recreating the Anime Game Style

Chapter 275 Doing Charity?
However, after this gimmick, the Starry Sky co-branded phone finally appeared on the giant screen behind Lei Jun.

On the left and right, the first things to appear were two beautifully designed gift boxes.

On the left is a blue box with the FGO Chaldea silver logo on it. Around the outer edge of the box is a horizontal strip similar to a book cover, with Saber, the "mascot" of the entire FATE collaboration, on it.

On the right is a white box, the same size, except the logo has been changed to the logo of Final Battlefront, and the character is also the "mascot" 95 from the Final Battlefront collaboration.

These two boxes came out.

"Wow--!"

Holy crap! A real collaboration?!

"Holy crap?! This is for real!!"

At that time, mobile phones linking with two games, or rather, linking games, was still a very novel thing.

The gasps of surprise at the scene even drowned out the applause that had just been given when the processor was launched.

The cheers came suddenly and enthusiastically. Not only Lei Jun on stage, but also many media people in the audience subconsciously turned their heads to look at the audience area.

The backstage director reacted quickly, immediately switching the camera to the audience.

That's how many things are.

The reporters sitting in the audience naturally knew that Starry Night Games had been very popular for over a year, but "popular" was a very vague concept.

Financial report figures, download rankings, trending topics online—these things might seem manipulable to them, but at this moment, this overwhelming, heartfelt cheer cannot be manipulated.

This is the most authentic user feedback.

A financial reporter subconsciously pushed up his glasses and muttered to himself.

"Are you crazy? This is Xiaomi's press conference! The popularity of Xingchen is ridiculous."

That hits the nail on the head. If this cheering were to occur at a game expo or some kind of Starry Night event, it wouldn't feel as strong.

But he happened to appear at the Xiaomi phone launch event.
Either there is a high degree of overlap between Xiaomi's users and Starry Sky's users, or Starry Sky has a great influence among young people.

Regardless of the reason, for the media and Xiaomi executives, the collective shout from these fans at this moment has given them a clearer understanding of Xingchen's popularity.

The cheers only subsided slightly when the contents of the collaboration gift box were shown on the PowerPoint presentation.

"For the standard edition, we will provide a customized gift box, phone case, phone stand, and a system theme deeply customized by Starry Night Games. From the lock screen to the icons, every detail is filled with elements you love."

(The standard version of the phone is the same as the regular version, but the included case has a pattern.)
"And the deluxe version."

Lei Jun paused deliberately, keeping everyone in suspense.

"In addition to all the content of the standard version, we, together with Xingchen, challenged a completely new process."

A close-up of the phone's back cover appeared on the screen, allowing everyone to see the details clearly.

On the glass back cover of the FGO version, an etching process, the same process used for the Xiaomi logo, is used to outline the silhouette of Saber in gold and the patterns of Chaldea.

The Final Front version features the silhouette of the Type 95 and the game logo that appear and disappear under the light, creating a stunning visual effect.

“We etched the pattern directly onto the glass backing, which was very expensive, but the effect, as you can see, is unparalleled.”

(I tried my best. Although the effect should theoretically be an etching effect, with at most only gold and one other color, I only managed to select two after an hour. Just take a look and see how it goes.)

The discussion in the audience had already reached a fever pitch.

"How much more money will this cost?"

"I guess it won't be cheap."

"But he is indeed very handsome."

"I'd buy it just for the back cover!" Lei Jun listened to the discussions below the stage with a smile; this was the moment he had been waiting for.

He cleared his throat, and the entire venue fell silent instantly. Everyone knew that the most crucial part was about to begin.

“After the product is developed, we need to set a price, which is indeed a difficult problem.”

Lei Jun's expression turned serious, as if he was genuinely in a dilemma.

"During the discussion about the pricing of the collaboration edition, CEO Chu from Xingchen said something that I still don't quite understand, or rather, I feel like I was misled."

All eyes, including those of the cameras, instantly focused on Chu Chen.

Chu Chen remained expressionless, only smiling and nodding at the camera, looking somewhat naive.
He said, "Mr. Lei, could you please not raise the price for this collaboration?"

Lei Jun mimicked his own shocked tone, widening his eyes and spreading his hands.

"I mean, what??? No price increase? Dude, are you kidding me? You spent so much time designing this gift box and creating such complicated packaging, and you're telling me there's no price increase? Are you doing charity?"

Logically, this statement should have been followed by laughter and applause.

But no
Everyone held their breath. The reason was simple: they understood Lei Jun's tactics. This little story was clearly a setup to set the stage for not raising the price, but they couldn't believe it.
So nobody spoke, and even the live stream chat was filled with comments like "No way...".
"President Chu was very calm. He said that the collaboration was a surprise, and that all the fans of Xingchen and all the Mi Fans should feel a real surprise."

Lei Jun's tone became sincere.

"I have to admit, that line really touched me. I said, 'These are my lines! How could you steal them from me!'"

"But in the end, after a long discussion, I actually went to persuade our senior management team overnight..." Lei Jun took a deep breath and almost shouted out each word clearly:

"Finally, we've decided! The Xiaomi 6 Standard Co-branded Gift Box Edition will be priced at..."

On the screen, below the two standard gift boxes, a number popped up that everyone was familiar with, yet seemed incredibly glaring at this moment.

2499 yuan!
Same price!

Dead silence, a deathly silence that lasted for three seconds.

It was as if an invisible shockwave swept across the entire venue, causing everyone's brains to freeze. Then, a sound wave, more powerful than any before, erupted with a deafening roar!

"Holy crap!! Holy crap!??"

"ah!???"

"Starry Sky is awesome!! Xiaomi is awesome!!"

"Mr. Lei, I love you!!!"

Cheers, screams, and whistles mingled together, almost lifting the roof off the National Convention Center.

The reporters in the media section went completely wild, their fingers flying across the keyboards, sending out one news flash after another, each marked with an exclamation mark.

"It's insane! Xiaomi 6 FGO/Final Battlefront Collaboration Edition announced no price increase!"

Price Killer! Lei Jun's bombshell at the press conference: Collaboration model and standard version at the same price!

Redefining Value for Money: Xiaomi's "Charitable" Collaboration with Xingchen!

Is Chu Chen doing charity work?

of course not.

He wanted to break through the alliance, but he obviously couldn't do it on his own. So, just like Star Tap, Chu Chen once again chose to leverage external forces.

Having been through it all, he naturally understands that the Mi 6 is "the dawn before sunrise" for Xiaomi.

But in Xiaomi's view, the Mi 6 is a product that cannot "fail".

(End of this chapter)