Huayu: A Commercial Director

Chapter 255 Secret Launch
After leaving Hunan, we will continue to promote the film in various places, including Yunnan. There are many places to promote it, and while box office revenue is one thing, we must make our attitude clear and positive.

However, the movie contains a lot of gore, so minors should not watch it.

Some girls are unwilling to go; the vast majority of those who do go are men.

The box office performance has been good and should surpass that of "Taking Tiger Mountain by Strategy".

The National Day holiday has ended, but the promotional campaign continues. Movie box office revenue has gradually decreased. The highest box office reached over 400 million yuan, and the lowest was 300 million yuan. After the holiday, the box office was only slightly over 200 million yuan. Almost all movie box office revenue has been halved.

"Operation Northern Myanmar" has been showing for ten days and still maintains 40% of the screenings. While other movies have had their screenings cut, this movie is the only one that has not been cut.

The National Day holiday is over, and out of the total box office of around 2 million yuan, there are still 6312 million yuan left, accounting for 35% of the total box office.

The advantages of patriotic films are becoming apparent: stable screening schedules and the availability of private screenings ensure that box office revenue is not expected to be too bad.

Other film companies didn't dare say anything either; booking out entire theaters is normal.

With a cumulative box office of 15.8 billion yuan in ten days, breaking the 2 billion yuan mark shouldn't be a problem if they work hard.

Forget about a postponement. Chen Shouzhe applied, but the Film Bureau didn't approve it because they had already given him other forms of support. Chen Shouzhe had no choice but to give up.

Actually, it's the pressure from other film companies. Wu Jing's film has already been delayed. If the films produced by Zhuyi Film Studio are delayed again, how will other film companies survive?

Despite numerous applications from various production companies, the Film Bureau still refused to grant an extension for this film.

After returning to the capital from the publicity campaign, Chen Shouzhe hadn't even had a chance to act when Zhang Hongsheng called to inform him that he didn't need to apply anymore, saving him a wasted trip.

The film will end its run on October 27th as scheduled, and all screenings will be completed. After that, the number of screenings will be maintained at a certain ratio, which can be considered as compensation for the film.

The theaters naturally listened to the higher-ups' opinions, and besides, there weren't many movies coming out, although there were foreign films being released.

If your own film market is not doing well, you can't blame others for being too strong.

It's time to start preparing for the promotion of the next movie, "The Ancient City of Jingjue in Urshan," which will be released on December 23rd. December 25th is Christmas Day in the West, which means the Lunar New Year film season is about to begin.

Also releasing in December is Feng Xiaogang's "Fang Hua," which was pulled from theaters during the National Day holiday. There will be overlap in release dates, so it's estimated that they'll really go head-to-head with each other.

The two companies are bitter rivals, having been entangled for seven years during the Lunar New Year film season.

Upon returning to the capital, Chen Shouzhe naturally went to the horse farm to play with his children. The horse farm became lively again, with a constant stream of people coming to the door. Some even brought notebooks to the horse farm to find Chen Shouzhe, hoping that he would take a look at the notebooks and invest in them.

Chen Shouzhe did not refuse these people, but told them to submit their scripts to Shouzhe Pictures through the company's channels. If they passed the review, they would naturally enter Chen Shouzhe's office.

Unfortunately, although he has submitted many proposals over the years, few have been worthy of his investment.

He was too lazy to even make any changes; it was a complete mess.

"Dad, Mom is here."

Chen Shou was riding his horse for a stroll when the little girl ran over, startling him so much that he quickly stopped. Luckily, there were other people watching and they quickly pulled her back.

"Be careful, you scared me to death." Chen Shou dared not continue riding, so he had someone pull the reins, dismounted, and went over to pick up the little one.

“I’m outside, I’m not that stupid,” the little girl pouted.

"I understand, you're very smart." Chen Shou nodded, her proud nose pointing upwards.

Yang Mi is here. Her company is going public tomorrow, so she's probably here for the company's sake.

"Mommy," the little girl called sweetly, but she didn't go over; instead, she continued to hug Chen Shou.

Compared to Yang Mi, she clung more to Chen Shou. Of course, if her master and mistress were here, she would actually prefer to be with the old couple, since they had raised her from a young age. "Caiyu, Mommy, hug me." Yang Mi hadn't seen her daughter for a while and called out with open arms.

Chen Shouzhe walked up and handed his daughter over, and only then did Chen Caiyu agree to hug her mother.

After all, in her mind, her mother was very busy and only came to see her once in a long while, and each time she stayed for a short time.

"The company is going public tomorrow, are you free?" Yang Mi asked Chen Shou while holding her child.

Where will it be listed?

"The New Third Board".

"Okay, I'll go take a look then."

Yang Mi breathed a sigh of relief. She had come to the horse farm in person because she was afraid that Chen Shouzhe would disagree. She was holding her daughter in her arms now.

I breathed a sigh of relief and was finally able to spend a day with my daughter, taking her around the horse farm and even doing her hair up.

Chen Shouzhe naturally hoped that his daughter would have a complete childhood with her parents by her side.

Sometimes he would also hope that Yang Mi would spend more time with the children, or take the children to their maternal grandparents' house.

Yang Mi spent the night at the horse farm that day. It was the first time Chen Caiyu slept with her parents. She sat between them, hugging her little doll, listening to Chen Shou's story, and falling asleep with a smile.

Yang Mi left early the next day to prepare.

The National Equities Exchange and Quotations (NEEQ) is listed on the Beijing Stock Exchange, so you don't have to travel too far.

Yang Mi originally wanted to list on the Shenzhen Stock Exchange, but was blocked from doing so, so he finally chose to list on the New Third Board.

The listing time was 9:30 a.m., but Chen got up at 8 a.m., accompanied his daughter to brush her teeth, wash her face and eat breakfast, and then leisurely arrived at the Capital Stock Exchange.

Today, Secret Films is going public, which has attracted a lot of media. Yang Mi stood on the stage in high spirits.

Today she was wearing a white suit with a red ribbon around her neck, and she was accompanied by other shareholders.

Chen Shouzhe came over dressed in casual clothes, and many people greeted him when they saw him.

Yang Mi's company is affiliated with his company and is now listed on the stock exchange. However, in the eyes of outsiders, Chen Shouzhe is Yang Mi's backer. According to the prospectus, Chen Shouzhe's shareholding has decreased from 50% at the beginning to 15% after multiple rounds of financing. After the listing, it will be further diluted and converted into cash.

Yang Mi's shareholding remains at 30%, making her the largest shareholder. The remaining shares are held by companies such as Tencent and Enlight Media. Dilraba, who is also a shareholder, was also present at the event.

Many celebrities and artists came to the scene to show their support. When they saw Chen Shouzhe arrive, they immediately surrounded him, as did the other shareholder representatives.

"You're not late, are you?" Chen Shou asked.

“Just right,” Yang Mi nodded.

"This is my first time seeing a company go public, you don't need to worry about me." Chen Shou waved his hand. He was just here to watch the excitement, after all, his company didn't plan to go public.

Ten million shares will be issued at 60 yuan per share, totaling 6 million yuan. The company's valuation is 30 billion yuan, and 20% of the shares will be issued.

It's normal for a media company to be valued at 30 billion. If it were a film company, it would definitely be worth more. After all, Yang Mi's company mainly deals with film production and artist contracts. It went public thanks to the popularity of its films. With two A-list actresses and other income, the company's revenue in the first three quarters has exceeded 4 million.

After opening, the stock rose well, and by the close of trading in the afternoon, the final increase was 37%, with the price per share increasing by 22.2, and the company's market value reaching 44.1 billion. Chen Shouzhe held 15% of the shares, making his net worth 6.615 million.

(End of this chapter)