The only sun in Huayu

The premiere and celebration banquet were back-to-back, and by the time Shen Shandeng and Da Mimi got home, it was already past 1 a.m.

Da Mimi showed no signs of fatigue; on the contrary, she looked delighted.

She stood in the entryway, her back to Shen Shandeng, asking him to help her undo the intricate clasps on the back of her dress.

"Today, Mr. Han asked me if I was busy with my studies. We talked about his daughter and he encouraged us to get to know each other better. I feel like he really treats me like a junior."

Da Mimi's voice was light and cheerful, with a hint of smugness.

"And Mr. Chen Daoming was also very polite to me. It's funny to think about it, I'm still a small-time actor."

She turned around, her eyes sparkling.

Now, thanks to Shen Shandeng's influence, she can chat and laugh freely in the highest echelons of this circle.

This pleased her immensely.

However, along with the joy, there was also a sense of helplessness.

The man beside her was becoming increasingly talented and powerful, but his ability to attract women was also rising accordingly.

Seeing Shen Shandeng take off his coat and sit on the sofa, engrossed in reading a few pages of paper, Da Mimi leaned over.

At first glance, it appeared to be a resume, and the photo showed a pretty woman.

Her heart skipped a beat. She casually sat down next to him and asked in a low voice, "Who is this? Why are you so engrossed in watching this in the middle of the night?"

"One of the company's employees had a very impressive performance at today's press conference."

Shen Shandeng didn't look up and gave a casual reply.

He was looking at the detailed resume of Lin Yueru that Ma Youde had just given him.

Upon closer inspection, Shen Shandeng realized that almost every step of this person's career path had precisely coincided with a key juncture in the company's development.

In short, we followed closely in his footsteps.

Initially, she only participated in the publicity and distribution of "The Supervisor".

At that time, the main promotion was done through lighting, and she was one of the collaborators with the cinema chain who worked with the project, serving as a basic publicity and promotion officer.

At that time, she had already shown some unusual ideas.

Shen Shandeng vaguely remembers that at the time, several cities did try to create small-scale promotional activities that combined the local ancient city features, which should have been her idea.

It was just beginning to take shape and was not yet large in scale.

Later, he criticized "Lust, Caution," saying, "You take it off the screen, I'll put it on screen," which immediately drew all the attention.

The methods employed were extremely heretical, and the publicity surrounding them was astonishing.

It completely overshadowed her promotional strategy.

Before joining Shandeng Culture, Lin Yueru worked at Huaxia United Cinemas, where she rose from cinema manager in a second-tier city in East China to regional manager in Shanghai in four years.

He manages five to eight cinemas and is very knowledgeable about film scheduling, local marketing, and market promotion.

After the success of "The Supervisor", she clearly saw the potential of Shandeng Culture and decisively switched jobs to become a veteran in the marketing department, second only to Ma Youde in seniority.

Later, the company was reorganized and renamed Dengfeng Pictures, and she was naturally promoted to head of the marketing department.

Shen Shandeng pondered that Lin Yueru's family must have some connections, having accumulated some connections within the cinema system.

However, for Peak Pictures, which now aims to expand nationwide, these local connections are not the deciding factor.

What he truly valued was the growth potential she demonstrated in her marketing and promotion strategies.

When it came to the "Jiajing" project, her proposed "battle between two kings" and "linkage of ancient cities" were clearly more mature and systematic.

In particular, the activities that were tied to historical and cultural landmarks were done in a more in-depth and detailed manner than Shen Shandeng had anticipated.

After reading the resume, Shen Shandeng felt quite relieved.

His rise to prominence has changed not only the fates of his core associates such as Ma Youde, Zhou Qifeng, and Wu Jing.

As a result, people like Lin Yueru, who were originally following the established order in the industry, also found a stage where they could better showcase their talents and embarked on completely different life trajectories.

At the same time, the fact that key personnel like Lin Yueru have grown step by step along with the company's expansion is itself an excellent sign.

This shows that his company has begun to attract and cultivate high-quality talent, forming a virtuous cycle.

He couldn't help but glance at Yang Mi.

People like Lin Yueru, who can genuinely contribute to his career, are the ones who can truly help his career flourish.

In comparison, other entanglements are, to some extent, a form of drain.

Shen Shandeng wanted to cultivate his character and temperament.

I feel like I've been a bit too indulgent before, and it's not very interesting anymore.

Da Mimi noticed his eyes were wandering.

She reached out and nudged him.

"Stop looking! It's so late! Go take a shower and go to bed!"

at the same time.

The promotional battle for the Lunar New Year film season has already begun.

The meeting room of Huayi Brothers was brightly lit, but the atmosphere was far from relaxed.

Looking at the data report in front of him, Wang Zhongjun frowned slightly and said to his younger brother Wang Zhonglei and distribution manager Geng Yuejin, "You've all seen the results of the roadshow model that Shen Shandeng started."

"After the film was released, the main creators of the film went to local cinemas to meet with the audience face to face, which was indeed helpful in boosting screenings and word-of-mouth."

"We also need to get things moving after 'If You Are the One' is released."

Wang Zhonglei didn't respond immediately, but turned his gaze to Geng Yuejin.

Geng Yuejin said, "President Wang, it's easy to talk to Uncle Ge. The main problem is Shu Qi. It's rare for stars from Hong Kong and Taiwan to do this."

“Their contracts usually only cover some promotional activities before the film is released. They probably won’t agree to travel to so many cities after the film is released.”

Wang Zhongjun said, "Just because it didn't happen before doesn't mean it can't happen in the future."

"Rules are made by people. Go talk to Guo Fu and ask him to do some persuasion so that we can definitely reach an agreement."

The "Guo Fu" he mentioned is Chen Guo Fu, who, thanks to his extensive network, serves as the head of Huayi Films. Although Huayi and Shen Shandeng are currently collaborating, and Shen Shandeng has become one of Huayi's shareholders, they still have to compete where necessary.

Wang Zhongjun felt he couldn't wait any longer and had to get the company listed as soon as possible.

In two years, Huayi's first-mover advantage will be overtaken by Dengfeng Pictures.

With Shen Shandeng now leading the charge into the Lunar New Year film season with "Jiajing," Wang Zhongjun must ensure Huayi's status as the "King of Lunar New Year Films" and defend Feng Xiaogang's prestigious brand.

In the past, Hong Kong and Taiwanese stars were arrogant and had very limited schedules, so they were rarely willing to spend time promoting their films after they were released.

But now and then.

With Shen Shandeng's meteoric rise, films like "The Eunuch" and "Lost in Thailand" proved market acceptance.

"Assembly" also featured mainland actors in leading roles, while "Painted Skin" showcased the powerful appeal of Zhou Xun, Chen Kun, and others.

Whether it's competitors or their own projects, they're all proving that the mainland market no longer blindly follows the lead of Hong Kong and Taiwanese celebrities.

Wang Zhongjun was never one to swallow his pride. Now that Huayi's attempt to list on the main board has failed, it has no choice but to switch to the Growth Enterprise Market. With huge financial pressure, it no longer wants to indulge those arrogant Hong Kong artists!
The monopoly on the Lunar New Year film season is one of Huayi's lifelines, and it must not be lost!

If anyone dares to give him a hard time right now, he'll make sure they know that Huayi's success today isn't just due to luck!

Wang Zhonglei and Geng Yuejin both sensed Wang Zhongjun's determination and the pressure he was under.

After he left the meeting room, the two exchanged a glance.

In later generations, Hong Kong and Taiwanese stars have all acted incredibly "down-to-earth" and even used marketing tactics to belittle mainland stars, but at this particular juncture, they are all putting on airs.

"Yuejin, what do you think about this?" Wang Zhonglei asked, rubbing his temples.

Geng Yuejin sighed: "President Wang is very determined, and the roadshow has indeed proven to be effective."

"Director Feng's films have a strong foothold in the northern market, but they are regional. If Shu Qi is willing to visit cinemas in key southern markets like Shanghai and Shenzhen, it will definitely be of great benefit to the overall box office."

He was also under a lot of pressure. Shen Shandeng's rise was not only due to the success of his works, but also raised the industry's awareness and standards for film promotion and distribution.

Marketing strategies like those used in "The Eunuch" are now almost a must-learn course for major film and television companies.

On January 25, 2007, the "Supervisor" held a project launch meeting.

On February 7th, the news of Fan Bingbing joining the team was announced.

On February 23, it was announced that Chen Hao had joined the team.

On February 25th, the eighth day of the Lunar New Year, it was officially announced that Huang Xiaoming had joined the company.

On March 3, just before the Lantern Festival, Chen Kun, who had been rumored to be joining the cast of "The Eunuch," was officially announced to play the male lead.

After the Lantern Festival, the production team of "The Eunuch" conducted casting for non-main actors, proclaiming "rejection of unspoken rules" and inviting college students to supervise the process.

In early March, Chen Kun joined the training group first.

On March 6, after the Lantern Festival, casting for other roles will be held.

On March 23, the first batch of stills were released. Chen Kun was announced as the lead actor, confirming his participation in the series and completing the casting process for "The Eunuch."

Scattered stills will be released in April; stay tuned.

The opening ceremony was held on May 5th.

Filming wrapped on July 15th.

On July 26, "Bare Face" was released and became an instant hit.

On August 10th, behind-the-scenes footage and posters were released.

On August 20, a teaser trailer was released.

On September 9th, a powerful article calmed the storm.

On October 10th, the promotional music video "The Lone Warrior" was released, announcing a rescheduled release date of November 9th. This is part of the "cultural event" celebrating "Lust, Caution."

On October 18, a director's special feature was released.

On October 22nd, a kung fu special was released, showcasing the Hidden Scale Sword and Embroidered Spring Blade. Python-patterned and flying fish-patterned suits were also revealed.

On October 28, the game "The Imperial Guardian" released special effects for firearms.

The entire publicity and distribution process for "The Eunuch" was carried out seamlessly, and this only includes the period before the film's release, excluding the premiere and subsequent events.

Go ahead and learn, there's no end to it.

With no other option, Wang Zhonglei and Geng Yuejin had to turn to Chen Guofu and pass on the pressure verbatim.

After listening, Chen Guofu was filled with emotion.

Shen Shandeng was like a catfish that had plunged into a pond. His actions subtly changed the industry rules and tacit understandings that had been in place for years, forcing everyone to adjust their pace accordingly.

He contacted Shu Qi's team to communicate.

As expected, the other party expressed their difficulty on the grounds that the contract did not stipulate this.

Chen Guofu had no choice but to be frank, earnestly advising, "This is not only my idea, but also the tone personally set by the Great King. I know this is beyond the original plan, but it's best to cooperate."

He didn't specify what the consequences of refusing might be, but his words conveyed a sense of gravity.

Shu Qi's team noticed the shift in public opinion.

After much deliberation, they finally relented and agreed to cooperate with the additional roadshow arrangements.

After hanging up the phone, Chen Guofu looked out the window at the night view of Beijing and let out a soft breath.

The industry is changing so fast that he feels he can't keep up.

12 month 10 day.

On the eve of the release of "Jiajing", Shen Shandeng, who was focused on the final preparations for "14 Blades", called Ma Youde into his office and asked, "As for 'Ip Man', there haven't been any overly aggressive publicity activities, have there?"

Upon hearing this, Ma Youde looked somewhat puzzled.

Boss, you actually rose to fame by stepping on "Lust, Caution." The video of you pointing your finger at the director and demanding an apology can still be found online.

Who in this industry doesn't know you're not someone to mess with?

They're lucky they're not worried about you bullying them. (End of Chapter)