Game Development: Starting with Recreating the Anime Game Style

Chapter 223 Fan Economy
Similar clips have circulated widely on Weibo, Bilibili, and Twitter globally. The reason these clips have spread is essentially because Chu Chen's remarks are "down-to-earth."

Moreover, Chu Chen likes to use "storytelling" to explain some development issues.

Is he a bit like Lei Jun? But unlike Lei Jun, Chu Chen is actually working on the front lines of the game industry, so what he says is more convincing, and what he says is "verifiable." What does "verifiable" mean?

Simply put, many of the things he mentioned are things that players will eventually be able to experience in the game.

For example, the upcoming skin-changing stockings system in FGO and Final Frontline.
Besides being "sincere," Chu Chen is also very good at creating humorous content, and could even be considered one of the most humorous bosses on the internet. There are also many Chu Chen memes online.

One of the most widely circulated memes, "You're teaching me how to play the game," has become a standard feature for many Chinese gamers.

This meme originated from the "Starry Sky Hot Comments" section in February 2017.

In this episode, Chu Chen collected some popular and humorous "advice" from the internet on how Xingchen should play the game, and then used their own words to explain it in reverse.

Among these are some particularly outrageous suggestions.
such as
"Okay, let's look at another one. This one is: why not add a 'one-click skip battle' function to the main storyline? The reason is that battles are too troublesome, and people just want to watch the story."

After reading this sentence.

Chu Chen paused for a second. He could understand adding a sweep function to farming materials, but adding a skip function to main story battles? What was the point of playing then? Many main story battles in the Endgame series already had their own cutscenes.
After thinking for a moment, he grabbed a tablet and searched for gameplay videos of "Final Battlefront" on Bilibili.
Then I placed the tablet in front of the camera.

Then, he spread his hands and made a helpless expression.

Although he didn't say anything, the meaning was clear.

If you don't want to fight, then what are you playing? You might as well just watch videos.
This expression, because it was too abstract and too speechless, was screenshotted by many players and paired with the text "Are you teaching me how to make games?", turning it into an emoji.

It was popular from February to April.

The text in the screenshot changed from "You're teaching me how to make games" to "You're teaching me how to do XX".

Young, capable, humorous, and frequently appearing in front of gamers, it's quite natural that Chu Chen is popular on the internet.

However, most of this popularity is still within the gaming community, and Chu Chen's fans are mostly players who enjoy the game, not the traditional celebrity type.

But in South Korea.

Park Tae-jung's promotional strategy for Chu Chen on the Korean internet was truly based on the Korean approach to promoting "stars." They even sent a small team to the Starry Sky headquarters.

My daily job is to take photos of Chu Chen, especially when Chu Chen is recording spin-off programs, I take a lot of photos.

At first, Chu Chen had considerable doubts about whether this kind of operation would actually help the game.

Until last month.

Park Tae-jung told Chu Chen that he had contacted the Korean version of Running Man, saying that the show was going to be filmed in China for a few episodes, and asked if Chu Chen could make a guest appearance in one episode, although he couldn't directly put commercials on the show.

However, the program will introduce Chu Chen, and naturally, it will also mention the game.
to be honest..
Until that moment, Chu Chen truly began to look at Park Tae-jung with new respect.
This guy really understands Korea, as long as you have fans.

No matter where your fans come from, you can appear on Korean variety shows. Someone like Chu Chen has a good image, is young, is extremely rich, and has a fan base.

Once on the show, he naturally went on a rampage.

The moment the announcement of monthly revenue of "2000 billion won" was released, the effect was immediately overwhelming.

Furthermore, Koreans have a peculiar way of thinking: if someone is awesome, then the things they do must be good.

South Korea's mandatory military service has led to a preference among South Korean gamers for anthropomorphic weapons, which contributed to the popularity of "Final Battlefront" in South Korea. Its popularity increased even further after the game's release.
Without any new versions, and solely based on Chu Chen's cameo appearance in a variety show for about ten minutes, "Final Front" directly soared to the top of the Korean Apple bestseller list.

Even FGO has risen into the top ten.
Since then, Chu Chen has stopped pressuring the Korean branch with talk of useless publicity.
However, until today, Chu Chen still regarded Park Tae-jung's personal image-building as a kind of "game marketing" tactic, although it was somewhat effective.

But it shouldn't affect people outside the entertainment circle, and the idea of ​​fans picking him up at the airport doesn't seem like something that would happen to him.
"You didn't pay someone to do this, did you?"

"No, Mr. Chen, you know me, I never spend money recklessly."

Actually, Chu Chen was somewhat insecure.

He has quite a few female fans, not only in South Korea, but also in China and Japan.

On one hand, Chu Chen's "modeling" is quite good; he's young and handsome. On the other hand, his humor and easygoing personality, displayed in various spin-off programs, have also attracted many viewers.

He's rich, talented, has a good sense of humor, and is decent-looking. Plus, he's promoted in South Korea, and there's the K-pop fan culture there.

It was only natural that someone would pick him up at the airport, since some people in South Korea had already started selling Chu Chen's personal merchandise privately.
Yes, it's not merchandise for the Starry Night game characters, but merchandise for Chu Chen.
As they were talking, a sharp-eyed girl spotted him.

"Ah! It's Chu Chenxi!"

A scream, like a stone thrown into a lake, instantly stirred up a thousand waves.

The girls' eyes immediately focused on it, and then they burst into even louder cheers, holding up signs and trying to rush over.

If you're a typical game fan...

Chu Chen might be able to wave or chat with him at this moment.

After all, this is pretty much how he's always encountered game fans in China. Even with those "haters," he can still communicate normally once they meet. But this group of female fans in front of him is like a zombie outbreak, as if they want to devour him...
Chu Chen genuinely didn't know how to respond.

Fortunately, Chu Chen had little experience, but the airport security personnel were very experienced.

Park Tae-jung and the other people from Star Korea immediately protected the still somewhat dazed Chu Chen, quickly passing through the employee passage until they got into the business car that came to pick them up. Chu Chen even felt that he could still vaguely hear shouts coming from outside.

"Wow," he rubbed his face, still feeling a little unreal. "When I come to Korea from now on, will I have to wear a mask and sunglasses or something...?"

Chu Chen's comment was actually a rant.

However, Park Tae-jung, who was sitting next to him, seemed quite proud upon hearing this.

"Given your current popularity in South Korea, you might actually need to wear a mask."

Park Tae-jung was also quite impressed.

To be honest, although packaging Chu Chen to promote Starry Night Games was his idea, the fact that it actually achieved such good results is also largely due to Chu Chen himself.

The word "idol" has become stale.

Ultimately, the best way to gain the favor of others is to excel in a particular area.

They can do what others cannot.

He felt that Chu Chen possessed this quality. Even though he didn't understand game development, he would sometimes feel impressed when organizing Chu Chen's promotional materials.

I never imagined that a person like "Zhou Gongjin" really existed in real life.

"Mr. Chen, your popularity is already showing signs of going beyond your usual circle," Park Tae-jung pushed up his glasses and dropped another bombshell.

“Jennie Kim, who was very popular a few days ago, even mentioned you publicly.”

Jennie Kim?
Chu Chen was stunned for a moment.

The names were completely unfamiliar to him. He had no idea about Korean celebrities. The only names he could recall were probably two or three that were popular more than ten years ago.

"Jennie Kim is?"

Park Tae-jung's expression froze for a moment.

"Ahem, Mr. Chen, Ms. Jennie Kim is a member of one of the top girl groups in South Korea right now, and she has a great influence in Asia and even globally..."

"Oh"

Chu Chen still wasn't very interested. If you mentioned Yui Aragaki to him, he would probably get a little excited.
"Alright, enough with the small talk, let's get down to business."

Chu Chen came to South Korea not to experience what it's like to be a star. Park Tae-jung's expression turned serious when he heard this, even though he hadn't had much contact with Chu Chen.

But every time I remember it, I know when I can joke and when I can't.

(End of this chapter)