Have you ever been a celebrity? Why are you writing about entertainment?

Chapter 269 This is what you call publicity!

Here comes the most brilliant move.

Yu Wei, playing the black-clad boss, feigned an opening to lure the protagonist into advancing with his sword. Then, he moved like a ghost to the protagonist's side, his sword tip aimed at the protagonist's ribs.

The protagonist hurriedly withdrew his sword to defend, but still took a significant amount of damage.

"Fast/slow cutter plus read command, right?"

"I didn't feel much from the game footage, but the boss in the live-action fight scene is so imposing."

"The feeling of real combat is so exciting, and Yu Wei's acting is also great."

Although he was just a game boss who appeared for less than two minutes, Yu Wei's action scenes still left a deep impression on them.

Not only was his play brilliant, but it was also very well-organized. He was clearly not playing for show; he had his own tactics.

The tactic of first defending and then counterattacking is in line with the process of high-level sparring: first probe the opponent's strength and then make a decisive move, rather than just trying to look cool.

Action scenes still need logic. These days, there aren't many watchable action scenes, firstly because they're just mindlessly piling on special effects, and secondly because they lack logic.

You win as you play, and you lose as you play; forget about the entertainment value, you can't even get into the game and enjoy it.

It's no exaggeration to say that the fight scenes in this game's promotional video are better than many martial arts period dramas in recent years, and much better.

Not only is it exciting, but it also stands up to scrutiny. Even when analyzed frame by frame, the realism of the action scenes can still be seen.

At the end of the promotional video, the protagonist finally defeated the boss with a combo attack in a desperate situation, and only then did the audience breathe a sigh of relief.

Yu Wei's action scene was incredibly intense; his domineering presence was a unique feeling. Who would have thought that the usually gentle and refined Yu Wei would be so fierce when filming action scenes?

This contrast and subversion is the source of the sense of oppression. Damn it, if this kid is this good at fighting, who will dare to urge him to update in the future?
As the boss, he exuded such a strong sense of pressure that even though the outcome of the promotional video was already decided, they still felt uneasy about winning.

The protagonist must win; Yu Wei has been set up by capital...

This fight scene gives the impression that in a real battle, the outcome is uncertain, but because it's based on a game template, the boss is destined to lose.

"Teacher Yu, please don't do this, Teacher Yu."

"Is it too late to delete the historical content I previously posted in my novel?"

"It's too late. Yu Wei practices martial arts just to beat up his fans. Masochistic fans are in for a treat."

"Before, no one would argue with calling you a deadbeat author, but what should we call you now?"

The comments section of the link Yu Wei forwarded is already filled with people saying "dog head to save your life"—what do you mean by "a dog author who likes to trick readers"? They've really practiced it.

Before publishing their negative reviews in the novel, they had to consider whether they could withstand a good beating from Yu Wei...

Am I that kind of person?

Yu Weidu laughed. When had he ever bullied his own fans? Besides, he had only mastered the techniques, not actually fought. No matter how many tricks he had, he couldn't withstand a single blow.

Of course, most of the fans were just joking, and many had already posted bruised and swollen face emojis in the comments section, saying they had just gotten beaten up.

In the future, the chapter review section and reader community will likely see quite a few people asking for trouble...

As Yu Wei became the center of public attention due to a fight scene, the game's promotional effect was also boosted.

The promotional video quickly sparked heated discussions on social media.

Veteran players were filled with emotion: "Listening to the trailer for 'Swords and Dreams' and seeing this trailer instantly brought me back to the days when I played martial arts games as a child."

Whether a game is genuine or not, players can tell at a glance. This promotional video is of exceptionally high quality, and the choice to hire Yu Wei was perfect.

Many gamers are actually somewhat resistant to celebrities endorsing games; there's no need to force a connection if you're not in the same industry.

But Yu Wei is clearly different. He has a good public image and there are no strange trends. At least people don't dislike him.

What's more, he personally filmed an action scene. What more can be said about his attitude? He bought the game and followed Yu Wei, so that's all.

A veteran commentator in the gaming industry stated that this promotional approach, which seamlessly integrates live-action movements with actual gameplay, sets a new benchmark for the industry.

As the ten-and-a-half-minute audiovisual feast came to an end, the screen faded out, leaving only the words: "See you again in the martial arts world."

Meanwhile, netizens' enthusiasm had already been ignited, with the barrage of comments such as "Buy it all", "When will the public beta be released?" and "My martial arts DNA is stirred" flooding the screen.

Shortly after its release, the promotional video surpassed one million views. The hashtags #NewMartialArtGameWithSwordsAndDreams and #StrongestMartialArtPromotionalVideo have both trended on social media.

Industry peers were moved to tears. This is what real marketing is all about. One promotional PV is many times more effective than all their various commercial deals and paid online trolls.

Many of their peers secretly resolved that once their games were finished, they would sell everything they owned to collaborate with Yu Wei!

When Lingxu Game Studio saw the explosive publicity, they wanted to cling to Yu Wei and cry their hearts out. They were just a small workshop, and they had never received such high attention before.

Without Yu Wei, let alone trending, getting on the bed would be a struggle.

As traffic increases, so does the pressure. They know that game quality is the key to retaining players.

Now that they've gained popularity, they need to match it with quality.

Only by continuing to hone our skills can we capitalize on the current wave of popularity brought by Yu Wei. The master leads you to the door, but the practice is up to you. Keep working hard!
The PR campaign was a huge success, let's work overtime to celebrate...

While surfing the internet, Yu Wei saw many commemorative images. Netizens' ability to create humor is truly impressive. Not long after the video was released, everyone had already started photoshopping it. The protagonist in the promotional video was photoshopped into various characters, with him playing the boss opposite him, highlighting the theme "Yu Wei VS Everything".

Fighting boxing champions and sumo wrestlers is one thing, but there's also the one where they directly PK superheroes. Have you ever seen Yu Wei fight the Hulk?
He was engrossed in reading when, belatedly, Qi Luoan sent a message containing only a question mark.

When I asked that question, it wasn't that I had a problem, but rather that I felt you had a problem...

Qi Luoan still saw it in her own book review section, where a reader asked if she would be a victim of domestic violence because Yu Wei was so good at fighting.

Before she could even understand what was going on, another reader jumped in, "What domestic violence? What if they're practicing dual cultivation?"

Qi Luoan was completely dumbfounded. She opened the video platform and saw the link that Yu Wei had forwarded. She then watched the game's promotional video and was utterly shocked.

If it weren't for the smooth movements and natural expressions, she would have suspected that this thing was generated by AI...

It turns out that Yu Wei wasn't just bluffing when he said he was going to beat her up a few days ago. This guy really knows how to fight, and he's not just an ordinary guy.

Knowing martial arts is still too much for an ordinary person. If they really fought, wouldn't he stab them all over?
Shocked as she was, she had personally witnessed Yu Wei practicing his boxing last time, and it looked quite good then. She never expected that he would actually achieve such results.

The video of Yu Wei boxing went viral for a few days, so everyone had some impression of it. With that background, it wasn't hard to accept.

However, Yu Wei soon realized a new problem: in the past, when he learned any new skills, he could simply say that he had practiced them in private.

Now... now he has no private matters to attend to. With Qi Luoan living in his house, it will be more inconvenient for him to make excuses in the future.

It seems that if I want to use any skills in the future, I really need to learn them in advance. If I'm going to put on a show, it's worth learning some real skills.

So, will you hit me?

Qi Luo'an was just joking. Who said that people who know martial arts can fight? Her great-uncle was a soldier and a skilled fighter. That doesn't stop him from being Grandma Zhong's devoted follower even in his old age...

Um, no disrespect intended towards Old Deng.

"Of course, a beating is a sign of affection, and scolding is a sign of love."

Qi Luoan's personality suggests he needs a good beating; he won't behave unless he's beaten. He needs to use all sorts of techniques, like the Dragon Claw Hand and the Poison Dragon Drill.

He didn't have time to chat anymore; he'd had enough gossip and it was time to get down to business. The studio needed to do some review, and this matter couldn't be delayed any longer.

That afternoon, Yu Wei followed Liu Ning and Song Yiwen to a high-end office building near the company. During the trip, Song Yiwen's gaze kept wandering over him.

Is this kid really a martial arts master?

It can only be said that Chinese people do have a unique yearning for kung fu. Yu Wei used to write songs and articles, and everyone got along well.

But kung fu is different; it's hard to resist curiosity. If someone around you suddenly becomes smarter, people can accept it, but if they suddenly learn kung fu, they'll have to take a closer look.

Did I run into an old man selling secret manuals when I went out?

It was one thing for Song Yiwen to look at him, but the office building staff were also sizing him up. They were wondering if Teacher Yu would hit someone if they tried to negotiate…

It's hard to imagine that Yu Wei was the only one seriously handling things on site, while everyone else was completely absorbed in the novelty of the event.

"Has the soundproofing plan for the live streaming area been finalized? Can the meeting room meet the needs for script discussions? Is the artist rest area private enough?"

Playing around is fine, but business is business. For a celebrity studio, privacy is paramount, and Yu Wei doesn't want to deal with obsessive fans and paparazzi.

Things are different now. In the past, it was possible to write a piece like "Surrounded by Enemies" to confront paparazzi, but now the environment doesn't allow it, and it's easy to be politicized.

The staff were quite professional; they quickly understood and answered all my questions one by one, holding up the building floor plan.

"The acoustics team has provided a solution, which adopts a double-layer sound insulation design; the meeting room can accommodate 15 people at the same time; the rest area has a separate entrance and a private elevator, which fully guarantees privacy."

Yu Wei nodded upon hearing this. He was quite satisfied with the place. It not only met the requirements for commercial office space for business registration, but also had complete business facilities nearby, making it convenient for partners to visit.

"That's it."

After finalizing the studio location, the remaining steps were registration and approval. Yu Wei, as the person in charge, provided his ID and contact information.

After signing the confirmation, their studio was officially established, and their application was unlikely to be rejected, so they could start celebrating in advance.

"Congratulations, Mr. Yu."

Song Yiwen teased him a couple of times, saying, "Who would have thought that the low-level artist who was on the verge of leaving the entertainment industry already has his own business?"

Although it's just getting started, with Yu Wei's personal influence, it should be able to get on the right track soon.

If needed, Firefly Chinese will also provide assistance, provided that they don't poach employees from their company...

To put it simply, I heard that after Yu Wei established his own studio, several artists in his company have already started thinking about switching companies.

For example, two men surnamed Zhang and Qi wanted to work with their brother, but the company obviously wouldn't let them go easily.

To put it bluntly, Yu Wei's independent business is still a cooperative relationship with the company. The profits generated from the cooperation are even higher than the previous business agreement, and he can also do a favor for the company.

Firefly Chinese Culture wouldn't do a losing business. Yu Wei is one thing, but how could they let go of the other artists they've worked so hard to cultivate? They're not stupid.

Thus, Zhang Lingye and Qi Yuan became known as "Lao Zhang Lao Qi," a couple who aspired to be loyal ministers but failed, and died before completing their entrepreneurial endeavors.

Yu Tuo, save me!

(End of this chapter)