Reborn as a female internet celebrity in a county town

Chapter 336 The Value of the New Track

It's the 27th day of the twelfth lunar month, three days before Lunar New Year's Eve.

Starting in the morning, Lin Lang's relatives began to arrive one after another.

Today's main tasks are setting up a shed at the entrance and buying vegetables.

The purpose of this banquet was to celebrate moving into the new house, and the main guests invited were relatives and neighbors.

The concept of relatives doesn't have very clear boundaries; if you really want to, you can always find some kind of connection.

Therefore, the shed built by Lin Lang's family was quite large, encroaching on the area in front of Yang Xi's house next door.

Lin Lang felt this was good too; having a grand feast at home was more enjoyable than eating at a hotel.

The chef is a relative who specializes in large banquets back in his hometown, so his skills are undoubtedly excellent.

As for the ingredients?

There's nothing more to say.

We'll have a pre-heated meal tonight, made with fresh ingredients we bought today.

Lin Lang woke up late, around 10 o'clock.

The main reason is that Bingning came over in the middle of the night.

He was already asleep at that time, and in his hazy state, he felt like he was dreaming. He woke up when he felt he couldn't hold it in any longer.

Then they discovered ice condensation.

When Lin Lang came downstairs, he found that Bing Ning had already gotten up and seemed to be full of energy.

Lin Lang ate something simple and then went to the county, without staying at home for long.

There's a lot going on at Big Fish Media, with many new things coming up, and Lin Lang needs to go check on things there too.

The original storefront and offices could no longer meet the current needs of Dayu Media, so Gao Yu rented a larger office space where most of the employees are now located.

The storefront that used to be there is now occupied by several new media content editors, and Gao Yu comes here from time to time.

Yesterday morning, Gao Yu was working here and knew that Yan Keming had driven Lin Lang over.

Fortunately, Lin Lang did not invite Yan Keming upstairs to sit down, otherwise Gao Yu would have been forced to face Yan Keming and Yan Li, which would have been very awkward for her.

She never told Lin Lang that she used to be an undercover agent sent by Yan Keming...

Yeah, now he's the second-in-command at Big Fish Media.

"Sister Gao, you're still working today? Why aren't you taking a break?"

Upon hearing Lin Lang's voice, Gao Yu quickly glanced towards the door.

He said, "I don't have much to do here, and I don't have the energy to come here at other times, so I'm taking advantage of the weekend to check on the new media content editing department..."

"How's it going over here?"

"Great! With you making the arrangements, there shouldn't be any problems. I see the recharge amount is quite impressive."

The new media content editing department does not belong to Dayu Media, but to Qingguo Reading.

However, there are financial dealings with Dayu Media, and a considerable amount of traffic-generating fees are paid to Dayu Media every month, which is one of Dayu Media's stable sources of income.

Big Fish Media currently doesn't have much revenue, doesn't do live-streaming e-commerce, and doesn't have many related business opportunities with its influencers.

The most suitable person to take on commercial orders is the food blogger Tianjiu. Many merchants have offered her prices, but since she has less than a million followers, Lin Lang's idea is to not take on commercial orders for the time being and wait until the second half of the year.

Next up is the borderline department that Bi Xiaofang is in charge of. Those female streamers make money, and they chat with the big spenders in private. It has nothing to do with the company. At most, the company takes a cut of the gifts. When those streamers ask the big spenders to transfer money in private, Dayu Media doesn't take a single penny.

Of course, it's officially forbidden for female anchors to do that, but there's nothing that can be done if they don't comply.

The biggest source of revenue for the company from those borderline female live streamers is traffic fees.

Including the traffic generated by Yang Xi, Qingguo Reading pays around 800,000 yuan to Dayu Media every month.

Mi Xiaofan's side also doesn't have much money. The live streaming contract hasn't been finalized yet. After all, Mi Xiaofan is now actively doing other things. She has been assigned two teams and is currently managing seven or eight accounts. Overall, they are doing quite well, with each account having around 100,000 to 200,000 followers.

As for the chef from Beijing and the college student that Gao Yu specifically found, they haven't signed contracts yet and will have to wait until after the New Year.

Big Fish Media also has another source of revenue from commercial orders received by Yuan Dahua.

The angler who used his divorce certificate to bait his fishing spot is currently on his second 100-day wild fishing challenge. Even in the freezing cold, he still posts videos on time every day, which has garnered him considerable popularity online, and his fan base is rapidly approaching one million.

In the fishing game, he got his first taste of success.

However, they are quite cautious about accepting orders from related businesses, and they basically only accept the brands of bait and fishing rods that are intentionally or unintentionally revealed in the videos.

The advertising effect is not very strong, and the price offered by the business is not high, totaling only about 30,000 yuan per month.

"Has Yan Li's payment for this month been made?"

Lin Lang glanced at the financial statements and asked a question.

There's too much data inside; he hasn't even seen Yan Li's project yet.

This is Big Fish Media's second most profitable business.

"Last month's payment has arrived, this month's will probably take a few more days..."

How much money is left in the company account?

"This... is gone."

Big Fish Media has many expenses, including employee salaries, rent for the new venue, costs for various teams traveling around, and equipment purchases.

With a stable monthly income of over a million, it's simply not enough to cover expenses.

Gao Yu said, "There's still a three million yuan bill from Tianshui Duck Industry that hasn't been settled. The payments from Qingguo Reading and Yanli haven't arrived this month either. Once all the payments are received, there will still be a considerable surplus. It's just... the 100-day survival project after the New Year will cost a lot of money, probably around five million yuan in total..."

"It's alright, we'll have the money after the New Year. The boss of Dingxin Investment is going to inject 300 million yuan into Dayu Media. At that time, we'll open a securities account in the company's name and reserve 10 million yuan to operate some projects."

Big Fish Media was just lucky; they initially stumbled upon the Tianshui Duck Industry project and made several million.

Later, they met Yan Li, who provided them with a stable monthly income of several hundred thousand yuan. Otherwise, Dayu Media would not have been able to achieve such a large scale today.

Live-streaming e-commerce is not yet mature, or rather, you can't make much money except by scamming others.

In this market, brands, influencers, and platforms are all indispensable for making money.

Big Fish Media only has influencers; brands haven't joined yet, and the platform hasn't provided any additional conveniences.

Yun Yiyi's live-streaming sales event a few months ago was more like a pure marketing campaign and cannot be considered a sustainable business practice.

Gao Yu became a little nervous when she heard about Dingxin Investment.

She glanced at Lin Lang and, seeing that he seemed to have no intention of testing her, she felt relieved.

As long as it's not a deliberate test.

"General Manager Qin from Tianshui Duck Industry also spoke with me, saying that you, Boss, have reached an agreement with him, and he will invest 20 million yuan in Dayu Media..."

"Hmm, the money hasn't arrived?" "I could have signed the agreement, but didn't you assign someone else to do it, boss?"

The actual controller of Dayu Media has now become Juhe Group, and Gao Yu only has Lin Lang's authorization documents, not Juhe Group's.

Lin Lang: "..."

He had almost forgotten about it, mainly because Qin Dong hadn't contacted him.

In exchange for Qin Dong's shares in Tianshui Duck Industry, Lin Lang promised to give him 5% of Dayu Media's shares.

The whole matter is currently only at the level of a verbal agreement, and there has been no further progress.

After all, everyone is very busy, and Qin Dong is in a terrible situation right now.

"I'll have someone get this sorted out as soon as possible. As for the 100-day survival project, the relevant team should have finished up and running, right?"

"Yes, it's almost done. There are over a hundred camera positions at the venue, as well as ten photography teams, three medical teams, and two logistics teams providing full support throughout the process."

"That's fine. I'll personally supervise when I have time, but it's hard to say for sure yet."

There are many ways to create your own media content.

But in essence, there are only two types.

One approach is to follow the existing trend.

Whether it's Mi Xiaofan, Yuan Dahua, or even Yan Li, they are all following the existing trend.

These are very common occurrences on the internet; it's simply a matter of some people succeeding and others failing.

Another option is a completely new track.

The advantage of a brand new track is that if done well, it can generate traffic out of thin air, turning people who have never been exposed to this track into traffic for this track.

Doing so also carries risks.

As innovators, their initial planning was bound to be flawed, and the program's impact might not be as strong.

However, once a track is opened up, it's easy to end up benefiting others.

Standing on the shoulders of giants will surely allow you to go further.

This type of project is characterized by high risk and high potential returns.

The essence of 100-day survival is wilderness survival. Although there are many examples abroad, there are also quite a few outdoor live streamers in China who do this.

But in essence, none of them are formal.

The content produced by domestic outdoor live streamers is more suitable for live streaming than for short videos, because most of them do not tell a complete story. They are okay to watch during live streams, but they lack the explosive appeal to be used in short videos.

Some foreign survival shows with high budgets are very entertaining, but the downside is that they are difficult to produce, and those who really want to watch them have already seen them all, so they can't satisfy the deeper needs of the audience.

The 100-day survival project that Lin Lang is going to undertake this time combines the advantages of both.

It boasts high output, complete storylines, and plenty of trending topics.

Outdoor survival has always been a very popular genre on short video platforms, but there aren't any particularly outstanding ones yet, mainly due to the limited length of short videos on these platforms.

Most influencers can't post a five-minute mid-length video; it's impossible to present the entire story in just one or two minutes.

In short, the opportunity to prove oneself in outdoor survival is not yet ripe, and this year can be considered the first year of short video outdoor survival.

Lin Lang plans to use a program to usher in this era, capture all the potential traffic in this field, and even make it a benchmark.

For this reason, he prepared some scripts specifically for this occasion.

Of course, while the script is important for a show to become popular, another indispensable factor is marketing.

All of Big Fish Media's marketing accounts will be working together to promote this program.

Before he knew it, Lin Lang had gotten a general idea of ​​the financial statements.

Previously, the main source of income was the fees paid by Yanli, but now it has become the referral fees paid by Qingguo Reading.

Besides Bi Xiaofang's efforts, the most important factor was the explosive influx of money from Yang Xi.

Gao Yu hired three content editors and customized the content according to the previous model.

This shows that the value of the innovation track is far greater than that of the existing track.

Even with a high conversion rate among Yang Xi's fans, this wouldn't have been possible without modifications specifically tailored to Yang Xi's niche.

"Sister Gao, things have been pretty much settled lately. I brought you some New Year's gifts. You should take a good break and go back to spend time with your family. I'll arrange for someone else to handle the contract signing with Dingxin Investment."

"Well, thank you very much, boss."

Gao Yu agreed without hesitation.

If it were just the first half of the sentence, it would be fine, but when Lin Lang mentioned the later part involving signing a contract with Dingxin Investment, she immediately wanted to avoid it.

"Why are you being so polite with me? You're also a shareholder of Big Fish Media."

The main reason Lin Lang was willing to give up his shares in Dayu Media was that, in his plan, even if Dayu Media made money, it wouldn't be particularly extravagant; its main purpose was to be a cash cow.

The real money is made by the logistics center, Qingguo Reading, and many other products that will rely on Dayu Media's traffic for distribution in the future.

Lin Lang moved the things he had in his car to Gao Yu's car so that Gao Yu could take them back.

After that, I went to an internet cafe in the county.

His cousin, Lin Hui, that bastard, is in this internet cafe.

He knew Lin Hui's situation very well. Whenever he had a holiday, he would go straight to an internet cafe and stay up all night. He wouldn't even come out during the day. He would rest for a while, eat something, and then continue playing.

He's terrible at the game but he loves to play.

Lin Lang wasn't saying he cared a lot about this guy; he was just afraid the bastard would die.

After arriving at the internet cafe, Lin Lang began looking for someone.

The internet cafes nowadays are much cleaner than the ones he used to go to when he was in school. Plus, that bastard Lin Hui is rich now, earning several thousand yuan a month, so he's willing to go to nicer places.

Lin Lang didn't find Lin Hui right away, but just then, he heard someone talking.

"Lin Hui, go buy a cup of instant noodles and two sausages. I'll treat you to some chicken later!"

Then, a familiar voice responded: "Brother Bo, give me a few kills, and I'll buy you a pack of Furongwang cigarettes."

"Haha, no problem, no problem, I'll definitely let you have a few more kills this round!"

"I'll go now!"

Lin Lang watched as Lin Hui stood up from the chair. Even though they were very close, the bastard didn't see him and went straight to the bar.

Lin Lang glanced at the guy sitting next to Lin Hui. He was short and stout, with dark skin, greasy clothes, and his hair was almost tangled.

He was squinting his eyes with a satisfied smile, as if he were immersed in the pleasure brought by the Furong King.

(End of this chapter)