Have you ever been a celebrity? Why are you writing about entertainment?

Chapter 167 Please Call Me the Sales Champion!
Upon seeing the push notification on her phone that read "Yu Wei... this is too long," Qi Luoan clicked on it without hesitation.

What is this? She has to sit up and see!
Don't believe or spread rumors. Is it true or false?
With an excited heart and trembling hands, Qi Luoan jumped in and took a closer look: Yu Wei's advertisement was way too long.

I thought it was something big, is that all?

It was somewhat different from what she expected, but she didn't show any emotional reaction. If it had been as she thought, then it would have been truly over...

Although there was some misunderstanding, it didn't stop her from reading the push notifications. She really had to take a good look at the advertisement Yu Wei filmed, at least to support him.

"Ok?"

Qi Luoan thought he was seeing things. Five hours? Even Yu Weima couldn't write a chapter of a suspense novel in that long!
Whose ad is this long?
Let alone a single advertisement, the combined advertising campaigns of all other manufacturers' products over the years don't even amount to this much time.

It couldn't be that they deliberately filmed it to be this long, taking a different approach...

In a sense, this approach does indeed easily go viral, meaning the meme can easily become more popular than the product itself, turning into a source of amusement.

When Qi Luoan saw Yu Wei typing at the beginning of the video, he immediately understood what it was about. Knowing his personality, he probably wrote a novel for five hours straight.

As it turned out, when she dragged the progress bar, it was indeed the case. She had personally witnessed the level of concentration Yu Wei displayed while writing; his posture was no different from that of an old slacker.

New authors are easily distracted while writing, like Qi Luoan, who would write a hundred words and then play on his phone. Only seasoned veterans can be single-minded in creating history.

Qi Luoan glanced at the progress bar a few times, while Yu Wei barely took a break, his eyes never leaving the screen even when he was rubbing his hands.

I feel like this title is wrong. It shouldn't be "This is too long," it should be "This is too long-lasting."

Writing for five hours straight without a break, isn't that stamina?
Since she started writing novels, Qi Luoan realized how rare this kind of resilience was, and she had only one comment on it: A true man should be like this.

This sounds familiar...

Qi Luoan casually clicked to cache the ad; it was long and lasting, perfect for sleeping—or rather, she meant it was a sleep aid.

The crisp, even sound of the keyboard, and the fact that it was Yu Wei typing, made me feel completely at ease and sure to drift off to sleep.

She casually scrolled through a few comments and it seemed that the advertisement was quite effective. At first, people were a little scared by the length of the video, but as they watched, they were subtly influenced.

Yu Wei has been writing for so long, isn't he tired? This keyboard seems pretty good, it looks nice and feels good to the touch, it seems better than his current one...

This kind of psychological suggestion is actually very common. It's the same reason why mukbang videos are popular; videos can provide a certain sense of immersion.

Scenes like Yu Wei sitting there typing on a keyboard for long periods of time, because they are too monotonous, actually give netizens more room for imagination.

What would it feel like for them to sit there typing? Could they keep going for so long? So how does this keyboard feel? It looks pretty good.

Once this kind of "craving" similar to watching a mukbang occurs, the advertising effect is achieved.

"Looks like I'll have to make an appointment."

Today's advertisement is just for publicity; the new products and collaborations will officially launch in two days.

Promotions are always done in advance, waiting for the buzz to build before attracting more customers. There's no such thing as promoting and selling on the same day...

Qi Luoan wanted to pre-order a collaboration item, but when she clicked on it, she found that it was already sold out and was being restocked.

"Is this gone?"

She's a huge fan of Yu Wei, so if she doesn't even own the collaboration keyboard, her contribution to the fandom would be wiped out and she'd be labeled a fake fan.

Moreover, Qi Luoan genuinely wanted it.

"This city has gained another heartbroken person."

……

"Pre-orders sold out?"

Ling Yue didn't expect the products to sell so quickly. The first batch of 10,000 co-branded items sold out overnight. Who could have imagined that?

Keyboards aren't like phones; they have a slow iteration speed, aren't easy to break, and people don't really have a strong need for new products.

To be honest, when we first decided to make 10,000 co-branded keyboards, most of the people at Lingyue disagreed.

Collaborative products need to consider multiple dimensions such as fan economy, market scarcity, cost control and long-term brand value, so there is no need to produce too many.

Keyboards aren't rare items, so why would so many people buy them? Just open any shopping app and you'll see that there aren't many stores with over 1 listings.

Those stores sell more than one product; they have dozens of keyboards, yet their sales still don't reach 10,000. It's really unnecessary to produce 10,000 units for the first batch of co-branded products.

Ultimately, considering Yu Wei's popularity and public image, they reached a consensus to do more just in case...

Who would have thought that their foresight was insufficient, as all 10,000 keyboards pre-ordered were sold out on the very first day.

Ling Yue realized that they seemed to have underestimated Yu Wei's influence and the purchasing power of his fans.

Yu Wei is quite different from other celebrities. His fan base is especially large among young people, with a large proportion being readers and book lovers. These otaku are the audience of keyboard warriors.

In addition, their advertising was also very successful in some ways, and the combined effect led to a surge in sales.

Of course, there are also quite a few scalpers among them.

Scarcity increases value; this is Yu Wei's first time endorsing a product and also her first time releasing autographed merchandise.

Given his personality, it's hard to say whether he'll endorse other products in the future. What if this is his only chance in his life?
The scalpers chose to buy the goods because they saw this as a good opportunity, believing that Yu Wei's batch of goods had great potential for appreciation.

The more popular Yu Wei becomes, the more valuable this batch of goods will be; in any case, it's impossible for them to rot in our hands.

Once he becomes a global sensation, this thing might become so expensive that it's impossible to find a market for it. Although scalpers are unethical, they still have a good eye for things.

Yu Wei, a true superstar!
Keyboards are indeed not easily replaced and are not easy to break, but the more durable something is, the harder it is to resist the urge to replace it.

Because we know it won't leave on its own, we need a reason to replace it...

The new keyboard co-branded with Yu Wei gave them this reason; it's not that they're fickle, they just want to support their favorite star.

Judging from the results, these co-branded keyboards sold very well, and customers have already asked when Lingyue's official stores on various platforms will be restocked.

Of course, we should rush to restock now; who would turn down money?

Partnering with Yu Wei was definitely the best decision their company had made in recent years. Not only did product sales increase significantly, but the company's national recognition also rose considerably, which was absolutely good for Ling Yue.

Apart from Yu Wei, no other celebrity spokesperson could have achieved this.

It's not that other celebrities don't have the commercial value of Yu Weigao, but rather that he's just too suited to keyboards, and his fan base highly overlaps with the target audience of the product.

The five-hour advertisement was a stroke of genius. It first used an exaggerated length to attract attention, and then used a long period of keyboard use to subtly influence the audience.

When consumers are bombarded with exaggerated advertising, this kind of extremely simple or even inexplicable content can actually attract their attention.

It's not like an advertisement, so people aren't on guard; it sparks curiosity, so people actively observe; it leaves room for thought, so people have time to reflect.

Looking back now, Yu Wei's inexplicable act of writing a novel for five hours was indeed not simple. Was it something he did on purpose?

Is even this under Yu Wei's control?

"What? I've become the top salesperson?"

When Yu Wei received the news from Liu Ning that the keyboard pre-sales had sold out, he was giving out red envelopes to the company's technical department.

They spent a lot of time adjusting their AI recently, so it's only right that I acknowledge their help, since I'll need their assistance again soon.

The second round of the "Top Idol" competition has officially begun, and several powerful AI singers are also on the field to put some pressure on the contestants.

"You're more than just a top salesperson; you're practically an industry role model."

They had never heard of any celebrity selling keyboards so well. This not only reflects Yu Wei's commercial value but also proves his ability to drive sales.

Other brands will be more willing to collaborate with Yu Wei in the future, given the remarkable results achieved this time.

In fact, many brands lose money to gain publicity by hiring celebrities as spokespeople. Their main goal is to open up the market and increase brand awareness, not to make money from it.

What era are we living in? Aside from celebrities and their fans, who would blindly buy products based on celebrity endorsements?

If a product doesn't work well, even if it's endorsed by the King of Heaven, people won't buy it.

However, Yu Wei's endorsement this time genuinely boosted Lingyue's sales, and the product sold out overnight.

It's worth noting that this is just a collaboration model; with Yu Wei's popularity driving sales, Lingyue's other keyboard models will definitely see a surge in sales.

We'll find out exactly how much positive benefit there is by looking at Lingyue's financial statements later...

In a sense, he has already single-handedly propelled the brand to new heights, and Ling Yue has easily taken the lead over other competitors.

Who's still using traditional spokespeople?

Although this was the result of many factors, Yu Wei's influence undoubtedly played a key role.

This commercial success is enough to make the industry take notice, and those haters who used to say that Yu Weikong has works but no commercial value can shut up now.

While Liu Ning was excitedly reporting the situation to Song Yiwen, Yu Wei suddenly received a message from Qi Luoan.

"Could you cheat me out of that keyboard?"

Qi Luoan was already upset that she didn't manage to snag the collaboration item, but then she looked at her WeChat Moments and saw that everyone else had one.

Even Shen Yutong, who doesn't play with computers much, bought a keyboard. Qi Yuan, who is highly recommended by Yu Wei, went without saying and posted screenshots of her pre-order a long time ago.

She glanced at the book club again, where a bunch of people were posting screenshots of their successful payments. Even many fellow authors had bought books, saying they wanted to get some of Yu Wei's good fortune in writing.

Looking around, she was the only one who didn't have it...

Now they've really become fake fans.

"You didn't manage to get one?"

This was something Yu Wei hadn't expected. He thought that this guy, with his cunning, would try to snag a bargain, but he ended up missing out.

"I was engrossed in writing and didn't notice."

The writer's assistant has a closed mode that locks the window when writing, preventing screen switching. She hadn't checked her phone and genuinely forgot.

Qi Luoan didn't want this either. Her book was about to be published, so she had to stockpile some manuscripts in advance. She had previously mocked Yu Wei for not being able to update ten times a day, so she definitely had to try to do better.

No wonder she hasn't included "The Devotion of Suspect X" in the plot yet; it turns out she's trying to release it at a crucial juncture.

They've even learned how to time the climax for a pre-release sales event! Yu Wei remembers when she wrote her first book, she knew nothing. After finishing the climax, she directly released it in the daily life section, and the initial subscription numbers were dismal...

"There's no way this can be a cover-up."

Yu Wei wanted to pull a fast one and give a copy to each of his most familiar readers, but he didn't have the means to do so.

"Then go steal one and give it to me."

That's even more impossible. Yu Wei is just a top seller, not a top thief. But it's clear that Qi Luoan really wants this keyboard.

Seeing her sincerity, Yu Wei finished debugging the AI ​​and went to ask Ling Yue for advice.

A portion of the pre-sale products will be reserved, but I don't know if I can sell him a few. I'll just give them to readers to draw later.

Ling Yue was shocked when she heard that Yu Wei wanted to buy a keyboard. Why would she go to such lengths? A spokesperson shouldn't be associated with something so inconvenient!
In a typical collaboration of this level, it's normal to send a few products as a gesture of goodwill, let alone considering the high profits Yu Wei has brought to their company.

Such a great spokesperson, they should treat him like royalty. He directly asked for everyone's approval, and yet they actually thought of paying money to buy him. Isn't that insulting them?

We're all family, why be so formal?

Who do you think you are? Send us a hundred items first.

Upon hearing this, Yu Wei was astonished to find such a good thing.

There's no point in keeping so many keyboards; he can just give away the remaining ninety-nine to the readers.

Aha! Qi Luoan is about to be released, so why not just let her draw the lottery through her platform? They're all the same readers anyway, and there are even fewer casual readers there. It's better to keep the profits within the family.

"First-time subscribers unlock hidden benefits."

(End of this chapter)