Reborn as a female internet celebrity in a county town

Chapter 303 Overnight, the pig in the eye of the storm got fat.

Winning over Wang Shengnan is actually that simple.

All Lin Lang needs to do is discuss it with Yang Xi beforehand and act a little more intimately, and Wang Shengnan will win him over on her own, without needing anyone else to interfere.

Of course, they might also be provoked into leaving immediately.

But that doesn't fit Wang Shengnan's personality.

Driven by her inherent personality, she disregarded everything and came to the unfamiliar city of Shanghai to find Yang Xi. Driven by her inherent personality, she privately messaged Lin Lang and tried various ways to negotiate.

Of course, when Wang Shengnan said he wanted to make money, aside from not being able to give a definite answer regarding the timeframe, there were other things he was talking about.

She has always wanted to start a company and make money, but she doesn't have the capital. She has tried to get things from others for free, but she has never succeeded.

But she knows a lot of people.

As long as Big Fish Media is willing to spend the money, she can easily sign high-quality online influencers and then operate them within Big Fish Media's framework.

After she produced a series of contact information for online influencers, Lin Lang knew that this investment was very profitable.

Many of them will become major internet celebrities in the future, or even start their own media companies.

Those people are already somewhat famous, but because short video platforms don't have strong monetization capabilities right now, they can basically only do some traffic-generating work.

ByteDance's advertising platform has indeed emerged, but there are still not many merchants on board, and it is still in its initial stage.

It won't be until at least the second half of the year that someone will directly insert ads into videos, launching a surprise attack on fans at the drop of a hat.

To the point that netizens have developed a conditioned reflex: the moment they start watching a video, their brains begin to anticipate when an ad will appear, and they quickly scroll through the video, afraid that if they hear even one more word, the ad will be read out.

Some people even described the duration of a video ad as murder...

The online influencers that Wang Shengnan contacted weren't like Yang Xi, who were just hiding their true intentions and skirting the edges of the issue; they were the kind of people who actually had real talent.

For example, some online comedians, in addition to being able to create jokes, can also perform them themselves.

Some outdoor enthusiasts travel and explore.

There are also some that document daily life, and they are quite interesting.

For example, beachcombing and catching fish, raising bamboo rats, and various aspects of rural life.

In Wang Shengnan's eyes, these are all particularly valuable influencers. They are able to develop their own personal brand, and once the personal brand takes effect, they can then take on offline business orders.

Offline orders are generally very expensive, ranging from tens of thousands to hundreds of thousands of yuan.

"Everything else is fine, but let's skip this bamboo rat raising business."

Wang Shengnan was somewhat incredulous. "What's wrong? I feel they are incredibly talented. Not only are their creations relatable to everyday life, but they also have core memes. Although they already have millions of followers across the internet, I think their potential is far greater than that."

"Signing with them now would be too expensive. I can give you some authority, but don't expect too much."

Lin Lang couldn't very well say that the bamboo rat farming industry would be hit in the future, and that without the core joke, they would just be ordinary.

It's not that they're incapable, but rather that netizens can't recapture the feeling they had before.

Yun Yiyi made a change last year, and it took a long time for the traffic to recover. This was only because they found a new direction for them, plus Yun Yiyi's own exceptional talent.

Moreover, Lin Lang had specifically studied this case in his previous life and found that they themselves were quite Buddhist.

This kind of laid-back personality makes it difficult to manage later on, and it's hard to create much value.

"Oh, then the others..."

"You can sign either one, but the annual contract fee cannot exceed 200,000. You'll have to figure out how to negotiate with them yourself."

"Ah."

The contract fee is just a deposit of goodwill; in subsequent contracts, you will definitely participate in profit sharing.

Wang Shengnan was confident in signing those people, backed by Dayu Media, which gave him a strong persuasive ability.

In fact, for the vast majority, a contract fee of forty to fifty thousand yuan can settle the matter.

Subsequently, Lin Lang directly put Wang Shengnan in charge of filming, so that the two of them could come up with some content while he was at work.

I don't even need to go out next week; I can just rest at the hotel.

When they returned in the afternoon, Lin Lang even had Wang Shengnan move out of the hotel to stay with Yang Xi.

Anyway, Yang Xi wasn't opposed to it, and even cared about her quite a bit; otherwise, she wouldn't have specifically sought her out to see her.

As for whether the two of them will do anything? They've been together for two and a half years; if they really wanted to, they would have done it already.

If they don't mind, why should I care?

……

Before we knew it, it was Sunday night.

Lin Lang treated the two to dinner and then took them home, thus concluding the mission.

The online buzz surrounding Tianjin Capital has never been low; it's just that the internet is like that—it's rare for any hot topic to maintain such high popularity for an extended period.

Without any further explosive developments, it's virtually impossible for Tianjin Capital to regain its previous level of popularity.

It's been a relatively calm period.

After Lin Lang returned, he screened through the liquor stocks.

There are only about ten liquor stocks that are truly worth investing in, but their combined market capitalization is quite large.

Before the price surged, these assets combined totaled 1.5 trillion yuan.

Once the prices start to skyrocket, these stocks could reach a total value of around six trillion yuan, with Moutai and Wuliangye alone accounting for nearly four trillion yuan.

Moutai's market capitalization is only over 400 billion yuan now...

There are also a few smaller-to-medium-sized companies that have seen even greater price increases, and these are also worth considering.

However, those public funds haven't determined their direction yet; we'll have to wait until they do.

Just before going to sleep, I received a message from Yang Xi: "Brother, can I go to the hospital to see my mom?"

She had indeed been holding back for a long time, and had never dared to tell Lin Lang.

"It's possible, but there are some things you can't say when you get there! For example, the fact that I have a girlfriend... If your mother asks, just say that Yan Li and I are just business partners, and we've pretended to be boyfriend and girlfriend, but we're just friends in essence."

"Huh? Why?"

"Just say it like that! Also, if your mom asks you why you posted those photos online, just say that I took them for you, and there were no outsiders present."

"Oh."

"Finally, if you ask me, just say I'm extremely busy with work and I go whenever I have free time."

This time, Yang Xi remained silent for a long time before finally replying, "Brother, I'm sorry to have troubled you."

"What's the trouble? You can spend the Chinese New Year in Shanghai this year and don't go back."

"Yes, thank you, brother. I will definitely repay you in the future."

"Don't talk about repaying me or anything, just don't let your mom know about this scam. It'll be a win-win situation for everyone."

Lin Lang made a special trip to the hospital last week to visit Yang Xi's mother and chatted with her for a long time.

It mainly provides doctors with some observational data.

As for the reason, he knew it too. Anyway, making up such a story would help Yang Xi's mother recover.

As long as I don't go back to my hometown, this scam won't be exposed.

After the first phase of treatment is over, slowly find excuses to break up. If the other person can't handle it, try to get back together... Repeat this a few times, and the problem shouldn't be too big.

Just like how Lin Lang trained his followers, one or two times was definitely not enough; it would take at least three times to completely control them.

As for whether Lin Lang lost money or not?
You definitely won't lose out!

Yang Xi's "special" traffic, besides making money, is also a powerful tool for him to break through the limitations of capital traffic.

Yang Xi had just finished chatting when Wang Shengnan sent her a message.

"Boss, I'd like to ask, what's the paid conversion rate like on Yang Xi's official WeChat account?"

"Why are you asking this? It's about three percent, I guess."

This paid conversion rate is already extremely high.

The traffic brought in by Bi Xiaofang's borderline team had a paid conversion rate of only 0.6%.

Besides being of low quality, the quantity is also low.

It's been almost half a year, and we've spent two or three million, but we've only brought in less than two million users.

This is only part of the duplicate data; the actual number should be around one million.

With a conversion rate of 0.6%, that means only about 6,000 people actually paid.

However, those people really have a strong ability to pay.

New media novels cost one yuan per chapter, and a book can easily have thousands of chapters, without the authors even batting an eye.

According to current statistics, each consumer spends an average of over 400 yuan.

Over the past four months, the recharge amount has reached more than two million.

The first month was relatively ordinary, with a total of only around 200,000 yuan in recharges. The second month saw a doubling of revenue, and the third month saw another doubling. The fourth month did not see a doubling, as such traffic was extremely rare, and even if Bi Xiaofang worked himself to the bone, he could not expand very quickly.

Yang Xi's fans have a paid conversion rate that is five times higher than other borderline streamers.

"I have a way to improve paid conversion rates..."

Wang Shengnan replied.

"any solution?"

“I took a look, and the articles being promoted on WeChat official accounts are mostly rural romance novels. Although those novels are quite explicit and well-written, they lack a bit of immersion.”

"Huh? What do you mean?"

Those novels must be well-written and captivating.

After all, those are high-quality contents that major novel platforms have accumulated over many years; the inferior ones have long been eliminated by various tests.

Such a captivating novel, yet you can't connect with it?

Wang Shengnan explained, "The sense of identification I'm referring to is for Yang Xi's fans. Yang Xi's fans are the kind of obsessive fans who might not be able to resist doing something when they see her photos. So... what if Yang Xi were written as the female protagonist in a novel? What kind of sense of identification would they have?"

Lin Lang: "..."

A little bit shy.

However, Wang Shengnan soon sent her a draft of a novel, which she had revised.

The novel opens with a village idiot watching his neighbor, Yang Xi, wash clothes, with a focus on describing her figure and appearance using various extremely seductive words.

Immediately afterwards, Yang Xi's husband called him over, saying he wanted to treat him to dinner and drinks.

As a result, after getting drunk, Yang Xi started whispering with her husband. Yang Xi kept refusing, while her husband knelt down and begged her, saying that he was incompetent and had been unable to get her pregnant in all the years they had been married. He said that he would use this mentally challenged man's seed to conceive, and that he would raise him as his own son from now on...

Lin Lang has a deep understanding of the explosive plots in new media novels.

While he might not feel a strong sense of immersion, it would be unrealistic to say that it was completely unappealing.

However, the version that Wang Shengnan revised is absolutely mind-blowing!
Those who don't know Yang Xi might not care much.

But if Yang Xi's fans see this, then... they'll be frantically spending money, right?

Wang Shengnan: "What do you think?"

What can Lin Lang do?
From the perspective of paid conversion, Wang Shengnan's idea is brilliant.

That's Yang Xi's character design...

Yang Xi has no real public persona whatsoever; she's just a borderline woman!

"No, you're really willing to do that? You like Yang Xi so much."

"It's just a name, nothing special."

"If you can take it easy, then I'm fine. I'll recommend you to the content editor at the company; you can discuss it with them."

"Okay, now that the paid subscription rate has increased, does that count as part of my performance?"

"Yes, from now on, you'll get a 1% commission on all your future sales."

"Isn't it enough to just achieve 20 million in sales?"

"That's the company's performance; this 1% commission is for you."

"Oh, then I'll write you as the male lead..."

Lin Lang: "..."

……

Lin Lang arrived at the company quite late the next day, around nine o'clock.

In fact, he had already gone to bed at nine o'clock last night, ready to sleep.

As a result, he first chatted with Yang Xi for a few minutes, and then heard about Wang Shengnan's amazing idea.

After communicating with the company's content editor, I tried it out.

The results were absolutely astounding!

He only looked at the data for three hours, and that novel had over a thousand paid views on one of the WeChat public accounts with only five thousand followers.

At first glance, the paid amount may not seem high, but that's over a thousand people, representing a paid conversion rate of over 20%.

When he woke up in the morning and checked the data, he found that 2,200 people had paid to recharge, and overnight, the average recharge amount per person had exceeded 100.

Lin Lang didn't understand, but he respected it.

This must be the most incredible paid conversion rate in history!

Even the conversion rate of "welfare girls" on foreign websites could not be this outrageous.

Before last Thursday, Yang Xi had already attracted more than 30,000 visitors to his WeChat official account. In the last three days of last week, he attracted 20,000 to 30,000 visitors every day. He couldn't even imagine how much money this traffic would generate in the future.

The traffic that others work hard to acquire has a ridiculously low conversion rate to paid subscriptions. On average, the cost of acquiring a single paid user on a new media platform is 300 yuan.

Yang Xi's traffic was practically free, coupled with an unprecedented conversion rate. He felt that the previous estimate of 1 to 300 was too conservative.

This is not a small amount of money; it's a powerful tool for leveraging in the financial market!

This is a pig riding the wave, capable of giving a PE ratio of 100 or even 200.

This is equivalent to the capital market being willing to give a valuation of 200 yuan for every dollar earned.

"Let's find another shell company and get it listed next year! In a couple of years, we'll make a killing while the market is hot!"

(End of this chapter)