The only sun in Huayu

Chapter 129 The Rise of the Chinese Entertainment Industry! (44)

Chai Jing felt a surge of powerlessness and frustration.

She suddenly realized how incredibly naive her previous thoughts had been.

The series of precise and ruthless marketing tactics employed by "The Supervisor" have already proven that it is backed by an extremely professional team.

Shen Shandeng himself is by no means a simple director; his understanding and application of communication techniques are frighteningly profound.

In this face-to-face confrontation, whose territory is it really on?
Recording was stopped.

The studio lights dimmed temporarily, and the production manager came forward to politely apologize to Shen Shandeng.

There was no way around it; the opponent was too strong, and without post-production processing, this segment simply couldn't be broadcast.

Shen Shandeng leaned back in his chair, his gaze sweeping over the production crew who were talking in hushed tones not far away.

In his view, Chai Jing at this time was still seven parts monk and three parts demon, and had not yet reached the point of being completely undisguised as she would later.

More often than not, they are influenced by the culture of their circles, going with the flow. They possess the standard professional skills of media professionals, but also carry the unavoidable biases of this group.

Of course, if such a stance goes beyond the mainstream and is exposed to the light of day, its sinister and monstrous nature will have nowhere to hide.

Shen Shandeng inadvertently used dog training methods.

It must be admitted that Shen Shandeng did change somewhat after the great success of "The Eunuch".

To put it nicely, they were full of fighting spirit; to put it bluntly, they were a bit arrogant, especially after their encounter with Mark Müller.

Otherwise, he wouldn't have tormented Fan Bingbing like this. Shen Shandeng was usually quite gentle, at most tapping her a few times.

At this moment, when facing Chai Jing, all he could think about was training dogs.

Of course, in reality, the two of them were thinking the same thing.

Chai Jing also wanted to use her extensive media experience to tame him.

In the end, Shen Shandeng was the better choice.

The production manager called Chai Jing aside, and Chai Jing noticed that the other party's expression was not good: "This is 'Face to Face,' so put your personal emotions aside and be more professional."

Chai Jing nodded immediately: "I understand."

She understood the implication, and it would have been fine if she had just tried to whitewash "The Sin," but she's clearly gone overboard now.

If we continue recording in this direction, what will this episode become?
"The Sin" is not just a matter of being foul-smelling for miles, it's a matter of being foul-smelling for miles, and it's not just a matter of being "smelly" but also involves a serious stance.

She's so focused on turning the tide; what message is she trying to send?
the other side.

Ma Youde handed over some water and whispered his praise: "Boss, that's amazing!"

Shen Shandeng gestured: "Did it get recorded?"

Ma Youde nodded almost imperceptibly.

Yes, they had a backup plan.

It's not that I don't trust the production team's integrity, it's just that this way it's more cost-effective.

Recording resumed.

Suppressing her anger, Chai Jing knew she couldn't afford to confront them head-on any longer.

Because Shen Shandeng is more daring and better at criticizing than her.

She had to steer the conversation toward a more general audience: "Director Shen, you mentioned 'the light of history and the code to wealth' in a previous interview, which is a very straightforward and appealing statement."

"The Duke of Judgment has undoubtedly mastered this code and achieved phenomenal success. But great success is also accompanied by great attention and controversy."

“We noticed that at this stage, you did not choose to avoid it, but instead actively stepped forward to accept authoritative interviews like ours.”

"Are you not just concerned with the success or failure of a film, but hoping to use the success of 'The Eunuch' to prove or lead to something grander?"

Shen Shandeng felt that the interview was finally back on track.

"The formula for 'The Eunuch' can be replicated; it's not mysterious. In short, it's: Chinese core + Chinese visual spectacle."

"That is, based on the spiritual foundation of real history and values, plus the film industry presentation that conforms to Eastern aesthetics."

"If I were to add anything, it would be that the smooth and suspenseful plot, the exhilarating narrative of fighting against darkness and promoting light, and the light of history showcase our nation's self-respect and self-confidence."

"There is principle and there is technique. This combination is the most powerful 'wealth code' right now."

Shen Shandeng continued to elaborate on his blueprint, his tone filled with enthusiasm and confidence.

“Personally, and my team, are not content with ‘The Eunuch’ being just a successful standalone film. We want to use it as a foundation to build a truly sustainable cinematic universe that belongs to us.”

"The Ming Dynasty is a huge treasure trove, and the Jiajing era was just the beginning. Lu Bing, Hai Rui, Zhang Juzheng, and even Xu Da and Chang Yuchun in the Hongwu era, and Zheng He in the Yongle era, all have independent and magnificent stories to tell."

“We plan to launch the ‘Jiajing Era’ series, and in the future, it can be expanded to ‘Heroes of the Ming Dynasty’, and even traced back to the Han and Tang dynasties, and extended to the Song and Yuan dynasties, to create a ‘Chinese Hero Cinematic Universe’ that spans a thousand years.” Chai Jing was so shocked that she almost forgot to reply.

It was half performance, and half genuine shock.

She needed to get the interview back on track, and she was genuinely amazed, unable to help but be awestruck by the grand vision.

After Shen Shandeng's groundbreaking performance in "The Eunuch," which marked his transformation from an online singer to a director with a box office exceeding 100 million yuan, he continued to move forward almost without pause.

Chai Jing felt as if she were truly seeing a giant scroll unfolding before her eyes.

"This is almost unbelievable. Even Hollywood doesn't have a cinematic universe rooted in our own history, does it?"

“The West has no reliable history.” Shen Shandeng nodded confidently: “That’s right! But our core is not individualistic heroes, but the combination of the two that we discussed earlier: the combination of individual destiny and national sentiment.”

"There are individual heroes, as well as a sense of responsibility and commitment to the nation and the world. We need to rewrite the previous model of 'Eastern wonders + Western core' and establish a model of 'Chinese core + Chinese wonders'."

"This is a broader, more sustainable, and more genuinely beloved road for local audiences. Its core values ​​are upright and rooted in the land beneath our feet and the bloodline of our heritage."

In front of Shen Shandeng, Chai Jing seemed to see the sun rising.

Chai Jing felt a stinging discomfort.

Her critical edge returned: "Shouldn't we also avoid working in isolation? Director Paperclip emphasizes the importance of cultural exchange, drawing on the strengths of both Chinese and Western cultures."

Shen Shandeng laughed: "I've read your previous interviews. Regarding identity, is it Taiwan, mainland China, Chinese descent, or something else? Director Paperclip said it's 'alternation,' which, to put it bluntly, isn't it just hybridization?"

Chai Jing regretted it!
The production manager off-set covered his face, exclaiming, "Why did you provoke him?!"

People are really sharp!
Thank goodness it's "hybridized"; if it had the word "breed" after it, what would have happened?!
Shen Shandeng exclaimed, "Hybridization is great! Hybrid rice has a very high yield. I agree with learning from both Chinese and Western strengths, and I myself have also learned from Hollywood."

Then, Shen Shandeng smiled slightly: "If it were just for personal enjoyment of box office success, I should shut down the project now and find a place to take a vacation, but I didn't. Why?"

"If the success of a film cannot create a virtuous 'market cycle,' then its impact will be short-lived, or even isolated."

"Over the past decade, we have seen some successful Chinese-language films, such as 'The Hidden Dragon' and later 'Hero,' which have achieved international success and attracted capital."

"But to some extent, they have also solidified a pattern, a rigid pattern that requires the embedding of certain 'core values ​​recognized by the Western perspective' or the packaging of Western universal values ​​with Eastern wonders in order to obtain commercial returns."

“Even in some serious historical subjects, certain narratives that are too explicit and cater to the curiosity of others have been inserted.”

"That's why I have to stand up and tell everyone that the success of 'The Du Gong' proves a new path."

"Moreover, the market is vast, and audiences are eager for it. The core of this path is a clearly traceable film template!"

Chai Jing took a deep breath.

Shen Shandeng wasn't enjoying his success; he was preaching, spreading a new market narrative.

Moreover, given her previous poor performance, this segment will likely have to be retained in order to ensure the show airs normally and maintains its intended direction.

So angry!

Chai Jing instinctively wanted to criticize, but she knew the other party was no pushover.

His heart was bleeding, but he could only smile and reply, "Is this the wealth code you just explained?"

Shen Shandeng nodded: "I am telling everyone openly and honestly that I welcome more fellow travelers, and even welcome 'followers'."

"Because only when enough people believe in this path, flock to this path, and solidify it with good works, can a truly powerful market and creative cycle be formed, and can those distorted and pandering fogs be completely dispelled."

"What we need is continuous development, and more works that respect history, honor heroes, and serve the local community. Only when the sun shines into a wider area can it bring true sunshine."

The interview room was completely silent.

Everyone stared at Shen Shandeng in shock.

Shen Shandeng not only possesses astonishing talent and achievements, but also an almost frighteningly clear mind and a grand vision.

It's not about flaunting success; it's about building an era.

Chai Jing looked at the man in front of her, who was not much younger than her, and felt a chill in her heart.

It is indeed inflammatory!
At this moment, she understood completely.

The success of "The Eunuch" is just the beginning; what Shen Shandeng wants is a revolution in the entire Chinese film ecosystem.

His interest lies not in looking down on the masses, but in holding the blueprint and sincerely inviting everyone to work together to build a bright, confident new era for Chinese cinema.

Shen Shandeng smiled and regained his previous easygoing demeanor.

It was as if the person who had been so assertive just moments before wasn't him. "I'm just a more patient 'old womanizer,' hoping that my 'melons' can attract more people to grow better 'melons,' so that our market can eventually be filled with the fragrance of melons and fruits, and remain evergreen all year round."

While others are excited or shocked.

Only Chai Jing subconsciously felt annoyed and secretly clenched her fist.

(End of this chapter)