My Realistic Simulation Game

Chapter 122 You dare to look down on Qin Yuan?

Wu Zhenghong

Upon hearing this name, Qin Yuan immediately ordered his men to begin their operation.

It mainly consists of two parts.

First, keep an eye on the renovation of the Guomao shopping mall.

The renovation of shops in the China World Trade Center costs at least $500 per square meter, and even with stacking, it can reach $800 per square meter.

Two hundred square meters would cost between $100,000 and $160,000.

At this point in time, calling it an astronomical price wouldn't be an exaggeration.

But Qin Yuan didn't feel anything, because he was mentally prepared for this.

Moreover, the income from the Soviet Union was more than enough to support the expansion of the inland market and the establishment of the brand.

However, due to the special nature of the Guomao Shopping Mall, the renovation was required to be carried out by a foreign-related renovation company. Therefore, Qin Yuan only needed to pay the money and submit a design plan that met the approval standards.

The details of the project will be overseen and followed up by the staff from the China World Trade Center.

That saved him a lot of trouble.

The second thing is to find a flagship store that is open to the general public!
The China World Trade Center is an "international window" and a beacon for establishing a high-end image, but its reach is limited.

To truly establish a brand and achieve national influence, a two-pronged approach is necessary!
While establishing a high-end image in the China World Trade Center, we also need a window that reaches a wider range of consumers and has a strong customer flow and influence!

This window is the cornerstone for brands to reach the public, achieve explosive sales growth, and establish their status as national brands!

Qin Yuan already knew its location clearly—Wangfujing Department Store!

This is the most prosperous commercial heart of Yanjing and even the whole country, with a huge daily flow of customers. It is a prime location that is truly accessible to the general public!

Opening a flagship store here will allow the "Jeanswest" brand image and products to reach the widest range of consumers directly!
Almost at the same time Qin Yuan received the confirmation from the China World Trade Center, an explosive piece of news quickly spread within a specific circle in Yanjing:
For the first time ever, the China World Trade Center granted a permit to a Chinese brand, Jeanswest, for a prime street-facing location on the first floor!
This news was like a boulder thrown into a calm lake, creating ripples.

Beijing is not a large city, and the number of people in the circle who can receive this message is not large.

As it happened, Zhou Tianhao, who ranked fourth on the wealth list and could see the three monsters ahead of him just by looking up, noticed this news.

Because his Scitech Shopping Center is located diagonally opposite the China World Trade Center.

The two giant shopping malls, both targeting the international high-end market, are located on Jianguomenwai Street, facing each other across the street.

Jeanswest

"Qin Yuan."

Zhou Tianhao pushed up his glasses, his eyes gleaming.

"President Zhou, in my opinion, Qin Yuan is just arrogant and ignorant."

Standing respectfully in front of Zhou Tianhao was a very young-looking person, also an elite who had studied abroad.

He was utterly disdainful of this so-called domestic brand: "The rent and renovation costs at the China World Trade Center all have to be paid in US dollars. How much foreign exchange does he have? Can he afford to cover these expenses?"

"As for domestic brands, this store will most likely close down within two months."

Wu Zhenghong from the International Trade Center also studied abroad, right?

"Doesn't he realize how badly it would affect the image of the entire high-end commercial district if its mall stores frequently changed or even closed down shortly after opening? It's practically ruining the reputation of the China World Trade Center itself!"

Zhou Tianhao looked at him expressionlessly: "So, you're saying this Jeanswest business can't succeed?"

“It’s definitely not going to work.” The returned overseas elite said with certainty: “Jeanswest, Levi’s, they’re just riding on other people’s coattails from the brand name alone. I’ve never heard of this brand abroad.”

"Moreover, to be honest, the quality and design of domestic products are far behind those of foreign products. This is not a brand issue, but a comprehensive gap from the source of production to quality control."

"This Qin Yuan, I think he's just burning money, his brain is full of water!"

"I don't think so."

Zhou Tianhao finally spoke, his voice steady and carrying the insight of someone who had been in the business world for a long time.

He sat on the sofa with an air of nonchalance, gently swirling the red wine in his glass.

"I think Qin Yuan is quite clever!"

His assessment clearly surprised the overseas-educated elite sitting opposite him. "Mr. Zhou, what...what's your basis for this?"

He asked cautiously.

"in accordance with?"

Zhou Tianhao chuckled and tossed the information he had gathered about Qin Yuan onto the person in front of him.

"The guy you look down on was just a scoundrel who fought and killed people on East Chang'an Street, looked after places, and ran a street stall just two or three months ago."

"Now, their business has crossed the ocean and is generating tens of millions in revenue every month along the K3 line."

"You think you're worthy of looking down on others?"

The returned overseas elite picked up the documents in front of him and flipped through them page by page, recounting his past in Beijing.

Then came his first experience as a middleman, followed by his second trip to Moscow, where he revived kvass, the national beverage of the Soviet Union.

Then to Shenzhen.

He was stunned and exclaimed, "He's the one who broke the case of the Wilderness Case in Shenzhen?"

Qin Yuan left many traces in Shenzhen, although Fang Minghai and Li Yuanchao kept it a secret.

However, if someone is determined to investigate, they can still find some clues.

For some, these are merely shadows, insufficient to serve as evidence.

But for Zhou Tianhao...

If there are traces, then we've caught them in the act.

"Rather than saying he exposed it, it's more accurate to say that he orchestrated it all."

Zhou Tianhao's gaze turned icy: "Such a person, with such precise control over market rules, public opinion, and people's hearts, has once again produced a powerful and influential figure in Yanjing!"

His gaze, peering through the enormous floor-to-ceiling windows, fell upon the brightly lit and imposing China World Trade Center not far away.

"As long as the Jeanswest store opens on the first floor of the China World Trade Center, it can leverage the 'foreign-style halo' of the China World Trade Center to instantly break into the entire Beijing market, and even the entire northern market!"

"This is politically correct, and it's the kind of news that mainstream media are scrambling to report: 'National brands are rising on the international stage'!"

"What are tens of thousands of dollars in rent? This is a grand strategy of exchanging short-term rental costs for long-term brand assets, and it is also a key move to anchor the core business district of future luxury goods."

“Zhou Boyu, learn from this. This is what your dad wants you to learn.”

Holding the heavy document, Zhou Boyu listened to his uncle, who wasn't much older than him, scolding him. For the first time, he felt his own shallowness and arrogance, and his face burned with embarrassment.

"Alright, here's a task for you."

Zhou Tianhao looked at him impatiently and said, "Qin Yuan's store in Guomao is just a signboard. He will definitely open more branches and look for opportunities in the market."

"Go and make some efforts to bring a Jeanswest branch to our Scitech Plaza."

"Only by observing its operation up close can you see it clearly."

Zhou Boyu was no fool, and immediately understood Zhou Tianhao's intention.

"Uncle, do you mean that Jeanswest will have even bigger moves in the future?"

"I said, use my job title at the company!"

Zhou Tianhao's gaze was deep as he coldly said, "Do you know how much cargo Qin Yuan loaded onto the K3 train currently parked at Yanjing Railway Station?"

How much...?

"Two batches, totaling a full eighty tons."

Upon hearing this number, Zhou Boyu gasped, instantly understanding Zhou Tianhao's meaning.

Qin Yuan's goal is far more than just that small high-end market in the China World Trade Center!

He intended to use a massive amount of goods to completely flood the Soviet market via the K3 artery!

(End of this chapter)