My Realistic Simulation Game

Chapter 153 The Advertising Effect: A Sensation Across the Soviet Union
The advertising effect of CCTV-level programs is astonishing.

In addition to being broadcast once during prime time, it was played three more times during breaks in subsequent TV programs and various galas.

The Soviet Union had a total population of 2.8 million, and the television ownership rate reached 80%.

It's easy to imagine how many people saw the Jeanswest ad that night.

Most importantly, the Orthodox Christmas is not just a one-day event, but an entire Christmas season.

It will last for two weeks starting January 7th, until the end of Epiphany.

It can be said that this was a rare and lively time in the Soviet Union.

At this critical juncture, the Jeanswest brand suddenly came into the view of all Soviets.

What was instantly aroused was the curiosity of ordinary people about this brand, and the desire to buy beautiful things that arose in their hearts.

Especially the brand's clothing style, which is so American.

The immediate reaction was that traders all over the Soviet Union were shocked.

They never thought their goods would sell as well as they do today.

Zhu Dayong is currently in Novosibirsk.

"Brother, Old Joseph is urging us to deliver again. He says his store needs another fifty pieces, no, a hundred."

A short-haired blacksmith spoke anxiously on the phone.

"What happened? Didn't we give him a batch of goods a while ago? Did he distribute them privately?"

Zhu Dayong frowned. This old Joseph was a distributor he had developed in Novosibirsk.

According to the supply provided by Far East Trade, he would usually supply these channel stores every month.

The quantity of clothing is allocated according to the size of the store and the financial resources and needs of the distributors.

In this way, he was able to sell off his goods almost every month and make a fortune.

Moreover, he's not just selling clothing; he's also contacting domestic companies to import other goods.

Use the channels he established in Novosibirsk to test the market reaction.

But this old Joseph is really pushing his luck. Less than three days later, he came to ask him for more goods.

No rules.

"No, brother, it wasn't distributed; it was all sold in his stores."

The man with the buzz cut was standing next to a Slavic woman, holding a phone and watching the looting scene not far away, looking very anxious.

"Old Joseph's place is packed with people right now. The Jeanswest he put up for sale sold out in less than half an hour."

Zhu Dayong wondered if there was something wrong with his ears: "What did you just say? I didn't hear you clearly. It's been less than half an hour, how come?"

The man with the buzz cut shouted into the loudspeaker, "They sold out in less than half an hour! Boss, quickly ask President Qin to get another batch of goods. The market is too hot. It's not just Old Joseph's place. In my area, almost all the stores with Jeanswest are experiencing the same thing."

"No...why?" Zhu Dayong asked, somewhat confused. "Why are Jeanswest suddenly selling so well? What happened?"

"It's Christmas, today is Christmas for the Soviets, and there's also yesterday's advertisement."

"advertise?"

After hanging up the phone, Zhu Dayong still couldn't quite believe it.

Did Jeanswest sell out just because of a TV commercial?
This is not some trinket worth a few dozen rubles.

A pair of Jeanswest jeans had reached a price of 280 rubles, equivalent to almost a month's salary for a Soviet worker.

The Jeanswest leather jacket is even more expensive, costing a full thousand rubles, which is simply unaffordable for ordinary wage earners.

However, even at this price, there are still few buyers and no sellers.

Last month, an average clothing store could only sell about forty pairs of jeans and a dozen or so leather jackets.

But now, after only a few days, they're sold out?
But before he could verify the truth of the matter, his phone at the hotel started ringing incessantly.

Without exception, all of them were sold out and urgently needed restocking.

I was shocked, utterly shocked.

Zhu Dayong quickly got out of bed and immediately went to the train station.

A while ago, he imported a new batch of goods from China, which are still in the warehouse there.

Although the goods imported from Moscow are more expensive, he still has to import goods from Moscow if the warehouse is not stocked enough.

Not only Novosibirsk, Yekaterinburg, Minks, Kiev, Omsk, and Gorky.

All major markets are in dire need of assistance.

The market is booming.

The Christmas frenzy came too quickly and caught everyone off guard.

Even though many distributors had stocked up in advance, they still couldn't keep up with the rate of consumption.

A month's worth of goods were consumed rapidly in just one day.

How can anyone believe this?

In Moscow, this phenomenon is even more pronounced.

Long queues naturally formed outside the entrances of major state-owned department stores.

But the most bustling place was the Jeanswest flagship store that Qin Yuan opened for Elena in Pushkin Square.

This store appeared in the advertisement, so how could Muscovites familiar with Pushkin Square and the McDonald's not recognize its address?

So, early in the morning, a large group of people arrived at the door.

There were people queuing to buy clothes, but surprisingly, there were even more teenagers and white-collar workers taking photos and checking in.

Especially when Elena, the female boss and the real person who acts as the advertising model, appears in the store.

The scene instantly erupted in excitement. Qin Yuan, Chen Jianhua, and the others stood dozens of meters away from the store, watching this spectacle.

"Brother Yuan, it looks like my classmates don't need to boost their popularity anymore."

Chen Jianhua pushed up his glasses, a smile on his face.

Qin Yuan looked at Elena, who was signing autographs for customers in the flagship store, and asked, "Who came up with the idea of ​​making Elena the main character in the advertisement? Why didn't anyone inform me?"

Chen Jianhua quickly raised his hand and waved it: "Brother Yuan, don't ask me about this, I don't know anything about it."

Qin Yuan's gaze fell on Wang Haiyang. As Natasha's boyfriend, it was impossible for him not to know some information from Natasha.

“Brother Yuan, it’s not that we deliberately kept this from you.” Wang Haiyang said with an awkward smile, “Miss Shayike said that you gave her a shop, so she gave you an advertisement in return.”

"Moreover, your advertising plan requires a smart, beautiful, and fashionable white-collar model as the protagonist to maximize the brand image and stimulate consumers' desire to buy."

"No one is more suitable than Miss Shayk."

Hearing this, Qin Yuan didn't know what to say.

Indeed, Elena seemed born for this advertisement; her temperament perfectly matched Qin Yuan's vision for the Jeanswest advertisement.

But she was a swallow!

Such a high profile will cause trouble.

The swallow should stay close to the target and hide under a specific identity, rather than being as high-profile as a celebrity.

In the Soviet Union, becoming a star was not a good thing.

Qin Yuan's gaze fell on the figure inside the shop again, his heart filled with mixed feelings.

Return the favor?
Should we pay it back, or let him owe us more?

Just then, Gangzi rushed up to the group and said, "Brother Yuan, the hotel's phone has been ringing off the hook. Everyone wants to restock."

“Those middlemen on the K3 line, as well as Jianhua’s classmates and alumni like Minks and Keef, all called and said that their markets are booming and they need us to urgently send goods over.”

Qin Yuan calmly withdrew his gaze and said indifferently, "This is the first day of the advertising campaign, and with Christmas also involved, it's not surprising that it has such a sensational effect. After these two weeks, sales will gradually come down."

Gangzi took a breath and asked, "So what do we do now? Should we transfer the goods from the warehouse to them?"

Qin Yuan nodded: "These goods were originally prepared for the Soviet market. Let those middlemen pick them up themselves. You can also talk to them about the car sales agency rights. As for Minsk and Kiev, transport them by truck and rail."

"But that's all there is to it. It's not realistic to bring in another batch of goods from the mainland."

"This month, Guangdong has been operating at full capacity. Fang Minghai has added two production lines, and they are already running in two shifts."

"Moreover, not only do we need to stock up for the Soviet Union, but we also need to store a batch of goods domestically."

Gangzi sighed, "It would be fine if our brand wasn't well-known, but the market is so hot right now, and we can only supply a limited amount of goods. It's such a waste."

Qin Yuan smiled and said, "Let's just consider it a form of scarcity marketing. By satisfying the market all at once, we can make the Soviets think our products are cheap and lower the brand's prestige."

"Maintaining a state of supply falling short of demand is just right."

Qin Yuan knew very well that the Soviet market was limited, not every day was Christmas, and not everyone needed to buy such expensive clothes.

Jeanswest can only exist as a mid-to-high-end luxury brand.

This caused a huge reaction in the Soviet Union.

Then, taking advantage of this trend, they gave back to the domestic market.

By shifting from export to domestic sales, the domestic market can be fully opened up.

For Qin Yuan, this is the real big market!

"Let's go back first."

Qin Yuan glanced at the commotion at the Jeanswest flagship store and knew that the situation was largely settled.

When reports from the Soviet side began to emerge.

He simply copied and pasted these newspapers, photos, and advertisements back to China, without altering them.

The goal was to generate a wave of concentrated media coverage domestically, bombarding the country with news of Jeanswest's successful overseas expansion and entry into the Soviet Union and Eastern Europe markets.

In the 1990s, or rather ever since, there has been a prevailing notion that foreign monks are better at chanting scriptures.

However, no brand has ever not only broken through national borders but also gained recognition in overseas markets.

Once such a brand is promoted, it will inevitably arouse great curiosity among domestic consumers.

In addition, there is appropriate marketing and a well-established distribution channel.

Jeanswest, just wait to make money.

"Gangzi, go to the shop and tell Elena that we'll leave promptly at one o'clock this afternoon. I'm taking her back to China!"

Qin Yuan gave the order and then turned to walk back.

Upon hearing this, Gangzi immediately beamed with joy: "Haha, great! The old folks are all looking forward to Brother Yuan bringing a wife home!"

They could all see that Elena had a good impression of Qin Yuan, and it was a very special one at that.

According to Binzi, the two of them had a long talk that lasted all night.

Gangzi and the others already consider Elena to be their sister-in-law.

Qin Yuan didn't explain either. He couldn't very well say that they were just having a chat and openly revealed that Elena was a spy sent by a secret Soviet agency!

He recalled that when the Soviet Union collapsed, this secret agency remained neutral, watching the behemoth crumble.

Ultimately, this organization, considered a remnant of the Soviet era, was completely eliminated and dissolved.

The organization was dissolved, and its members were left without anyone to care about them.

Some people even rise to the top because of this!
Where is this person now?

Qin Yuan gazed in the direction of St. Petersburg, lost in thought.
(End of this chapter)