Rebirth in Hong Kong: From Dessert Shop to Industrial Empire

Chapter 66 Full Power Unleashed (Second Update of 10,000 Words!)
Chen Bingwen paused, then said more seriously, "As for Amei, she is smart and willing to learn. She helps my parents in the shop and does a very good job."

I understand what you're thinking.

I will mention it to Miss Ling.

As the factory grows larger, there is a greater need for manpower.

Let Amei experience different things, learn management, processes, and even quality control and scheduling from Ms. Ling.

The road is made step by step.

"Brother Wen, thank you," Gao Zhenhai said gratefully.

"What are you thanking me for? Isn't Amei my sister?"

Chen Bingwen interrupted him.

In the darkness, Gao Zhenhai's Adam's apple bobbed. "What are you thanking me for? Isn't Amei my sister?"

Like a warm current, it instantly dispelled the last trace of unease and anxiety in his heart.

Yes, in Chen Bingwen's heart, Amei was never an outsider.

"Yes!" Gao Zhenhai responded vigorously. "Amei will be overjoyed to know she can learn from Sister Peiyi!"
She was clever from a young age, but lacked someone to guide her.

"I'll talk to Miss Ling first thing tomorrow morning."

She was instructed to first familiarize Amei with the overall process of the contracting center, from raw material warehousing registration, group task allocation, to finished product acceptance and handover, and settlement statement verification.

Once you've thoroughly understood these fundamental aspects, then you can move on to quality control standards and scheduling coordination.

He paused, then added, "Miss Ling is meticulous and has high standards, so Amei might suffer a bit."

Prepare her mentally; if she doesn't understand something, she should ask questions and not be afraid of being scolded. The key is for her to learn real skills.

"Understood, Brother Wen!" Gao Zhenhai quickly replied. "Amei isn't a delicate person; she can endure hardship! She's more than happy that Sister Peiyi is willing to teach her!"

"Go to sleep," Chen Bingwen said finally. "There's a lot to do tomorrow."

"it is good!"

On his cot, Gao Zhenhai turned over, and the heavy weight that had been pressing on his heart for days finally lifted.

He had been hesitant to tell Chen Bingwen about Amei, since Amei worked at Chen's Dessert Shop with Chen Bingwen's parents and had a very easy job.

But Amei is young after all, so it's always good for her to learn more.

Chen Bingwen lay on another bed, staring at the blurry outline of the ceiling.

Gao Zhenhai's words reminded him that as Chenji's business grows bigger and bigger, it will need more talents like Ling Peiyi who can stand on their own, understand management and processes, and are capable of handling things.

Zhong Qiang is technically proficient and a pillar of the factory, but he needs to improve his management thinking and broaden his horizons.

Gao Zhenhai has strong execution skills and is good at leading from the front, but his overall perspective and strategic thinking still need further refinement.

There are also several outstanding young men who are quick-witted and nimble-fingered; they are all promising talents.

These are the cornerstones for Chenji's future growth and expansion.

Over the next two days, the small factory building on the west side of the Kwun Tong factory became the busiest place in the entire Chan Kee factory.

Gao Zhenhai led the workers to work day and night, leveling the ground, painting the walls, laying electrical wires, installing water pipes, and installing high-powered exhaust fans.

Ling Peiyi, along with the marketing and finance departments, repeatedly refined the operation manual and contract.

The manual is richly illustrated, using simple and easy-to-understand pictures and text to explain the standards;
The contract terms are clear, with the price, settlement method, and quality inspection standards readily apparent.

Gao Meiling volunteered to help register the information of the groups that signed up. She carefully recorded the members, contact information and specialties of each group. She also helped Ling Peiyi organize the materials list. She was quick and organized.

Ling Peiyi saw this and nodded secretly.

On the morning of the third day, Chenji Food's front-end raw material processing contracting center was officially opened!
The formerly dilapidated factory has been completely transformed.

Snow-white walls, smooth cement floor, bright lights, and a huge exhaust fan humming.

The factory is clearly divided into several areas: raw material storage area, mango processing area, grapefruit processing area, red bean processing area, finished product storage area, and quality inspection and settlement area.

The mango processing area is the largest, with more than twenty long workbenches neatly arranged.

Each workbench is equipped with a uniform tool rack containing sharp peelers, meat scoops, and food-grade stainless steel bowls and buckets.

Baskets of fresh mangoes were pushed from the raw material storage area, emitting a rich fruity aroma.

Ah Zhen and her group of five secured a good spot at the front early on.

They had a clear division of labor and each performed their duties.

The five people worked together seamlessly and swiftly, the peelers flying as the fruit pulp quickly fell into the bowl.

"Get the materials! Ah Zhen's team, ten baskets of mangoes!" the quality control officer shouted, holding up the register.

"Okay!" Ah Zhen replied, leading her team members to push the cart over.

"Hurry up! Let's aim for 500 bottles each today!"

Ah Ying whispered words of encouragement to her team members.

Quality inspector Xiao Li and quality control personnel, dressed in white coats and carrying notebooks, patrolled the workstations.

Xiao Li picked up a bowl of fruit pulp that A-Zhen had just packed and carefully inspected it: the fruit pulp was of uniform size, with no residual peel or pit, and no damage or discoloration.

He nodded and wrote down the weight in the notebook: "Ah Zhen's group, qualified fruit pulp, 15 kilograms, 150 bottles!"

"Thank you!" Ah Zhen's face lit up with a smile.

One hundred and fifty bottles, that's fifteen yuan!

They've only been working for less than half an hour!

The other groups were not to be outdone.

Those who are quick and efficient work diligently;
Those who are unfamiliar with each other should remind each other to learn.

The only sounds in the entire mango section were the sounds of peeling, scooping out flesh, and occasional hushed conversations.

"Unacceptable!" Xiao Chen's stern voice rang out from another group. "The pulp in this bowl is scooped out too finely, and there are still fruit pit fragments!"
Redo it! If this happens again, you'll get your pay docked!

The female worker who was called out blushed and quickly lowered her head to start working again.

The settlement area is located at the exit.

Today is the first day of operation for the raw material processing contracting center. Ling Peiyi is personally overseeing the operation, with a tin box full of loose change next to her.

Each group completes a batch, and after passing quality inspection, they bring the record sheet to settle the payment.

"Ah Zhen's group, 150 bottles, 15 yuan!" Ling Peiyi counted out the banknotes.

"Thank you, Director Ling!" Ah Zhen happily accepted the money.

"Ah Ying's group, 180 bottles, 18 yuan!"

Wow! Sister Ying is amazing!

I'll do my best tomorrow too!

The incentive of cash settlement is enormous.

The female workers who received the money were all smiles, while those who didn't were filled with pent-up frustration.

The first day was a bit chaotic, but the results were amazing!
The total amount of qualified mango pulp processed by the contracting center was enough to fill an astonishing 32,000 bottles of syrup!

This far exceeds the processing speed of the mangoes previously handled in-plant!

Moreover, the quality is stable and the rework rate is extremely low!

This was only the first day the raw material processing center was operating, and the female workers weren't yet working together seamlessly. Once they did, however, production increased significantly.

"Brother Wen, it's a success!" Gao Zhenhai came to Chen Bingwen's office with the summarized data and happily reported to him, "The mango processing volume has more than doubled!"
The efficiency on the grapefruit and red bean side has also improved significantly! Taking over the center is amazing!

Chen Bingwen looked at the report and smiled, "As expected."

The people are still the same, but the mechanism has changed, and their potential has been unleashed.

Tell Director Ling that the wages are stable, payments are timely, and quality control is strict!

This model needs to be solidified!

The bottleneck in mango processing has been completely broken, ensuring a continuous supply of raw materials for the bottling line.

Nissan quickly surpassed the 40,000-bottle mark and has been steadily increasing its production!
In the following days, as glass bottle washing and disinfection equipment gradually arrived, and the workers at the raw material processing center became increasingly proficient in their work, the equipment gradually became available.

A steady stream of high-quality mango pulp, grapefruit pieces, and red bean paste are efficiently fed into the bottled syrup production line.

The Italian Sacmi hot filling production line, which was imported at great expense, has finally escaped its predicament of insufficient capacity and has begun to operate at full capacity, demonstrating its true power.

At the end of the assembly line, workers deftly pack and stack the finished products.

Forklifts shuttle back and forth, transporting boxes full of sugar water to the finished product warehouse, or loading them directly onto refrigerated trucks waiting at the factory gate.

"Forty-five thousand bottles! Daily production has exceeded forty-five thousand!" Zhong Qiang reported the good news to Chen Bingwen, holding the day's production report. "Boss, the bottling line can finally operate at full speed. The supply from the contracting center was just in time!"

"Good! Keep it up!" Chen Bingwen put down the report. "The first batch of 50,000 bottles for the Singapore order must be completed on time, with the required quality and quantity! Boss Lin is pressing us hard."

"Don't worry, boss!" Zhong Qiang patted his chest and assured him, "We have plenty of raw materials, stable equipment, and the brothers are full of energy!"

Guaranteed to complete the task! "

A few days later, the shipment of 50,000 bottles destined for Singapore was loaded onto a cargo ship bound for the Lion City on time, in accordance with quality and quantity requirements.

Warehouse of Nan Hua Trading Company, Singapore.

Lin Wenxiong looked at the neatly arranged bottled sugar water bearing the eye-catching "Chen Ji" logo, feeling both excited and apprehensive.

The first batch of 50,000 bottles was far less than his expected 150,000, but Chen Bingwen's phased strategy and Cheng Long's endorsement made him choose to believe him.

"Ah Xiong, are the billboards, flyers, and tasting stations all arranged?" Lin Wenxiong asked his assistant.

"Mr. Lin, everything is arranged!"
All of the core stores of Baimi and Cold Storage Company supermarkets have stocked the shelves!
There are tasting stations and promotional posters at the entrance, and the radio commercials start airing tomorrow!

The assistant was full of confidence.

"Alright! Success or failure hinges on this!" Lin Wenxiong took a deep breath.

The following day, supermarkets in Singapore.

A striking red poster with gold lettering reading "Chen's Dessert" is displayed at the supermarket entrance and next to the refrigerated display case.

On the poster, Jackie Chan holds a bottle of golden mango pomelo sago, smiling brightly, with the tagline next to him: "True skill, true taste! Chen's Mango Pomelo Sago, instantly refreshed after a hard day's work!"

At the tasting station, sales promoters in uniform with sweet smiles handed small cups of chilled mango pomelo sago to passing customers.

"Miss, would you like to try our newly arrived Hong Kong-style mango pomelo sago?"
Made with high-quality ingredients, ice-cold and refreshing—perfect for cooling off in the summer!

"Sir, a free sample, authentic Hong Kong style!"

The rich aroma of mango and coconut is incredibly tempting. Many customers are drawn in and stop to sample it.

Wow! It smells so good! The mango flavor is so strong!

"Mmm! Delicious! Sweet and sour, with fruit pulp!"

"It's so refreshing and cool! Much better than soda!"

"This bottle has a good design, and the cap is easy to open."

The tasting was a huge success! The salesperson seized the opportunity to encourage customers: "If you like, we also have some in the refrigerated section! Special opening offer: buy two, get one free!"

The number of people in front of the supermarket's refrigerated display cases has increased significantly.

The golden mango pomelo sago, the white coconut milk sago, and the deep red tangerine peel red bean paste are especially tempting under the lights.

Many customers who tried the samples immediately took two or three bottles and put them in their shopping baskets.

Although the price is slightly higher than that of ordinary beverages, the labels of "direct from Hong Kong Island", "celebrity endorsement", and "high-quality ingredients", coupled with the "buy two get one free" promotion, make consumers feel that it is worth the money.

Lin Wenxiong personally observed several key stores and saw that the sugar water in the refrigerated display cases was decreasing at a visible rate, and there was no time to restock. His anxiety was finally relieved.

A week later, the sales data was compiled and presented to Lin Wenxiong.

"Mr. Lin! It's all sold out!" Before Lin Wenxiong could even check the data, his assistant excitedly reported, "Fifty thousand bottles! In one week! All sold out! We can't even keep up with restocking! The cold storage company called to urge us on, saying that several stores are out of stock! Customers are all asking about it!"

Looking at the soaring sales curve and the alarming "zero inventory" on the report, Lin Wenxiong was so excited that his hands trembled: "Great! Great! This sweet soup is really to the liking of Singaporeans!"

He immediately grabbed the phone and dialed the Kwun Tong factory on Hong Kong Island: "Boss Chen! Great victory! First battle in Singapore a resounding success! 50,000 bottles sold out in a week!"
The market response far exceeded expectations!

Please arrange shipment for the next 100,000 bottles immediately! The sooner the better!

Upon hearing the news, Chen Bingwen on the other end of the phone smiled with satisfaction: "Congratulations, Boss Lin!"
The goods are ready and will be loaded onto the ship tomorrow!

In addition, filming for Cheng Long's advertisement has been completed, and the master tapes and promotional materials have been sent to Singapore simultaneously to support your next promotional steps!

"Great! Mr. Chen! It's a pleasure doing business with you!" Lin Wenxiong's voice was full of enthusiasm.

The booming Singapore market is like a boulder thrown into a calm lake.

Nan Hua Trading seized the opportunity, and Cheng Long's advertisement was quickly broadcast during prime time on Singapore television.

In the advertisement, Jackie Chan, dressed in a sharp outfit, finishes a beautiful set of boxing moves, then picks up an iced Chen Kee Mango Pomelo Sago drink and enjoys it with a satisfied smile: "After a hard day's work, a bottle of Chen Kee will instantly refresh you! Chen Kee dessert, the ultimate taste of Hong Kong!"

Jackie Chan already had a certain level of fame in Singapore because of "Snake in the Eagle's Shadow," and this advertisement instantly sparked a lot of discussion!
The names "Chen's Dessert" and "Cheng Long" are household names in Singapore.

Sales of bottled sugar water surged again, even triggering a small-scale buying frenzy.

The success in Singapore marked the first time that Chan Kee Foods' reputation truly extended beyond Hong Kong Island.

Lin Wenxiong's phone was ringing off the hook. Distributors in Malaysia and Indonesia sensed the business opportunity and contacted Nan Hua Trading to inquire about agency opportunities.

"Mr. Chen, Yongchang Department Store in Malaysia and Bandung Foods in Indonesia have both come to our door!"

"I want to talk about becoming an agent!" Lin Wenxiong said excitedly over the phone. "What do you think?"

Chen Bingwen calmly responded: "Mr. Lin, the success in Singapore proves the potential of our products and business model in Southeast Asia."

But you have to eat one bite at a time.

My suggestion is that Nan Hua Trading should first focus on consolidating its position in the Singapore market and establishing a comprehensive channel and service system.

In Malaysia and Indonesia, Nan Hua can conduct small-scale, multi-batch trial sales to collect market feedback and understand the taste preferences and channel characteristics of different regions.

Once the model is mature and the data is solid, then we can discuss full-scale product rollout.

He paused, then added, "In addition, Jackie Chan's endorsement is currently limited to Singapore."

If we want to expand into Malaysia and Indonesia, the contract needs to be supplemented and the fees need to be renegotiated.

I will have Director Ling follow up on this matter.

Although Lin Wenxiong was eager to expand, he also understood Chen Bingwen's principle of steady progress: "Boss Chen has considered everything thoroughly!"

We'll do as you say!

I'll arrange the trial sales immediately!

"Please contact me as soon as possible regarding the endorsement!"

(End of this chapter)