Game Development: Starting with Recreating the Anime Game Style

Chapter 118, is it really necessary to be so complicated?!

The group can use traffic to promote the entire press conference, send out 10 million Q coins in red envelopes to attract players to watch, and send out a lot of gift packs to attract players to sign in.

But it's absolutely impossible to promote a game before it's even finished.

After all, if it's pushed over, you can't catch it.

Traffic will eventually dissipate.

"We also have CNJOY"

"We'll package some of the already completed scenes from the game and make them into a playable demo."

"By then... the hype surrounding CNJOY will have died down."

"Moreover, it's not time to give up yet; our media channels haven't even kicked in yet..."

"After the Starry Night Games press conference ends, tomorrow—no, tonight—we'll apply for another round of funding to cover another round of promotion. We absolutely must ensure that the media focuses their main coverage on us."

The two were still chatting.

Immediately afterwards, a gasp of surprise rang out from the crowd.

The exclamation caught the attention of the two, because at this moment no major news was being announced on stage; instead, the producer of "Gun Girl" was sharing his personal journey.

Not to mention the players, even Xiong Youning wasn't paying attention. The surrounding noise clearly wasn't because of Huang Yu on stage.

Xiong Youning paused for a moment, and could still hear the exclamations of others.

"Liu Cixing?"

"What Liu Cixing?"

~~~
Meanwhile, at the Starry Night Games press conference.

[Adapted from Liu Cixing's works]

The words "newly broadcast" instantly reignited the excitement of the audience, who had just begun to feel a bit down. In 2016, those few words were practically a built-in traffic booster.

However, this time, Micro Era did not bring a gameplay trailer.

Chu Chen didn't have the energy to make demos for every game.

But then again, making promises doesn't necessarily require a demo. For example, "Infinite Grail" used dynamic images for editing.

Similarly, this time, "Micro Era" also doesn't have game footage, but is a short film that mixes live-action and art.

The opening ceremony featured a gentle voice, much like that of a news anchor.

Welcome to the Micro Era.

In the mirror world, the camera focused on an apple on a table. As the camera zoomed in, it was discovered that the apple had been ripped open, and countless machines were harvesting the flesh from it.

Then it's packaged, shipped, and the factory produces it again.

"Infinite possibilities lie within the smallest details."

“Here, every rain is an adventure.”

"After scaling down, per capita resource consumption is only 0.01% of the original, and carbon emissions are close to zero."

"Your living room is Mount Everest."

"Here, there is no rich or poor, only creation."

"Being small is to make the world bigger."

~~~
Although Xiong Youning believes that Tencent's media channels have not yet exerted their full strength, once they do, they can still wrest some traffic back from Xingchen Games.

But
He forgot one thing.

Just as many "management-oriented" game developers forget that the essence of a game is a game, not a product, Xiong Youning's conclusion is based on Tencent's previous successful experience.

However, in reality, although Starry Night Games' press conference, like Tencent's, was all about making grand promises, it was not entirely the same.

Every product Chu Chen introduced at the press conference had a core element.

Final Front: Origins is a game that can be played in the actual game. Although the remake of FGO has not yet been released, the character illustrations have already begun to be updated on the Japanese server.

The original team behind Meteor Butterfly Sword has launched a project called "Holy Grail War," a micro-world adaptation of Liu Cixing's original novel.
Even the most unassuming book, "What Mischief Can Cats Be Thinking?", features cat fur as its main selling point.

Many people think of a press conference as simply an event to announce the game. This view is not uncommon in the industry, and even world-class companies like Sony and Microsoft occasionally do the same.

It's not that doing it this way is impossible.

The end result was that the press conference was very boring and failed to generate any exciting moments.

The biggest purpose is to let others know that there is such a game. Tencent is also aware of this issue, which is why they chose to hold a press conference the day before the release of "Final Front" version 1.1.

It's just for creating a "gimmick".

However.
Tencent's "gimmick" is a publicity gimmick, which is completely incomparable to Starry Night Games' "game-related" gimmick.

It's watchable and playable.

The resulting impact varies considerably.

~~~
The shockwaves from the Starry Night Games press conference were far more intense and lasting than Xiong Youning had initially anticipated.

That evening, news about Tencent Games' press conference failed to take center stage; the media needs to be paid, but they can't be too blatant about it.

Aside from a few press releases from Tencent, almost all major gaming media outlets were dominated by the keywords "Starry Sky," "Final Battlefront," "Tracing the Origins," "FGO," "Infinite Holy Grail," and "Liu Cixing's Adaptation."

Again.

For the media, bribing them will only get them to publish news.

Which news stories go viral is beyond our control. Even if the media has no money, they will continue to publish what players like to see.

~~~
If this is the case for traditional media, it is even more one-sided for "self-media" on Bilibili.

"From animation to game, a brief analysis of the breakthrough path of 'Final Front: Origins'."

"A Miracle of 2D Animation? A Comprehensive Analysis of the Opening Animation at the Starry Night Press Conference: A New Hope for Chinese Animation?"

"Detailed Explanation: What does Micro Era tell us, and why did Liu Cixin choose StarCraft Games?"

"Are cute cats troublemakers? The most technically advanced part of this press conference was the cat's fur!!"

"Nobody noticed that out of the five animated posters, only four appeared at the press conference!!"

In a slightly messy rented room in Shanghai.

Xia Anbo is a small content creator on Bilibili with just over 10,000 followers in the gaming section.

Right now, with two thick dark circles under my eyes, I irritably scratched my already thinning hair. On the screen, the Bilibili game section page was completely filled with analysis videos of various StarCraft game launch events.

"Damn, how come these people are grabbing trending topics so fast?"

"This lousy job is awful!! It's so annoying!!"

Xia Anbo was in a good mood today. Although he had spent the whole weekend tightening screws at the factory, he had already arranged with his colleague who was covering his shift that he could rest tomorrow after covering today.
In this way, Xia Anbo can play the new version 1.1 of "Final Front" as soon as possible, and can also play it immediately after the 1.1 version is updated and then post a guide.

However..
Who could have imagined it?!

StarCraft Games even managed to backstab people during their press conference!!
By the time he got home from get off work and watched the press conference video, it was all over!! All of Goose City's taxes had been collected ninety years into the future!

(End of this chapter)