Chapter 242 How can it be so fierce?
Besides Tencent, almost all domestic game developers are also paying attention to StarCraft.

This is especially true for traditional manufacturers.

It seems that since 16, the whole world has suddenly become unfamiliar, and this feeling of unfamiliarity...

In its first week of release, PlayerUnknown's Battlegrounds (PUBG) achieved a new milestone: global sales surpassed 1.5 million units, with nearly half of those sales coming from China!
Normally.

Whether it's DayZ, H1Z1, or Pokémon GO, they are often wildly popular overseas, but only receive a little attention in China.

But this time, it's not just an echo.

Moreover, domestic game developers have clearly noticed this game. PUBG is not only wreaking havoc overseas, but it is also wreaking havoc in China.

The "game license" system that has been in place for the past decade or so has not been effective this time.

~~~
"Holy shit! Holy shit! I ate it! I ate it!!"

In a male dormitory, a deafening scream, accompanied by the loud thud of a mouse being slammed onto the table, instantly shattered the tranquility of the night.

The boy, nicknamed "Fatty," was blushing and excitedly waving his fist. The golden words "Winner Winner Chicken Dinner!" on the screen were more dazzling to him than anything else.

"I finally got a chicken dinner!"

His shout woke up the entire dormitory.

"Holy crap, is this for real? You, a perpetual camper, can actually win?"

"Quick, quick, have you taken a screenshot yet? Post it on WeChat Moments right away!"

Such scenes are playing out simultaneously in countless university dormitories, internet cafes, and apartments across the country. For these young players, the experience brought by PUBG is unprecedented.

Unlike MOBA games, it doesn't require a long development process and fixed strategies, nor does it test pure shooting skills like traditional FPS games.

Every game is an unknown adventure. You might land with a level 3 helmet and level 3 armor, rolling in riches; or you might search three buildings and only find a small pistol.

This immense uncertainty, coupled with the simple rule of "survival of the fittest," gives every player a chance to become the ultimate winner.

And when they finally manage to fight their way out of a hundred people and see the message "Winner Winner Chicken Dinner!" on the screen, the immense sense of accomplishment can keep players playing game after game.
Soon, "PUBG" became a kind of social currency in China.

Have you ever eaten chicken?
Did you get a chicken dinner today?
Want to play PUBG together?

As the number of greetings increased, downloads of Steam and StarCraft games on the Chinese platform began to surge.

Seven hundred thousand units sold in the Chinese market, preceded by the qualifier "one week..."
This week has been terrifying.

Because things grow so rapidly, you never know how exaggerated a number it will eventually balloon to—one or two million? Or five or six million? Or maybe even tens of millions!
Although other domestic manufacturers don't know how many copies StarCraft Games sold, because StarCraft hasn't released the figures, Steam can only estimate that it sold approximately 70 copies.
In other words, StarCraft and Steam should be about 50/50 globally.
I'm not sure about the specific numbers for each country/region and overseas.

However, this did not stop the domestic game industry from looking at Chu Chen with a different perspective. This guy's sense of smell for games is just too damn sharp, isn't it?

Although games like FGO, Honkai Impact 3, Onmyoji, and PUBG, after their success, can still be analyzed in hindsight, there are still some patterns to be found.
The problem is, nobody can figure it out.

How did Chu Chen manage to predict all of this so accurately beforehand?

"How come Chu Chen is so lucky?"

At an internal high-level meeting at Shengda Games, a vice president tapped on the table, his face full of confusion.

No one can answer this question. Looking back now, they can say that PUBG simplified the survival elements of H1Z1, amplified the competitiveness and randomness, and had a faster pace, better graphics, and was more in line with the tastes of the general public.

But these are all "success theories" summarized after achieving success.

At the very beginning of the project, who dared to confidently guarantee that such a change would definitely succeed?
As you can see, when Blue Hole CEO Kim Han-chang was being interviewed, at least ten minutes of the half-hour interview were spent expressing his feelings. What was he expressing his feelings about?
They were deeply moved by the immense confidence Chu Chen had given them.

The reporter immediately perked up at the sight of this gossip, because for gamers, these "success stories" are a powerful tool for attracting traffic.

Blue Hole CEO Kim Han-chang did not disappoint the reporters.

Half an hour was spent Kuku giving him "chicken soup for the soul."

The phrase "Winner Winner Chicken Dinner!" was a suggestion personally given by Chu Chen; it was something they insisted on adding, which is why they included it in the game.

"They were all about to give up, but President Chen told them not to panic, so they spent another month polishing the game."

There's also the statement, "Mr. Chen is the most visionary and talented producer I've ever met."

It was just a bunch of nonsense.

This interview video contains both genuine and fabricated elements, but one thing is certain: Jin Hanchang genuinely admires Chu Chen.

After all, it was just a few months ago.

Chu Chen made a single phone call, and the entire creative team behind Bluehole's production broke out in a cold sweat.

I can't help but admire them.
Who would have thought that a foreigner could analyze the development process of PUBG more thoroughly than they themselves could? Anyone would break out in a cold sweat in that situation.

Therefore, Jin Hanchang truly admires Chu Chen. This admiration is evident in the huge success of "PUBG" and Chu Chen's numerous "predictions," such as the term "chicken dinner" becoming a sensation in China.
I became increasingly impressed.

That's why he unconsciously expressed these emotions during the interview, and his video was quickly translated into Chinese and went viral on major video websites and gaming forums in China.

The titles of the videos have been changed by countless content creators and editors to create various eye-catching styles.

Shocking! Bluehole founder admits that the father of PUBG is someone else!

The Most Generous Client in History? Unveiling the Untold Story of Chu Chen and Bluehole!

Players who saw these videos naturally found them novel and interesting, marveling at Chu Chen's exceptional insight as a producer.

But for those in the same industry, this feeling is like watching someone win the lottery jackpot four times in a row.

The first time, you could say it was luck.

The second time, you could say he studied the trend chart.

The third time, you begin to suspect that he might have some inside information.

But when this person won the grand prize for the fourth time with different numbers and different ways of playing, all that remained in the hearts of all the onlookers was an almost absurd sense of awe.

If one had to explain it, one could only say that Chu Chen indeed possessed "super" keen perception.
This is similar to Lü Bu during the Three Kingdoms period. To outsiders, he gives off the feeling that, "How can you be so fierce?"

(End of this chapter)

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