My Realistic Simulation Game

Chapter 79's advertisement hits right to the soul.

Night falls.

The hustle and bustle of Moskopshkin Square gradually subsided, but the storm stirred up by the "Far Eastern Kvas" had only just begun.

Three eye-catching yellow vending trucks achieved amazing sales records that day!
The dozens of barrels of bulk kvass prepared in the morning were snapped up, and the twenty barrels of concentrated kvass diluted with water that were urgently prepared in the afternoon were also sold out before evening!
The crowd's enthusiasm was like a volcanic eruption. The affordable price of 1 ruble per cup, the tempting golden appearance, the refreshing and thirst-quenching taste, coupled with the strong psychological suggestion of "national beverage," made the name "Far Eastern Kvass" spread throughout the streets and alleys of Moscow in an instant.

In stark contrast, while McDonald's also set a record of selling 30,000 meals on its opening day, it is said that some burgers were still left over.

More importantly, in the public discourse, McDonald's was overshadowed by those three yellow trucks and the surging crowds!
That evening, the Moscow TV evening news keenly captured this highly symbolic event.

This was reported.

In the news footage, on one side there was a long line braving the wind and snow under McDonald's golden arches, and on the other side there was a huge crowd of people enthusiastically buying kvass in front of three yellow trucks!

The news anchor read from his script: "Today, Pushkin Square witnessed history. The American fast-food giant McDonald's made its debut in Moscow, attracting a large number of citizens."

"However, equally noteworthy is the ethnic beverage called 'Far East Kvass,' which, with its affordable price and distinctive ethnic characteristics, sparked a buying frenzy in another corner of the square!"

The news footage cleverly edited in interviews with the crowd. A worker, his nose red from the cold but his eyes shining, said to the camera, "Kvass, this is our own stuff. I used to drink this all the time when I was in the countryside. It tastes even better now, better than American Coke!"

At the end of the news report, the anchor remarked meaningfully, "Through the reports from our on-site reporters, we can see that while Western consumer culture is flooding in, our own national brands are also awakening!"

As soon as the news ended, the station director and advertising manager Igor, among others, did not immediately leave the Moscow TV studio.

"Igor, is that 'Far East Kvass' commercial finished?"

The station director asked, clearly intrigued by the "ethnic beverage" mentioned in the news.

"It's done! Director!" Igor replied quickly. "We just finished the final editing today! The effect... is absolutely stunning!"

"Let it out and let us see!" the station director ordered.

Soon, the 30-second commercial was played on the big screen in the TV station's screening room.

All the staff present couldn't help but gather around.

The video begins in black and white:

A medieval East Slavic farmer kneels, scooping kvass from a wooden bucket and reverently watering his rye field.

Rainwater mixed with kvass seeped into the soil.

A male voice rang out: "The lifeblood of the land."

[Accompanied by background sounds: thunder, raindrops, and ancient hymns.]

This single scene instantly captivated everyone present.

The station director, who was almost sixty years old, couldn't help but lean closer, push up his glasses, and stare intently at the screen.

In his view, the scene changed, and the video turned brownish-red.

The prominent subtitle "18th Century Farm" lit up.

A woman wearing a headscarf hands a jar of kvass to a wounded soldier who fought against Napoleon; the soldier's uniform is stained with snow.

The soldier drank it, his gaze resolute.

A solemn female voice rang out: "The power of a warrior!"

[The sounds of howling wind and snow, clashing swords, and the clear, resonant sound of a wooden spoon striking a pottery jar appear in the background.]

Between 11 and 15 seconds, the scene cuts again, this time to a warm yellow hue.

[In a Soviet-era factory, workers drink kvass from aluminum cups, with a bubbling steel furnace and a huge socialist propaganda poster in the background.]

[Sweat drips into the cup.]

[Chorus singing (crescendo): "The Medal of the Workers"]

[Background sounds: the roar of steel, the rhythm of a march, the popping of bubbles—the arrival of the industrial age.]

Between 16 and 22 seconds, the scene abruptly cuts to a cold blue tone.

A Coca-Cola billboard flashes on a street in Moscow (close-up of the English logo).
Below are empty state-run stores and frustrated crowds queuing.

Silent subtitle (in blood-red Russian): "The West has its own Coca-Cola."

The screen then abruptly switched to a warm gold color.

Modern Slavic youths hold aloft amber-colored Far Eastern kvass bottles in various cities. Behind them stand St. Basil's Cathedral, rocket launch pads, and birch forests.
Finally, as the commercial concludes, a movie star appears and reads the tagline in a deep voice: "We have kvass, a beverage that has been flowing for thousands of years!"

A symphony erupts, bubbles rise in a symphony, youth cheers awaken national consciousness.
The last three seconds are a close-up shot.

Amber liquid is poured into an ice glass, and bubbles rise like a galaxy.

The camera zooms out to reveal the outline of a kvass bottle, overlapping with the Trans-Siberian Railway and Lake Baikal.

A line of text appeared:
"Slavic Kvass - Nourishing the Past, Forging the Future"

boom!
As the sound of the bottle being opened faded, another line of text appeared on the screen.

[The Crystallization of Civilization—A Liquid Land, A Flowing Faith]

Advertisement ended.

The screening room was completely silent!
Everyone was deeply impressed by this short 30-second advertisement!

It's more than just a beverage advertisement; it's a condensed Slavic national epic!
With its strong visual impact, exquisite sound design, and powerful language, it closely connects kvass with the land, history, struggle, labor, and even the current predicament and future hope of the Slavic people!
"Great! That's wonderful!" The station director slammed his hand on the table, stood up excitedly, and his eyes shone with an indescribable light.

"This advertisement is simply... an ode to the spirit of our Slavic people!"

He turned to Igor and asked, "How did you come up with such an advertisement that spans Slavic history?"

“Using kvass for cascading... it’s a brilliant idea.”

Igor quickly explained, "Director, this idea was mainly provided by Mr. Qin, the one who placed the advertisement!"

"He proposed the core concepts and storyboards!"

"Our advertising department simply took his idea and combined it with our glorious Slavic history to present it brilliantly!"

“Mr. Qin?” The station director was struck by the name. “That young man with the East Asian face? He… he understands our Slavic history and sentiments so deeply?”

“Yes, Director. This Mr. Qin’s accent doesn’t sound like that of a foreigner at all, but he knows a lot about our Soviet Union. He finished everything in just a few days,” Igor nodded.

Qin Yuan was present throughout the entire filming process, so how could it not be fast?

Although Qin Yuan doesn't shoot commercials, he watches a lot of them!
The techniques used are the same shooting techniques used by advertising bloggers on Douyin in later generations.

Although it's just cutting and showing off skills.

But it's enough to attract attention.

Undoubtedly, the director of Moscow TV, a veteran media professional who had witnessed the rise and fall of the Soviet Union, was deeply moved.

He himself is a strong patriot and nationalist, and he deeply abhors the separatist trend that has been rampant in recent years.

Seeing this kvass advertisement that raises the Slavic flag and awakens national pride, he felt a long-lost sense of excitement and identity!
"This advertisement must be given the best location!"

The station director commanded decisively, "Broadcast it immediately during prime time after tonight's news!"

"Let all the people of the Soviet Union see what kind of history and power our national beverage carries!"

That evening, at 7:30 p.m. Moscow time, the evening news ended.

Countless Soviet families had just finished watching the news about the opening of McDonald's and the hot sales of "Far East Kvass" on the streets when their television screens briefly went dark before turning on again.

That breathtaking 30-second advertisement was like a thunderclap, exploding in the living rooms of countless households!
From the devout watering of black and white farmers, to the resolute gaze of soldiers fighting against Napoleon, to the sweat medals of steelworkers, to the desolation and frustration under the Coca-Cola billboard, and finally to the magnificent declaration of Slavic youths raising golden bottles...

Every scene, every line, every note precisely struck the most sensitive, vulnerable, and yearning-to-be-awakened nerve in the hearts of the Soviet people!

Moscow, St. Petersburg, Kiev, Minsk... Countless Soviets sitting in front of their televisions quickly changed their expressions from initial surprise and curiosity to shock, emotion, and even... tears welling up in their eyes!
They never imagined that a beverage commercial could be made into such an epic production!

So... it strikes right at the soul!
"This...this is an advertisement produced by our Soviet Union?"

An old worker sat on his sofa at home, muttering to himself.

He looked at the workers drinking kvass in front of the steel furnace on the screen and it was as if he saw his younger self.

He hurriedly looked at his son, "Vasily, where can we buy this Far Eastern kvass that they're talking about on TV?"

Vasily, the Vasily from the Cheka market, was now staring blankly at the television.

"Far Eastern Kvass?"

(End of this chapter)