Have you ever been a celebrity? Why are you writing about entertainment?

Chapter 163 Mysterious Spokesperson Countdown

To be precise, this should be Yu Wei's second business collaboration; the first was a martial arts game from Lingxu Studio.

However, the progress of small workshops is too slow, and it is unknown when the game will be launched. This collaboration is more inclined towards big brands, which is far more significant than the game itself.

"I knew you would choose this."

Although Song Yiwen didn't know what kind of business Yu Wei would be interested in, he would most likely not refuse something like a keyboard.

Isn't that obvious? He has to write novels for several hours a day; the keyboard is practically as thick as his family members...

From the moment she received the invitation from the brand, Song Yiwen helped Yu Wei negotiate a general agreement and fought for as many rights as she could.

She had a vague feeling that Yu Wei might choose this, and sure enough, he took a liking to the keyboard at first glance.

"Are there any NBA brand ambassadors?"

"?"

Yu Wei flipped through the proposal. Lingyue is a keyboard brand that has emerged in recent years, offering both low-end and high-end products, and is known for its excellent feel and innovative design.

The endorsement period is two years, and the endorsement fee is as high as 22 million, before tax.

This endorsement fee is considered very high in the entertainment industry; many top stars charge around the same price.

Am I that valuable?

Yu Wei was somewhat shocked after reading the proposal. One advertisement was worth more than singing seven or eight songs. No wonder there aren't many celebrities these days who focus on creating quality work.

In the entertainment industry, the hardest way to make money is to rely solely on your work. He's got a cheat code; without one, how can someone produce good work to prove themselves?
Taking on business deals is different. As long as you have popularity and a certain commercial value, you can make money. This process is more time-saving and less labor-intensive than creating works.

Popularity can be marketed, it can be exploited, and it can even be made famous through controversy. There are plenty of ways to become famous and make money in the entertainment industry.

Creating a song from start to finish is not only unpredictable in terms of time, but also uncertain in terms of profitability. The same applies to filmmaking; effort and reward are not necessarily proportional.

In the current environment, the simple idea that celebrities should let their work speak for itself is no longer suitable for the market. Entertainment companies are not stupid; why wouldn't they take the shortcut if there is one?
Take the keyboard order that Yu Wei has as an example. He only needs to participate in two shoots to earn more than 20 million yuan.

A print ad campaign, a brand TV commercial, and annual social media promotions—this job is easier than recording a variety show for him…

The other party didn't have many additional requests: first, to avoid endorsing other competing keyboard brands; and second, to use their keyboards as much as possible in public.

After all, everyone knows that Yu Wei is a writing fanatic who often writes novels right under everyone's noses, so this is the perfect opportunity to showcase the product.

"If you're willing to advertise for them directly in the novel, they're willing to pay more..."

Song Yiwen sighed helplessly. It was one thing to collaborate with Yu Wei, but he didn't know when it started, some brands had simply set their sights on his book.

Are you really using his novels as a promotional platform?
"Forget it then."

Commercial endorsements are part of a celebrity's job, and have nothing to do with novels, so there's no need for blatant advertising.

Taking the long way around is my shortest shortcut.

The specific details of the meeting were scheduled for the next day. The company will arrange for legal counsel to be present to discuss the cooperation details.

Yu Wei received the product from Ling Yue that very night after returning home. On one hand, he wanted to win Ling Yue's favor, and on the other hand, he wanted Ling Yue to try it out first.

They attached great importance to this collaboration. Ling Yue had a premonition that if they could secure Yu Wei's services, the company would take off...

The idea of ​​a spokesperson boosting the entire company's success sounds unbelievable, but it's entirely possible for Yu Wei.

Everyone knows he loves writing novels, and his strong connection with the keyboard is unmatched by any other artist or celebrity.

When celebrities endorse products, it's essentially a win-win situation: celebrities need to earn money and enhance their image, while brands need to leverage the celebrities' popularity for advertising.

But Yu Wei is different. By collaborating with him, Ling Yue can not only gain popularity, but also become a "keyboard recognized by Yu Wei," which is a win-win situation.

What they can think of, other keyboard companies can certainly think of as well. As far as Ling Yue knows, at least five or six keyboard companies have expressed their intention to cooperate with Yu Wei.

But in the end, Lingyue won, for no other reason than that they offered a higher price.

For competing manufacturers, this behavior is somewhat irrational, after all, no company has ever offered such a high price for a keyboard spokesperson.

Keyboard endorsements are usually done by esports players, who are associated with gaming and are among the groups that best represent keyboards.

Partnering with professional gamers usually only earns you a few hundred thousand or a few million in endorsement fees, but signing Yu Wei for a flat 20 million really made other manufacturers hesitate...

This is just a regular endorsement, not a live-streaming sales event. When people buy keyboards, they mainly look at the appearance, feel, and price-performance ratio, and nobody cares about the spokesperson.

Whether we can break even is hard to say.

Ling Yue's decision also involved an element of gambling. Compared to traditional gaming keyboard spokespeople, Yu Wei took a different path.

He usually uses the keyboard more for writing novels, which is exactly the basic purpose of a keyboard. In a sense, having online novel authors endorse the keyboard can be considered a new track.

Formal contract negotiations took place in the Firefly Chinese Conference Room, where Song Yiwen and legal counsel Attorney Zhang, representing Yu Wei, discussed the details of the endorsement contract with Ling Yue's team.

Both parties agreed that the total endorsement fee would be 22 million yuan, payable in installments.

30% will be paid upon signing the contract, 30% upon completion of TV and print advertising shoots, 20% upon product launch, and the final 20% upon contract expiration. Furthermore, Song Yiwen secured a sales incentive clause for Yu Wei: if the keyboard's sales exceed 120% of the predetermined target in the first year of the endorsement, Yu Wei will receive an additional bonus.

Money is irrelevant; the main thing is that Yu Wei genuinely likes keyboards…

What he was most satisfied with was the ethical clause in the contract: if either party experiences a serious negative event that damages the other party's brand image, the other party has the right to unilaterally terminate the contract.

This is good news for both artists and brands, since the rate of online mishaps is still too high these days.

"Then I look forward to future collaborations, Professor Yu Wei."

After reaching a consensus, Yu Wei even saw a relieved smile on the faces of the people in charge, which showed that they genuinely wanted to cooperate with him.

Lingyue's collaboration this time was full of sincerity, and their keyboards are indeed quite good, which is the most important thing.

Last night, Yu Wei tried typing with it. The typing speed did not improve significantly, but his hand felt much lighter, making it suitable for long periods of typing.

The advertisement shoot was scheduled for three days later, but Ling Yue couldn't resist posting a suggestive message on the platform that same day.

#Countdown to the Mystery Spokesperson

Hey buddy! I'm the little glowing sprite on your keyboard—I've got some big news coming out!
A mysterious big shot has joined the company; their fingertips can awaken the magic of musical notes and also write interesting stories.

Its presence traverses the boundaries between art and fashion, just as I can switch effortlessly between gaming and work modes with a single click; it is a true "cross-border king."

I'll let you in on a little secret: their signature might be printed on my keycaps, making them a custom collaboration! Then, let's write stories together with words and light up the starry sky with music...
That's perfect! Yu Wei used the same person in the guest promotional posts she saw before, emphasizing an ambiguous gender to maintain mystery and avoid offending anyone.

Although the post was deliberately mysterious, a few related sentences were enough for netizens to immediately recognize who it was.

In the entertainment industry, who else can sing and write?
Not to mention the title "King of Crossovers," who else but Yu Wei deserves this title? He truly has the ability to cross over into different fields. He debuted as an idol and became a singer, then suddenly wrote a script and became an actor, and even won awards.

Not to mention his favorite novels. Although his entertainment writing isn't great, his suspense writing is really good. There are already quite a few people following "Malice".

This person suspected to be Yu Wei's spokesperson quickly attracted a lot of attention from netizens. Is it true that he is going to endorse keyboards?
"Holy crap, Ling Yue, if you guys can really get Yu Wei to be the spokesperson, I'll sell everything I own to buy it!"

"Really? Yu Wei actually got an endorsement deal? I thought he would be going to endorse some luxury brand."

"Yu Wei probably just wants to accept products that our fans can afford. I'm so touched."

"The first person to think of Yu Wei as the spokesperson for keyboards is a genius. I can't speak for others, but I would believe that he would sleep with a keyboard in his arms."

In terms of generating buzz, this collaboration is definitely a huge success, but its commercial performance will depend on actual sales figures; it's entirely possible that they'll lose money while gaining publicity.

"You've taken on advertising?"

Netizens can only speculate without accurate information, but Qi Luoan can be asked directly. This should be Yu Wei's first time seriously accepting business.

It's perfectly normal for celebrities to accept commercial endorsements. As long as they don't exploit their fans or collaborate with counterfeit or substandard products, there's nothing wrong with it; in fact, it reflects their market value.

"I won't accept any other offers; the keyboard is quite interesting."

This endorsement is really perfect for him; it's the episode that best fits his persona.

"I'm a student, give it to me."

Qi Luoan really wanted this; she was currently using a keyboard from Lingyue's company and was considered a long-time user.

I heard that the collaboration also includes Yu Wei's signature. Who could resist that?
Even if you're Hans Christian Andersen, it won't work. You'll have to buy it yourself later.

While chatting with her, Yu Wei opened the latest chapter of Qi Luoan's novel, wondering if "The Devotion of Suspect X" had appeared yet.

In the latest chapter of "Failed Data", Wei Yu won a novel award with his book "Malice", but at the same time, he also attracted doubts from other authors.

They suspected that the "malice" in the book was mocking them, so they immediately launched an attack. "Malice" is not a suspense novel!

It's supposedly about guessing the motive for a crime, but isn't it just about using tricks to deceive the reader? The plot twists are ridiculous. How can this be called suspense?
In response, the protagonist Wei Yu chose to pull out a proper, classic mystery novel.

The plot is very classic, first questioning and then being proven wrong, but Qi Luoan's writing is not cheesy, and it is quite enjoyable to read.

Is this talent?
The comments from netizens at the end of the new chapter are quite interesting.

"Yu Wei, Yu Wei, Wei Yu has already finished writing the 'Malice' copy. Can't you learn from your protagonist?"

"Traditional mystery novels still require tricks; non-professionals should not attempt them lightly."

The reasoning in "Malice" is relatively simple; it mainly explores human nature and society, making it far too simplistic compared to traditional suspense novels.

This is also why Yu Wei chose it as his first novel; a gradual approach is more logical and easier for readers to understand.

If you start with a masterpiece and then slack off later, won't that mean you've run out of ideas?

"At such a young age, he has already become a multi-millionaire. There is already a sad, thick barrier between us."

Yu Wei was somewhat dismissive of Qi Luoan's words. How could a true Celestial Dragon not feel guilty saying such a thing?

Moreover, he has a great use for this advertising fee.

(End of this chapter)