Reborn as a female internet celebrity in a county town

Chapter 356 Gao Yu's Gentle Sensation
On New Year's Eve, Lin Lang received a New Year's gift from Bing Ning.

I never had a chance to send it before, but I finally managed to make up for it now.

Lin Lang received New Year's greetings from almost everyone, including Yang Xi, Fu Xueqing, and of course Yun Yiyi and Mi Xiaofan.

On the second day of the Lunar New Year, Lin Lang spent the day at his uncle's and aunt's house. At noon, they gathered at several tables and had a meal together.

I also met my maternal grandparents.

Lin Lang wasn't very familiar with his maternal grandparents. After all, there were many children in the family, and they couldn't take care of all the grandchildren, so the grandsons were definitely a little behind.

But after meeting, the family bond remained strong.

On the third day of the Lunar New Year, many relatives came to visit, filling four tables.

However, this time we didn't eat at home, but went to a hotel instead.

It wasn't until the fourth day of the Lunar New Year that Lin Lang finally had some free time and returned to the county town.

It's not that the county town is far away, but we can't avoid having to attend dinners with very important relatives.

"Happy New Year, Sister Gao!"

Lin Lang arrived at the company, found Gao Yu, and handed her a red envelope.

Big Fish Media resumed work on the fourth day of the Lunar New Year. Unlike other media companies, the Lunar New Year period is actually the busiest time, with a lot of things to do.

For example, shooting Chinese New Year-themed videos for influencers is the best opportunity to capture market attention.

The place where Mi Xiaofan lives cost tens of thousands of yuan just to decorate.

Happy New Year!

Gao Yu put the red envelope away and placed it in the drawer next to her.

This is the old store of Dayu Media, near the new office. Although there are many people and various departments are here, she still prefers to stay here most of the time to handle things.

Every day, I review the documents sent by various project departments, such as the various expense applications and data feedback from Bi Xiaofang's team.

Seeing Gao Yu's slender figure, Lin Lang asked, "Aren't you cold, Sister Gao?"

Gao Yu has a slender figure, and at this moment she was only wearing a small suit jacket. At this time, the temperature was still several degrees below zero at night, and it was no more than ten degrees during the day.

Gao Yu said with a smile, "There's a heater, and there's a car to take you out... Boss, what brings you here?"

In Gao Yu's view, Big Fish Media was just a small project for Lin Lang, after all, Tianjin Capital was becoming more and more terrifying.

In particular, the Tianjin Global Selection Fund only experienced a three-day correction in February before surging again.

It rose 12 points the day before yesterday and another 14 points yesterday, easily reversing the pullback of the previous few days and surging forward again.

With just this one fund, Tianjin Capital can stand out from the crowd.

"Isn't the 100-Day Survival Project about to start? I came to check on things..."

Lin Lang had already prepared all the operational strategies for this project, which were simply to empower the participants' personalities from multiple angles.

Regarding the empowerment of the persona, the company has dedicated staff to this task, and with the guidance provided by Lin Lang, it is relatively easy to perfect the persona.

For example, some contestants want to highlight their professional skills, some want to highlight their luck, some want to endure, some want to be unlucky, some are good at using their brains, and some are just not good at it.

That's what makes it interesting.

Also, it's not like you're going to complete the 100-day challenge empty-handed. There will be various items to choose from, but each person can only choose three.

The arrangement of props is also very particular, as each prop can help enhance the character's persona.

Besides the contestants, other departments also need to keep up, including daily filming, editing, and promotion through marketing accounts, etc.

"Boss, I'm a little curious. Mingjin Capital's monthly income is probably equivalent to Big Fish Media's lifetime earnings. Why are you still willing to spare the energy to worry about some of Big Fish Media's trivial matters?"

Lin Lang said with a smile, "Sister Gao, working can earn money, but eating costs money. You can't just stop eating because you're working, can you? Besides, wouldn't you worry if I didn't care about Big Fish Media?"

Gao Yu: "..."

Of course she was worried, extremely worried.

After all, she was just handling things; the overall direction of Big Fish Media had to be grasped by Lin Lang.

Without Lin Lang, she would lose control of the situation.

Media companies aren't necessarily profitable to begin with, and if they lose their direction, they're doomed.

Without Lin Lang, Big Fish Media is worthless.

As the vice president, she wanted Lin Lang to be deeply involved more than anyone else.

Otherwise, what would be the point of her betraying Yan Keming?
If she had the ability to start a company, she would have the same opportunity working alongside Yan Keming.

But that kind of ability isn't something just anyone can have.

Her question this time was essentially a search for the value of her work.

After hearing Lin Lang's words, she felt much more at ease.

Lin Lang did not forget about Dayu Media just because of Tianjin Capital.

"Sister Gao, there's one more thing I need to tell you. You'll need to keep an eye on things in a few days."

"what's up?"

"Regarding the matter with Yunshang Media, they have an expert named Li Wanqing."

"Yes, I know him."

Li Wanqing wasn't exactly unknown, but in Gao Yu's opinion, Li Wanqing's identity and persona weren't particularly appealing; they were a bit too high-profile.

It's not that Li Wanqing is a bad person, it's just that her persona is hard to translate into reality.

A tenured teacher who is too beautiful, and whose filming content involves children, is unlikely to be associated with any financial gain.

She felt that it was good for Yun Yiyi to re-enter a new track, filming comedic dramas such as family ethics, which not only had a wide audience but also made monetization very easy.

For example, Yun Yiyi just put up a shop window, and even without any advertising, she can sell millions of yuan worth of goods every month.

The traffic is enormous. Yun Yiyi now updates a video every three days, and each video is getting nearly 500,000 likes, which means her account gets tens of millions of views every day.

Furthermore, Yunyiyi has also spun off a maternal and infant product category, a pet product category, and a home furnishing category.

Although those are all supplementary, they can refine the die-hard fans, ensuring that they have content to watch every day, and gradually making them dependent on it.

Lin Lang said, "Li Wanqing needs to revise the script after the New Year."

"Should we change tracks?"

"No, the current track is pretty good, it's just that the original script needs to be changed. Constantly filming student-related events will eventually tire the fans. This new track is to lay the groundwork for future product placement." "She's a tenured teacher, she can't do product placement, right?"

“Those who are employed can resign... These are all minor issues.”

Lin Lang took out his phone and sent a document to Gao Yu.

Immediately afterwards, he began to explain some things to Gao Yu based on the contents of the document.

In fact, what Li Wanqing lacks in her ability to promote products is a well-defined persona.

Some people are born to sell products, while others are not.

For example, a celebrity with a particularly good reputation might suddenly say in a live stream, "1, 2, 3, link here!"

Your sophistication will plummet.

Even if many people initially place orders because of the brand's reputation, they will eventually abandon the brand once the illusion shatters.

A true persona should be timeless.

If Li Wanqing wants to promote products, she needs to create a niche by aligning her persona with that of a salesperson.

If you go live and say you want to sell things, people will think you're just trying to fleece them, and your illusions will crumble.

The best way is to do it in a way that makes it impossible for people to realize that she is trying to sell something.

For example, when school started, while other students ate in the cafeteria, one of the students in Li Wanqing's class stayed in the classroom.

Li Wanqing went over to inquire and learned that the student wanted to save the one yuan for lunch.

So Li Wanqing took him out for a meal, and after school she even went to the student's home.

I learned that the student's grandfather was sick and hospitalized, and that the mother also needed to take medicine all year round. The whole family was supported by the father and grandmother.

Except during the busy farming season, my father goes out to work. Now, apart from the more than 10,000 jin of grain harvested last year, the family has no money left.

It's just that the price of grain was too low, or the moisture content of their grain didn't meet the standards, so people were trying to lower the price, and they didn't sell it.

Li Wanqing naturally took on the task, found a grain buyer, and asked them to offer a higher price, promising to make up the difference for the shortfall.

After listening, Gao Yu said, "I saw Yun Yiyi use this before."

"Yes, what I'm talking about is just a template. It doesn't necessarily have to be food. For example, it could be dozens of chickens or ducks that a student raises at home, or even a few sheep..."

"Should we apply for the quarantine certificate in advance?"

"What quarantine certificate do you need? We don't need those."

"But that would get me reported."

"It's all about getting people to report her! How can there be any buzz if no one reports her? Only when others report her can Li Wanqing appear to have a noble character, and only then can her persona be strengthened. Netizens are susceptible to tricks; without some tricks, how can you resonate with them? Look at those movies and TV dramas; the most memorable ones are always the tragic ones, the ones about injustices."

Gao Yu: "..."

Are all people in the media industry this corrupt?
No wonder Lin Lang is so good at finance; it turns out the two have something in common.

Lin Lang continued, "The difficulty of this matter lies in ensuring that the details are open and transparent, so that people don't think that Li Wanqing is making money."

"How should I put this?"

"For example, fifty old hens, at a market price of twenty yuan per jin, each weighing four jin, would cost eight thousand yuan. We need to weigh them in front of a camera, and each order must be marked beforehand to ensure there's no substitution. Finally, after they're sold, we need to calculate our costs. We won't include labor costs, but mainly the packaging and logistics costs..."

These costs, however, must be borne by Li Wanqing herself. Of course, she can't just let the money go to waste; she needs to find someone to stir up trouble in the comments section, saying that Teacher Li only earns four or five thousand yuan a month, and this kind of subsidy isn't sustainable. She should include the costs in the calculations, and even if Teacher Li makes a small profit herself, everyone would understand…

Li Wanqing would definitely disagree. She could make a video to discuss it, saying that although her salary isn't high, she has a happy family and her parents help out. She insists she won't pass on any costs to users, and humbly mentions that the costs of some rural chickens and ducks are indeed high, even more expensive than in big cities, and thanks the fans who are willing to pay…

Then it becomes easy: if no one reports it, we'll find someone to report it ourselves! Investigate, fine!

However, Li Wanqing's account shouldn't be used to post this. It's best to use several alternate accounts to post the whole story, including the amount of the fine. Li Wanqing isn't in a hurry to respond; she'll wait for things to develop further before giving a formal response, saying she was being presumptuous, that she's learned her lesson, but doesn't regret it. She hadn't originally planned to say anything, but so many people are concerned, so she'll give a brief response.

With that, the persona was stabilized. From then on, everything proceeded according to plan: what was required, was sold—fruit when there was a bumper harvest, agricultural products when there was a good harvest, and so on, targeting the surrounding villages and towns. However, the key was to ensure that every business was unprofitable, even at a loss, by clearly outlining the costs and expenses for the public to see.

Lin Lang didn't say anything more after that, because as Li Wanqing's character became stronger, she was able to do more and more things.

They can spend most of their time helping farmers, and only have a few spare moments to sneak in some personal agendas.

For example, if an orchard has a bumper harvest but the fruit farmers can't sell their produce, they ask Li Wanqing to come and help them sell it, as their two college students are waiting to pay their tuition fees.

In reality, the orchard could be contracted out to their own company, and the company could decide all the costs.

Or potatoes, corn, or something like that...

Even without smuggling in any personal products, they could still produce semi-finished goods, such as commissioning Tianshui Group to produce a batch of spicy crayfish and boneless chicken feet. Once Li Wanqing's reputation is established, many of these products will sell well, allowing Tianshui Group to earn the money.

A persona is a terrifying thing in itself.

Even if we take a step back and assume that Li Wanqing can build up her traffic, she can definitely make money from derivative traffic.

For example, when supporting farmers, creating a label of "only making 10% profit" means selling at a 10% markup on the purchase price. In reality, this doesn't even cover shipping costs, various losses, and after-sales service, so it's still essentially a "loss."

Once the label of 10% profit is established, it becomes natural to do other things.

For many things, a 10% profit margin is sufficient.

Because selling goods can leverage profits, and the so-called 10% standard is subject to change.

Upon hearing this, Gao Yu had already formed a complete picture in her mind.

It's already very clear what Lin Lang wants to do.

"Okay, I know what to do about this."

As she spoke, she got up and went to the clothes rack next to her, opened her bag, and took out something that looked like a jewelry box.

At this moment, Gao Yu's slender and natural figure, as well as her beautiful calves, blended perfectly with her gentle and tranquil temperament.

"Here, this is your New Year's gift." Gao Yu handed the gift to Lin Lang.

"what?"

Lin Lang took it and opened it for a glance.

Gao Yu also said, "I heard you're getting married, so I'm giving you a peanut as a gift, wishing you a healthy baby soon."

Inside is a jade carving, shaped like a peanut, which is very exquisite.

Lin Lang held it in his hand, feeling the warm and smooth texture of the jade. He felt it was very similar to Gao Yu.

"What's wrong? You're not satisfied? I can't give you even the most expensive gift."

(End of this chapter)