Reborn as a female internet celebrity in a county town

Chapter 338 Everything was for leveraging.

Whether it's Dayu Media or Juhe Group, these companies are not as profitable as Tianjin Capital.

But Lin Lang needs some core elements.

For example, it would be difficult for him to acquire core resources in Shanghai, and even if Tianjin Capital grows bigger and bigger in the future, he still won't get much.

Taking it by force is not only very cost-effective, making it difficult to recoup the investment even in a hundred years, but it will also cause you some trouble.

If he does this, outsiders will see him as arrogant, much like an old landlord in ancient times who used various means to force the other party to hand over their land.

The same applies to the stock market. It's completely impossible for Lin Lang to become a major shareholder of Moutai and even decide the company's development direction. He couldn't do it even if he invested hundreds of billions or trillions.

He can only participate in the secondary market for core stocks in the A-share market; how the interests of those companies are divided has absolutely nothing to do with him.

In this era, the only thing he could do was to reclaim wasteland.

Self-media is a new territory that can be pioneered.

Once this land is developed, we can compete with others.

He wants to take Dayu Media, Yunshang Media, and Qingguo Reading public, and bring a whole bunch of self-media companies into the market.

At its lowest point, New Oriental's market value was less than 20 billion yuan, but after the launch of Oriental Selection, its market value quickly recovered to the level of 100 billion yuan. In addition, it also incubated Oriental Selection, an IP worth 20 to 30 billion yuan. This was after it was spun off and spun off with Hui Tong Xing.

The market has given Oriental Selection a price-to-earnings ratio of over 4,000.

The IP "Walking with Glory" has a market value exceeding ten trillion yuan, based on the price-to-earnings ratio of Oriental Selection.

That's definitely not how you calculate it. The market standard should be a PE ratio of ten to twenty, so the value would be around several billion or over ten billion.

The reason why Dongfang Zhenxuan has such a high price-to-earnings ratio is because of its strong growth potential. Sometimes it can generate billions of yuan in profit in a year. Even if its performance declines later, people still recognize its concept as the first stock in live-streaming e-commerce, and its stock price can still remain stable.

Its explosive growth is due to the exorbitant profits of the entire live-streaming e-commerce industry.

This kind of exorbitant profit is unparalleled.

Normal large-scale sales involve significant expenses, including warehousing, location rent, decoration costs, service personnel, and losses. Live-streaming e-commerce can be said to have minimized these costs.

Supermarkets typically have a gross profit margin of 30% to 40%, while live-streaming e-commerce can raise it to 50% to 80%.
Even in the so-called "helping farmers" programs, the gross profit margin is over 30%.

The essence of live-streaming e-commerce is building a sales team and developing that team into a professional brand, which is a future trend that can be pursued for a lifetime.

It's not as effective as persuading people to recharge this or that as persuading them to buy things. Otherwise, Douyin wouldn't have fully shifted to e-commerce, because e-commerce is truly profitable.

The reason why all internet celebrities end up doing live-streaming e-commerce is because it's so lucrative, and you can squeeze money out of any internet user.

There are no core stocks related to live-streaming e-commerce in the A-share market.

If Oriental Selection were to be listed on the A-share market, its market value could potentially reach 50 billion yuan, or even 100 billion yuan.

After all, there are a bunch of miscellaneous live-streaming e-commerce concept stocks in the A-share market, and their market value is not low. Among them, the core of the miscellaneous stocks is Yaowang Technology, whose market value can reach three or four hundred billion.

Live-streaming e-commerce can trigger countless positive developments every year, making it ideal for speculative investment.

The value of positive news is to attract people to take over. Without the expectation of positive news, funds will not dare to enter the market to drive up the price, because they will not be able to sell after the price is driven up.

The core of live-streaming e-commerce is Yun Yiyi, who basically possesses all the advantages, and the audience she currently attracts is the highest quality group for live-streaming e-commerce.

In addition to leveraging the financial market by tens or even hundreds of times, live-streaming e-commerce can also empower related industrial chains.

Brands that don't embrace live-streaming e-commerce may be swallowed up by new brands.

This is also equivalent to seizing other people's core resources, except that it doesn't involve direct plunder.

For example, there is a food brand in Shanghai with a stable market and mature products. If Lin Lang wants to acquire it, he may have to pay a premium of several dozen times.

However, by promoting new brands through live-streaming e-commerce, the market demand for products from the Shanghai brand will decrease. Over time, the Shanghai brand, which was originally a core asset, will gradually lose its value.

Nothing is absolute. Many things in Shanghai may seem unshakeable, but they can still be changed with a little effort.

BBA (BMW, Mercedes-Benz, and Audi) were still core resources. No one could have imagined that a few years later, the sales of these three car companies in China would decline to such a level, and no one could have imagined that the domestic new energy vehicle industry would reach such heights.

Even the strongest moat can be breached, as long as the method is correct.

"Twenty million in cash and 5% equity, doesn't that seem a bit mismatched in terms of value?"

After hearing about Lin Lang's arrangements, Fu Xueqing asked a question.

Lin Lang said, "We also have a 20% stake in Tianshui Duck Industry."

"That's not worth much, is it because they have a very pretty daughter?"

"...What do you think about all day?"

"Just a little gossip, and... I also contacted Yan Keming, and he said it wasn't through Dingxin Investment's channel, but rather a gift to Shen An'an in his personal name."

"Hmm, no difference."

Lin Lang knew that there was only a superficial difference; only Shen An'an herself knew the real difference.

"Oh, by the way, come to my house for dinner tonight, I'll take you to a big feast," Lin Lang added.

"A grand feast? Is it delicious?"

"I don't know if it tastes good or not. I only know that my second uncle cooked the vegetables, my aunt and second aunt cooked the food, and my aunts and uncles washed the vegetables. The vegetables were just picked from the ground today, and the meat was eaten just a few hours ago."

"Ha... So how much do you usually give as a gift?"

"A few million or eight million is fine; we don't compare ourselves to others here."

Fu Xueqing: "..."

……

"Haha, Brother Lin Lang is back, and so is Sister Fu..."

Lin Lang and Fu Xueqing had just arrived when they heard He Qiang's voice.

He Qiang's face is now glowing, and he looks much younger than before.

Lin Lang and Fu Xueqing stepped forward, shook hands with He Qiang, and asked, "Mr. He, why are you here so early?"

"My brother's family has such a big event, I definitely had to come and check on things beforehand, and also to see if there's anything I can help with..."

"Thank you, Mr. He. Let's go inside first; it's a bit noisy outside..."

They were still at the entrance, with dozens of people busy outside, and all sorts of noises constantly entering their ears.

Actually, it was a trivial matter, and Lin Lang didn't take it to heart.

However, He Qiang didn't take it lightly. Lin Lang didn't dislike being flattered; it was simply because some people weren't being genuine.

They'll flatter you in public, but betray you behind your back.

For example, some other investors in Xincheng Capital, damn it, withdrew billions of dollars, and ran away as soon as they made money.

As for Wang Wei and his group, although they didn't withdraw much money, it was still a kind of betrayal. However, they didn't go too far and left room for future cooperation.

However, given the power dynamics and the division of benefits in the cooperation, Lin Lang certainly wouldn't treat them as well as he would.

"Brother Lang..."

After entering the house, Qin Haiyang also got up.

After he arrived, he had nothing to do, so he just ate sunflower seeds and drank tea in the living room.

"Perfect timing, you come along too, I'd like to have a chat with you all."

Qin Haiyang is a decent guy; strictly speaking, it was Yun Yi who trained him well.

Qin Haiyang isn't a bad guy, and he's not cunning. Now he's firmly aligned with Yun Yiyi, and that's enough.

No matter what, Qin Dong is getting old and has less and less say.

Soon, the four of them walked inside.

In addition to the living room, there is also a tea room inside the villa.

There was no one at the teahouse at this time of day; in fact, no one usually went there because there were few people in the family.

Upon arriving at the tea room, Lin Lang brought in a pot of boiling water from outside, brewed a cup of tea for each of them, and then sat down.

"Mr. He, how's the used car business going?"

"It's been very busy lately, and all twenty service centers are almost fully booked."

"The important thing isn't how many cars we sell, but rather how we cultivate our employees' professionalism through these transactions. Sales is essentially a service industry, and service industries have many considerations... When I visited last time, it wasn't finished yet, so I don't know the specifics, but the service center must be so impeccable that customers can't find any fault with it..."

Traditional service centers might just deliver a bottle of water to a customer, and 4S dealerships might only help with things like buying a lunchbox… But we're different. Customers come to buy cars—things worth tens or even hundreds of thousands of yuan. Don't worry about a few dollars or tens of dollars in extra costs. Saving that money won't make us rich; it will only hinder our expansion.”

He Qiang, who was standing to the side, said, "Brother is right."

Lin Lang: "I know that if we give customers who buy used luxury cars too good service, it may backfire and make them feel that the cost of the service will be passed on to them... But that is also a way to screen our customers. The most important thing is that we can sell fewer cars. However, training staff to improve their service quality is not something that can be done in a short time."

Upon hearing this, He Qiang quickly asked, "Brother, are we doing something else?"

He was just too embarrassed to say it.

Those who buy used luxury cars don't really care about service; they just need to have basic manners.

The better they are offered, the more they feel cheated.

He couldn't very well say that Lin Lang didn't understand the market, could he? So he didn't say anything.

Now that she heard that Lin Lang had also considered this matter, she immediately understood that Lin Lang was aware of these things.

Lin Lang's insistence on raising service standards at this point only shows that he has greater ambitions.

"Used cars won't be sold for more than a few years. Domestic car manufacturers have caught up in terms of quality, and the number of new energy vehicles on the road is also increasing, which will inevitably have a certain impact on traditional fuel vehicles. The residual value of new energy vehicles is relatively low. The lower the residual value, the higher the cost-effectiveness of used cars. The residual value of traditional fuel vehicles will also be greatly affected. You never know, a car you bought for 200,000 yuan this month might only be worth 190,000 yuan next month."

Our goal is definitely to become a brand service provider, getting involved in the operation of car companies' brands. Only then can we make money. I've already decided on the specific direction; currently, the main focus is on cultivating service quality.

Lin Lang is already preparing to take over Xiaokang Shares.

However, we have to wait for an opportunity, until July, when Xiaokang Shares' private placement fails.

Currently, Sokon Group has applied for a private placement to acquire a 50% stake in Dongfeng Sokon, but the price it offered was too high and was ultimately rejected by the China Securities Regulatory Commission.

After the rejection, it was a good opportunity for him to intervene in the private placement under the name of Tianjin Capital.

If successful, Tianjin Capital will own approximately 20% of Sokon Group's shares, and it will be no problem for it to directly intervene in the subsequent operation of Sokon Group's brand, Wenjie.

After all, the initial authorization fee for the 4S stores was very low, and they themselves were not confident that they could do a good job.

This project is no small sum of money. If done well, the car sales business alone could potentially be listed on a separate stock exchange.

Xiaokang Group is the future Seres with a market value of hundreds of billions.

This is the only core stock that Lin Lang can compete for.

“My brother definitely has a bigger vision than us. Starting after the New Year, I’ll have them improve their services…”

"Well, if employees aren't willing to provide service, then we shouldn't hire them. Service is all about the details. We can learn from Haidilao and Pang Donglai and then improve upon them. Don't worry about high costs; we already have an advantage over others. Internet distribution has reduced our costs a lot. If you want to make money, just leave the funds in Tianjin Capital untouched."

He Qiang finally heard the words he had been dreaming of.

After all, he had poured all his resources into Tianjin Mixed Optimized Fund, and he hadn't withdrawn any money from it, no matter how much it fluctuated.

He had to wait for Lin Lang to give the order.

Now that Lin Lang has said that we can rest assured to put it inside, it means everything is fine.

He invested a total of two sums of money in Tianjin Mixed Selection.

The first investment was 100 million, and it is currently worth 700 million.

The second sum of 300 million is currently worth 510 million.

If the net asset value of Tianjin Hybrid Selection rises by 10% in the future, he will earn 120 million.

Compared to other businesses, none of them make money as quickly as the financial sector.

At this moment, Lin Lang looked at Qin Haiyang and said, "Haiyang, what did you say? Do you want to come to Tianjin Capital?"

Qin Haiyang: "..."

He definitely wants to go; Tianjin Capital makes so much money.

However, Yun Yiyi refused.

"Yi Yi told us to just do our own thing. My dad was thinking of investing before..."

"Well, there will be plenty of opportunities in the future. If you invest now, you'll at most double your money. When Tianjin Capital goes public, you can buy its shares. I called you here to explain this to you. I didn't inform you before because I don't consider you an outsider. Doing a good job in media is better than anything else. That's the best opportunity for you to increase your leverage."

Even if you buy Tianjin Mixed Selection stock, you won't make much money. But if you can develop the Yun Yiyi IP, you can leverage up Dayu Media and Yunshang Media within a year. Then you can directly invest in Tianjin Capital's stock.

(End of this chapter)