Reborn as a female internet celebrity in a county town

Chapter 263: Having a child is just a way to use the child's ID to take out online loans!
Lin Lang said, "Duck farming in Tianshui is worthless in other places, but it is a scarce resource in Tianshui County."

"How is it scarce?"

"What does Big Fish Media want to do? To support a large company, relying on internet advertising and business is definitely not enough. Those business expenses are barely enough to support the influencers themselves. Essentially, it's about live-streaming e-commerce! And what should be the main focus of live-streaming e-commerce? What has higher added value?"

"Of course it's beauty products, cosmetics, and skincare products. These consumables also have high added value, and nothing can compare."

"Yes, but not everyone can handle beauty products. For a company, it's definitely fine to focus on cultivating top influencers to develop in the direction of beauty products, but for the majority of mid-tier and lower-tier influencers, there's only one high-value-added product they can handle: snacks!"

Live-streaming e-commerce involves many links in the chain. The top players in this industry either achieve large-scale clustering, bringing together various individual products to sell, and making money by selling tens or even hundreds of billions of yuan worth of goods a year through a matrix approach.

Or they can work in the beauty industry.

In the beauty industry, the top players dominate!

Once you become a top streamer, you have a stable customer base. Coupled with the high added value, this has created many top streamers with annual incomes exceeding 100 million yuan, and the top streamers even earn more than 2 billion yuan a year.

Yan Li said, "Snacks? The snack industry is indeed huge, but there are also many competitors. Major e-commerce platforms are basically focused on snacks, and the overall profit margins are already quite transparent."

"The costs in the snack industry are not transparent. For physical stores, labor costs, rent, warehousing, and inventory costs can account for more than 50% of the total costs. In reality, many of these costs can be saved... For brands, marketing costs can be more than double the production costs. And coincidentally, we can do all of these ourselves!"

Yan Li: "..."

What Lin Lang meant by saying this was that they wanted to make their own products, do their own marketing, and handle their own warehousing and logistics...

In this way, with Lin Lang's strategic planning, he can make a profit at every stage.

The sale of a normal product involves many stages, and each stage needs to make a profit.

As a result, the price of the product will fluctuate greatly.

Some convenience stores rent premises, so they have to factor in the rent and still make a profit.

For example, if the rent is originally 5,000 yuan and the monthly sales are 100,000 yuan worth of goods, the cost of these 100,000 yuan worth of goods is 60,000 yuan. If they include the 5,000 yuan rent, it becomes 65,000 yuan. Then, by increasing the rent by 50%, they can cover the inventory cost and achieve a gross profit of about 30%.

In reality, to appear to be making less money, they often inflate rent figures to over 5,000 yuan when calculating costs, for example, to 10,000 yuan. This would reduce their gross profit by 10% and increase their net profit by 50%.
This is a psychological phenomenon.

Just like when you're selling goods at a street stall, the seller says how much their cost of goods is. They've definitely factored in all the costs, and they'll even mark it up a bit.

Linlang's integrated model is actually a microcosm of large supermarkets.

Large supermarkets leverage their location advantages, brand power, and supply chain integration to increase their overall gross profit margin.

But Lin Lang went even further, aiming to take over the entire production end.

In this way, his costs would be unimaginably low.

Yan Li said, "It's definitely a good thing for the market, but you're taking too much profit. It might crush others, and that might..."

Lin Lang: "No, you have that much confidence in me? It's like I'm some kind of industry benchmark. Even if I grow to a scale of tens of billions, it's still insignificant in the context of China's huge market, and it won't have much impact."

Yan Li's point is the core issue. Lin Lang integrates all aspects, reduces costs, and then uses his own marketing to successfully sell the product. This means that no other product on the market offers the same value for money.

This forces those products to lower their prices to remain competitive.

But their costs are already there. It's impossible for the end-users not to make money, and it's also impossible for the owners in each link of the chain not to make money. In the end, they will be forced into an environment of involution.

But it's still a long way off, and it's practically impossible.

The domestic economy is incredibly resilient. After all, each individual is an independent economic cycle, just like an ecosystem. The more complex the ecosystem, the stronger its ability to withstand pressure.

"Yes, after reading your business plan for the traffic-driven project, I feel that you can succeed at anything. As long as you are willing, you can do all kinds of snacks, and you can even become an industry benchmark through traffic-driven marketing. But the physical industry is different from the financial industry. The financial industry can be winner-takes-all, but the physical industry does not allow that."

"That's all in three to five years. Let's talk about it then..."

Yan Li: "???"

Haha, I've been exposed!

However, that's definitely impossible. The domestic snack industry is too large. To become a benchmark, the scale needs to start at least at 200 billion yuan.

Selling 200 billion yuan worth of goods a year? Even Moutai can't do that!

However... it seems unnecessary to go that far. If he could sell four or five billion worth of goods a year, Lin Lang definitely wouldn't need to go to Shanghai.

After all, with a real business generating billions in revenue annually, and it's the kind of consumable product, Lin Lang could be a local tyrant here. Why would he need to go to Shanghai?

"Are you that confident in live-streaming e-commerce?" Yan Li asked.

"No, I have more confidence in my storytelling abilities."

"Huh? Does it matter?"

"Yes, a good story can sell agricultural products with a gross profit of 80%! Actually, although finance seems profitable, it's far inferior to live-streaming e-commerce..."

Lin Lang wasn't lying. The most profitable aspect of live-streaming e-commerce is the opaque costs and the allure of on-site marketing.

Without exceptionally high profits, a bankrupt education and training company could not possibly make a comeback and generate net profits far exceeding the average of the financial industry.

They're considered somewhat more legitimate; some illegitimate live-streaming sales might have net profits reaching as high as 90%.
Yan Li: "A gross profit of 80% is just so-so. Your gross profit at Tianjin Capital is estimated to be 95% this year, and the net profit should also be over 90%."

Tianjin Capital is currently very profitable, but its structure is relatively simple and it has few expenses.

She just wanted to tell Lin Lang that he made more money and had an easier time at Tianjin Capital.

But Lin Lang seemed not to hear him at all.

"By the way, I need to borrow money to invest in a project in the second half of this year. I'll get Tianjin Capital to guarantee it for me and issue another 4 billion yuan in bonds... The market is about to close. I have to go to Tianshui Duck Industry for a meeting. Why don't you come to my house for dinner tonight? I'll probably be back very late."

Lin Lang got up and walked outside.

Yan Li was speechless.

Lin Lang is using Tianjin Capital as a credit line!

What's the difference between this and sleeping with someone, getting them pregnant and having a child, and then using the child's ID to take out online loans?
Tianjin Capital was like their child, and Yan Li was willing to give up absolute control and listen to Lin Lang in everything. But Lin Lang acted like a scumbag, not only ignoring everything but also constantly using the child as collateral to get money for himself.

That would ruin Tianjin Capital.

After all, if another 4 billion in bonds were issued, and the coupon rate were still calculated at 4%, the annual interest expense would be 160 million.

After Lin Lang leaves Tianjin Capital, all the money they earn might end up going towards interest payments.

Yan Liqi's teeth were itchy!
Of course, I was just angry for a moment, what else could I do?

She sat in Lin Lang's seat, opened a webpage, searched for some stock codes, and wanted to check today's market conditions.

At this point, with less than two minutes left before the market closed, the closing auction had begun, and price fluctuations were expected to be minimal. "-1.24%"

“-2.78%”

“-1.02%”

I looked at more than a dozen stocks in a row, and they were all in the red.

Normally, after a few days of gains, a pullback is to be expected, but the problem is...

This is abnormal when it happens to Tianjin Capital.

This means that after Tianjin Global Selection closed in the red last Friday night, Tianjin Hybrid Selection, which had been in positive territory for more than 20 consecutive trading days, also closed in the red.

Being cheated on is definitely not a pleasant experience, and with this particular stock showing a green (indicating a negative price), it's anyone's guess how they'll feel.

She took a closer look at the market. There was a lot of money entering Tianjin Mixed Selection today, more than 6 billion yuan. With such a large amount of money, there should have been a lot of room for operation. However, the market was still in the red after all of it was bought up, which means that there was a lot of disagreement and that there was a major force selling off.

As for the reasons for the sell-off, there are only two possibilities: either they feel that the recent rise has been too much, and blue-chip stocks have risen by an average of eleven points since January, so a correction is due.

Another reason... is to take advantage of the fact that Tianjin Global Selection is in the red, and also drive down the price of Tianjin Hybrid Selection, creating a loss effect and directly causing the emotions of the fund investors of Tianjin Capital to collapse.

After waiting for about ten minutes, she received today's electronic report.

I took a look, and sure enough, the net asset value had collapsed.

Despite the influx of 6 billion yuan, the overall market still fell by 1.27%.
This is definitely a major drop.

Yan Li glanced at the market. There were actually quite a few blue-chip stocks. Tianjin Capital only held more than forty of them. Excluding the stocks held by Tianjin Capital, some others had very good gains, some even rising by five or six percent.

However, among those holding the same concept as Tianjin Capital, not many stocks rose, with only one or two percentage points increasing.

This is clearly a malicious attack.

After all, funds have been concentrated in blue-chip stocks for almost half a month. Are they really going to just withdraw like that?
The trend of stocks clustering together won't end so quickly.

Yan Li reviewed Lin Lang's actions when he was targeted last time...

Lin Lang indirectly disclosed Tianjin Capital's holdings, introducing a large amount of retail investor funds to hedge against institutional funds.

It would definitely be inappropriate to use it in this situation, because the market value of blue-chip stocks is too large. Even if retail investors bring in hundreds of billions or even trillions, it won't change anything.

"If Lin Lang were here, things would definitely not have turned out this way. Give him six billion, and he could definitely manage the operation. He would never have been hit so hard!"

……

"Honey, help! Tianjin Capital is going to collapse!"

"What happened?"

“I don’t know. I was just angry because I felt you weren’t good to our child. Then after the market closed, I saw that the net asset value of Tianjin Hybrid Selection had plummeted. It was my fault. I shouldn’t have been angry. I’m sorry, husband.”

"Don't imitate Shen An'an's way of speaking!"

"Oh, I checked the market. Someone is deliberately targeting our holdings. If Tianjin Capital faces large-scale redemptions, it may not be able to issue bonds in the second half of the year."

"I'll tell you when I get back tonight. We're having a meeting here soon."

……

Only nine people attended the board meeting of Tianshui Duck Industry.

Lin Lang, He Qiang, Qin Dong, the three bank presidents, and three representatives from the county.

However, there were also notaries and other people present, making a total of more than a dozen people in the conference room.

This board of directors was initiated by Qin Dong.

Qin Dong still holds a 20% stake in Tianshui Duck Industry. He will not formally reach an agreement with Lin Lang until after this board meeting.

"Dear shareholders and leaders, the main issue at this board meeting is that I personally intend to resign from my seat on the board and transfer all my shares to Dayu Media."

No sooner had Qin Dong finished speaking than someone raised their hand and said, "I object!"

This is a major company decision. Qin Dong's departure means the company is changing its actual controller, which requires approval by more than half of the votes.

"I object too!"

"I object too!"

The other two people also raised their hands.

Although they knew they didn't have many chips, and in fact, among those who came today, the three of them had the lowest holdings.

However, the bank is on their side.

However, the bank did not rush to make a statement at this time.

The current situation is that Qin Dong has already agreed, and only He Qiang is missing. If He Qiang agrees, no one's objection will matter, as he has already obtained more than half the votes.

"I agree!"

After He Qiang raised his hand, the matter was passed by an overwhelming majority.

Even if the banks all voted against it, it wouldn't make a difference.

However, someone from the county immediately said, "President Qin, according to the listed company's agreement, when a major shareholder transfers shares resulting in a change of actual controller, we shareholders have the right of first refusal! Secondly, according to your agreement with the county, if you transfer your shares, the county has absolute priority!"

Qin Dong frowned and looked at Lin Lang.

He had already told Lin Lang about this beforehand.

His original idea was to first reduce his holdings in the secondary market, with Lin Lang taking over the shares. This way, when he had less left, he could easily deal with the terms of the agreement from the county.

Even if we sell it to the county, it won't make a difference, because the county won't have any say in the matter.

Now, if 20% of what he has falls into the hands of those people in the county, they will basically have the power to veto everything.

With the county government and several major banks combined, they have a combined 20% stake, or even less. 34% would be enough for Lin Lang to never gain absolute control of Tianshui Duck Industry.

Unfortunately, Lin Lang did not accept his advice.

(End of this chapter)