The longest river

Chapter 82 No one understands advertising effectiveness better than him
It's unbelievable that cars appeared at the slam dunk contest.

Moreover, if it weren't for the fact that the Spurs' home arena is a multi-purpose stadium with a large player tunnel, it wouldn't be able to get in.

Amidst the excited and curious gazes of the fans, the car slowly drove up to the area beneath the basketball hoop.

At that moment, the commotion turned into cheers, because even before Yang Shuai started dunking, all the spectators had already guessed what he was going to do.

Leaping over a car sounds like such a crazy thing in this day and age, so crazy that perhaps only when a high school student like Yang Shuai does such a thing does it feel a little real.

Albert was completely stunned.

The reason he said those things earlier was because dunking from the free-throw line is the pinnacle of dunking in this era.

However, Yang Shuai's approach now is not to break through this ceiling, but to directly build a new stage.

Moreover, this unprecedented approach precisely addresses the root cause of why the Slam Dunk Contest is becoming increasingly lackluster: a lack of originality.

"This is the Hansen we know; he always manages to do the unbelievable things when we think it's impossible." Ernie Johnson couldn't help but laugh.

This year's All-Star Game will go down in history because of Yang Shuai's series of actions.

After the car stopped, the driver opened the sunroof, climbed out, and sat down.

When his image appeared on the big screen, a deafening roar of cheers erupted from the audience.

Because that person is Robertson!

The former star player of the Spurs has now returned to the arena where he once played in a different way.

Even before Yang Shuai's dunk began, the audience's emotions were already at their peak.

It was at this moment that Yang Shuai put his right hand to his ear and made a listening gesture again.

This amused not only Ernie Johnson in the commentary booth, but also Michael Jordan in the front row.

What many people don't know is that Jordan is the NBA's greatest superstar at entertaining audiences; he always knew what fans wanted to see most.

And now, Yang Shuai is doing the same thing on the court.

When the cheers reached their peak, Yang Shuai gestured to Robertson under the basket, and Robertson returned the gesture to indicate that he was ready.

Then, Yang Shuai took a deep breath and started running.

He sprinted toward the basket, his steps quick but not hurried.

After entering the free throw line, he began to slow down, and then took off when he was still half a meter away from the hood of the car.

As he took off, Robertson had already tossed the ball into the air above the basket.

A perfectly timed pass.

Yang Shuai caught the ball in mid-air, gliding his hands as he slammed it heavily into the basket.

"Oh!"

The basketball was slammed into the hoop.

Yang Shuai swung around the rim once due to inertia, and then stood steadily on the hood.

Yang Shuai, you did it!

The scene had completely descended into madness, with many fans holding their heads in disbelief and staring wide-eyed.

The visual impact of this scene is absolutely explosive.

Even though it would have been just an ordinary alley-oop dunk if the car had been moved, the car was still there!

Because of its location, players experience significant psychological pressure when dunking, worrying that if they jump too late, their knees might collide with the car and get injured, or if they jump too early, they might fall on the hood and get injured.

Yang Shuai completed it, and did so successfully and perfectly in one go.

The judges then revealed their scores.

Yang Shuai scored 50 points and won the 1995 Slam Dunk Contest!

"Hansen had 99 ways to fail, but he found the one way to win."

Ernie Johnson seemed quite fascinated by Yang Shuai at that moment.

How could anyone not like a high school student like that?
"Positive energy from Michael Jordan +1314".

"Positive energy from Charles Barkley +788".

"Positive energy from Patrick Ewing +712".

"Positive energy from Grant Hill +708".

……

Just then, a series of system notifications sounded in Yang Shuai's mind.

His dunk not only captivated the audience, but also impressed the All-Stars.

"Iceman" Gervin presented Yang Shuai with the slam dunk contest championship trophy.

When handing the trophy to Yang Shuai, the Spurs legend said something profound to him:
"You saved the Slam Dunk Contest."

This brief comment is worth a thousand words.

After today's game, many people will probably be looking for the video of this dunk contest.

No, it's the entire day's recording.

Yang Shuai saved more than just the dunk contest today.

On the second day of All-Star Weekend, he was the most dazzling person in the arena.

After the awards ceremony, Yang Shuai didn't leave the stadium immediately. Instead, holding a trophy in each hand, she sat on the hood of a car for reporters to take photos. At that moment, the Ford staff behind the car were grinning from ear to ear.

It's no exaggeration to say that Yang Shuai's actions have already recouped all the endorsement fees they paid him.

After the photos were taken, Yang Shuai was guided by staff to attend a press conference.

When Yang Shuai arrived at the press conference, he saw Sprite on the table, sat down, picked it up and drank it immediately, and then earnestly told the reporters, "It's delicious."

This scene amused all the reporters in the audience.

Yang Shuai's actions were very high school level, but they were still very effective.

He might really be an advertising genius.

How did you come up with the idea of ​​a car that leaps over other vehicles?

This was the issue that reporters were most concerned about at that moment.

Why? Of course, it's because "White Beast" Griffin did that in the Slam Dunk Contest!
Of course, Griffin hadn't even started elementary school yet, so naturally no one would recognize him.

"I thought of it while I was taking a shower. I was humming a song when an idea suddenly popped into my head uncontrollably. That's probably what inspiration is."

Yang Shuai is also quite adept at making things up.

This amused the reporters below again, as it perfectly matched their impression of Yang Shuai.

High school students are at an age where their imaginations run wild.

Are you worried about getting injured? Is the team worried about you getting injured?

In a sense, Yang Shuai's actions were already dangerous and borderline a breach of contract.

"Yes, Mr. Walsh was a little worried, but after watching my rehearsal, he had no objections. I did it too easily."

Yang Shuai's words once again made the reporters burst into laughter.

Most players who come out of the American college basketball system receive professional training on how to handle interviews with reporters.

Those sales pitches can avoid a lot of unnecessary trouble, but they get boring after a while.

Yang Shuai, on the other hand, is completely different. He really says what he thinks, and that uniqueness makes reporters like him.

After all, sincerity is the ultimate weapon.

Will you continue to participate in the Three-Point Contest and Slam Dunk Contest next year to try and defend your title?

The reporters continued to ask questions.

"No, I won't participate anymore."

Yang Shuai's answer was still very direct.

The term "All-Star Worker" sounds interesting, but it's really exhausting.

On the same day, after the individual competition ended, Yang Shuai once again appeared in major media outlets and newspapers, this time on the front page.

It's worth noting that since the NBA established the Three-Point Contest and Slam Dunk Contest, no player has ever won both of these events simultaneously.

Yang Shuai was the first.

She will most likely be the only one.

Moreover, it wasn't just the media; even the NBA's official website featured this news on its homepage.

Yang Shuai's way of winning these two championships was full of talking points; as Gervin said, he saved both events.

On that very day, sales of the sneakers, Ford Mustang cars, and Sprite beverages endorsed by Yang Shuai skyrocketed, and some people even started searching for information about BYD.

Vaccaro initially only wanted Yang Shuai to use this opportunity to promote his exclusive colorway sneakers, but Yang Shuai's move directly benefited his sponsors.

Suddenly, Fisher started receiving a lot more phone calls.

The final day of All-Star Weekend is also when the main game takes place.

On this day, the curtain on the second floor was drawn back, and all 65,000 seats in the stadium were filled with fans.

The densely packed scene, stretching as far as the eye could see, was awe-inspiring to Yang Shuai.

He won an MVP award and two championships at this year's All-Star Weekend, and even gained nearly 1 points, making it a very successful year.

The only regret is that I didn't get to appear on such a big stage.

He will not participate in individual events next year, but he will try his best to qualify for the main competition.

The All-Star Game is different from the Rising Stars Challenge; it's basically an exhibition game.

Although this exhibition match was much more entertaining than the completely unguarded matches Yang Shuai had seen before his time travel, the All-Stars wouldn't risk injury by actually fighting.

David Robinson, playing at home, took the most shots for the Western Conference, but given the East's dominance over the West, the Western Conference was clearly weaker than the Eastern Conference.

The East team ultimately defeated the West team 129-118 to secure the victory.

The result of the game was as expected, but when the MVP trophy was awarded, a commotion broke out in the arena.

Even Yang Shuai was shocked.

东部队今晚发挥最好的是奥尼尔，他全场比赛得到25分10板1助攻，但是获得AMVP的却不是他，而是得到20分4板1助攻的乔丹。

From the league's perspective, Jordan's return boosted the NBA's commercial value, making it justifiable to award him even more honors.

However, this method of forcing it in is rather rigid.

Yang Shuai could sense that Jordan's commercial value to the NBA was unparalleled, and to defeat him, it would take more than just defeating him.

　The car brand endorsed by the main character was changed to Ford Mustang.
　　
　
(End of this chapter)