Game Development: Starting with Recreating the Anime Game Style

Chapter 271 The Essence of Livestream Shopping?
Various casual IP works featuring stars have also begun to be available.

The various block-shaped blind boxes in "Jump Jump", the cute "weird dolls" in "Doll", the edible noodles in the collaboration with "Rhythmic Noodles", and the various frogs in "Travel Frog", which was launched in April this year and received great acclaim.

Some everyday items, water bottles, tissues, and trash bags with monsters drawn on them.
It's fair to say that Starry Night Games is releasing collaborations or merchandise for everyday items that you can find in regular supermarkets.

With the addition of these new products, and the fact that the Starry Night merchandise store is embedded in the Starry Night Tap, sales of Starry Night merchandise have been gradually increasing over the past few months.

In addition, some collaboration gift boxes, such as the gift box that "Final Front" held during the anniversary celebration, can easily sell tens or hundreds of thousands of sets.

The revenue from a single product can reach tens of millions.

Although it seems like a fraction of game revenue when costs are excluded, the growth rate of this number is very fast.

"We also contacted the supplier to make a batch of replicas of the military rations that appeared in 'Final Frontline,' a total of three types: A, B, and C. As per your request, we specially differentiated the flavors of the three types according to the ratings in the game."

"The marketing response has been quite good, and players are very enthusiastic..."

As a seasoned professional, Yue Xiuyuan had his own ulterior motives for reporting on the food rations in the car.

Because this whole thing was orchestrated by Chu Chen.

How to flatter a leader is a complex art, and he also had a very deep impression of this matter.

Having worked in the e-commerce industry for over a decade, Yue Xiuyuan has developed his own mature methodology for product development.

When Chu Chen proposed making a replica of military rations, he instinctively thought that the core selling point of this product was still "tasteful".

Since it's food, taste is its lifeline.

Even with collaborative products, if the taste is bad and the user's first experience is poor, there will be no repeat purchases, and it will also damage the reputation of the IP.

Therefore, his initial plan was to contact domestic food contract manufacturers to develop three excellent and distinctive daily food products in the form of "gift boxes," and then label them with the codes A, B, and C.

This is standard practice in the industry; it's safe and won't go wrong.

Chu Chen rejected this plan on the spot.

On the one hand, Chu Chen requested that the gift box be removed, and that, apart from the shelf life not being as long as that of military rations, the other packaging should be as consistent as possible with that of military rations.

Secondly, in terms of taste, option C should be a combination of well-established, reputable products that truly deliver a delicious flavor.

Options A and B, on the other hand, strictly replicate the characteristics of "military rations"—all for energy and no regard for taste. The taste is very ordinary, and some items in option B may even be of poor quality.

Yue Xiuyuan's first reaction after hearing this was bewilderment.

Isn't this just like spending money to create two products with bad reviews? Who would buy something they know is bad?
However, the market response after the product launch was a harsh slap in the face.

The link to sell the three types of food in a bundle sold far more than the individual C type. On social media and in player communities, the discussion about the food even surpassed that of game updates.

As it turns out, Chu Chen may not know how to do e-commerce, but he really knows games.

He knew very well that the core of collaborative products was not taste, but experience.

It's worth noting that the people promoting this food item weren't any celebrities or content creators, but rather the actual human characters within the game.

In the game, the dolls' eyes light up whenever they hear they're going to eat C-grade rations, but they frown when A-grade or B-grade rations are mentioned.

Even during the anniversary celebration, there was a "ration crisis" event storyline, which basically involved all the C-level rations running out! As a result, the mood of all the androids decreased. Although androids are theoretically supposed not to need to eat, and in fact, military androids do not need to eat, civilian androids are different, as most of them have bionic systems.

It can sense taste and receive feedback from food.

In the official four-panel comic of Starfall, it's also mentioned that the reason the civilian androids chose the human side in this battle against the omnics is because the omnics don't provide food.
This setting is like what veteran players of "Final Front" often say to trolls when discussing which android's small feet are more attractive: "Mind your own business when it comes to pretty girls!"

In the main story of *Final Battlefront*, the anthropomorphization of humanoid characters was usually done by prioritizing cuteness over character design.

In short, the entire base was shrouded in gloom due to the lack of delicious food.

The once bustling scene in the cafeteria is no longer there.

"Commander, these compressed biscuits are awful. I can only eat them if you feed me!"

FAL looked at the plate with a wronged expression and made the outrageous statement that he needed to "use" the Commander as "seasoning" to eat it.

"Waaah... I want to eat the meat patty from the C set meal... the kind with ketchup..." M1918 buried her face in her arms, whimpering like a small animal.

The morale of the entire base plummeted to rock bottom because of a small piece of rations.

Therefore, in the event's storyline, the player, as the commander, made a bold decision.

"Since there's nothing good to eat, let's make it ourselves!"

then
Like many of the heartwarming and silly side stories in "Final Battlefront," disaster strikes.

"Hey! Thompson! That's not how you use flour!"

"Wild! Get the fire extinguisher right now! No! Not spray it into the pot!"

"G36! Why are you cutting onions with a tactical knife?!"

The kitchen was in complete chaos, filled with the sounds of clashing metal, screams, and the occasional small explosion—all for these humanoids who had been "re-armed" for battle.

Cooking is obviously much more difficult than fighting a tough battle.

Amidst the chaos, only one figure remained calm and composed.

A-017 wore a simple apron, and her long, black hair was tied into a neat ponytail.

She skillfully peeled and chopped the potatoes, her movements steady and without any unnecessary actions.

Soon, the sound of stewing began to simmer in the pot. The rich aroma of meat mixed with the sweetness of vegetables, creating a haven of "happiness" in the otherwise smoky kitchen.

"Commander, try this beef stew with potatoes, which was your favorite when you were a child. See if the taste has changed."

A-017 placed a small bowl of the finished product in front of the commander, her eyes filled with anticipation and tenderness.

"good to eat!"

Two simple words brought a satisfied smile to A-017's face.

(End of this chapter)