My Realistic Simulation Game

Chapter 28 Export to Domestic Sales
"Mr. Qin, please have a seat." Fang Minghai sat back on the sofa and picked up his coffee cup again, but the casual scrutiny in his eyes had completely faded, replaced by the seriousness and focus of business discussions between businessmen.

He didn't rush to drink, but instead looked at Qin Yuan with great interest.

"What you just said was very interesting. Tell me, how would you like to cooperate?"

Qin Yuan was no longer reserved and said calmly, "Mr. Fang, this trip to Moscow has helped me figure out some things."

"What's the most sought-after skill in the Soviet Union right now?"

"It's a trendy American product!"

He paused, then emphasized, "For example, jeans, as long as they are American-style, distressed, washed jeans!"

"And those rugged, biker-style short black leather jackets!"

"In Moscow's markets, the more obviously 'American-labeled' a product is, the more it's in short supply, the higher the price, and the more people fight over it!"

He put down his teacup, his fingers tapping lightly on the edge of the coffee table, his movements methodical:
"Are you saying that the Apple brand jeans we brought over are of worse quality than Levi's? Not necessarily."

"But just because it's branded as an 'Apple' and is the 'latest model from Southern China,' it's 20% cheaper than Levi's! Yet it's still in short supply."

Fang Minghai nodded slightly. As a Hong Kong businessman, he understood all too well the power of brand value and the "foreign worship" mentality.

A glint of light flashed in Fang Minghai's eyes.

As a businessman based on Hong Kong Island and connecting the mainland with the world, his grasp of international trends is far beyond that of ordinary people.

He nodded calmly: "Go on."

“So,” Qin Yuan said clearly, getting straight to the point, “I would like to ask Mr. Fang for a favor. I would like to use your resources in Hong Kong and Guangzhou to organize the production of a batch of clothes in a pure American style.”

"For leather jackets, it doesn't have to be too thick genuine leather. Artificial leather or high-quality imitation leather are fine. The key is that the cut must be good and stiff, the shoulder lines must be crisp, and the zipper must be rugged and shiny!"

"The same goes for jeans. The fabric should be thick, and it's best to have some distressed effects such as washing, bleaching, or whiskering to give them that authentic American 'bad boy' feel!"

Fang Minghai nodded repeatedly as he listened, recognizing this as the localized application of internationally popular elements that he was familiar with.

But he still astutely grasped the key point and posed a probing question: "Very insightful."

"So... Mr. Qin plans to use these goods to earn Soviet rubles? And in what quantity?"

"Earning rubles is one thing," Qin Yuan said with a faint smile, his words surprising, "but what I want is more than that!"

He looked directly at Fang Minghai and revealed his long-planned core strategy: "Mr. Fang, I would like to ask you to help me with this batch of goods, preferably by marking it with a special mark."

He paused slightly: "Then, I will 'export' them to the Soviet Union!"

"Sell it through my channels and make the brand known in the Moscow market!"

"Exit?" Fang Minghai repeated thoughtfully, vaguely grasping something, but not yet fully understanding it.

“Yes, ‘export’!” Qin Yuan’s eyes gleamed. “Once this batch of goods gains a reputation in the Soviet market and becomes a symbol of fashionable ‘imported goods’ in the eyes of the Soviets…”

He leaned forward slightly, and each word struck Fang Minghai like a hammer blow: "We'll bring them back! Back to China!"

"Mr. Fang, when you establish your sales network in major cities across China, especially in the north, you can proudly declare that this is a best-selling brand that we produce ourselves, which is exported to the Soviet Union and is popular in Moscow!"

"Now we're shifting from export to domestic sales, giving back to the domestic market!" Export to domestic sales!

These five words resounded in Fang Minghai's ears like a thunderclap!

His hand holding the coffee cup suddenly paused, and his pupils behind his gold-rimmed glasses abruptly contracted!

As a Hong Kong businessman who has been immersed in the business world for many years, he is all too aware of the destructive power of this concept!
In the wholesale markets of Guangzhou and Shenzhen, how many garments labeled "export-to-domestic sales" have suddenly become much more expensive?
Because it has been tested in the international market, it is a symbol of "stylishness"!

Many domestic consumers have an almost blind trust and longing for the word "export"!

Qin Yuan, however, accurately grasped this huge psychological demand and market gap. Moreover, he did not simply sell leftover stock, but rather "created" a brand, endowed it with "international halo," and then returned to the domestic market!
This is no longer just a matter of opening up an overseas sales channel.

This has created a complete marketing loop that uses the international market as a springboard to support the domestic market and build a high-end brand image!

This young man's business acumen and methods are simply chilling!
Fang Minghai was shocked, but he forced himself to remain calm and didn't speak for a long time.

He needs time to process this extremely bold yet highly feasible plan.

“So,” Fang Minghai took a deep breath, forcibly suppressing the shock in his heart, and stared intently at Qin Yuan, “Mr. Qin, are you going to build a ‘brand’?”

"It's not me, it's us!"

Qin Yuan looked directly at Fang Minghai, firmly controlling the pace of the conversation: "The domestic garment market is not lacking in production experience, workers, or market potential!"

"What's lacking are 'brands' with appeal, brands that can make consumers willingly spend more money!"

"What's lacking is the marketing ability to package products in a way that's 'desirable'!"

He pointed to Fang Minghai, then to himself: "Mr. Fang has resources and channels."

“I have vision, I dare to take risks, I can make a breakthrough in the Soviet Union and quickly establish the ‘export halo’ you need!”

"This branded clothing company has two of us, I get 60% and you get 40%. I'm responsible for opening up overseas channels and bearing all the risks in the early stages."

"You will be responsible for establishing domestic distribution channels and garment manufacturing."

Fang Minghai remained silent for a full ten seconds.

The only sound in the suite was the soft rustling of coffee cups lightly touching saucers.

Looking at the simply dressed young man before him, whose eyes were as sharp as a hawk's, he felt for the first time a pressure called "threat".

This is not about physical strength, but about a complete and overwhelming sense of superiority in terms of intelligence, vision, and ambition!
"Hoo..." Fang Minghai let out a long breath, as if he had let go of some kind of reserve.

"This idea of ​​'exporting to the domestic market' is truly ingenious!"

He looked up at Qin Yuan and said, "My family does control several garment factories in Hong Kong Island and has also invested in several sizable garment factories in Guangzhou. There are no technical difficulties in doing this."

"Funding... is not a problem either."

"As for the shares you mentioned, we'll talk about that later."

His gaze turned extremely serious: "Tell me first, how much do you want for the first batch?"

(End of this chapter)