My Realistic Simulation Game

Chapter 168: The impact expands again, yielding astonishing benefits.

Top-floor office of the Sino Group headquarters building in Yanjing.

He Changqing sat in a large leather executive chair, his gaze sweeping over a stack of newspapers spread out on his desk with a gloomy expression.

Even a cursory glance reveals that the top few publications are none other than the *Sunshine Daily*, *Economic Daily*, *Yanjing Business Daily*, and *Reference News*.

Without exception, these major media outlets prominently reported on the "canned food for airplanes" business miracle.

He raised his head and looked coldly at his secretary, who stood opposite him with her hands at her sides: "Besides these, which other media outlets have followed up?"

The secretary answered cautiously, "Mr. He, almost all the mainstream print media in China have reprinted or reported on it in depth. As for television, Beijing TV will be doing a special report on it in their financial program tonight. In addition..."

The secretary paused, then lowered his voice further: "Several major foreign news agencies, such as Reuters, have also published brief reports with the headline 'Chinese private company completes record barter trade, successfully imports Soviet-made passenger aircraft.'"

After listening to the secretary's report, He Changqing's face became even more gloomy, as if water could drip from it.

He picked up a copy of the Economic Daily and looked at the lines of text filled with amazement and praise.

The impact and scope of the "canned food for airplane" incident far exceeded his initial expectations.

This is no longer just a successful business case; it has almost become a symbol, a landmark event.

What troubled him even more was that he learned through special channels that Qin Yuan's casual remark about the possibility of a "rocket engine" at the airport had attracted great attention from relevant authorities.

Some believe this could be a crucial window to break the Western technological blockade and acquire advanced military and aerospace technologies from the Soviet Union, which was in turmoil.

The introduction of rocket engines from the Kuznetsov Design Bureau may have a "broken window effect," potentially leading to the acquisition of more technological and human resources from the Soviet Union in the future.

Against this backdrop, while the Soviet Union was in turmoil, its own people were eager to make their move and were ready to fight.

This made him dare not make any rash moves against Qin Yuan at this time.

Because once he takes action, regardless of the success rate, the consequences will be unbearable for him, and he will only end up benefiting others.

"I must remain calm..." He took a deep breath, forcibly suppressing his agitation, and then looked at his secretary, "Recently, has there been any other developments with Far East Trade? What has Qin Yuan done since returning to Beijing?"

“He did nothing. After returning to Beijing, Mr. Qin kept a very low profile, almost unlike a big boss who had just completed a groundbreaking trade.”

The secretary immediately replied, "He spends most of his time in his office at the Jinxiang Building, or at home, rarely going out. Apart from... apart from the Soviet woman he brought back being somewhat eye-catching, there's nothing unusual about him."

“Oh, right,” the secretary added as if suddenly remembering something, “Li Chuze, the general manager of the Southwest Development Group, and Zhao Shanhe, the general manager of Shanhe Construction, both of whom you asked me to keep an eye on, suddenly left Yanjing a couple of days ago and went to Manzhouli.”

"Manzhouli?" He Changqing frowned immediately and asked warily, "What are they going there for?"

"The specific purpose is still unclear, but our analysis is that it is very likely related to goods from the Soviet Union," the secretary replied cautiously.

“Goods…” He Changqing’s fingers tapped the table unconsciously.

Goods from the Soviet Union... something that would make two important figures like Li Chuze and Zhao Shanhe personally make the trip must be something extraordinary.

He immediately realized that Qin Yuan was incredibly clever and knew how to leverage opportunities.

He is not the kind of lone wolf genius who works alone and is arrogant.

Instead, they are very good at using the scarce resources at their disposal to integrate and mobilize people like Li Chuze and Zhao Shanhe who have different resources to achieve a greater goal together.

Everyone can benefit from it.

He himself remained firmly in the center, becoming the biggest winner and the pivot.

The "canned food for airplanes" trade is a classic example of this.

Now, he has led Li Chuze and Zhao Shanhe to Manzhouli... It is a land port, and only larger and more high-end goods can come from there.

"Qin Yuan... what exactly are you trying to do?" he muttered to himself, his gaze dark. "Are you so impatient to climb the rankings? Do you want to clear the game?"

"If that's what you think, you're seriously underestimating the difficulty of clearing the game!"

……

At this moment, Qin Yuan, whom He Changqing was talking about, was located in the newly completed Jinxiang Building in Xicheng District.

As Far East Trading's business grew, a respectable headquarters office became an essential element of its image.

Old Zhang made the decision and rented an entire floor of this newly built office building.

Qin Yuan was in his general manager's office at that moment, staring at all the accounts from the past three months.

Of course, the task of analyzing financial statements should be left to more professional people.

Elena was sitting on the guest sofa, with thick financial statements and receipts spread out in front of her. Her eyebrows were slightly furrowed, and her fingertips quickly swept across the data. Occasionally, she would pick up the calculator next to her and tap a few times. Her expression was focused and capable.

Not long after, she looked up, a hint of amazement in her azure eyes: "Qin, the profit margin of your trading company... is astonishingly high." "According to the accounts of the past three months, the profit of the three hundred tons of clothing shipped from Fang Minghai in Guangdong to the Soviet Union was close to four hundred percent."

"The gross profit margin of the first batch of four aircraft paid by Southwest Development Group, after deducting the cost of our canned goods and various operating and management expenses, exceeded 50 percent."

She gave a final figure: "In just these few months, Far East Trade's net profit reached 300 million RMB. Of that, aircraft trade contributed more than 160 million RMB."

Hearing this number, even though Qin Yuan was mentally prepared, his heart still skipped a beat.

Compared to Mu Qizhong in the past, he earned more and made greater profits this time.

Old Zhang, who was standing to the side, took a sip of tea and looked at Elena, praising, "Yuanzi, you're quite something, kid!"

"We brought back such a beautiful and capable foreign wife from the Soviet Union! Her speed and clarity in doing accounts are even better than our old accountant!"

“Three hundred million…” Old Zhang sighed with emotion, his eyes welling up with tears: “Back then, I, an old man, followed you young lads to the Soviet Union, truly prepared to die there.”

"I never expected... I never expected to be able to build such a great career."

"In my life, I've been a rich young master, a soldier who fought in wars, and I've also begged for food in a humble manner..."

"At the very end, I was able to follow you guys and become a big businessman, and do such an earth-shattering thing."

"Worth it! It was fucking worth it!"

Qin Yuan could feel the heavy excitement and emotion in Old Zhang's words. He reached out and patted Old Zhang's calloused hand: "Uncle Zhang, don't worry, your wonderful second half of life has only just begun."

Old Zhang shook his head, wiped his eyes with his sleeve, and looked at Elena, asking with a hint of scrutiny, "Eva, according to your calculation, once the final payment for Xiamen Airlines' three aircraft arrives after the New Year, will our company be able to earn another hundred million or so?"

Elena shook her head and corrected her in fluent Chinese, "More than that, Mr. Zhang. According to my estimate, the net profit may be close to 150 million, or even more."

Old Zhang was quite surprised: "Why? We lost one plane, but the profits are still about the same?"

Elena patiently explained, "Because China's light industry capacity is still rapidly increasing, the procurement costs of our canned goods, clothing, and other products will be further reduced."

"At the same time, the proportion of our Far East Trading's own brands 'Jeanswest' and 'Kvas' in this transaction will continue to increase, and this part is more profitable."

"With this shift in balance, even if the total transaction amount is slightly lower, the net profit margin will increase significantly, and the final earnings may be on par with or even surpass those of the first batch."

Old Zhang nodded repeatedly, suddenly realizing, "Oh...that makes sense! You young people are so quick-witted!"

He turned to Qin Yuan again, his tone full of anticipation: "Yuanzi, what do we do next? You must have a plan by now."

Qin Yuan smiled slightly, already having a complete plan in mind: "In the Soviet Union, the name 'Jeanswest' has been thoroughly established, and sales and reputation have both improved. Now it's time to 'export and then sell' these achievements domestically."

He gestured to Wu Weiguo, who immediately took out a stack of Soviet newspapers such as Izvestia and Trud from his file bag. They all reported on the booming sales of the "Jeanswest" brand in Moscow, and thoughtfully included Chinese translations next to them.

"Uncle Zhang, you have many friends and connections in Yanjing. See if you have any channels to reprint these Soviet media reports in major domestic newspapers."

Qin Yuan pointed at the newspapers and said decisively, "We need to create an atmosphere that 'Jeanswest' is a proud domestic brand that has conquered the Soviet market!"

"Make a strong first impression and raise the brand's profile and awareness."

"At the same time," Qin Yuan said firmly, "I will contact the TV station to inquire about the price of advertising slots. After the newspaper publicity has gained some traction, we will run TV ads, combining online and offline efforts."

Old Zhang took the stack of newspapers, carefully read the translations, and nodded vigorously: "Good! Leave the newspaper advertising to me!"

He put the newspaper away, pondering in his mind who he should contact to handle these matters.

In this day and age, it is easy to place an advertisement in a newspaper.

Direct contact, no middlemen.

You don't need to find a 4A advertising agency to act as your agent.

The usual practice is for company leaders or marketing personnel to pick up the phone or go directly to the newspaper's advertising department to discuss matters face-to-face.

All intermediate steps have been eliminated.

The most important point is that the review process is easy because there is no "Advertising Law".

Therefore, there are many exaggerated, blunt, and even somewhat "rustic" advertising slogans.

Of course, false advertising is still regulated, but there is a lot of room for commercial hype.

“Oh, right,” Old Zhang remembered something, “the stores in Guomao and Wangfujing that you asked me to keep an eye on are all finished with renovations and stocked with goods.”

"If you're still worried, take some time to go and inspect it yourself. See if you're satisfied. Use this time before the opening to have someone fix it up."

(End of this chapter)