Game Development: Starting with Recreating the Anime Game Style

Chapter 240 Tengzi Brand Pressure Cooker
"Do you really only have a superior-subordinate relationship with her?"

Chu Chen glanced at Song Yueying.

"You said that Ms. Ishihara could have gone back to work in Japan, but she applied for a long-term stay to ensure the quality of the artwork at the Huaxia Studio. What kind of spirit is that?"

Song Yueying was taken aback and didn't follow his train of thought.

"What...what spirit?"

"It is the great spirit of internationalism."

Chu Chen said in a serious tone.

"We should give her the care and warmth of a comrade, instead of speculating about her with these vulgar gossips, don't you think?"

"puff……"

Song Yueying couldn't help but laugh and gave him a reproachful glare.

"I'm being serious with you."

"I'm serious."

"She was promoted because her abilities qualify her for the position and she can create value for the company. As for the frequent communication, that's just part of the job. If these things can be turned into gossip..."

After saying that, Chu Chen changed the subject.

"If we're talking about the most communication, I doubt anyone in the company can compare to me in terms of how much we've communicated, right?"

"From morning till night, we have to talk about work, and you also ask about my life. Now you even know my personal gossip first thing in a day."

In fact, once a person becomes successful, people tend to overlook their age.

If we disregard the "successful" aura brought about by the explosive growth of Starry Sky Games over the past year, Song Yueying was just a young girl who had graduated two years ago.

Chu Chen, on the other hand, was a bona fide "over thirty" old rogue.
"Following this logic, shouldn't our rumors have spread throughout the entire company by now?"

"you!"

Song Yueying's face flushed bright red instantly, from her cheeks to her ears, like a boiled shrimp.

"Who...who cares about your gossip! I...I'm just worried about it affecting the company atmosphere!"

His rebuttal was stammering, and his confidence was clearly lacking.

"Really?"

"of course!"

She felt her cheeks burning hot; if she stayed any longer, she feared she would spontaneously combust on the spot.

"I...I'll go get busy now!"

After saying that, she practically fled, turning around and quickly walking out of the office, forgetting to even close the door.

Chu Chen watched her somewhat hurried back, his smile growing wider. He picked up his coffee, drank the rest in one gulp, and savored the rich aroma.

Sometimes, the best way to deal with rumors is not to explain them, but to nip them in the bud.

You're still too green to mess with me.

Looking at Song Yueying's back.

Chu Chen snapped out of his reverie. Indeed, being alive is wonderful; these little spice moments in life are part of the experience.
~~~
At the same time, they were reflecting on life.

Then there's Tian Chenghan, who was standing at the conference room door, holding a stack of newly printed reports, looking somewhat lost.

As a member of Tencent's WEGAME operations department, he has been extremely busy lately, or more accurately, the entire WEGAME team has been extremely busy.

April this year was definitely a very important month for WEGAME. Half a year has passed since its hasty launch at the end of October last year. If we only look at the data...

WEGAME has consistently been in a state of "big wins." On one hand, WEGAME's user base continues to grow.

On PC, they continuously attract users from popular games like League of Legends and Dungeon Fighter Online (DNF). On mobile, they use even more aggressive tactics, such as using QQ and WeChat to create various "splash screen" promotions.

If you're not careful, or shake your phone or do anything else, it will automatically download WEGAME.
These measures did have some effect.

At the beginning of this year, in a poster released by WEGMAE, the number of WE's global users increased from 100 million in October to 280 million.

The number of daily active users on both platforms exceeds 3300 million.

This data can be described as "like oil being poured on a hot fire" and "a riot of color."

However, everyone inside WEGAME knows very well that WEGAME is in great danger right now.

Whether it's on PC or mobile, data traffic is nothing more than a numbers game of moving money from one hand to the other. This data may look impressive, but if you ignore these numbers...

Only look at game distribution and sales.

From last October until now, plus the release of "Don't Starve Together" at the end of March...

In an effort to replicate the success of StarTap, WEGAME released five games, four of which were PC games due to the rush to release them.

This game platform, with 30 million daily active users and nearly 300 million users, only sold a total of 1.5 million copies.

The majority of these titles are limited to one game: Don't Starve Together, available on both Android and PC platforms since the end of March.

In one month, one million copies were sold.

This number is considered quite "successful" in the domestic single-player game industry, but for a platform with 30 million daily active users, this "success" is obviously in quotes.

Therefore, in early April, WEGAME began to ramp up its efforts, launching various activities such as playing games, offering cash rewards, and providing free trials on the first day. This finally allowed the sales of *Don't Starve Together* to take off in April.
However, it hadn't even been flying for two days.

The sudden appearance of "The End-of-the-World Survival Guide" abruptly interrupted this momentum.
After all, both Don't Starve and The Last of Us are survival games, but the difference between these two games is simply not in the same league.

Don't Starve is a lot of fun, but after all, it's a game from four years ago.

Even if Tencent added "online version" to the name, it wouldn't make a difference. Four years is a long time for game technology, representing countless iterations.

Without Star's "Endgame Survival Guide"

So Tencent's specially made dual-platform version of "Don't Starve" could have really been promoted by Tencent's traffic, but now, with the emergence of a superior alternative.
This is like comparing a 4-star character to a 5-star character.
Given the same price, players don't even need to guess which one to choose.

What's even more absurd is that "The End of the World Survival Guide" goes against the grain and plays with a "social media propagation" chain.

This action is no less daring than singing karaoke on Tencent's turf; it's practically blatant harassment.

There was no other way; under pressure from "Final Survival," Tencent had to further increase its promotional efforts in order to maintain the sales of "Don't Starve," even resorting to powerful tools like QQ and WeChat.
Promote it across the entire network.

then
Then the IGN incident broke out. Although objectively, Xingchen's IGN incident and Tencent's promotion of "Don't Starve" did not conflict, in reality, when everyone's attention was on IGN...

Who cares about famine now?
Not to mention that IGN lost, which has now drawn all the attention in China to StarCraft Games.
Unfortunately, Tencent had no choice but to slow down the process.

A few days ago, seeing that the popularity of "The Last of Us" had subsided a bit, Tencent immediately launched a marketing campaign with the tagline "[The end is over? Try Don't Starve!]".

A whole host of activities and articles that piggybacked on "The End of the World Survival Guide" immediately began to cover the entire platform.

They are trying to draw on the popularity of "End of the World".

But just as it was getting halfway through, the domestic trend changed again, with the release of "PlayerUnknown's Battlegrounds" (PUBG).
Although the popularity of PUBG was still building in China at this time, Tencent was all too familiar with that kind of momentum; it was the classic StarCraft model.
So now...

In this round of repeated defeats, everyone at WEGAME felt like they were in a pressure cooker at work.

Every day was filled with anxiety.

They were terrified that if anything went wrong, they would be singled out and criticized by their superiors.

(End of this chapter)